Jonesboro Chamber of Commerce: Social Media & Your Website


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This is the presentation from the Jonesboro Chamber of Commerce Lunch & Learn series by Abbi Siler of Pleth. Feel free to share this presentation with those who could not attend.

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Jonesboro Chamber of Commerce: Social Media & Your Website

  1. 1. Social Media & Your Website<br />Understanding how it all fits together!<br />Abbi Siler<br /><br />@abbisiler<br />
  2. 2. Think About Your Online Strategy<br />What are your goals?<br /> Education? Sales? Phone Call?<br />Lead Generation?<br />Communicating an idea, thought, or brand?<br />Where are your customers?<br />Do they interact & research on Facebook? Google? Twitter? LinkedIn? <br />How are you currently trying to reach them?<br />Do you have a website?<br />Is it updated? Do you have control? Is it flexible?<br />Are your customers finding and using your website?<br />
  3. 3. Your Website<br />Should be user friendly, easy to access & interactive.<br />Should have a goal & traffic should be monitored.<br />Your web developer or agency should have the ability to integrate social plugins with your website. Icons, like buttons, etc.<br />Understand these changes may take time & development, so request info about pricing to make these additions.<br />You should understand your website’s content management system.<br />
  4. 4. Facebook & Your Website<br />150,561,820 users in the US.<br />1,320,980 users in the state of Arkansas.<br />108,200 users within 50 miles of Jonesboro.<br />A simple Facebook Icon alerts visitors to your website of your presence on Facebook.<br />Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link.<br />Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information.<br />Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!)<br />*Data reflected as of 6/14/2011.<br />
  5. 5. Twitter & Your Website<br />3,164,691 users in the US.<br />17,131 users in the state of Arkansas.<br />1,134 users within 25 miles of Jonesboro.<br />Twitter is growing by leaps and bounds & will continue to grow with the new integration of all Apple devices running iOS 5, released this fall. <br />Great for direct website traffic, interacting with a niche industry or community. <br />More targeted audiences & analytics of click through rates and targets on links.<br />Great way to build yourself as a resource in an industry & you can be found internationally.<br />*Data reflected as of 6/14/2011.<br />
  6. 6. Your Social Networks<br />Understand the difference - different types of people are on different social networks & use them differently, too.<br />Facebook is not the only social network out there – and it may not always be the best fit for your business. <br />Link to your website – in status updates, information fields, & custom landing tabs on Facebook.<br />Start with one network – grow, and then choose another to work on – don’t over stretch your online marketing efforts. <br />
  7. 7. Monitoring Your Online Traffic<br />Hootsuite:<br />Time management tool – schedule tweets, cross promote from one platform, & more.<br />Twitter short link analytics – how many times people click on your tweets links, photos or videos.<br />Facebook Insights:<br />Facebook ‘Like’ demographics<br />Top Cities/Countries/Languages<br />Impressions & Interaction insights<br />Google Analytics:<br />Where are your site visitors hearing about your website?<br />Location/Device/Browser Insight<br />Keyword & Search Engine analytics<br />Entry & Exit pages<br />Monitor your social media traffic<br />
  8. 8. Questions are important…<br />So let’s talk about some specific things you may want to ask about!<br />Feeling shy? Feel free to call me or email me!<br />870.277.0174 or<br />