Evaluation Question 4 - Who would be the audience for your media product?

1. Evaluation Question 4

2. • GENDER
• ETHNICITY
• AGE
• REGIONALITY
• SOCIAL
BACKGROUND
• Female
• Any: Trans-Atlantic
• 16-28 years old.
• Westernised Culture
• Lower Middle Class
and Working Class

3. • Due to our media production being a Rom-Com genre film, our main
targeted gender is Female. This is because females are the ones
that tend to enjoy Romantic Films. It gives them the fantasy and also
hope of there being actual True Love and a near to perfect
relationship. Most males do not have such a mind set therefore find
the idea of True Love being ‘cheesy’ and ‘fake’ as they are more into
action films generally.
• The Comedy is in there to keep the audience entertained and also to
keep it light-hearted.

4. • The age range on which we decided on and also agreed
that females aged between 16-28 would be the ones
actually interested in this film.
• Due to our character Jenna being 17 herself many of
these women would be able to relate themselves with
her, which is something which we are aiming for.
• Further on, the females in between these ages are
currently studying or just recently would have gotten out
of, therefore they can relate to the events and feel
relaxed and enjoy whilst watching the film.

5. • Even though we are not aiming at any particular ethnicity,
as it would be a multi-raced film, however we are aiming
it more towards White and Oriental-Asians due to both
the leading character being from that race.
• Also by targeting it at a particular ethnicity group, it would
mean we are narrowing down our audience which would
lead into a smaller box office income.

6. • We are targeting the audience who mainly live in the
westernised society or ‘the first world’, as there is where
the money lies and also the audience from there has it
much more easy to relate and like the film rather than
someone who isn’t very familiar with all this.

7. • Though the Traditional Segmentation
Table, my group and I were able to
identify that we are targeting females in
the categories of C2, the skilled working
Class; D, the working class; and E,
where students are placed.
• The reason we choose these groups is
that because students and the working
class are the ones who have the time
and interest to watch a Rom-Com;
where as people who are classified in
groups C1, B and A would have more of
serious type of like. Those people would
rather watch documentaries, which are
educational to them.

8. • With our media product we are targeting a quite a few different
personalities, which don’t all relate to one another.
• Studying and Ambitious: We are targeting those who have a
similar character to Jenna herself, so not only would they enjoy it but
also be able to relate really well back to her.
• Creative and Outspoken: These are the kind of people who we
would target through the arts. As art is seen a form of expression this
would be a fantastic way to draw them in.
• Outgoing and activity seekers: Such people like to go out and
enjoy their day with friends/family or even individually. A Rom-Com
movie which is there to entertain the audience, would attract people
who just want to enjoy their time.