5 Small Business Strategies for Social Media


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Our latest presentation at Arkansas State University Small Business and Development Center on Social Media and Small Business. Presented by Abbi Siler in Jonesboro, Arkansas.

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5 Small Business Strategies for Social Media

  1. 1. 5 Small Business StrategiesforSocial Media<br />Proudly Sponsored by: <br />Presented by Abbi Siler, Pleth<br />
  2. 2. Links You Need To Know:<br />www.knowem.com<br />www.getlisted.org<br />www.quantcast.com<br />www.woopra.com<br />www.pleth.com<br />www.allfacebook.com<br />www.klout.com<br />www.socialmention.com<br />www.twuffer.com<br />www.argylesocial.com<br />www.urbanspoon.com<br />
  3. 3. Social Marketing On The Rise<br />
  4. 4. Generational Social Usage<br />
  5. 5. Most Popular Social Networks by Age<br />
  6. 6. How are businesses using social media?<br />Data found in extensive research by masternewmedia.org <br />
  7. 7. Facebook User Profile<br />People on Facebook – via Facebook.com/Statistics<br />More than 500 million active users<br />50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />
  8. 8. Twitter User Profile<br />A few Twitter facts via Twitter.com (updated September 14, 2010)<br />We have 175 million registered users.<br />95M tweets are written per day.<br />
  9. 9. LinkedIn User Profile<br />Linkedin Facts via LinkedIn.com<br />LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories.<br />More than half of LinkedIn members are located outside of the United States.<br />There were nearly two billion people searches on LinkedIn in 2010.<br />
  10. 10. Let’s Take A Break<br />www.pleth.com<br />facebook.com/plethllc<br />Twitter: @pleth & @abbisiler<br />www.asbtdc-asu.com<br />facebook.com/ASU.SBTDC<br />Twitter: @asbtdc_asu<br />Connect With Us Online!<br />
  11. 11. Looking At The Big Picture!<br />
  12. 12. The Five Strategies<br />Get passionate about marketing<br />Understand Your Audience<br />Establish Credibility & Presence<br />Measure Your Efforts – ROI & Goals<br />Pace Yourself – Time Management<br />
  13. 13. Finding Your Marketing Passion<br />Do you love your job? Do your employees love their job? Do you provide a GREAT service? Do you naturally talk about your business at community functions?<br />If YES – then you are well on your way to passionate marketing! <br />If NO – you may want to think about the pros of the biz – it will be hard to make others believe your service is top notch if you don’t!<br />Social Media takes dedication, passion, and personality. Find those on staff who are already on board with these qualities and delegate!<br />
  14. 14. How To Understand Your Audience<br />Do some research – <br />what are your competitors doing?<br />what are your customers needing?<br />what questions is your staff answering?<br />who buys your service/product?<br />where are they spending their time online?<br />where do you need to be to reach them?<br />when is the best time to post/share/comment?<br />
  15. 15. Credibility & Presence<br />Provide relevant and informative information in a simple yet helpful way!<br /> Be Available – don’t start and never finish. <br /> Be Responsive – don’t ever let a comment go unnoticed – positive or negative!<br /> Stand Out – provide something no one else is providing or present in a way no one else is presenting the information.<br /> Content, Content, Content.<br />Website, Social Platforms, Blog and Ads!<br />
  16. 16. How To Measure Your Efforts<br />Facebook Insights – demographics, clicks, impressions and more!<br />Klout.com – Twitter & Facebook Influence gauging.<br />Google Analytics – how many people are coming to your site from Social Networks.<br />Woopra– some new tools you may be interested in- real time analytics for social monitoring!<br />
  17. 17. Pacing Yourself – Time Management Tools<br />Hootsuite.com – Schedule Tweets, One-stop Online Marketing, Analytics & Team Members.<br />Twuffer.com – Scheduling Tweets (only) FREE!<br />Tweetdeck.com – Conversation Monitoring & Customer Support tool for Twitter. FREE!<br />NinjaSocial.com – Blog, Social Media & More! <br />
  18. 18. Questions?<br />
  19. 19. Have Fun & Stay Focused!<br />Abbi Siler, Pleth<br />abbi@pleth.com<br />@abbisiler<br />