How Market Your Business Using Facebook 2009 New3 Ebiz

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Just released for June - including new Facebook features!
LIVE June16th at 11:00 amCST

In working with hundreds of companies to find new business, Dean DeLisle working with eBiz have assembled the Top items that their clients are using to find new business in Facebook. They will take you step-by-step to create an actual campaign!

Just Think!
• Facebook….. IS NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!
• Ages between 45 and 54 has grown 165% in last 4 months!
• Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
• Over 100,000,000 - People will Login Today!
…………………..Will they find you?

 Watch a program set up
 Get your profile optimized
 Use groups effectively
 Get connected to your target
 Connect to your website
 Gain a whole new source of business

“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com

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How Market Your Business Using Facebook 2009 New3 Ebiz

  1. 1. Facebook How to Market Your Business using Facebook
  2. 2. How to Market Your Business using Facebook <ul><li>Managing Partner of eBiz Group Inc. </li></ul><ul><li>Co-Founder of 866BIZCOACH.com </li></ul><ul><li>25 years Business Development Leadership </li></ul><ul><li>Advisor to Over 300 Entrepreneurs </li></ul><ul><li>Senior Management at 2 Inc 10 companies </li></ul><ul><li>Expert Strategist who is a natural at connecting technology , business and marketing elements. </li></ul><ul><li>Financial Services, Professional Services, Legal, Accounting, Construction, Manufacturing, Telecommunications, Technical, Agencies, Media, Entertainment, Distribution and Retail Sales </li></ul>Managing Partner - Paul Manst
  3. 3. E-biz Group is a team of marketing, technology and business advisors We specialize in developing online programs for small and medium sized businesses. Our team has been fulfilling worked on behalf of advertising agencies and marketing firms for the last 5 years and have recently begun offering our services direct to the small business community. Search Engine Marketing Pay Per Click Advertising Social Media Mobile Marketing E-Mail Marketing Website Development Web-Analytics Integrated Marketing How to Market Your Business using Facebook
  4. 4. How to Market Your Business using Facebook <ul><li>eBiz Group enables the internet side of your business. </li></ul><ul><li>Assess the eBiz readiness of your business. </li></ul><ul><li>Develop an eBiz strategy to utilize the internet to drive business growth </li></ul><ul><li>Identify the tools, knowledge and outsource partners for eBiz success. </li></ul><ul><li>Implementation of the eBiz strategy or a particular program. </li></ul><ul><li>Integrate the new Ebiz components into existing marketing and business. </li></ul>
  5. 5. How to Market Your Business using Facebook <ul><li>Founder and CEO of MYeReputation.com </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 10 Million Leads, Helped Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>Dean DeLisle – Social Media Solutions
  6. 6. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>
  7. 7. Why do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>
  8. 8. They Work because. . . Why all the “BUZZ” about Online Social Networks? <ul><ul><li>They do all the things “Traditional” Social Networks do……Plus…. </li></ul></ul><ul><ul><ul><li>Save Time and Money </li></ul></ul></ul><ul><ul><ul><li>NO Travel </li></ul></ul></ul><ul><ul><ul><li>Connect to more people </li></ul></ul></ul><ul><ul><ul><li>Wider Reach </li></ul></ul></ul><ul><ul><ul><li>Target Groups </li></ul></ul></ul><ul><ul><ul><li>Build Communities </li></ul></ul></ul><ul><ul><ul><li>Do Research </li></ul></ul></ul><ul><ul><ul><li>Create “BUZZ”! </li></ul></ul></ul><ul><ul><ul><li>Generate lowest cost per lead available* </li></ul></ul></ul><ul><ul><ul><li>* Referrals – Referrals - Referrals </li></ul></ul></ul>
  9. 9. How Many Contacts and eMails do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>Bob Sue Pat Mark
  10. 10. Why all the “BUZZ” about Online Social Networks? They Work because. . . They are Bigger, Better, Faster and Less Expensive
  11. 11. 312-386-7501 Facebook Basics - Logging IN
  12. 12. 312-386-7501 Logging IN
  13. 13. CLAIM YOUR NAME! <ul><li>You can personalize your Facebook URL (web address) by selecting a unique username. It will appear in the location bar of your browser after &quot;http://www.facebook.com/dean.delisle&quot; when you view your profile. </li></ul><ul><li>Usernames are available only for Facebook profiles and Pages. It is not possible to claim a username for a group or event created with these Facebook applications. </li></ul><ul><li>At this time, usernames are not accessible through the Platform API. </li></ul><ul><li>NO SQUATTING ALLOWED! - Only those who created accounts before username availability was publicly announced at 3 p.m. on June 9, 2009 will be eligible. </li></ul>
  14. 14. Home Page Post a simple quick Update Here! www.PING.fm 3 Personal To 1 Business
  15. 15. 312-386-7501 Profile Share yourself with the world Be Relevant! LIST THEM ALL!
  16. 16. Profile Photo Section Fun, Personal and Business Mix.. People Buy from People! Just Don’t over due it!
  17. 17. Profile Notes Careful how you mix Your People!
  18. 18. Friends ONLY INVITE WHAT YOU CAN MANAGE!
  19. 19. Inbox Check Your Mail! Make sure someone is checking in! Make this part of you LEAD MANAGEMENT Schedule!
  20. 20. Status Update Post a simple quick Update Here! www.PING.fm <ul><li>Post a question </li></ul><ul><li>Post advice </li></ul><ul><li>Prompt a conversation </li></ul><ul><li>Solicit a soft call-to-action (CTA) </li></ul><ul><li>Include directionURL! </li></ul>
  21. 21. The Wall Start a Conversation (with intent to CONVERT!)
  22. 22. 140 Character Limit! Another Method: Drive to your Facebook as CTA 
  23. 23. Home Page Check the Bottom Tool Bar
  24. 24. Ads and Pages
  25. 25. Ads and Pages Advertising on Facebook
  26. 26. Ads and Pages Advertising on Facebook
  27. 27. Ads and Pages Advertising on Facebook
  28. 28. Ads and Pages Advertising on Facebook Jewelry Jewelry Store With Wedding Band Promotion
  29. 29. Ads and Pages
  30. 30. Ads and Pages Best Practice Alert! Have a Campaign Plan Unless Your Lucky!! Include in your Campaigns!
  31. 31. Better Yet! Advertise for free! Create a Page
  32. 32. Better Yet! Advertise for free! Create a Page
  33. 33. Groups
  34. 34. Groups – Join a Group!
  35. 35. Groups – Typical Group Site Business Network Association
  36. 36. Groups Create Your Own
  37. 37. Groups Create Your Own
  38. 38. Groups Create Your Own <ul><li>Promoting </li></ul><ul><li>Protecting </li></ul><ul><li>Really Protecting </li></ul>
  39. 39. Groups Create Your Own Choose your officers wisely!
  40. 40. Groups Create Your Own
  41. 41. Post an Event
  42. 42. Post an Event Browsing Events
  43. 43. Post an Event Create Event
  44. 44. Post an Event Create Event
  45. 45. Post an Event Create Event
  46. 46. Post an Event Create Event
  47. 47. Post an Event Create Event - Publish
  48. 48. Post an Event Create Event – Send Invitations Again... Leverage Your Officers!
  49. 49. Post an Event Slideshare.net
  50. 50. The Marketplace
  51. 51. The Marketplace
  52. 52. Post a Link
  53. 53. Post a Link
  54. 54. Post a Link
  55. 55. Tools <ul><li>Slideshare </li></ul><ul><li>Ping.FM </li></ul><ul><li>PMA Desk </li></ul>
  56. 56. HOME PAGE
  57. 57. MY NETWORK
  58. 58. UPLOAD A NEW FILE Organize and Distribute
  59. 59. Unlimited Access to Training and Assistance If You Need Help!
  60. 60. Over 60 Classes and Adding More!
  61. 61. If ALL Your Key People did this …. How Many Leads Would you have? (866) 653-1653
  62. 62. This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>LinkedIN has over 30 million members </li></ul><ul><ul><li>Dean is connected to over 2million by 2 degrees </li></ul></ul><ul><li>Facebook started by college kids – NOT JUST FOR KIDS! </li></ul><ul><ul><li>Over 68mil Unique Visitors a Month! </li></ul></ul><ul><ul><li>Women over the age of 55 have a 175.3% growth in last year </li></ul></ul><ul><ul><li>Ages between 45 and 54 has grown 165% in last 4 months! </li></ul></ul><ul><ul><li>Over the age of 45 is about 35 million registered users </li></ul></ul><ul><ul><li>600,000 people will join today! </li></ul></ul>Now that everyone is on it – where are you? * 02/19/09 Center for Media Research (866) 653-1653
  63. 63. This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>Facebook Chicago Local – Age > 25 within.. </li></ul><ul><ul><li>10 Miles – </li></ul></ul><ul><ul><li>25 Miles – </li></ul></ul><ul><ul><li>50 Miles – </li></ul></ul>Now that everyone is on it – where are you? * 05/1/09 Facebook Marketing Stats 649,200 923,520 1,243,080 100,000,000 People will be active today! (866) 653-1653
  64. 64. If You Need Help! eBiz Group is a company made up of eMarketing experts. You also can have access to unlimited training and your own Personal Marketing Assistant that will help you generate leads using Social Networks & Blogs. (866) 653-1653
  65. 65. Where do you Stand? Tell us where your thoughts are….. (866) 653-1653
  66. 66. Contact Us to Get Started Today THANK YOU! Contact Us [email_address] OR Call (866) 653-1653 (866) 653-1653

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