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Forward Progress How To Build The Optimal Fan Page Comp


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How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *


In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.

He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!

You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising

*If you cannot make the specified time, by registering, you will receive access to the recording.

We look forward to seeing you in class!

“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. –


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Forward Progress How To Build The Optimal Fan Page Comp

  1. 1. How to Build Facebook Fan Pages Creation & Best Practices
  2. 2. Facebook Fan Pages <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>Dean DeLisle – Social Media Specialist
  3. 3. What is a Facebook Page? A Facebook Page is a public profile that enables you to share your business and products with Facebook users.
  4. 4. What is a Facebook Fan Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. As fans add friends…….
  5. 5. What is a Facebook Page VS. a Group <ul><li>Fan Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity. </li></ul><ul><li>Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly. </li></ul>
  6. 6. What is a Facebook Page VS. a Group <ul><li>Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. </li></ul><ul><li>When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page. </li></ul>
  7. 7. What is a Facebook Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
  8. 8. How to Prepare Plan for the Purpose of your Page <ul><li>What value will you provide for your fans? </li></ul><ul><li>How will you keep them engaged? </li></ul><ul><li>What do they want? </li></ul><ul><li>Where will you take them from there? </li></ul>
  9. 9. How to Prepare You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size. Gather Photos
  10. 10. How to Prepare <ul><li>What will turn your Facebook fans into paying customers, and vice versa? </li></ul><ul><li>If you are a restaurant or bar, detailed info like address and store hours will help. </li></ul><ul><li>If you're a band or a film, adding songs and videos is key. </li></ul><ul><li>If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE! </li></ul><ul><li>Gather what you've got handy—and you can always add more later. </li></ul>Make it useful and engaging
  11. 11. How to Prepare <ul><li>Checklist of what you can use: </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Articles </li></ul><ul><li>Power Point Slides </li></ul><ul><li>Brochures </li></ul><ul><li>Blog Posts </li></ul><ul><li>Relevant Links <2 ways> </li></ul>Relevant Content Inventory
  12. 12. How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can remove posts </li></ul><ul><li>No limit on number of pages </li></ul><ul><li>Multiple Admin’s okay – BUT! </li></ul>Admin’s
  13. 13. How to Prepare <ul><li>Pick your Team Wisely: </li></ul><ul><li>Trust Agents </li></ul><ul><li>Follow Through </li></ul><ul><li>Vested Interest </li></ul><ul><li>Partners </li></ul><ul><li>JV </li></ul>Team
  14. 14. Getting Started Lower Left Only the official representative of an organization, business, celebrity, or band may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page admin will be able to update and edit their Pages from their own accounts.
  15. 15. Page Options <ul><li>FBML </li></ul><ul><li>LINKS </li></ul><ul><li>NOTES </li></ul><ul><li>PHOTOS </li></ul><ul><li>REVIEWS </li></ul>
  16. 16. Updating Your Page! Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.
  17. 17. Have a plan – to “Launch”
  18. 18. Have a plan – to “Work It”!
  19. 19. Create an Ad
  20. 20. Create an Ad
  21. 21. Create an Ad
  22. 22. Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Decide what type of page your building </li></ul><ul><li>Coordinate your team </li></ul><ul><li>Develop value </li></ul><ul><li>Decide on a promotion </li></ul><ul><li>In case you need more step-by-step……….. </li></ul>
  23. 23. 2 Part Online Class <ul><li>Facebook I – How to Build a Fan Page </li></ul><ul><ul><li>Step-by-step page build </li></ul></ul><ul><ul><li>Customization of Tabs </li></ul></ul><ul><ul><li>Optimize Page for Search </li></ul></ul><ul><ul><li>Build Mini-Launch Plan </li></ul></ul><ul><li>Facebook II – How to Drive a Fan Campaign </li></ul><ul><ul><li>Step-by-step promotion </li></ul></ul><ul><ul><li>Inside OutOutside In – most effective </li></ul></ul><ul><ul><li>How to build effective Ads on Facebook! </li></ul></ul>$149 $49
  24. 24.
  25. 25. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><ul><li>NEXT CLASS…….03/16 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Facebook for Business I & II </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We will show you how to drive </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>& maintain fans </li></ul></ul></ul></ul></ul>