Altered target audience profile for my documentary 2
MaryamLatifiMedia Production Level 3 Mr. Davies Year 13
It is important to mention, that after I did my questionnaire I realized that my target audience had to be reformed or readjusted to meet their preferences in accordance to my documentary. However, they may well be similar to my previous target audience. For instance, their Social demographics.This specific target audience are young male and female who are well educated, hard working, mature and sensible. They are either in collage, employment or training (EET).
Through conducting the questionnaire and my Focus Group I have discovered that the age range I have previously provided for my target audience was too young and immature. Therefore, for my documentary I required a target audience that took my documentary serious as it is not a light hearted documentary. It is more critical and serious than optimistic or celebratory.The age of my primary target audience is 18-20 years old. The reason why I choose this particular age group is because there is a gap in the market that documentaries are actually targeting young people and there aren’t any documentaries produced by a young person. This course gave me the opportunity to make a documentary that appeals and deals with young people’s issues.Likewise, this target audience is relevant to the type of documentary that I am making, which is about government censorships on sexy music videos. My target audience can relate to my subject matter and my documentary as they watch music videos too that are often sexy and contains soft porn. The documentary is set to appeal to teenagers.Most importantly, my target audience may have a view that government censoring is either right or wrong. It will contain polarized opinions. My documentary will be more like a debate show than an ordinary show.
My primary target audience comes from middle class backgrounds. The reason why I have decided to choose middle class is because music videos are not only about music, in an academic perspective, the theories behind these are far more interesting and valuable. Therefore, often middle class young people do study these topics either at home or in an academic institute.Also, because music videos are being watch by everyone despite what background they come from. But, I needed to design the class of my target audience so that the my documentary doesn’t stereotype or consists of locations that are highly deprived which may convey the wrong message to the target audience, as my viewers.My target audience depending from their class may have different opinions or thoughts about the subject matter of my documentary during the Vox Pops or overall. What I really need from my middle class target audience is that they will obtain me with elaborated and valuable information that will enable everyone who watches my documentary to understand properly what the documentary is actually about.Middle class means money, money means better qualifications and knowledge about everything. Again class is not very crucial for my documentary. I can have a working class student who is highly sensible and wise. Who knows exactly what she/ he is talking about.
The ethnicity of my target audience is from a mixed ethnic background.My target audience would come from a Black African or Afro- Caribbean, Asian, British White origins or other mixed backgrounds.The reason why I choose my target audience to be multicultural is because I don’t want to base my documentary on just one specific ethnicity as there may be other ethnicity who may watch my documentary and lose interests because they may think it is not appeal
My target audience who I have specifically categorized in my other slides are in full time education, training or employment. The main reason why I have decided to choose this type of primary and secondary target audience is because the more my target audience knows about the government censoring on sexually explicit music videos the better the documentary will be. As their opinions are the most important elements that my target audience want to see or hear. I can then interlink the opinions of my target audience that I will interview with the secondary facts or figures.Again, by conducting the audience research I have found out that my target audience prefer a documentary to mainly contain realistic opinions and fact rather than fiction and biased opinions.
Above all, the nationality of my target audience is mainly British because my documentary is about current issues and it mainly focuses on the UK government not other governments from across the world.Again, the nationality of my target audience may not make any difference to the production of my documentary as I will be mainly focusing on the subject matter not specifically where my target audience comes from. But, it does make me aware of what I am dealing with and what I have to make in order to make my documentary as appealing and my target audience and meet my proposed idea for my documentary.
Religion isn’t of a high importance for my documentary as it won’t have any influence on its production.But, my target audience as a group of different individuals may be Muslims, Christians, Jewish, Hindus, Sikhs, Buddhists or Atheists where they don’t belief in anything at all.
The hobbies and interests of my target audience are as followed:- Listening to either R&B, chill out instrumentals, Techno music, classic or they may listen to any type of multicultural songs such as Arabic or Turkish.- Playing sports activities such as football, jogging, running, dancing, swimming or playing tennis.- Reading non fictional or fictional books such as love books, books about life, educational books such as Sociology or Health and Social Care Books or other general books of a young person’s interests.- Other hobbies or interests may include cooking, collecting, crafting, writing and many more.- My primary target audience which are girls who like to do some shopping, they may be busy taking up other activities in their spare times such as Yoga, horse riding, visiting theatres, galleries, museums, swimming, driving, volunteering or travelling to countries abroad.- Unlike my secondary target audience who are boys may be interests in soccer, games, guitars, working on their PC or computers for educational purposes not gaming, producing professional music as a hobby. My secondary target audience, who are boys are mature, well educated, hard working, motivated and they are serious about things. This target audience may be in full time education, employment or training. Who are overly similar to my primary target audience except their gender.- Overall, my specific target audience are highly aware of what they should prioritize and what is important in life and what isn’t. For instance, if they have essays to finish they will make sure to finish it and not go clubbing instead. My specifically chosen target audience are wise and inspirational for their younger generation. They portray a positive role model for the young children around them.
The majority of my target audience lives in London as it the documentary is going to be based in London for young people in London.My target audience lives in areas where there is unpolluted, flawless, peaceful, green environment.They may live more in either affluent homes, council flats or rented homes. Where their parents make a decent living from working in well paid jobs. They will be more likely to have a family car for transportation, yet also, their diet may well consist of nutritional balanced diets. Exercising may be a paramount activity in their households.
The gender of my target audience is unisex. It doesn’t cause any complications in regards to the production of my documentary if I choose specifically boys or girls. Therefore, it was much better to target boys and girls.But, I have decided to choose my primary target audience being females because I belief that my documentary would interest them the most as my documentary is primarily covering the aspects on the objectification of women and also the majority of female no matter who they are or where they come from are self conscious about their looks and body.That’s why the documentary educates my primary target audience about the mass media producing music videos that are often introducing the viewers soft porn or the objectification of women particularly R&B or Hip Hop.My secondary target audience would also be boys who are 18- 20 years old and most of them may be at their stages of puberty or hormonal imbalance where they are also affected by sexy music videos being scattered on Internet.In every single websites you will be able to find a sexy music video showing soft porn or objectifying women where women are portrayed as the main sex symbols such as Rihanna or Lady Gaga.
The primary target audience for my documentary fits into the socioeconomic category of D and E.- D suggests Semi- skilled and unskilled manual workers- E is pensioners, lower grade workers and the unemployed.Students and teenagers are going to fit in the above social demographic as they .The reason why my target audience are so low in the socio-economic hierarchy or the social demographic is because they are inexperienced in many ways such as employment, life or ideas due to their age. Yet also, as they are young and they haven’t fulfilled all their dreams or educational achievements such as to be employed and create a higher reputation or status.Even though, the social status classification is a major concern for adults who are highly educated, there are ways or alternatives that young people are helped to get where they want to be, so that in future their social status classification goes up high in the hierarchy. Significantly, my primary and secondary target audience are hard working and determined to get where they want or need to be.
The media grouping of my primary and secondary target audience is they are fans of either well known fashion magazines such as Grazia or Vogue. They may are also in favour of reading The independent, The Daily Telegraph or Guardian. They are also interested to either read books or novels in their spare time.In addition, my specific target audience likes to watch educational and informative TV programs such as documentaries on Panorama, The National Geographic Channel or How it is made? Programs which are highly educational, informative and interesting. Personally, I love these sorts of channels that’s why I choose a target audience that is almost similar to myself.
Significantly, my target audience is either single or they have got a relationship as a boyfriend and girlfriend but they are not married or divorced. The reason why my target audience is not married is because they are too young for their age range and focused with other important things not marriage. Most of my target audience may even be single.Even tough, this part about the marital status does not have a major impact on the production of my documentary, it is important to categorize my target audience in a specific group so that they are easily identified as my target audience for my documentary.
The dress codes of my primary and secondary target audience is smart, casual, formal and decent clothing. The dress codes connotes that they want to be taken serious and respected for who they are.A typical day my target audience for females would wear a silk trousers with a cotton top and a blazer over it. She looks decent and doesn’t put excessive amounts of cosmetics. Likewise, my secondary target audience who are males would dress casual either a shirt, top or polo shirt with jeans or trousers and a jacket.Both of my target audience does not dress completely covered or completely revealing.
My target audience would be young and free who are more interested in studying but my target audience ( primary and secondary) may well be often self conscious due to ideologies created by the mass media.My target audience are in love or looking/ not looking for love. They like to explore the world around them, they want to express their feelings, thoughts, ideas and needs in different ways.Young people as my target audience are often opportunistic because most of them do not come from highly privileged families that can not provide them the things that the society does provide them with.The mass media may play a big part of my target audience’s lives such as how they dress, what they belief in and say are all mostly obtained from the mass media. As my target audience have a full future ahead of them they like to see how the world around them is set up, Therefore, they often take part in the best opportunities given to them such as Student Leaderships or Head Girl/ Boy. They families, the type of friends they socialize with and teachers all have got a big influence on the way my target audience represent themselves.Often my target audience as young boys and girls loves to seek attention and favouritism from their opposite sex or same sex.Finally, the personality of my target audience (primary and secondary) is that they are light hearted, serious, good sense of humour, polite, respectful, comply to rules and responsibilities, hard working and sensitive. Most importantly they portray a positive roles model for every younger children around them.