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Social Media Networking for Business Presented by Advisors On Target PACE 2010

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What we will discuss today… <ul><li>Why use social media as a marketing tool </li></ul><ul><li>Learn how to maximize your presence on social media sites </li></ul><ul><li>Effective networking and marketing with social media </li></ul><ul><li>Determine your purpose for using social media so that you “show up” online appropriately for both your marketing goals and your personal privacy boundaries </li></ul>

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Where do you get most of your business? <ul><li>Existing Customers </li></ul><ul><li>Contractors </li></ul><ul><li>Referrals from: </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Business Contacts </li></ul></ul><ul><ul><li>Referral Partners </li></ul></ul>

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It’s all about relationships! <ul><li>Online relationships mirror offline relationships </li></ul><ul><li>Social Media is just a part of a relationship marketing strategy </li></ul><ul><li>Expand your ability to be “top of mind” </li></ul><ul><li>Expand your audience </li></ul><ul><li>Educate clients, prospects and referral partners about what you offer </li></ul>

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Do small businesses have to be on Social Media? <ul><li>31% of business owners don’t use social media because they don’t believe their customers use it </li></ul><ul><li>Do some analysis and competitive research </li></ul><ul><li>Try it out to determine best sites for your business </li></ul>

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Why Social Media? <ul><li>People do business with people they know </li></ul><ul><ul><li>Social Media sites are a good connectors </li></ul></ul><ul><li>Lots of people are participating </li></ul><ul><ul><li>400 million on Facebook </li></ul></ul><ul><ul><li>55 million on LinkedIn </li></ul></ul><ul><ul><li>26 million on Twitter projected for 2010 </li></ul></ul><ul><li>Low Cost Marketing </li></ul><ul><ul><li>Most sites are free – your cost is time </li></ul></ul><ul><li>Good Search Engine Optimization from top sites </li></ul><ul><ul><li>Opportunity to get your business in front of more eyes </li></ul></ul>

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Let’s start with the “big three” social media sites

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Why Facebook? <ul><li>400 million Facebook users </li></ul><ul><li>101 million in US as of December 2009 </li></ul><ul><li>50% of Facebook users in the US are over 35 </li></ul><ul><li>Almost 20% of US Facebook users are over 45 </li></ul><ul><li>More than 50% are Female </li></ul><ul><li>Most of America’s biggest brand advertisers are working with Facebook </li></ul><ul><ul><li>Stats show they’re reaching users across the age spectrum </li></ul></ul>

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Facebook Features <ul><li>Facebook Personal Profile </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Facebook Business Fan Pages </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Networking on Facebook </li></ul><ul><li>Social Media Link Options </li></ul>

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Your Personal Profile <ul><li>Decide how you want to use your profile – personal vs. business – or both </li></ul><ul><li>Privacy on Facebook </li></ul><ul><ul><li>Settings </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Online Status </li></ul></ul><ul><li>Applications </li></ul><ul><li>Add Notes – Import Blog </li></ul>

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Personal vs Professional Presence <ul><li>Keep personal profile primarily for friends and family </li></ul><ul><li>Limit the amount of marketing you do on your personal profile </li></ul><ul><ul><li>Some crossover is inevitable for some small businesses that revolve around an individual </li></ul></ul><ul><li>Drive traffic and fans to your Facebook Business Fan page </li></ul>

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Create a Business Fan Page <ul><li>Add a Professional Profile Photo or Logo </li></ul><ul><li>Write a good summary – use key words </li></ul><ul><li>Add your websites </li></ul><ul><li>Add content – photos, videos, boxes, blog </li></ul><ul><li>Create a custom URL for distribution </li></ul><ul><li>Add Events </li></ul><ul><li>Get the word out </li></ul><ul><li>Add an interest group as another channel </li></ul>

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Facebook Business Fan Page

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Use Facebook Effectively <ul><li>Visit often – weekly if not daily </li></ul><ul><li>Update status </li></ul><ul><li>Look for opportunities to grow network </li></ul><ul><li>Communicate with groups </li></ul><ul><li>Find other relevant pages to “fan” or follow </li></ul><ul><li>Comment on relevant posts </li></ul><ul><li>Post items of interest </li></ul>

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Why Twitter?

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Twitter Features <ul><li>Short 140 character status updates can generate quick interest </li></ul><ul><li>Link feature to Facebook page or blog can expand your social media reach </li></ul>

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Twitter Home Page

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Why LinkedIn? <ul><li>Most credible professional online network </li></ul><ul><li>Commonly used in the business world </li></ul><ul><li>Having a LinkedIn profile is becoming the norm </li></ul><ul><li>Enhance your offline networks - online </li></ul>

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LinkedIn Features <ul><li>Professional Profile </li></ul><ul><li>Groups </li></ul><ul><li>Polls </li></ul><ul><li>Answers </li></ul>

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Enhance Your LinkedIn Profile <ul><li>Current and Past Positions </li></ul><ul><li>Add a Professional Profile Photo </li></ul><ul><li>Write a good summary – use key words </li></ul><ul><li>Edit your LinkedIn URL </li></ul><ul><li>Add your websites & Edit titles </li></ul><ul><li>Add Blog feed </li></ul><ul><li>Add relevant affiliations </li></ul><ul><li>Get & give recommendations </li></ul>

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LinkedIn Profile

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Use LinkedIn Effectively <ul><li>Visit often – weekly if not daily </li></ul><ul><li>Update status frequently and strategically </li></ul><ul><li>Look for opportunities to grow network </li></ul><ul><li>Communicate with network </li></ul><ul><li>Set up a group </li></ul><ul><li>Join groups </li></ul><ul><li>Communicate with groups </li></ul><ul><li>Use answers area </li></ul>

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How to use Social Media sites <ul><li>Facebook </li></ul><ul><ul><li>Use to connect with personal friends/family </li></ul></ul><ul><ul><li>Use for business </li></ul></ul><ul><ul><li>Create a Facebook Business Page </li></ul></ul><ul><ul><li>Use to broadcast interesting news and promotions to your network </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Use to connect with professional connections </li></ul></ul><ul><ul><li>Use to expand your professional network </li></ul></ul><ul><ul><li>Use to broadcast what you are doing professionally to your business network </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Use to broadcast interesting items to your network – social or business </li></ul></ul><ul><ul><li>Use to create a buzz and expand your network </li></ul></ul><ul><ul><li>Use to entice people to buy, act or sign up for something </li></ul></ul>

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Link Your Social Media <ul><li>Make it easy – one post goes to more than one place </li></ul><ul><li>Be careful that you don’t create lots of duplicates with too many linkages! </li></ul>Facebook Page Wall Linked In Status Twitter Feed Blog Post

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A word to the wise <ul><li>“Google” yourself – you already show up online </li></ul><ul><li>Manage your online presence </li></ul><ul><li>Decide how you want to use social media and connect accordingly </li></ul><ul><li>Be consistent across personal and professional spheres </li></ul><ul><li>Make use of privacy settings </li></ul><ul><li>Be smart and be aware </li></ul>

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Other Social Media Platforms <ul><li>Local Online Business Directories with Social Networking Features </li></ul><ul><ul><li>Biznik </li></ul></ul><ul><ul><li>Kudzu </li></ul></ul><ul><ul><li>Merchant Circle </li></ul></ul><ul><li>Consumer Review Sites </li></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Angie’s List </li></ul></ul><ul><li>Social Bookmarking Sites </li></ul><ul><ul><li>Stumbleupon </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Twine </li></ul></ul><ul><li>Other Social Media platforms </li></ul><ul><ul><li>You Tube </li></ul></ul><ul><ul><li>Google FriendFeed </li></ul></ul><ul><ul><li>Yahoo! Buzz </li></ul></ul>

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Make your Website and Online Presence work for you <ul><li>Make sure your market can find you online </li></ul><ul><li>Give them what they are looking for when they do find you </li></ul><ul><li>Call to action - make it easy to take the next step and contact you </li></ul><ul><li>Resource for painting contractors www.propaintingnet.com </li></ul>

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In Conclusion : Leverage Social Media to: <ul><li>Promote your business </li></ul><ul><li>Network with clients and referral partners </li></ul><ul><li>Increase Professional Credibility </li></ul><ul><li>Expand Your Web Presence </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>Build Brand Awareness </li></ul><ul><li>Generate Leads! </li></ul>

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Connect with us online <ul><li>We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business </li></ul><ul><li>Connect on LinkedIn http://www.linkedin.com/in/linneablair </li></ul><ul><li>Follow on Twitter http://twitter.com/AdvisorOnTarget </li></ul><ul><li>Become a fan of the Advisors On Target and Pro Painting Net Facebook Pages! </li></ul><ul><ul><li>http://www. facebook.com/AdvisorsOnTarget </li></ul></ul><ul><ul><li>http://companies.to/propaintingnet/ </li></ul></ul><ul><li>Become a free member at Pro Painting Net http://propaintingnet.com </li></ul>

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Need Help Getting Started? <ul><li>Social Media Package: Here is what we do: </li></ul><ul><li>Set up and/or Optimize Your LinkedIn Profile </li></ul><ul><li>Set up Your Business Facebook Fan Page </li></ul><ul><li>Set up Your Twitter Account </li></ul><ul><li>Link your Facebook Page and Twitter Account to automatically update each other </li></ul><ul><li>Link your Blog to your social media accounts </li></ul><ul><li>Coach you on developing your networking strategy using social media in a way that works for you </li></ul><ul><li>http://propaintingnet.com/ppn-client-services/social-media-package </li></ul>

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Contact us for more information about managing your online success ! <ul><li>Advisors On Target </li></ul><ul><li>Business & Marketing Consulting </li></ul><ul><li>Linnea Blair </li></ul><ul><li>Office: 619.291.3700 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: AdvisorsOnTarget.com </li></ul><ul><li>ProPaintingNet.com </li></ul><ul><li>Twitter: AdvisorOnTarget </li></ul><ul><li>Facebook: facebook.com/AdvisorsOnTarget </li></ul><ul><li>LinkedIn: linkedin.com/in/linneablair </li></ul>