The document describes the target demographic for a thriller film. The target audience is females ages 15-23 who enjoy cinema, socializing, the internet, and books. They would be less likely to enjoy sports or gore. Most characters in the film will be in this age group. The target psychographic is "Explorer" since students are more open-minded. The socio-economic group is C2, representing students living at home or in dorms who may have part-time jobs. The target location is the UK and Europe.

1. Gender: Female, I have chosen this
gender because I plan for my main
character to be female so I believe that
that gender will relate more. However
males will also enjoy it because they are
more likely to watch the Thriller genre as
well as the Male Gaze theory so the men
may find the female attractive.
Age: 15 – 23, this is because most if not
all characters will be in this age group so it
will be more likely for teenagers and
young adults to watch the film. Also I
want to keep my film rated 15 so this
would need to be my target audience.
Likes: Cinema, socialising, the internet
and books. These are common likes as
younger people are more likely to go out
to the cinema with their friends.
Dislikes: Sports and gore as girls are
stereotypically more squeamish so they
would be less likely to watch a gory film.
Psychographic group: Explorer as
students are more likely to try new forms
of media and new ideas so they are more
open minded and would probably go and
see a new film.
Socio-economic group: C2, my target
audience would most likely to be living at
home or in a dorm as they are studying,
they may however have a part-time jobs.
However it is based on how much her
family earn and as they are working class
the income would be average.
Demographic location: The UK and
Europe because the product will be made
by an English company and will be made
in the UK so the audience will be able to
relate more and understand any
references.
Lifestyle: Student possibly part time job
with low income. This is because the age
range would most likely still be in some
sort of education.
Sexuality: Heterosexual as this will be
the relationship type during the film, this
however doesn’t outcast any other sexual
preferences, I just feel it will relate more
to a heterosexual audience.
Media preference: Social network, you
tube, TV, cinema as my audience is the
younger side of the spectrum then they
would be more preferable to internet
based media and cinema’s.
Product Preferences: Popular brands,
Apple (owns an IPhone) I will try to
incorporate these types of products in my
product to appeal to the age range.
Interests: Music, Animals, History. These
will be helpful in my idea because there
will be certain references that people with
interests would understand.
Other Films they like:
• Abduction
• Divergent
• Batman series