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Social Media Networking


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Social Media Networking

  1. 1. Social Media Networking for Business Presented by Advisors On Target PACE 2010
  2. 2. What we will discuss today… <ul><li>Why use social media as a marketing tool </li></ul><ul><li>Learn how to maximize your presence on social media sites </li></ul><ul><li>Effective networking and marketing with social media </li></ul><ul><li>Determine your purpose for using social media so that you “show up” online appropriately for both your marketing goals and your personal privacy boundaries </li></ul>
  3. 3. Where do you get most of your business? <ul><li>Existing Customers </li></ul><ul><li>Contractors </li></ul><ul><li>Referrals from: </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Business Contacts </li></ul></ul><ul><ul><li>Referral Partners </li></ul></ul>
  4. 4. It’s all about relationships! <ul><li>Online relationships mirror offline relationships </li></ul><ul><li>Social Media is just a part of a relationship marketing strategy </li></ul><ul><li>Expand your ability to be “top of mind” </li></ul><ul><li>Expand your audience </li></ul><ul><li>Educate clients, prospects and referral partners about what you offer </li></ul>
  5. 5. Do small businesses have to be on Social Media? <ul><li>31% of business owners don’t use social media because they don’t believe their customers use it </li></ul><ul><li>Do some analysis and competitive research </li></ul><ul><li>Try it out to determine best sites for your business </li></ul>
  6. 6. Why Social Media? <ul><li>People do business with people they know </li></ul><ul><ul><li>Social Media sites are a good connectors </li></ul></ul><ul><li>Lots of people are participating </li></ul><ul><ul><li>400 million on Facebook </li></ul></ul><ul><ul><li>55 million on LinkedIn </li></ul></ul><ul><ul><li>26 million on Twitter projected for 2010 </li></ul></ul><ul><li>Low Cost Marketing </li></ul><ul><ul><li>Most sites are free – your cost is time </li></ul></ul><ul><li>Good Search Engine Optimization from top sites </li></ul><ul><ul><li>Opportunity to get your business in front of more eyes </li></ul></ul>
  7. 7. Let’s start with the “big three” social media sites
  8. 9. Why Facebook? <ul><li>400 million Facebook users </li></ul><ul><li>101 million in US as of December 2009 </li></ul><ul><li>50% of Facebook users in the US are over 35 </li></ul><ul><li>Almost 20% of US Facebook users are over 45 </li></ul><ul><li>More than 50% are Female </li></ul><ul><li>Most of America’s biggest brand advertisers are working with Facebook </li></ul><ul><ul><li>Stats show they’re reaching users across the age spectrum </li></ul></ul>
  9. 11. Facebook Features <ul><li>Facebook Personal Profile </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Facebook Business Fan Pages </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Networking on Facebook </li></ul><ul><li>Social Media Link Options </li></ul>
  10. 12. Your Personal Profile <ul><li>Decide how you want to use your profile – personal vs. business – or both </li></ul><ul><li>Privacy on Facebook </li></ul><ul><ul><li>Settings </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Online Status </li></ul></ul><ul><li>Applications </li></ul><ul><li>Add Notes – Import Blog </li></ul>
  11. 13. Personal vs Professional Presence <ul><li>Keep personal profile primarily for friends and family </li></ul><ul><li>Limit the amount of marketing you do on your personal profile </li></ul><ul><ul><li>Some crossover is inevitable for some small businesses that revolve around an individual </li></ul></ul><ul><li>Drive traffic and fans to your Facebook Business Fan page </li></ul>
  12. 14. Create a Business Fan Page <ul><li>Add a Professional Profile Photo or Logo </li></ul><ul><li>Write a good summary – use key words </li></ul><ul><li>Add your websites </li></ul><ul><li>Add content – photos, videos, boxes, blog </li></ul><ul><li>Create a custom URL for distribution </li></ul><ul><li>Add Events </li></ul><ul><li>Get the word out </li></ul><ul><li>Add an interest group as another channel </li></ul>
  13. 15. Facebook Business Fan Page
  14. 16. Use Facebook Effectively <ul><li>Visit often – weekly if not daily </li></ul><ul><li>Update status </li></ul><ul><li>Look for opportunities to grow network </li></ul><ul><li>Communicate with groups </li></ul><ul><li>Find other relevant pages to “fan” or follow </li></ul><ul><li>Comment on relevant posts </li></ul><ul><li>Post items of interest </li></ul>
  15. 18. Why Twitter?
  16. 19. Twitter Features <ul><li>Short 140 character status updates can generate quick interest </li></ul><ul><li>Link feature to Facebook page or blog can expand your social media reach </li></ul>
  17. 20. Twitter Home Page
  18. 22. Why LinkedIn? <ul><li>Most credible professional online network </li></ul><ul><li>Commonly used in the business world </li></ul><ul><li>Having a LinkedIn profile is becoming the norm </li></ul><ul><li>Enhance your offline networks - online </li></ul>
  19. 23. LinkedIn Features <ul><li>Professional Profile </li></ul><ul><li>Groups </li></ul><ul><li>Polls </li></ul><ul><li>Answers </li></ul>
  20. 24. Enhance Your LinkedIn Profile <ul><li>Current and Past Positions </li></ul><ul><li>Add a Professional Profile Photo </li></ul><ul><li>Write a good summary – use key words </li></ul><ul><li>Edit your LinkedIn URL </li></ul><ul><li>Add your websites & Edit titles </li></ul><ul><li>Add Blog feed </li></ul><ul><li>Add relevant affiliations </li></ul><ul><li>Get & give recommendations </li></ul>
  21. 25. LinkedIn Profile
  22. 26. Use LinkedIn Effectively <ul><li>Visit often – weekly if not daily </li></ul><ul><li>Update status frequently and strategically </li></ul><ul><li>Look for opportunities to grow network </li></ul><ul><li>Communicate with network </li></ul><ul><li>Set up a group </li></ul><ul><li>Join groups </li></ul><ul><li>Communicate with groups </li></ul><ul><li>Use answers area </li></ul>
  23. 27. How to use Social Media sites <ul><li>Facebook </li></ul><ul><ul><li>Use to connect with personal friends/family </li></ul></ul><ul><ul><li>Use for business </li></ul></ul><ul><ul><li>Create a Facebook Business Page </li></ul></ul><ul><ul><li>Use to broadcast interesting news and promotions to your network </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Use to connect with professional connections </li></ul></ul><ul><ul><li>Use to expand your professional network </li></ul></ul><ul><ul><li>Use to broadcast what you are doing professionally to your business network </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Use to broadcast interesting items to your network – social or business </li></ul></ul><ul><ul><li>Use to create a buzz and expand your network </li></ul></ul><ul><ul><li>Use to entice people to buy, act or sign up for something </li></ul></ul>
  24. 28. Link Your Social Media <ul><li>Make it easy – one post goes to more than one place </li></ul><ul><li>Be careful that you don’t create lots of duplicates with too many linkages! </li></ul>Facebook Page Wall Linked In Status Twitter Feed Blog Post
  25. 29. A word to the wise <ul><li>“Google” yourself – you already show up online </li></ul><ul><li>Manage your online presence </li></ul><ul><li>Decide how you want to use social media and connect accordingly </li></ul><ul><li>Be consistent across personal and professional spheres </li></ul><ul><li>Make use of privacy settings </li></ul><ul><li>Be smart and be aware </li></ul>
  26. 30. Other Social Media Platforms <ul><li>Local Online Business Directories with Social Networking Features </li></ul><ul><ul><li>Biznik </li></ul></ul><ul><ul><li>Kudzu </li></ul></ul><ul><ul><li>Merchant Circle </li></ul></ul><ul><li>Consumer Review Sites </li></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Angie’s List </li></ul></ul><ul><li>Social Bookmarking Sites </li></ul><ul><ul><li>Stumbleupon </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Twine </li></ul></ul><ul><li>Other Social Media platforms </li></ul><ul><ul><li>You Tube </li></ul></ul><ul><ul><li>Google FriendFeed </li></ul></ul><ul><ul><li>Yahoo! Buzz </li></ul></ul>
  27. 31. Make your Website and Online Presence work for you <ul><li>Make sure your market can find you online </li></ul><ul><li>Give them what they are looking for when they do find you </li></ul><ul><li>Call to action - make it easy to take the next step and contact you </li></ul><ul><li>Resource for painting contractors </li></ul>
  28. 32. In Conclusion : Leverage Social Media to: <ul><li>Promote your business </li></ul><ul><li>Network with clients and referral partners </li></ul><ul><li>Increase Professional Credibility </li></ul><ul><li>Expand Your Web Presence </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>Build Brand Awareness </li></ul><ul><li>Generate Leads! </li></ul>
  29. 33. Connect with us online <ul><li>We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business </li></ul><ul><li>Connect on LinkedIn </li></ul><ul><li>Follow on Twitter </li></ul><ul><li>Become a fan of the Advisors On Target and Pro Painting Net Facebook Pages! </li></ul><ul><ul><li>http://www. </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Become a free member at Pro Painting Net </li></ul>
  30. 34. Need Help Getting Started? <ul><li>Social Media Package: Here is what we do: </li></ul><ul><li>Set up and/or Optimize Your LinkedIn Profile </li></ul><ul><li>Set up Your Business Facebook Fan Page </li></ul><ul><li>Set up Your Twitter Account </li></ul><ul><li>Link your Facebook Page and Twitter Account to automatically update each other </li></ul><ul><li>Link your Blog to your social media accounts </li></ul><ul><li>Coach you on developing your networking strategy using social media in a way that works for you </li></ul><ul><li> </li></ul>
  31. 35. Contact us for more information about managing your online success ! <ul><li>Advisors On Target </li></ul><ul><li>Business & Marketing Consulting </li></ul><ul><li>Linnea Blair </li></ul><ul><li>Office: 619.291.3700 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: </li></ul><ul><li> </li></ul><ul><li>Twitter: AdvisorOnTarget </li></ul><ul><li>Facebook: </li></ul><ul><li>LinkedIn: </li></ul>

Editor's Notes

  • Online Social Networks mirror Offline Social Networks. Cutting edge Contractors are using Social Media as part of their Marketing Strategy. This low cost relationship marketing can pay off for contractors as your target markets spend increasing amounts of time online. Learn how your business can easily create an effective presence on LinkedIn, FaceBook and Twitter. This workshop will explore the value of using online social media as a piece of a marketing strategy to gain referral business from existing clients and referral partners as well as contribute to the overall online business presence.
  • Let’s start with how you typically get business. For the majority of painting contractors the largest source of business is your existing customers who do repeat business with you followed by referrals from customers, referrals from alliances with other related trades or professions (contractors, interior designers, property managers, etc) and referrals from business contacts and networking groups. All of these have one thing in common – relationship
  • Many of the people you are connected to online are the same people you know offline. Think about it this way: if you can connect with your current contacts through social media as well as in person, you expand your ability to be top of mind with them and become connected to their networks. This is a strong starting place from which to approach social media.
  • Make it easy – one post goes to more than one place Be careful that you don’t create lots of duplicates with too many linkages!