Decoding Social Media for Businesses and Brands


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A primer on how to use the powerful tool of social media to give your business or brand the edge.

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Decoding Social Media for Businesses and Brands

  1. 1. Decoding Social Media For Businesses and Brands
  2. 2. What is Social Media? Web, mobile and portable platforms that allow interactive dialogue with consumers. It’s not JUST Facebook!
  3. 3. Why Social Media? <ul><li>Unlike any other marketing medium, social media allows you to have a conversation with consumers… and their friends and relatives... leading to higher trust and brand recall for your product. </li></ul>I like your product. Thank you sir. We have more to offer. What ’s he talking about? I must tell my friend about it. I should try that. Interesting! !!! I like this product too! Let ’s check it out. I ’ve been looking for that! A presentation by ColourCraft Studio
  4. 4. <ul><li>Social Media gives you FREE access to millions of potential customers. </li></ul>Why Social Media? 750 million users | 25 million in India 100 million users | 3 million in India 500 million users | 25 million in India 50 million users 25 million users | 4.5 million in India
  5. 5. Will Social Media really help my product? <ul><li>Social Media is NOT a one-way street like traditional advertising. If your campaign is focused only on advertising it is likely to fail. </li></ul><ul><li>Social Media works really well when a product encourages a two-way conversation with the audience. </li></ul><ul><li>It works even better when the product encourages user generated content such as reviews, contest entries, posts </li></ul><ul><li>It helps if the product has a USP , offers various points of contact and is targeted to the youth </li></ul><ul><li>Integrating it with other advertising and marketing enhances it </li></ul><ul><li>Tends NOT to work in highly regulated industries such as alcohol, tobacco, pharma or low-involvement products such as toothpaste, toilet paper, batteries </li></ul>Checklist
  6. 6. What are the things I can do in Social Media? <ul><li>Social networks help you develop loyal fans and customers through word-of-mouth publicity that you can track </li></ul><ul><li>Facebook is by far the most influential social network </li></ul><ul><li>FB users spend an average of 37 minutes a day on the social networking site </li></ul><ul><li>82% of India FB users log on everyday </li></ul><ul><li>70% of India FB users follow fan pages of products, services and brands </li></ul>
  7. 7. Facebook seems important. How do I use it? <ul><li>Setting up a Facebook Fan Page </li></ul><ul><li>Creating Customized Landing Pages </li></ul><ul><li>Growing the fan base </li></ul><ul><li>Regular status updates </li></ul><ul><li>Uploading photos, videos, links </li></ul><ul><li>P.R. Campaigns </li></ul><ul><li>Contests and Polls </li></ul><ul><li>Managing the Discussion Board </li></ul><ul><li>Customized Apps and Games </li></ul><ul><li>Advertising </li></ul><ul><li>Monthly Reporting </li></ul>
  8. 8. What is a Landing Page? <ul><li>Landing pages welcome new visitors to your fan page and introduce your company </li></ul><ul><li>Give visitors new updates and key info about your company </li></ul><ul><li>Entice visitors to “LIKE” your page </li></ul><ul><li>Provide direct links to your other social media pages as well as your website </li></ul><ul><li>Landing pages can be static or dynamic </li></ul>An example of a static FB fan page
  9. 9. What is a dynamic landing page? <ul><li>Dynamic landing pages allow more interaction with the user </li></ul><ul><li>You can have a mini version of your website or a flash banner about your company </li></ul><ul><li>You can even have a game or an app that encourages more visitors to like your page </li></ul>An example of a dynamic FB fan page
  10. 10. How do I grow my Fan Base? <ul><li>Your Facebook fan base can be grown organically or inorganically . </li></ul><ul><li>‘ Organically ’ means growing the fan base through natural means such as good content and advertising. </li></ul><ul><li>‘ Inorganically ’ means growing the fan base through sites that offer fans for payment or in exchange of your page being a fan of other pages. </li></ul><ul><li>We always recommend our clients to have an organic fan base to have true measurability . What good are fans if they are not customers? </li></ul><ul><li>But we understand that some clients may want fans inorganically for P.R. purposes as it takes relatively longer to get fans organically . </li></ul>
  11. 11. What are customized Apps for Facebook? Apps such as games and contests are great ways to interact with your fans and customers! Apps also encourage customers to spread the word and get in new fans and customers.
  12. 12. Should I advertise on Facebook? <ul><li>Advertising on Facebook is one way to grow your fan base and more importantly, your customer base </li></ul><ul><li>Works on the Cost-per-Click (CPC) or the Cost-per-Impression (CPM) model, allowing you to work within your budget </li></ul><ul><li>Targeted advertising based on specific demographics gender, age, location, etc. </li></ul><ul><li>Measurability of ROI </li></ul><ul><li>Flexibility of changing budget allocation and campaign strategy </li></ul><ul><li>Recommended for products and brands that are sold online or target the youth </li></ul>
  13. 13. How do I measure success on Facebook? <ul><li>Facebook provides excellent analytics on your Fan Page which are absolutely free </li></ul><ul><li>If you invest in Facebook Ads, you get analytics on your spends, clicks and impressions </li></ul>
  14. 14. What else can I do in Social Media? <ul><li>Twitter works best if your product or brand has mass appeal </li></ul><ul><li>Focused more on content – followers demand interesting content </li></ul><ul><li>A great P.R. tool </li></ul><ul><li>Has n o t really caught on in India </li></ul><ul><li>Blogs are great for P.R. too </li></ul><ul><li>Allow for more detailed content than Twitter </li></ul><ul><li>Establish your company as a subject matter expert </li></ul><ul><li>Social bookmarking helps increase exposure </li></ul>
  15. 15. What else can I do in Social Media? <ul><li>Photos, Videos and Presentations make content more interesting </li></ul><ul><li>More likely to be viewed than written content </li></ul><ul><li>Enhances credibility </li></ul><ul><li>Increases exposure </li></ul>
  16. 16. What else can I do in Social Media? <ul><li>Customized apps for smart-phones that take the social media experience to the consumer’s pockets </li></ul><ul><li>Custom apps and widgets for Facebook and Websites that increase interactivity with consumers </li></ul><ul><li>Websites customized to hand-held devices to enhance the on-the-move experience </li></ul>
  17. 17. Contact Us Aditi Gandhi , Partner – Client Relations Direct: +91 98205-47490 E-mail:
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