Tap into the Power of Social Media to Build Your Painting Business


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Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10

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  • Facebook seems to be the most dominant tool for getting painting customers. A good website linked to a well-built Facebook page and getting a lot of Likes is how one Florida painting business owner is getting most of his business.

    -Lee Cusano
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  • Online Social Networks mirror Offline Social Networks. Cutting edge Contractors are using Social Media as part of their Marketing Strategy. This low cost relationship marketing can pay off for contractors as your target markets spend increasing amounts of time online. Learn how your business can easily create an effective presence on LinkedIn, FaceBook and Twitter. This workshop will explore the value of using online social media as a piece of a marketing strategy to gain referral business from existing clients and referral partners as well as contribute to the overall online business presence.
  • Let’s start with how you typically get business. For the majority of painting contractors the largest source of business is your existing customers who do repeat business with you followed by referrals from customers, referrals from alliances with other related trades or professions (contractors, interior designers, property managers, etc) and referrals from business contacts and networking groups. All of these have one thing in common – relationship
  • Many of the people you are connected to online are the same people you know offline. Think about it this way: if you can connect with your current contacts through social media as well as in person, you expand your ability to be top of mind with them and become connected to their networks. This is a strong starting place from which to approach social media.
  • Make it easy – one post goes to more than one place Be careful that you don’t create lots of duplicates with too many linkages!
  • Tap into the Power of Social Media to Build Your Painting Business

    1. 1. Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business Presented by Linnea Blair Advisors On Target August 17, 2010
    2. 2. What we will discuss today… <ul><li>Discover how to maximize your professional profile and company listing on social media sites </li></ul><ul><li>Learn effective relationship building strategies for social media </li></ul><ul><li>Find out about new opportunities and features of social media sites </li></ul><ul><li>Learn to leverage your online time by using some easy social media shortcuts      </li></ul>
    3. 3. Where do you get most of your business? <ul><li>Existing Customers </li></ul><ul><li>Referrals from: </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Business Contacts </li></ul></ul><ul><ul><li>Referral Partners </li></ul></ul>
    4. 4. It’s all about relationships! <ul><li>Online networks mirror offline networks.  Leverage the power of your current business relationships and build new ones by creating an effective social media marketing strategy. </li></ul><ul><li>Social Media should be just a part of an overall relationship marketing strategy to: </li></ul><ul><ul><li>Expand your ability to be “top of mind” </li></ul></ul><ul><ul><li>Expand your audience </li></ul></ul><ul><ul><li>Educate clients, prospects and referral partners about what you offer </li></ul></ul>
    5. 5. Do small businesses have to be on Social Media? <ul><li>31% of business owners don’t use social media because they don’t believe their customers use it </li></ul><ul><li>Do some analysis and competitive research </li></ul><ul><li>Try it out to determine best sites for your business </li></ul>
    6. 6. Why Social Media? <ul><li>People do business with people they know </li></ul><ul><ul><li>Social Media sites are a good connectors </li></ul></ul><ul><li>Lots of people are participating </li></ul><ul><ul><li>500 million on Facebook </li></ul></ul><ul><ul><li>75 million on LinkedIn </li></ul></ul><ul><ul><li>25 million on Twitter </li></ul></ul><ul><ul><li>Social Media Participants tend to be “influencers” </li></ul></ul><ul><li>Low Cost Marketing </li></ul><ul><ul><li>Most sites are free – your cost is time </li></ul></ul><ul><li>Good Search Engine Optimization from top sites </li></ul><ul><ul><li>Opportunity to get your business in front of more eyes </li></ul></ul>
    7. 7. Let’s start with the “big three” social media sites
    8. 9. Why Facebook? <ul><li>400 million Facebook users </li></ul><ul><li>101 million in US as of December 2009 </li></ul><ul><li>50% of Facebook users in the US are over 35 </li></ul><ul><li>Almost 20% of US Facebook users are over 45 </li></ul><ul><li>More than 50% are Female </li></ul><ul><li>Most of America’s biggest brand advertisers are working with Facebook </li></ul><ul><ul><li>Stats show they’re reaching users across the age spectrum </li></ul></ul>
    9. 11. Facebook Features <ul><li>Facebook Personal Profile </li></ul><ul><li>Facebook Groups & Community Pages </li></ul><ul><li>Facebook Business Pages (formerly Fan Pages) </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Networking on Facebook </li></ul><ul><li>Social Media Applications & Link Options </li></ul><ul><li>Facebook “Like” Button on other sites </li></ul>
    10. 12. Your Personal Profile <ul><li>Decide how you want to use your profile – personal vs. business – or both </li></ul><ul><li>Privacy on Facebook </li></ul><ul><ul><li>Settings </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Online Status </li></ul></ul><ul><li>Applications </li></ul>
    11. 13. Personal vs Professional Presence <ul><li>Keep personal profile primarily for friends and family </li></ul><ul><li>Limit the amount of marketing you do on your personal profile </li></ul><ul><ul><li>Some crossover is inevitable for some small businesses that revolve around an individual </li></ul></ul><ul><li>Drive traffic and fans to your Facebook Business Page </li></ul>
    12. 14. Create a Business Page <ul><li>Add a Professional Profile Photo or Logo </li></ul><ul><li>Write a good summary – use key words </li></ul><ul><li>Add your websites </li></ul><ul><li>Add content – photos, videos </li></ul><ul><li>Create a custom URL for distribution </li></ul><ul><li>Add Events </li></ul><ul><li>Link Applications to Blog or other networks </li></ul><ul><li>Drive people to your page </li></ul>
    13. 15. Use Facebook Effectively <ul><li>Visit often </li></ul><ul><li>Update status </li></ul><ul><li>Post items of interest (add value) </li></ul><ul><li>Look for opportunities to grow network </li></ul><ul><li>Communicate with groups </li></ul><ul><li>Communicate with key people </li></ul><ul><li>Find other relevant pages to “like” and Comment on relevant posts </li></ul>
    14. 17. Twitter Features <ul><li>Short 140 character status updates can generate quick interest </li></ul><ul><li>Post from Smart Phone/Website or Twitter client </li></ul><ul><li>Link feature to Facebook Page, LinkedIn Profile or blog can expand your social media reach </li></ul>
    15. 18. Twitter Home Page
    16. 20. Why LinkedIn? <ul><li>Most credible professional online network </li></ul><ul><li>Commonly used in the business world </li></ul><ul><li>Having a LinkedIn profile is becoming the norm </li></ul><ul><li>Enhance your offline networks - online </li></ul>
    17. 21. LinkedIn Features <ul><li>Professional Profile </li></ul><ul><li>Company Profile </li></ul><ul><li>Groups </li></ul><ul><li>Polls </li></ul><ul><li>Answers </li></ul><ul><li>Events </li></ul>
    18. 22. Enhance Your LinkedIn Profile <ul><li>Current and Past Positions </li></ul><ul><li>Add a Professional Profile Photo </li></ul><ul><li>Write a good summary – use key words </li></ul><ul><li>Edit your LinkedIn URL </li></ul><ul><li>Add your websites & Edit titles </li></ul><ul><li>Add Blog feed </li></ul><ul><li>Add relevant affiliations </li></ul><ul><li>Get & give recommendations </li></ul>
    19. 23. Network on LinkedIn <ul><li>Visit often </li></ul><ul><li>Update status frequently and strategically </li></ul><ul><li>Look for opportunities to grow network </li></ul><ul><li>Communicate with network </li></ul><ul><li>Set up a group </li></ul><ul><li>Join groups </li></ul><ul><li>Communicate with groups </li></ul><ul><li>Add events </li></ul><ul><li>Use answers area </li></ul>
    20. 24. How to use Social Media sites <ul><li>Facebook </li></ul><ul><ul><li>Use to connect with personal friends/family </li></ul></ul><ul><ul><li>Use for business </li></ul></ul><ul><ul><li>Create a Facebook Business Page </li></ul></ul><ul><ul><li>Use to broadcast interesting news and promotions to your network </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Use to connect with professional connections </li></ul></ul><ul><ul><li>Use to expand your professional network </li></ul></ul><ul><ul><li>Use to broadcast what you are doing professionally to your business network </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Use to broadcast interesting items to your network – social or business </li></ul></ul><ul><ul><li>Use to create a buzz and expand your network </li></ul></ul><ul><ul><li>Use to entice people to buy, act or sign up for something </li></ul></ul>
    21. 25. Link Your Social Media <ul><li>Make it easy – one post goes to more than one place </li></ul><ul><li>Be careful that you don’t create lots of duplicates with too many linkages! </li></ul>Facebook Page Wall Linked In Status Twitter Feed Blog Post
    22. 26. A word to the wise <ul><li>“ Google” yourself – you already show up online </li></ul><ul><li>Manage your online presence </li></ul><ul><li>Decide how you want to use social media and connect accordingly </li></ul><ul><li>Be consistent across personal and professional spheres </li></ul><ul><li>Make use of privacy settings </li></ul><ul><li>Be deliberate about connecting applications between social networking sites </li></ul><ul><li>Be smart and be aware </li></ul>
    23. 27. Other Social Media Sites
    24. 29. Other Social Media Platforms <ul><li>Local Online Business Directories with Social Networking Features </li></ul><ul><ul><li>Biznik </li></ul></ul><ul><ul><li>Kudzu </li></ul></ul><ul><ul><li>Merchant Circle </li></ul></ul><ul><li>Consumer Review Sites </li></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Angie’s List </li></ul></ul><ul><li>Social Bookmarking Sites </li></ul><ul><ul><li>Stumbleupon </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Twine </li></ul></ul><ul><li>Other Social Media platforms </li></ul><ul><ul><li>You Tube </li></ul></ul><ul><ul><li>Google FriendFeed </li></ul></ul><ul><ul><li>Yahoo! Buzz </li></ul></ul>
    25. 30. Leverage Social Media to: <ul><li>Promote your business </li></ul><ul><li>Network with clients and referral partners </li></ul><ul><li>Increase Professional Credibility </li></ul><ul><li>Expand Your Web Presence </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>Build Brand Awareness </li></ul><ul><li>Generate Leads! </li></ul>
    26. 31. Connect with us online <ul><li>We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business </li></ul><ul><li>Connect on LinkedIn http://www.linkedin.com/in/linneablair </li></ul><ul><li>Follow on Twitter http://twitter.com/AdvisorOnTarget </li></ul><ul><li>“ Like” the Advisors On Target Facebook Page! </li></ul><ul><ul><li>http://www. facebook.com/AdvisorsOnTarget </li></ul></ul>
    27. 32. Need Help Getting Started? <ul><li>Social Media Package: Here is what we do: </li></ul><ul><li>Set up and/or Optimize Your LinkedIn Profile </li></ul><ul><li>Set up Your Business Facebook Fan Page </li></ul><ul><li>Set up Your Twitter Account </li></ul><ul><li>Link your social media accounts to automatically update each other </li></ul><ul><li>Link your Blog to your social media accounts </li></ul><ul><li>Coach you on developing your networking strategy using social media in a way that works for you </li></ul>
    28. 33. Contact me for more information about managing your online success ! <ul><li>Advisors On Target </li></ul><ul><li>Business & Marketing Consulting </li></ul><ul><li>Linnea Blair </li></ul><ul><li>Office: 619.291.3700 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: AdvisorsOnTarget.com </li></ul><ul><li>Twitter: AdvisorOnTarget </li></ul><ul><li>Facebook: facebook.com/AdvisorsOnTarget </li></ul><ul><li>LinkedIn: linkedin.com/in/linneablair </li></ul>