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FacebookMarketing<br />Presented by:<br />Naper Solutions, Inc<br />www.napersolutions.com<br />
Agenda<br />Why Facebook?<br />Importance of Strategy<br />How to Create a Facebook Page<br />Facebook Integration<br />En...
Why Facebook?<br />More than 500 million active users<br />The average user spends more than 55 minutes per day on Faceboo...
Why Facebook?<br />Brand awareness<br />Connect with customers/clients <br />Create loyalty<br />Public relations<br />Lin...
Why Facebook?<br />Why Facebook users “Like” a brand on Facebook<br />25% want to receive discounts and promotions<br />21...
Importance of Strategy<br />#1 Step in Social Media – CREATE STRATEGY<br />Goals<br />Research Competition<br />Target Mar...
Facebook Page – 5 Tips & Tricks<br />1. Create a “Page” not a profile.  Why?<br /><ul><li>Facebook says so
SEO – search engines index pages
Analytics & widgets
Unlimited fans
New Page format (eff. March 11) offers more ways businesses can utilize pages
Customers might not feel comfortable becoming friends with a company or brand</li></ul>2. Select your category and subcate...
Companies, organization, institution
Brand or product
Artist, Band, Public figure
Entertainment
Cause, community</li></li></ul><li>Facebook Page –  5 Tips & Tricks<br />3. 25 Fans  =  Facebook username<br />http://www....
Facebook Page – More Tips & Tricks<br />Get Connections!<br /><ul><li>Suggest your page to friends. Ask friends to suggest...
Upload your contact list on Facebook to send an invitation to “Like” your page
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Facebook Marketing

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Overview on how to use Facebook to market your business.

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Facebook Marketing

  1. 1. FacebookMarketing<br />Presented by:<br />Naper Solutions, Inc<br />www.napersolutions.com<br />
  2. 2. Agenda<br />Why Facebook?<br />Importance of Strategy<br />How to Create a Facebook Page<br />Facebook Integration<br />Engage & Interact<br />Facebook Advertising<br />Reporting & Analytics<br />Future of Facebook<br />Q&A<br />
  3. 3. Why Facebook?<br />More than 500 million active users<br />The average user spends more than 55 minutes per day on Facebook<br />20 million Facebook users become fans of Pages per day<br />60 million status updates are made per day<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br />Visualization of Facebook Friendships by Facebook intern, Paul<br />
  4. 4. Why Facebook?<br />Brand awareness<br />Connect with customers/clients <br />Create loyalty<br />Public relations<br />Links help with search rankings<br />Increase in web traffic<br />Lead generation<br />
  5. 5. Why Facebook?<br />Why Facebook users “Like” a brand on Facebook<br />25% want to receive discounts and promotions<br />21% are customers of the brand<br />18% want to show support for the brand<br />What caused Facebook users to like a brand’s page in the first place?<br />75% connected because they were invited by the brand directly<br />59% connected because they were invited by a friend<br />49% connected as the result of personal research<br />
  6. 6. Importance of Strategy<br />#1 Step in Social Media – CREATE STRATEGY<br />Goals<br />Research Competition<br />Target Market<br />Keywords<br />Content<br />Image: Renjith Krishnan<br />
  7. 7. Facebook Page – 5 Tips & Tricks<br />1. Create a “Page” not a profile. Why?<br /><ul><li>Facebook says so
  8. 8. SEO – search engines index pages
  9. 9. Analytics & widgets
  10. 10. Unlimited fans
  11. 11. New Page format (eff. March 11) offers more ways businesses can utilize pages
  12. 12. Customers might not feel comfortable becoming friends with a company or brand</li></ul>2. Select your category and subcategory<br /><ul><li>Local business or place
  13. 13. Companies, organization, institution
  14. 14. Brand or product
  15. 15. Artist, Band, Public figure
  16. 16. Entertainment
  17. 17. Cause, community</li></li></ul><li>Facebook Page – 5 Tips & Tricks<br />3. 25 Fans = Facebook username<br />http://www.facebook.com/username<br />4. Use keywords in your company descriptions and newsfeed updates<br />5. Be Creative <br /> Profile picture<br /> Top 5 Photos <br /> Custom tabs<br />
  18. 18. Facebook Page – More Tips & Tricks<br />Get Connections!<br /><ul><li>Suggest your page to friends. Ask friends to suggest your page to their friends.
  19. 19. Upload your contact list on Facebook to send an invitation to “Like” your page
  20. 20. Send an eblast to your contact list with a link to your new Facebook page
  21. 21. Offer deals to Facebook fans – coupons, special offers, contests, promotions
  22. 22. Integrate Facebook marketing –more on this later</li></ul>Appoint Page Administrators<br /><ul><li>Decide who will have access to post to your Facebook page and make sure this is part of the overall strategy
  23. 23. Don’t have to be friends with other administrator, just have to have email address</li></ul>Use Tools to help Manage Social Media<br /><ul><li>Hootsuite
  24. 24. Tweetdeck
  25. 25. Bit.ly</li></li></ul><li>Facebook Page – More Tips & Tricks<br />2<br />1<br />4<br />3<br />
  26. 26. Facebook Page – More Tips & Tricks<br />Other Custom Page Examples<br />
  27. 27. Facebook Integration<br />Integrate Social Media with ALL marketing efforts<br /><ul><li>Websites – utilize plugins – link to page
  28. 28. Sharing tools on blogs, articles, products
  29. 29. Social media links in email signatures
  30. 30. Email Marketing links to page (newsletters, eblasts, event invitations)
  31. 31. Print marketing, direct mail– list usernames or mention social media presence (Find us on Facebook)</li></ul> <br />
  32. 32. Engage & Interact<br />How often?<br />Post status updates no more than twice a day, but at least every other day<br />When?<br />Post when other people are using social media. <br /><ul><li>Newsy posts – work hours
  33. 33. Fun posts – Evening, Friday afternoons
  34. 34. Trial and error – keep track of what you post and when -measure when you receive the most interaction – use Insights </li></ul>EdgeRank – Facebook’s formula for newsfeed posts - quantifies behavior. <br />In Facebook lingo, these three qualifications are termed affinity, edge, and decay, respectively.<br />
  35. 35. Engage & Interact<br />What to post? <br />Ask questions. Be conversational and relatable. Ask for comments and likes. <br />In other words: be social! “Like” This is you want to know more about Facebook!<br /> “Fill in the blank. I’m using my tax refund to buy_______.”<br />Post links to relevant articles and post links to articles on your blog.<br />Listen to your customers and fans. Don’t make Facebook all about you and your brand.<br />Promotions, sales, contests... <br />Events, Photos, Video<br />Now pages can interact with other pages. “Like” your customers pages, partners, industry associations on Facebook, comment on their posts (as your business page) for more visibility.<br />
  36. 36. Engage & Interact<br />Monitor your company and brand – respond in timely manner<br /><ul><li>Interact with customers, respond to posts on your page
  37. 37. Respond to negative feedback – online reputation management</li></li></ul><li>Facebook Advertising<br />Benefits of Facebook Advertising<br /><ul><li> Number of active users
  38. 38. Can be inexpensive
  39. 39. Ability to reach smart phone users
  40. 40. Flexibility of ad platform</li></ul>Targeting Capabilities<br /><ul><li> Location
  41. 41. Demographics
  42. 42. Likes & Interests
  43. 43. Connections
  44. 44. Relationship status
  45. 45. Education and work</li></ul>There are 182,820 people within 10 miles of Naperville on Facebook<br />
  46. 46. Facebook Insights - Analytics<br />
  47. 47. Future of Facebook<br />Additional marketing opportunities on Facebook<br /><ul><li>Facebook Deals, Check-ins
  48. 48. Facebook Questions
  49. 49. Facebook Messaging</li></li></ul><li>Thank you!<br />For help managing or setting up your social media presence, please contact <br />Naper Solutions at 630-548-5614.<br />

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