Smart Media Cloud


Published on

Inbound marketing and the rules of engagement

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Smart Media Cloud

  1. 1. Inbound marketing and the rules of engagement<br /><ul><li>Setting up organizational guidelines
  2. 2. Ensure your employees and customers understand what your social media goals are
  3. 3. Engage and interact
  4. 4. Chose the right communities
  5. 5. Create marketing that is non interruptive based. Connect with your customers by providing and promoting useful information that can help your customers succeed in their daily lives rather than promoting your sales pitch. </li></li></ul><li>Social Media Tools for businesses<br /><ul><li>Twitter
  6. 6. Facebook
  7. 7. WordPress
  8. 8. Blogger</li></li></ul><li>Twitter - Use twitter to send out status updates<br /><ul><li>Use your Gmail, yahoo, or AOL accounts to invite people to follow your Twitter
  9. 9. Create shorten URL’s or web addresses using tinyurl to increase your Search Engine Positioning
  10. 10. Follow people that are useful and meaningful in your industry</li></li></ul><li>Facebook<br /><ul><li>Organizational placement page
  11. 11. Use this as an organizational representation page
  12. 12. Create a personal Facebook page, then you can create an organizational Facebook page by clicking on “the create an organizational Facebook page” on Facebook’s homepage.</li></li></ul><li>WordPress and Blogger<br /><ul><li>Both WordPress and Blogger blogging system. A blog is simply an online journal of your thoughts.
  13. 13. You can use this to communicate useful information or update people on upcoming events
  14. 14. This blog is fully customizable, I would suggest matching it with your brand through the use of a design firm
  15. 15. Remember to blog at least once a week.
  16. 16. You can also set your comments to only display after you have approved them. </li></li></ul><li>Social Media Benefits<br /><ul><li>Social media can be found in many places.
  17. 17. Social media is like a chat room you control.
  18. 18. Some social media like Twitter is a lot like instant messaging so it is easy to use because of familiarity. </li></li></ul><li>Some of the biggest social media complaints<br /><ul><li>Sometimes useless information
  19. 19. Lack of branding
  20. 20. How will they find me</li></li></ul><li>Social media for non profits<br /><ul><li>Facebook benefits include:
  21. 21. Creating an organizational Facebook
  22. 22. Creating a group where people with similar interests will follow you
  23. 23. Creating a cause other people can promote
  24. 24. Accepting donations online</li></li></ul><li>Twitter,, Blogging<br /><ul><li>Twitter can help you build your network by promoting organizational awareness
  25. 25. can help your promote your upcoming events
  26. 26. Blogging will increase your industry position</li></li></ul><li>Connections<br /><ul><li>Creating a connect with us page or toolbar can help promote your social media
  27. 27. It increases your chances of being found online.
  28. 28. Engage in your community on and offline</li>