This document provides an overview of using Facebook for business purposes. It discusses the differences between personal profiles and business pages, how to promote pages and grow communities, getting to know customer communities through analytics, enhancing pages with features like tabs and images, and running promotions using the Wildfire application to increase fans and drive check-ins. The document offers guidance on setting goals and strategies for Facebook business pages and measuring success.

2. Facebook for Business
1. Profiles vs. Pages
2. Promoting your Page and growing your community
3. Getting to know your community
4. Enhancing your Page
5. Promotions with Wildfire
6. Facebook Places*

3. PART 1
Profiles vs Pages

5. 1. Profiles are against TOS
2. Pages allow multiple admins
3. Pages provide analytics - Insights
4. Pages are always public
5. Add custom landing tabs - FBML
6. Send updates to fans (mass messaging)
7. Facebook Ads can be created for Pages
8. Contests can be run on Pages

6. Before you begin

7. Is my audience on Facebook?

8. What incentive is there for people to like
my Page?
How can I add value?

9. What are my goals?
What is the strategy to achieve
those goals?

10. How will I measure success?

11. What existing content do I have to
share?
What kinds of content will I need to
create?

12. Who will manage it all?

13. PART 2
Promoting Your Page & Growing Community

14. Off Page Promotion

17. facebook.com/username

18. Facebook Ads

19. Access Ads

20. Design > Text & Image

21. Target

22. Set Daily Budget & Pricing

23. Review & Pay

24. Facebook Social Plugins

25. developers.facebook.com/plugins

26. Facebook Video

27. Sharing Embedding
“Fan”-ing

28. Edit > Title, Tag, Select Thumbnail

30. PART 3
Getting To Know Your Community

31. Facebook Insights

32. Access Analytics

33. Old Insights Dashboard

34. Active Fans

35. Graph Drop Down

36. All Fans

37. Graph Drop Down

38. New Insights Dashboard

40. Weekly Facebook Page Update Email

41. PART 4
Enhancing Your Page

42. Static FBML*
*Iframes coming soon

45. Change Tab Title > Edit FBML

49. TabSite

50. FacebookTabSite.com

51. Profile Image “Billboard”

53. PART 5
Facebook Promotions

54. Facebook Promotion Guidelines
You cannot:
Condition entry in the promotion upon a user
providing content on Facebook, such as making a post
on a profile or Page, status comment or photo upload.
You can:
Use a third party application to condition entry to the
promotion upon a user providing content.

55. Facebook Promotion Guidelines
You cannot:
Administer a promotion that users automatically enter
by becoming a fan of your Page.
You can:
Only allow fans of your Page to access the tab that
contains the third-party application for the promotion.

56. Facebook Promotion Guidelines
You cannot:
Notify winners through Facebook, such as through
Facebook messages, chat, or posts on profiles or Pages.
You can:
Collect an address or email through the third-party
application for the promotion in order to contact the
winner by email or standard mail.

57. Wildfire App

59. WildfireApp.com

61. 103% increase in fans in < 30 days

62. PART 6
Mobile Check-ins

63. Facebook Places*

68. Questions?