This document summarizes the target audience for a romantic comedy film. The target audience is female, between the ages of 16-28, from a Western culture, and lower-middle or working class. Specifically, it targets females in socioeconomic groups C2, D, and E. The film aims to appeal to females of this age as they are more likely to enjoy romantic films and be able to relate to the female lead character. It also aims to target audiences in Western countries where the money and ability to relate to the content is greatest. The document discusses targeting multiple personality types including those who are studying/ambitious, creative/outspoken, and outgoing activity-seekers.

1. Evaluation Question 4

2. • GENDER
• ETHNICITY
• AGE
• REGIONALITY
• SOCIAL
BACKGROUND
• Female
• Any: Trans-Atlantic
• 16-28 years old.
• Westernised Culture
• Lower Middle Class
and Working Class

3. • Due to our media production being a Rom-Com genre film, our main
targeted gender is Female. This is because females are the ones
that tend to enjoy Romantic Films. It gives them the fantasy and also
hope of there being actual True Love and a near to perfect
relationship. Most males do not have such a mind set therefore find
the idea of True Love being ‘cheesy’ and ‘fake’ as they are more into
action films generally.
• The Comedy is in there to keep the audience entertained and also to
keep it light-hearted.

4. • The age range on which we decided on and also agreed
that females aged between 16-28 would be the ones
actually interested in this film.
• Due to our character Jenna being 17 herself many of
these women would be able to relate themselves with
her, which is something which we are aiming for.
• Further on, the females in between these ages are
currently studying or just recently would have gotten out
of, therefore they can relate to the events and feel
relaxed and enjoy whilst watching the film.

5. • Even though we are not aiming at any particular ethnicity,
as it would be a multi-raced film, however we are aiming
it more towards White and Oriental-Asians due to both
the leading character being from that race.
• Also by targeting it at a particular ethnicity group, it would
mean we are narrowing down our audience which would
lead into a smaller box office income.

6. • We are targeting the audience who mainly live in the
westernised society or ‘the first world’, as there is where
the money lies and also the audience from there has it
much more easy to relate and like the film rather than
someone who isn’t very familiar with all this.

7. • Though the Traditional Segmentation
Table, my group and I were able to
identify that we are targeting females in
the categories of C2, the skilled working
Class; D, the working class; and E,
where students are placed.
• The reason we choose these groups is
that because students and the working
class are the ones who have the time
and interest to watch a Rom-Com;
where as people who are classified in
groups C1, B and A would have more of
serious type of like. Those people would
rather watch documentaries, which are
educational to them.

8. • With our media product we are targeting a quite a few
different personalities, which don’t all relate to one
another.
• Studying and Ambitious: We are targeting those who
have a similar character to Jenna herself, so not only
would they enjoy it but also be able to relate really well
back to her.
• Creative and Outspoken: These are the kind of people
who we would target through the arts. As art is seen a
form of expression this would be a fantastic way to draw
them in.
• Outgoing and activity seekers: Such people like to go
out and enjoy their day with friends/family or even
individually. A Rom-Com movie which is there to entertain
the audience, would attract people who just want to enjoy