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[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your Content Reach

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Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.

Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.

this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy


There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.

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[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your Content Reach

  1. 1. THE CONTENT AMPLIFICATION PLAYBOOK Harness Social Media to Boost Your Content Reach
  2. 2. Thanks for joining us today! BRITTNI KINNEY VP of Sales Influence & Co. DANIEL KU Director of Marketing PostBeyond
  3. 3. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 3 Agenda Introduction The Importance of the right distribution strategy A step-by-step process for amplifying content to the right audience Tips and tactics for using social media to promote content Other valuable ways to amplify content Q&A
  4. 4. What you’ll learn today 4© PostBeyond Inc. Strictly Confidential. Do Not Distribute. A handful of tips and tactics for using social media to promote content. An effective step-by-step playbook for amplifying content to the right audience. Why content will get zero engagement without the right distribution strategy.
  5. 5. If you create high-quality content and nobody looks at it, did you actually create content?
  6. 6. 6 Content Creation is Just the Beginning
  7. 7. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. IDEATION 7 Content Creation is Just the Beginning KNOWLEDGE SHARING CONTENT CREATION EDITING PUBLISHING DISTRIBUTION
  8. 8. 8 Why Content Distribution Matters
  9. 9. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 9 It Helps Build Meaningful Connections Reach your network through a variety of channels and platforms and build meaningful connections with them.
  10. 10. 10 A Step-By-Step Process for Amplifying Content to the Right Audience
  11. 11. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 11 ● Identify needs, questions, concerns. What keeps them up at night? ● Know their job titles, requirements, who they report to Establish Audience Personas
  12. 12. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 12 Publication quiz: http://quiz.influenceandco.com/ Determine Which Online Publications Your Audience Reads
  13. 13. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 13 How it builds trust and prospects: 1. You’re meeting your audience where they’re already engaged. 2. The content you publish leads them to other bylined content or links to relevant articles on your company blog. 3. Readers engage with the content while building trust, download your gated media, and become prospects. Build a Guest-Contributed Article Strategy
  14. 14. 14 Tips and Tactics for Using Social Media to Promote Content
  15. 15. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 15 ● HubSpot ● Taboola ● Buffer ● Buzzsumo ● Canva ● CoSchedule Organic Social Media Distribution USE TOOLS AND PLATFORMS FOR EFFICIENCY
  16. 16. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. LINKEDIN 16 Organic Social Media Distribution LEVERAGE DIFFERENT SOCIAL NETWORKS • B2B-focused • Company news and professional content • Attach visuals to drive engagement FACEBOOK • Video for better engagement • It’s about all Likes, Comments and Shares • Prioritize content that's from friends and family TWITTER • Fast-paced, concise and short messages • Build relationships with followers • Consistency wins
  17. 17. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. LinkedIn Sponsored Updates Facebook Promoted Posts Promoted Tweets Instagram Sponsored Posts Paid Amplification 17
  18. 18. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. Employee Advocacy 18 Your Company’s Brand Your Employee’s Brand
  19. 19. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. Influencers and Thought Leaders 19
  20. 20. 20 Other Valuable Ways to Amplify Content
  21. 21. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 21 Drip Campaigns WEBINAR YES NO WHITE PAPER VIDEO YES NO YES NO NO
  22. 22. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 22 Partner Distribution Form relationships with industry influencers, help promote and share their content when it makes sense for your audience, and ask them to return the favor.
  23. 23. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 23 Sales Enablement Help your sales team by giving them content they can use and distribute in the sales process.
  24. 24. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 24 Your job isn’t done at content creation In order to get a get a return from your efforts, and actually ensure people see your content, you need to be distributing it effectively. Key takeaways Tap into social media for content promotion Whether it’s organic, paid or advocacy, social media is an effective platform to get your content in front of the right people. Understand your target audience Establish who your ideal audience is through personas. Find out what content they like, how they like to consume it and where they get their content.
  25. 25. 25 Resources
  26. 26. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. 26 The only guide you’ll ever need for effectively distributing your content. The Ultimate Guide to Effective Content Distribution Influence & Co Resources Set up a call Have questions about content marketing? Set up a call with us between. If you decide you’d like to work with us, you can receive $500 off your first month of services! Publication Quiz Determine the online publications your audience is reading.
  27. 27. © PostBeyond Inc. Strictly Confidential. Do Not Distribute. The Content Amplification Playbook PostBeyond Resources Maximizing the Reach of Your Marketing Download: http://bit.ly/Amplify-Content 27
  28. 28. Q&A 28

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