2. Facebook for Business
1. Profiles vs. Pages
2. Promoting your Page and growing your community
3. Getting to know your community
4. Enhancing your Page
5. Promotions with Wildfire
6. Facebook Places*
5. 1. Profiles are against TOS
2. Pages allow multiple admins
3. Pages provide analytics - Insights
4. Pages are always public
5. Add custom landing tabs - FBML
6. Send updates to fans (mass messaging)
7. Facebook Ads can be created for Pages
8. Contests can be run on Pages
54. Facebook Promotion Guidelines
You cannot:
Condition entry in the promotion upon a user
providing content on Facebook, such as making a post
on a profile or Page, status comment or photo upload.
You can:
Use a third party application to condition entry to the
promotion upon a user providing content.
55. Facebook Promotion Guidelines
You cannot:
Administer a promotion that users automatically enter
by becoming a fan of your Page.
You can:
Only allow fans of your Page to access the tab that
contains the third-party application for the promotion.
56. Facebook Promotion Guidelines
You cannot:
Notify winners through Facebook, such as through
Facebook messages, chat, or posts on profiles or Pages.
You can:
Collect an address or email through the third-party
application for the promotion in order to contact the
winner by email or standard mail.
