Session 9 Osnap Campaign Builder


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This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign

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Session 9 Osnap Campaign Builder

  1. 1. Social Network Campaign Builder 10 Week Coaching Series Session 9
  2. 2. Game Plan Road Map to Success <ul><li>Your 10 Week Campaign Building Game Plan </li></ul><ul><li>Intro - Positioning and Campaign Building </li></ul><ul><li>Review and Build a Campaign </li></ul><ul><li>Facebook Part 1 </li></ul><ul><li>Facebook Part 2 </li></ul><ul><li>Twitter Part 1 </li></ul><ul><li>Twitter Part 2 </li></ul><ul><li>LinkedIN Part 1 </li></ul><ul><li>LinkedIN Part 2 </li></ul><ul><li>Campaign Launch </li></ul><ul><li>Monitoring for Success </li></ul>
  3. 3. ASSIGNMENT <ul><li>LinkedIN Part 2 </li></ul><ul><li>Join a Group. </li></ul><ul><li>Get your Peers to join the same group. </li></ul><ul><li>Join a discussion. </li></ul><ul><li>Start a discussion – have peers help. </li></ul><ul><li>5. Join another group – team up! </li></ul><ul><li>6. Load a slide deck to </li></ul>
  4. 4. Critical Task Items & Review <ul><li>Why </li></ul><ul><li>Teamwork </li></ul><ul><li>Key Elements – Facebook </li></ul><ul><li>Key Elements – Twitter </li></ul><ul><li>Key Elements – LinkedIN </li></ul><ul><li>Campaign Building </li></ul>
  5. 5. Why do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>MAKE IT EASY!
  6. 6. How Many Contacts and eMails do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>MAKE IT EASY! Bob Sue Pat Mark
  7. 7. How it Works MAKE IT EASY!
  8. 8. Why Facebook? <ul><li>More than 250 million active users </li></ul><ul><li>More than 120 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul>
  9. 9. Business Goals for Using Facebook? <ul><li>Get found by people who are searching for your products or services </li></ul><ul><li>Connect and engage with current and potential customers </li></ul><ul><li>Create a community around your business and your network </li></ul><ul><li>Promote other content you create, including webinars, blog articles, power points or other resources </li></ul>
  10. 10. Finding Friends
  11. 11. Posting Information
  12. 12. Facebook Page
  13. 13. Be Efficient! Applications and Bookmarks
  14. 14. Facebook Best Practices <ul><li>Make your Public Profile a place filled with valuable content. </li></ul><ul><li>Give your fans a reason to become fans. </li></ul><ul><li>Use updates to ask questions and elicit response, not deliver press releases </li></ul><ul><li>Engage fans through creative content </li></ul><ul><li>Think of your page in terms of being for your fans, not being for your brand </li></ul><ul><li>Give fans reasons to post content on your page </li></ul><ul><li>Worry less about posting good content, and worry more about creating good conversation </li></ul><ul><li>Monitor conversation </li></ul><ul><li>Thank and respond to the positive </li></ul><ul><li>Respond even more diligently to the negative! </li></ul>
  15. 15. What is Twitter? <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. </li></ul><ul><li>Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. </li></ul><ul><li>Senders can restrict delivery to those in their circle of friends or, by default, allow open access. </li></ul><ul><li>Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. </li></ul>
  16. 16. Business uses for Twitter <ul><li>Post questions for quick answers and answer others’ questions to establish your credibility and expertise </li></ul><ul><li>Create links to your Web site or blog </li></ul><ul><li>Keep up on the buzz in your industry </li></ul><ul><li>Network with like-minded people. </li></ul>
  17. 17. Twitter is about conversations <ul><li>Don’t just post what you are doing </li></ul><ul><li>Don’t be “spammy” </li></ul><ul><li>Reply to people </li></ul><ul><li>Ask engaging questions </li></ul><ul><li>Provide answers </li></ul><ul><li>Create conversations </li></ul>
  18. 18. Top Business Generators in LinkedIN <ul><li>Profile Setup </li></ul><ul><li>Profile Maintenance and Alignment (with outside pages) </li></ul><ul><li>3. Adding Connections you have (the selection) </li></ul><ul><li>4. Removing Connections who don’t serve you </li></ul><ul><li>5. Improve your Google Page Rank results and other Search </li></ul><ul><li>References and the Blind Reverse </li></ul><ul><li>Leverage Groups! </li></ul><ul><li>Answers Features </li></ul><ul><li>Free Tools </li></ul><ul><li>Have a Routine! </li></ul>
  19. 19. The Impact of Connecting
  20. 20. Relevancy Based Content
  21. 21. The Campaign! 6 Easy Steps
  22. 22. Collection of Content <ul><li>What are you using? </li></ul><ul><li>Is it in alignment with the Company, Products and Services? </li></ul><ul><li>Is it effective? </li></ul><ul><li>Will it be relevant to what we are targeting on the Social Networks? </li></ul><ul><li>REMEMBER RELEVANCY!!!!! </li></ul>
  23. 23. Campaign – Step 1 <ul><li>What is our offer? </li></ul><ul><ul><li>Free Analysis </li></ul></ul><ul><ul><li>Workshop </li></ul></ul><ul><ul><li>Meeting </li></ul></ul><ul><ul><li>Call to Action – Message? </li></ul></ul>
  24. 24. Campaign – Step 2 <ul><li>Who is the target? </li></ul><ul><ul><li>MaleFemale </li></ul></ul><ul><ul><li>SingleMarried </li></ul></ul><ul><ul><li>Age 35-55 </li></ul></ul><ul><ul><li>Household income >$75,000 </li></ul></ul><ul><ul><li>Within 25 miles of 46373 </li></ul></ul>
  25. 25. Campaign – Step 3 <ul><li>What is the goal (destinationoutcome)? </li></ul><ul><ul><li>Number of hits </li></ul></ul><ul><ul><li>Number of leads </li></ul></ul><ul><ul><li>Number of appointments </li></ul></ul><ul><ul><li>Number of attendees </li></ul></ul><ul><ul><li>Number of orderssales </li></ul></ul>
  26. 26. Campaign – Step 4 <ul><li>What collateral do we have? </li></ul><ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Event scheduled </li></ul></ul><ul><ul><li>WebsiteLanding </li></ul></ul><ul><ul><li>Email templates </li></ul></ul><ul><ul><li>What is relevant? </li></ul></ul>
  27. 27. Campaign – Step 5 <ul><li>Wh0 is on our team? </li></ul><ul><ul><li>Joe </li></ul></ul><ul><ul><li>Ken </li></ul></ul><ul><ul><li>Sarah </li></ul></ul><ul><ul><li>Kurt </li></ul></ul><ul><ul><li>Becky </li></ul></ul><ul><ul><li>What are their strengths? </li></ul></ul>
  28. 28. Campaign – Step 6 <ul><li>Create Schedule? </li></ul><ul><ul><li>Monday……taskperson esource </li></ul></ul><ul><ul><li>Tuesday….. </li></ul></ul><ul><ul><li>Wednesday…. </li></ul></ul><ul><ul><li>…… .Measure…… </li></ul></ul>
  29. 29. Campaign Schedule - SAMPLE
  30. 30. Weekly Schedule - SAMPLE
  31. 31. ASSIGNMENT <ul><li>Team Up. </li></ul><ul><li>Outline your campaign </li></ul><ul><li>Schedule </li></ul><ul><li>Begin! </li></ul><ul><ul><li>…………………………………… ..KEEP SIMPLE!!!!! </li></ul></ul><ul><li>SEND ALL INFO TO </li></ul><ul><li>Last Session: Monday, September 7 th at 3:00 CST </li></ul>