1. @jlysne

2. THE IMPORTANCE OF BLOGGING

7. Why The Extra Traffic?
• Blogs provide fresh keyword rich content.
• You can highly target a blog post for SEO.
• Google ranks blogs strongly.
• Keeps people (and Google) coming back to see
the fresh content.

9. WHAT MAKES A GOOD BLOG?

10. Anatomy of a
good blog
Keyword Rich Title
Short Title (URL)
Humanizing Photo
Descriptive Tagline
Obvious Search
Connectivity
Clear Navigation
Credibility Boosters
Author Bio
Images
Lots of space
Subheads

11. WRITING A BLOG

13. 4 Things To Consider
1. What are you passionate about?
2. What other blogs are talking about the same
thing?
3. How can you differentiate yourself?
4. Can you blog regularly?
5. Can you write 10 headlines in the next 10
minutes?

14. 5 Steps In Blog Writing
1. Choose Your Topic
2. Keyword Selection
3. Headline Writing
4. Formatting
5. Tagging

15. Choosing Your Topic
• Don’t get too broad with your topic.
• Better off having multiple keyword rich posts
about specific things than one large broad
post.
• Think about it from a consumer perspective.
– What do they want to know?
– What do you want to tell them?

16. PICK A TOPIC

17. Keyword Selection
Good search terms

18. Keyword Selection
Keyword Competition Volume
Lake Superior 7,020,000 135,000
Lake Superior Shipwrecks 104,000 1,300

19. How Do I Know That?
Step One – Google Search

20. How Do I Know That?
Step Two – Google Keyword Analysis

21. PICK SOME KEYWORDS

22. You Are Your Headline
• 120 characters or less
• Challenge wisdom
• Numbers/lists
• Unexpected action words
• Keywords

23. WRITE YOUR HEADLINE

24. Formatting and Writing
• Repeat key words in the body
(4x6 times)
• Use H1/H2 Tags
• Include a photo
• Start with a question
• End with a question
• Leave post unfinished
• Take positions

25. Tagging

26. It All Adds Up To Visibility

27. Measurement
What does success look like?
• Readers
• Time Spent
• Inbound Links
• Comments
Look beyond these metrics. How are they
moving the needle?

28. COMMENTING

29. Responding To Comments
• Respond to all
comments as quickly
as possible.
• Thank your readers for
commenting.
• Use comments as a
way to stimulate
conversation.

30. TIPS FOR DRIVING TRAFFIC

31. Traffic Driving
• Post regularly to stay strong in organic search
• Share your posts through your social
connectivity
– Twitter
– Facebook
– LinkedIn
• Actively read and comment on other blogs in
your category

32. 5 Final Thoughts
• Know why you are blogging
• Keep keywords top of mind
• Sticking to a schedule is important
• Engage with your readers
• Promote through your social connections

33. THANK YOU