AS Media - Audience Research

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Nicola Stanley

Education

How did you attract/address your audience?

Pre-Production ,[object Object],[object Object],[object Object]

Audience Research 1 ,[object Object],[object Object],An example pie chart based off of my first questionnaire.

Audience Research 3 ,[object Object],This is another example of a more analytical approach to results.

What's hot

Specifying audience

Question 4

EVALUATION Q3

Audience profile A2

Audience research

Representation

Brainstorm for magazine listing

Reema Chauhan

Evaluation question 4

asheleyradio

Eq 4

mediastudiesf1n34rts

How does your media product represent particular social groups?

bastin94

Evaluation: Question 3

patrickezekiel_

Jack Thompson

Evaluation question 4 1 (2)

gwellothemellowfellow

Question 4 – who would be the audience

sukhpreetrayatt

Media evaluation question 5

ShaunMoat

Theory audience pro-forma(2)

Audience research

Audience research

Target audience

What's hot (20)

Specifying audience

Question 4

EVALUATION Q3

Audience profile A2

Audience research

Representation

Brainstorm for magazine listing

Evaluation question 4

Eq 4

How does your media product represent particular social groups?

Evaluation: Question 3

Evaluation question 4 1 (2)

Question 4 – who would be the audience

Media evaluation question 5

Theory audience pro-forma(2)

Audience research

Target audience

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Week 5 Instructor Guidance One of the topics we’ve been talking about throughout this course is how we can track both the personal and societal impact of film. In fact, your Week One Introduction post asked you to consider this issue and, as we progressed through the class and learned new terminology--new ways of looking at film, we were able to reconsider and develop our perspectives on this. Both of your discussion posts this week touch on this issue, and it comes up in relation to your final written assignment as well. While everything we’ve learned has helped us develop a critical capacity for talking about film, deepening our appreciation of the medium itself, ultimately our understanding of the (sometimes very personal) way film intersects with society is the key to unlocking another layer to the material from this course. Students sometimes wonder about this course, asking how the material directly impacts their study of a chosen major. Students may even go a step beyond that and ask about how the material they've been studying has bearing on their anticipated career field at all! That's why it's important to take a step back, away from the camera, away from the specifications of shots or the varying aspects of cinematography. It's time to pull our eyes away from the screen and look around at the world that surrounds us. We should be able to identify and consider the many ways film can impact society . . . as well as how society may impact film! In this way, we can start to consider how we can apply what we've learned in this class! A recent study conducted by the University of Rochester (NY) finds that watching and discussing movies about relationships is as effective in lowering divorce rates as other, more intensive, early marriage counseling programs! Watch this video presentation. Follow this link for more information about the study, and to download information about the films the couples watched, as well as the different questions the researchers asked the couples to reflect on after they watched specific movies. As you reflect on your own journey in this class--how you watch movies and the kinds of impacts that films can have on people--try to think deeply about the many ways we engage with film and what it can really mean to us in our majors, in our careers, and in our lives! Many of the movies we respond to are made for mostly for entertainment. No matter their artistic value, or how intelligent the plot may be, the main goal is to find an audience and get them to pay money to watch what unfolds onscreen. Individual members of the creative team--the director, the writer, specific actors--might have other more lofty aims, but at the root there is a basic economic principle at work. Therefore, it would be easy to write these films off and focus more exclusively on documentaries or smaller budget movies made by guerilla filmmakers who aren't tied to the money making Hollywood scheme of things. We could focus on films that try.

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