2. What does target audience actually
mean?
• In marketing and
advertising, target
audience, is a specific
group of people within
the target market at
which a product or the
marketing message of
a product is aimed at,
so…
• who is the target
audience for my film?
3.
4. My Target Audience
• Demographics
• Age - 15-25
• Gender- female
• Race- Caucasian / white
• Ethnicity- British /
American
• Psychographics
• Activity's and interests - retail therapy shopping,
dance, singing, music ( pop, R&B, Indie, punk jazz,
house, garage, trip hop etc.), movies, films,
reading, social networking (Facebook, Instagram,
Twitter etc.).
• Values - valuing good friends, healthy eating with
the occasional binge, going out raving or clubbing,
shopping is a very important factor to my
audience, sticking up for themselves and doing
what they believe is right, being themselves.
• Behaviour and Attitudes - can suffer with extreme
paranoia and anxiety, some may suffer with mental
disorders or may just feel slightly insecure about
themselves and may try to hide their weaknesses.
They care about reputation but continue to try and
be themselves despite peer pressure from friends.
Using the original information in regards to my target audience that I came up with at the
beginning of this unit of work, this information explains how the film reflects those who are most
likely to watch my film. What is interesting about this information is that the characters portrayed
within the film itself is similar to that of the target audience – allowing its views to create a
connection with the characters on screen and their everyday lives.
5.
6. Secondary Audience
• Psychographics
• Activity's and interests – shopping, holidays, spending
time with family, cookery, sports, movies, classic
cinema, music (electronica, hip hop, indie, jazz, R&B)
• Values - valuing good friends, healthy eating, going out
for dinner or a drink with friends, being responsible for
their own children, making sure everyone in the
household is happy.
• Behaviour and Attitudes – doing ones duty to their
family, focusing on work and building up a career or
future for their families, protecting their family from
harm, working together as a family.
• Demographics
• Age - 35-45
• Gender- male or female
• Race- Caucasian / white
• Ethnicity- British / American
Thinking about the impact that my film could have on my Target audience, A secondary audience is also created within the
alternative group of people that my film is aimed at. With the film being mainly aimed at teenagers with it being based on the
life of a teenage girl, the parents of these teenagers may also become an important part of the audience. Due to the film
containing an insight into the lives of both normal and stereotypical teenagers, parents will also be interested in watching the
film to find out more about what their kids could be experiencing every day, raising important questions that may remain
unanswered. With the film surrounding around physiological disease and suffering, many parents or members of family have
no idea that their son or daughter could be suffering with the issues raised in this film, giving the movie an important role in
society that may be able to help or save a teenagers life, with in the film Hannah not being given that luxury.
7. Social Class and Status of Target
Audiences• With the film portraying 2 sets of different audience types, it is
clear that although their social class may be similar, they are in
fact different.
• Using this table which indicates the different sections of
demographics in society, we are able to decide which audience
belongs to which social status group.
• With the vast amount of teenagers and young people ages 15-25
still considered as students, it is safe to say that the teenage part
of my audience belongs to Grade D or E which is 32% of the
British population (making the largest percentage in the table).
• With my secondary audience being the parents of these
teenagers aged 35-45 and upwards, they could belong to at any
one of these grades from C2 upwards.
• However, considering the material and story that the film
portrays, it is stereotypically accepted that middle class parent
would be more interested in watching a teenage drama that
portrays urban grit /realism, which means they could be in either
C2 or the AB Grade of social class, likely most C1.
• Because the movie is mainly aimed at teenagers it is hard to put a
firm place on the demographics and physiographic of its
secondary audience, however, i believe that this is as accurate a n
estimate as possible.
8. Conclusion
• The Target of my film entitled Take My Soul Away is aimed at a young
women aged 15-25, due to it portraying the essential elements of a
teenage girls life and what can go wrong and what does go wrong
with a vast amount of people.
• Because of the film being aimed at Teenagers, A secondary audience
is created, in the form or their parents. This is because the film
portrays elements of teenage life that they may not understand and
may reveal a certain amount of information of what their son or
daughter may be experiencing during their teenage life.
