The target audience for this romantic comedy film is heterosexual females aged 15-30 from working and middle class backgrounds. Research showed that the audience prefers films featuring opposite sex couples that they can relate to and that depict glamorous lifestyles. Neither ethnicity nor disabilities are relevant factors for the target demographic.

1. Audience Profile

2. Age
• The primary age of my target audience would originally
be 16-20 based on my market research, however, from
knowledge of the genre I will expand my target audience
to 15-30.

3. Gender
• My target audience will be females
• This is because it’s usually females who can relate more
to the films
• Also, rom-coms are often shown from the females
perspective, but rarely a mans perspective.

4. Sexuality
• My target audience is heterosexuals
• This is because the film has been made featuring a male
and female couple
• Research showed that people preferred films that they
could relate to

5. Income/Social Class
• Whoever was to buy this would need some kind of
disposable income as movies are a luxury
• This would base them as Working Class-Upper Class
• My target audience is the Working/Middle class as
research showed people wanted to see glamorous
lifestyles

6. Ethnicity/Disabilities
• Neither ethnicity or disabilities are relevant to the target
audience