Web marketing Facebook


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This slideset shows facebook as a marketing tool. What to use and how to use it.

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Web marketing Facebook

  1. 1. Webmarketing<br />July 2010<br />
  2. 2. Giving people the power to share and make the world more open and connected. <br />
  3. 3. Timeline<br />
  4. 4. Why does it matter ? <br />More than 400 million active users (July 2010)<br />50% of our active users log on to Facebook in any given day<br />More than 35 million users update their status each day<br />More than 55 million status updates posted each day<br />More than 2.5 billion photos uploaded to the site each month<br />More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week<br />More than 3.5 million events created each month<br />More than 1.6 million active Pages on Facebook<br />More than 700,000 local businesses have active Pages on Facebook<br />Pages have created more than 5.3 billion fans<br />
  5. 5. Still not convinced ?<br />Top Sites:<br />Google<br />Facebook <br />YouTube<br />
  6. 6. Personal Page<br />Have you Googled yourself ? <br />Your Personal Page is like a glimpse into someones Desk:<br />Pictures<br />Interest<br />Hobbies<br />
  7. 7. What to have… What not to have ?<br />Interest:<br />Computing <br />Cyberspace<br />Family<br />3 kids <br />French Interest<br />If you dont want someone to see it…. <br />DONT UPLOAD IT ! <br />
  8. 8. Basic Steps<br />Expand your Network<br />Search & Link with friends<br />Search & Link for friends of friends<br />Search & Link to Groups<br />Search & Link to Events<br /> SEARCH & LINK<br />
  9. 9. Guerrilla Marketing Tools<br />Profile Page<br />Groups<br />Pages<br />Events<br />Notes and Photos<br />Messages<br />Marketplace<br />Share / Posted Items<br />Networks<br />Mini Feed and News Feed <br />
  10. 10. Groups & Fan Pages<br />Groups are the oldest in Facebook<br />Fan pages were launched in 2007<br />Identify already existing groups<br />Take ownership of your message or brand<br />Listen & Speak up…<br />
  11. 11. Groups<br />Smaller platforms<br />May be for shorter term goals<br />You can make them “secret”<br />You need “Admins”<br />Members can “invite” other members<br />Only groups under 5,000 members can send email blasts<br />
  12. 12. Groups<br />Groups will have a message <br />They are an extension of your personal profile<br />
  13. 13. Facebook Pages<br />Overview<br />A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.<br />
  14. 14. Pages <br />You “like” pages<br />You “join” groups<br />Brands and famous artists<br />Pages can host applications.<br />
  15. 15. Pages<br />Pages are indexed by external search engines such as Google, just like a public profile.<br />Pages don’t show “administration”, again, making them less personal. <br />No limits for “likes” <br />
  16. 16. Engage and Discuss<br />
  17. 17. Some more Pages Features<br />You have no member limit<br />You can add a friendly url / username<br />After 25 fans<br />Easily customizable with apps / HTML<br />PAGE INSIGHTS ! <br />
  18. 18. Extra Info<br />How many comments Fans make on your posts<br />Track how many Facebook users start and stop viewing yourposts in News Feed.<br />
  19. 19. Fan Page<br /><ul><li>What should you add ? </li></ul>What do you want your customers to know ? <br />
  20. 20. Events<br />Get the word out ! <br />Meetings<br />Promotions<br />Sales<br />Discounts<br />Leverage Network effect<br />Offer a plus to the network<br />
  21. 21. Posted Items<br />Spam alert ! <br />Messages<br />Wall<br />Links<br />Videos<br />Feed<br />Marketplace<br />Average user clicks the Like button on 9 pieces of content each month<br />Average user writes 25 comments on Facebook content each month<br />Average user becomes a fan of 2 Pages each month<br />Average user is invited to 3 events per month<br />Average user is a member of 12 groups<br /># 1 Social Media enemy is SPAM… why ? Because people can <br />VERY EASILY block you and spread the word ! <br />Raul Hernandez Arthur<br />
  22. 22. Photos, Notes & Videos<br />Tagging is the name of the game ! <br />
  23. 23. Targeted Ads<br />
  24. 24. Do it yourself !<br />Who are you going against ? <br />Where to link ? <br />What to ask ?<br />Picture ? <br />Text ?<br />
  25. 25. Targeted Ads<br />Its a Balance !<br />Location<br />Keywords<br />Network<br />Sex<br />Age<br />Education<br />Political View<br />Relationship Status<br />Estimated Target audience<br />
  26. 26. How to Pay ?<br />You can set the limit<br />Pay per Click<br />Pay per Impressions<br />
  27. 27. What is the difference between CPC and CPM?<br />Cost per Click (CPC) <br />allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.<br />Cost per Mile<br /> Pay for Views advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.<br />
  28. 28. Which method should I choose?<br />What is more important to you ?<br />WHAT IS YOUR OBJECTIVE ! <br />CPC indicates:<br />You want to drive people to your site<br />You want to control the price of each click<br />Call to Action ! <br />CPM indicates:<br />raise awareness of brand or company<br />
  29. 29. Select Keywords <br />https://adwords.google.com/<br />
  30. 30. Success Case<br />CM Photographic <br />12 Months<br />$ 40,000 Revenue<br />$ 600 Investment<br />60% were qualified leads<br />
  31. 31. Polls<br />Ask around !<br />Have a plan<br />Be precise<br />Take Actions<br />Respond<br />
  32. 32. Activity<br />How would you start a campaign ? <br />Define target audience <br />Define add<br />Include image<br />Aim at a specific demographic<br />Where would you linked them and why ? <br />
  33. 33. Tools for Application Developers<br />Mini Feed<br />News Feed<br />Invitations<br />Facebook Notifications<br />Email Notifications<br />Application Directory<br />
  34. 34. Feed<br />This is where it starts to get interesting !<br />Free vs. Payed<br />Join Group<br />RSVP<br />Become FAN<br />Share Photo<br />Tag Video<br />Write Note<br />Update Status<br />
  35. 35. Types of pages <br />
  36. 36. Does your social class determine your online social network?<br />23 %of Facebook users earn > $100,000 a year<br />more than 16 percent of MySpace users. <br />37 %of MySpace members earn less than $50,000 annually, <br />compared with about 28 percent of Facebook users.<br />