National Wildlife Federation is experimenting with using Google+ to bring together wildlife photographers, lovers, and supporters in online communities to promote conservation of wildlife. They discuss how Google+ offers opportunities for search engine optimization, using hashtags and targeted messaging to engage new audiences, and integrating social sharing plugins and analytics tools to measure the impact of their Google+ presence.

1. Helping Wildlife with Google+
Danielle Brigida
@starfocus
National Wildlife Federation
+Nationalwildlife

2. Why Google+?
• Search engine optimization!
• Interesting use of #hashtags
• New way to relate to our audience
• Free technology
• Targeted messaging

3. Bringing Wildlife Supporters Together
• Photographers
• Wildlife lovers
• People who find us

4. Community Size vs. Interactions

5. Google+ Plugins and Extensions
• Adwords Social Share
• Snippet for your content
• Insights
• Organization

6. Experimenting with Google+
Community Call Out

7. Google+ Tactics and Strategy
• Listen
• Communicate visually
• Understand the technology
• Serve as a resource
• Keep the focus on wildlife

8. Explore Communities & Hashtags

9. Playing with Messaging and Circles

10. Integrating Create Visual Content

11. Measuring Google+
Web Analytics
Google+ Insights