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IoD Woman in Leadership Digital Transformation March 2016

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Leading organisational transformation in a digital world.

Published in: Leadership & Management
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IoD Woman in Leadership Digital Transformation March 2016

  1. 1. LEADING FOR THE FUTURE © All Rights Reserved Niall McKeown Ionology digital transformation consultancy
  2. 2. how come…
  3. 3. Double Business in 18 Months Case Study #1
  4. 4. Zero to €2,000,000 in one year 50,000 contributors on private innovation application Case Study #2
  5. 5. €3,000,000 funding & sales in 37 countries in 18 months Case Study #3
  6. 6. here’s how…
  7. 7. © All Rights Reserved DIGITISING SERVICES 2016 DIGITALLY TRANSFORMED SERVICES 2020 ‘DOING DIGITAL’ 0
  8. 8. WHAT IS DIGITAL TRANSFORMATION? Digital Transformation
  9. 9. The word “digital” is a synonym for the pace of change that’s occurring in today’s world, driven by the rapid adoption of technology. How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods. Digital Transformation WHAT IS DIGITAL TRANSFORMATION?
  10. 10. 5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION = DIGITAL TRANSFORMATION
  11. 11. Strategy creates competitive advantage People and a culture of innovation sustains it Technology & Communications is the means by which it is delivered
  12. 12. ‘DOING DIGITAL’ DIGITAL INNOVATORS
  13. 13. 6 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved 1 ‘DOING DIGITAL’ Strategy is set by leaders that use their best intuition and experience DIGITAL INNOVATORS Strategy is set using empirical evidence, web analytics and creating the best value proposition for the organisation by experienced leaders
  14. 14. 6 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved
  15. 15. 6 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved ‘DOING DIGITAL’DIGITAL INNOVATORS 2 Looks to see what technology is available for their organisation to use. Business and marketing strategy contains no mention of technology. It assumes that the technology will be there when required. The focus on diagnosis.
  16. 16. “Strategy comes from identifying one or two critical issues in the situation – the pivotal points that can multiply the effectiveness of effort – then focusing and concentrating action and resources on them” 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  17. 17. Strategy Kernel Diagnosis Coherent Action Guiding Policy Incoherent Action 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  18. 18. © All Rights Reserved 3 DIGITAL INNOVATORS Leaders unite strategy with technology and communications ‘DOING DIGITAL’ IT has a completely separate function from communications 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  19. 19. DIGITAL TRANSFORMATION COMMUNICATION TECHNOLOGY LEADERSHIP Technology Support Rapid Solution Builders Marketing Tactics Communications Leadership Short Term Management Leading Step Change
  20. 20. © All Rights Reserved 4 DIGITAL INNOVATORS Understand the importance of “Innovation” and have clear business processes to foster it ‘DOING DIGITAL’ Have an ‘ideas’ box or respond to good ideas in an adhoc way 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  21. 21. © All Rights Reserved 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  22. 22. © All Rights Reserved 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  23. 23. © All Rights Reserved 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  24. 24. 10 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved
  25. 25. 10 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved
  26. 26. 6 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved
  27. 27. “We are the _______ in ______ for _____ because we do _______ better than anyone else” UNIQUE VALUE PROPOSITION 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  28. 28. 6 CHARACTERISTICS OF A DIGITAL INNOVATOR © All Rights Reserved 5 DIGITAL INNOVATORS Align their business to take advantage of cultural change driven by the rapid adoption of technology ‘DOING DIGITAL’ Will only change their business structure and organisational alignment when forced to do so
  29. 29. © All Rights Reserved
  30. 30. © All Rights Reserved 6 DIGITAL INNOVATORS Can clearly articulate the current state and the desired change state of their organisation ‘DOING DIGITAL’ Business represents its current state and responds to change when confronted 6 CHARACTERISTICS OF A DIGITAL INNOVATOR
  31. 31. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT
  32. 32. GROWTH PROFILES 0 25 50 75 100 125 T1 T2 T3 T4 T5 T6 Advocacy Attention Authority Prime Time Growth
  33. 33. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT Innovation
  34. 34. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT
  35. 35. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT
  36. 36. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT
  37. 37. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT
  38. 38. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT
  39. 39. Customer Volume How Customer Perceives Your Business Lens Lock [ UK/Toursim] 5 6 Where are we now? Where can we go? IONOLOGY STRATEGY QUADRANT Apple (AAPL) and Samsung continue to soak up all the industry's profits, McCourt says. Apple claimed 87.4% of phone earnings before interest and taxes in the fourth quarter, he said. Samsung took in 32.2% of industry profits. Because their combined earnings were higher than the industry's total earnings as a result of many vendors losing money in Q4, Apple and Samsung mathematically accounted for more than 100% of the industry's earnings. A year ago, Apple accounted for 77.8% of mobile phone industry profits, followed by Samsung with 26.1%, McCourt said.
  40. 40. LEADING FOR THE FUTURE © All Rights Reserved Niall McKeown Ionology CEO

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