The document discusses using Facebook for businesses. It covers creating a personal profile, business page, and groups. Key points include the differences between profiles, pages, and groups; engaging followers through posts, contests and other applications; and monitoring analytics to understand audience demographics and engagement. The goal is to attract target customers and apply an ongoing social media strategy to promote the business.

1. Get Facebook For Your Business By Martyn Hodgson Get Facebook

2. Tuning In To Social Media Your Personal Profile Facebook Groups Creating a Business Page Developing a Business Page Monitoring Results Applying Facebook to Your Business Today's Workshop

3. Tuning In To Social Media

4. Your Business What Products / Services Do You Provide? How Do You Promote Your Business? Who Are Your Target Clients? Where Do They “Hang Out”?

5. Mixing business and social The view of a 19 year old making his first steps in business: “ I thought being a business was about being social with people so you can get across your products and services to them” He and many others are the business owners of tomorrow. Times have changed.

6. Reasons for using Facebook Building more followers Get found by people seeking your services Build a community round you / your brand Direct sales Connect with new customers Offers and discounts Customer service Provide extra value to existing customers Enable Reviews

7. Profiles, Pages and Groups Profile – for YOU Cornerstone of Facebook. You must have one. People like people through profiles Page – for a BUSINESS See it as a second website Your business brand or you as a public figure Group – for a GROUP or ASSOCIATION Where a collection of like-minded people meet Tap into strong collective passion

8. Profiles, Pages and Groups Page Profile Group Your Business ABC Ltd James= Admin Fans You James Add friends Friends Club / Group Tennis Club James= Admin Members Join Like Suggest to friends Suggest to friends 8 7 6 5 4 3 2 1

9. Facebook Terminology Friend – someone who has agreed to your request or requested to connect to your profile. Like a Facebook page – you becoming a fan Like a comment – giving it your “vote” Share a posting – telling your friends about it Wall – where all your postings and your friends’ postings go. Every profile, page and group has one.

10. Gaining Social Media Influence Reciprocation – give and give Social proof - peer actions Liking builds passion Authority – perceived as expert

11. Rules of Compelling Content Created for a purpose Meets the needs of its audience Trustworthy Engaging Allows for interaction Speaks the language of your customers Finds where your target audience is Experiments a little Creates “hot triggers” Search optimised

12. Response Levels Assume 1% comment, 9% like and 90% take no action. Furthermore only 12-20% of your fans will see your status update in their live feed. For every 100 friends: 11-18 will read, 1-2 will like & 0.1–0.2 will comment 90:9:1 Social Behaviours Rule

13. Your Social Media Persona Add content in a way that fits your personality. Sociable and chatty Regular short conversations. Too intense for many. Strong Twitter user. Researcher Sharing good content. Always relevant & of quality. Multiple networks. Thought leader Innovative ideas. Many others feed off it. Blogs.

14. 5 Mistakes to Avoid Lack of focus, clarity & direction Time Sink Growing too fast Getting bogged down Spam-like activity

15. Integrate with other media Add link to your email signature Add Facebook badge to blog Add “Like” button to web pages Import blog feed into Facebook Broadcast to Twitter Connect to your slideshows – Slideshare Connect to your videos – YouTube Add your photos and tag friends

16. 5 Items of Content to Create Putting aside the technical issues of how to do it, Decide on the 5 items of content your target audience would like and comment on Consider the message Chose the channel – text / photo / video / event

17. Your Personal Profile

18. Your Homepage Advert New friends Events Filters

19. Create Your Profile Quality photo Your details and photos are very visible

20. Import contacts Upload contacts file

21. Using Facebook Search Search: Uppermill Filters

22. Adding Friends Existing friends - Import from address book New friends - Search by location, name, interest. Employees & former work colleagues Peers, colleagues & professionals Customers – they'll really Like you Potential customers & prospects Your bookshelf - Invite those you admire. Join groups & Like pages then “friend” the members

23. How my profile looks to a friend

24. Encourage Visitors to Friend You Likes & Interests

25. Who is in your address book? Talk to each group differently Family Work Education Social

26. Creating Lists My Lists. All friends are added to a List. All updates are sent to a List

27. Custom privacy settings

28. Privacy settings: Things I share

29. Privacy settings: Things others share

30. Facebook Groups

31. Facebook Page vs Group Feature Page Group Overview Brand, company or public figure Community with a shared interest Joining Like & become a Fan Join & become a Member Contacting fan / member Update to fan's Facebook inbox. Can filter by location & language Message to all member's Facebook inboxes. No filter Indexed by Google All page tabs “ Info” page only Add-on applications Almost all Basic ones only Autofeed updates to Twitter Yes No Personalise the address 25+ fans No

32. Value of a Facebook Group Tap into the passion of a community with a strong shared interest. The shared passion translates into trust in other areas – your business. A valuable tool for the group is creating an event. Groups can be for social or local interests, alumni or old company colleagues, non-profit or charitable and for networking groups.

33. Create a Group

34. Creating an Event Create the event in the Group (or Page) and it shows on the members profile as a reminder. Then promote it to your own friends and invite them to join

35. Groups to Create Are there any Groups (or pages) you could create and manage in Facebook? They act as a portal to gather new fans for your own business Tribes e.g. 4Networking group / page Social Good e.g. your charity group / page Local – discussion group for local town

36. Creating a Business Page

37. Create a Personal Brand Engaging photo Welcome “ Like” button on website Feed to Twitter

38. Create a Company Page Clear logo Who we are Contact Blog feed

39. Build following from friends Suggest page to your friends

40. Favourite pages Build alliances with other business pages

41. Promote content 1. Write Blog 2. Twitterfeed sends to Facebook page & Twitter 3. Facebook Page fans receive it 4. “Share this” with my friends. 5. My friends receive it.

42. Edit Page

43. Create an alias After 25 fans, personalise the address of your Facebook page – good in Google

44. Upload contacts

45. Manage admins

46. Add Applications

47. Developing a Business Page

48. 10% off – call to action

49. Welcome page

50. Sign-up to e-mail

51. Promotional photo Extended Profile 200 x 600

52. Contests

53. Shop Tab

54. Slideshare Free application

55. Publish and share photos Free application

56. People love Videos Free application

57. Blog Feed in Free application

58. Facebook Advertising Filter audience by: Country, city Age category Gender Likes, Interests Page or Group Connections Education Workplaces Charged on pay per click

59. Monitoring Results

60. Facebook Analytics Age Group Male / Female Country / City Page Views Media consumption

61. Applying Facebook to Your Business

62. Your Plan to Follow on Facebook Who Are Your Target Audience? Are They In Facebook And How Will You Make Contact? What Activity To Attract Them? When Will You Do The Activity?

63. Thank you Martyn Hodgson Social Media Trainer 07971 611420 [email_address] B e my Facebook friend: MartynJHodgson Like my Facebook page: MartynHodgson.UK Recommend me on LinkedIn: MartynHodgson