The document discusses various strategies and tools for online marketing, emphasizing the importance of social media, content creation, and customer engagement. It outlines methods for enhancing one's online presence through platforms like Facebook, YouTube, and Twitter, alongside the significance of analytics for assessing effectiveness. Additionally, it provides guidance on building a brand, networking, and achieving marketing goals.

1. Online Marketing TrifectaSocial Media in Context

2. Online Alphabet Soup

3. Online Search Engine OptimizationKeywordsContentLinksSite ArchitectureFindability

4. Online Social Media OptimizationGoalsMonitoringAdjustingGrowingTools

5. Online Social Media MarketingCustomer ServiceListeningConversationInteractionPromotion

6. Online Search Engine MarketingKeywordsTargeted Crafted MessageImmediate ResultsFacebookGoogle AdWordsLinked In

7. WhereDoes it fit?Media(SEM)Marketing/PR(SoMe)Creative/ IT(SEO, SMO)

8. How Does it fit?FSC Interactive

9. Media Traditional

10. Media Shifting…

11. Message Evolving…

12. ProcessListen

13. Listen To Whom?

14. ListenSo Many Pieces!

15. Listen For What?I LOVEvegetarian restaurants With absolutely NO SELECTIONxoxoFAMOUS Food Critic

16. Listen How?vegetarian restaurants

17. Listen Google Alerts

18. Listen Social Mention

19. Listen Google Insights

20. Listen Quantcast

21. Engage Goals & MetricsWhat does success look like? “I want to increase awareness of my new bar.”

22. Engage Goals & MetricsGoals:Increase Happy Hour revenue

23. Increase online reservations

24. Increase newsletter e-mail database

25. Increase interaction on websiteEngage StrategyGoal MetricsPlanningResponsibilityBudgetMeasurement

26. Engage Plan of ActionTo Do ListsDeliverablesMilestonesAccountabilityMetrics

27. Engage PlanningAccount DetailMessaging GuidelinesBuild-Out GuidelinesScheduling GuidelinesBrand Consistency

28. It’s NOT Reinventing…REpurposeREuseREvitalizeREstructureREspond!Engage Content

29. Integrate Search

30. IntegrateListings

31. IntegrateTraffic Reputation Management

32. First Page Rankings

33. Qualified TrafficSocial Stats

34. Social Stats

35. Engage BrandingWhat’s your voice?Are you a Filet Mignon?

36. Engage BrandingOr a Cheeseburger?

37. Let’s GetSocial… It’s as easy as 1,2,31. Build Your Profile2. Build Your Network3. Build Your Reputation

38. Basics Building Blocks Community development and supportGallery of images to personalize your brand & optimize your web presenceVisual updates, community building and search optimizationInstant updates, feedback and discussions

39. In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.

40. Facebook Stats

41. PageFacebook Build Your Profile<Sign up for appropriate account type:Profile - Individual personPage - Business, brand, sports teamGroup - Association or Club

42. Facebook Profile or Page?

43. Facebook Page or Group?

44. Build Your PageSign up for a page Choose your type, title and fill out contact information

45. Build Your PageAdd a photoThey say a picture is worth 1,000 words – make sure yours says the right thing. Addcomplete informationFill out as much information as possible. You’re aiming for 100% complete. Everything from the most basic to the most detailed.Create your page settingsYou can choose what your visitors see and how your fans can interact.Go the extra mileCreate notes, add photos and utilize applications. More is more.

46. Facebook Build Your NetworkFind Friendsthrough email or your phonebookOr, through Facebook.

47. Facebook Build Your NetworkFind otherpages that you should be a fan of and that should fan you.

48. Facebook Build Your ReputationThrough status updatesAnd wall posts.When updating your status and posting to your wall make sure you keep in mind your brand and the ultimate goal. Don’t just post for the sake of posting. Post with a purpose.

49. Facebook Build Your ReputationCreate eventsCreate events for anything and everything going on, at or within your business. But remember – keep your brand and the ultimate goal in mind.

50. Facebook Build Your ReputationCreate Facebook Ads to reach more people

51. Build Your ReputationBy creating an online experiencePeople are visual. Show them what you have to offer through photos. If someone likes what they see on facebook, it’s likely they’ll try to visit in person.

52. ...words and pictures can work together to communicate more powerfully than either alone. – William Albert Allard

53. Build Your ProfileStream<Your photostream is a collection of all of your photographs.

54. Build Your StreamCreate Sets, Galleries and CollectionsA collection is a group of your photo sets that are related to one anotherA set is a group of photosGalleries allow up to 18 public photos. It’s an opportunity to celebrate the creativity of your fellow members.

55. Build Your StreamMake your photos easy to find with tags

56. Build Your NetworkCreate and join groups and add contacts.Kevin Costner was wrong.Your network won’t just grow on its own, you have to do it.

57. Build Your NetworkLink Flickr with your other social networking outletsFacebookBlog or Website

58. YouTube is the #2 Search engine after Google.

59. YouTube Search Optimization

60. ChannelYouTube Build Your Profile<

61. YouTube Build Your Channel

62. YouTube Build Your Reputation

63. YouTube Build Your Reputation

64. YouTube Build Your Network

66. Twitter Stats

67. Twitter Build ProfileChoose Settings to edit ProfileAdd a picture or logoFill out bioChoose a background or create custom

68. Twitter Learn LanguageLearn the language @= reply or public responseRT= forwarding informationDM= private message#= search keyword

69. Twitter Build Network

70. Twitter Build ReputationBe generous- ReTweet and RespondBe relevant- Add value to conversationBe diverse- TwitPic, Blip.fmBe consistentBe authentic

71. Twitter ManagementSample ApplicationsDesktopTweetDeckCo-TweetTwitterFoxSeesmicHootSuiteMobile PhoneiPhoneTweetieTwittelatorBlackberryOpenBeakUberTwitter

72. Social Sharing

73. Social Sharing

74. Social Local

75. Goals… Remember Those?

76. Analyze“However beautiful the strategy, you should occasionally look at the results.”- Winston Churchill

77. Analyze Measure and Value As important as learning the tools and using them correctly is making sure you are reaching those initial goals and learning how to track the performance of your outreach.Popularity and EngagementPerformance of MessageBehavior of Audience

78. Analyze Popularity

79. AnalyzeGoogle Analytics is a free tool that provides an easy to use application showing the breakdown of traffic behavior to your website – how visitors found your site and what they do when they get there.

80. You can track all online sources including referring sites, paid search terms, email blasts, paid banners and more. Analyze

81. Analyze Performance/ Tracking

82. Analyze Performance/ Tracking

83. Analyze TrackingBit.ly and Budurl both allow you to have an account and track multiple URLs. Bit.ly is the default for most Twitter applications.Google is not yet widely available, but keep an eye on it…

84. Analyze MessagingWhich message works best? Optimize

85. Adjust Strategy

86. Test AgainAnalyze Behavior Analysis

87. OptiMizeOpenMind

88. You think You Are

89. But, Your Customers Think

90. Compromise…

91. Thank You.For more information and continued updates on online marketing, social media and outreach, check back regularly with the FSC blog where we post tools and trends every Tuesday and Thursday www.fscinteractive.com/blog.aspx

92. Questions?FSC Interactive4122 Magazine StreetNew Orleans, LA 70115t. 504.894.8011f. 504.894.8012www.fscinteractive.com@fscnola