2. Questionnaire
I have created a
questionnaire for
random people to fill in
showing their views on
Horror films. This will
help me create a
audience profile for this
Lo.
3. Purpose of Research
■ The purpose of doing research is to understand the general demographic of people
who view the movie. The demographic of an audience allows the company to then be
able to unlock other elements for their audience members and products. The
demographic includes their gender, age, and socio economic group.
■ It is important to understand this because once it is learnt and understood the film
can be adjusted to make a bigger impact on the main audience of the film.
■ It is important know the age range that is watching horror films because we need to
know what sort of things scare them.
■ It is important to understand the demographic to make the audience want to carry on
watching the movie and keep them happy.
16. Audience
Profile
• Name:
Hayley
O’Rilley
• Gender:
Female
• Age:
16-‐25
• Occupation:
Student
at
Wolverhampton university
studying
Art
&
Design
• Lifestyle:
She
likes
to
hang
out
with
her
friends
and
do
all
sorts
of
social
activities
such
as,
watch
movies,
play
games,
go
shopping
and
more.
She
prefers
the
genre
Drama
because
she
like
the
rush
of
emotions
• Favourite movie:
The
Impossible
• Hobbies:
Hanging
out
with
friends,
gaming
with
friends
and
watching
movies.
• Average
spending:
Student
loan
allows
her
to
pay
for
university
fees
but
allows
her
to
also
spend
money
on
films
and
her
other
hobbies.
