Monetize Yourself!


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How to Monetize yourself (or your CEO)
The 95% Rule
The Brittney Spears Model
Positioning yourself for a future/career
The ‘I have no time’ strategy

Published in: Business, Technology
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Monetize Yourself!

  1. 1. Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise
  2. 2. Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise• How to Monetize yourself (or your CEO)• The 95% Rule• The Brittney Spears Model• Positioning yourself for a future/career• The ‘I have no time’ strategy• Our goal - Do 1 thing kinda good
  3. 3. Wall Street Journal
  4. 4. FOX Business TV
  5. 5. Facebook ‘pink lemonade shoes’
  6. 6. @JayBerkowitz
  7. 7. Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise
  8. 8. Follow yourPassion!
  9. 9. Marcus Sheridan Virginia and MarylandBuilding fiberglass pools and educating the worldabout pools at
  10. 10. “How do I start a blog? It’s easy.Write the top 20 questionsyou get as a business owner.How much does a fiberglass poolcost? What’s the differencebetween a fiberglass pool and aconcrete pool? Now you have 20titles. 20 blog articles. Do it 2times a week and you’ve got agood blog up and running.”
  11. 11. “The disease of knowledge –everybody suffers from itChange how we think. Put yourselfon their level. Write at thelevel of a kindergartener.They don’t want to know howsmart we are they want ourknowledge”
  12. 12. Flickr Photo Credit Florador• What blogs do you read• Who do you like to hang out with• If you could do anything this Saturday,what would it be?• What do you know more about than 95%What is your Passion?
  13. 13. Create your own Home BaseFlickr Photo Credit Ed Yourdan
  14. 14. Blog = a simple website
  15. 15. If you can write an eMail you can Blog
  16. 16. Set up a ‘blog’ at
  17. 17. As easy as an email 
  18. 18. Create linksFlickr Photo Credit Sergey Golonkin
  19. 19. Add an image (, Photo Credit Sergey Golonkin
  20. 20. Add an imageFlickr Photo Credit Sergey Golonkin
  21. 21. • Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs• Blogs with 100,000 + unique visitors a monthearn an average of $75,000
  22. 22. Affiliate Banners
  23. 23. Jason Kottke quit his job to blog full-time and asked his readers tobecome "micropatrons" at a suggested rate of $30. He received$39,900 from 1,450 people
  24. 24. $5 - $2500
  25. 25. •• Point to your own Domain• Ask 20 questions• Blog 2 times per week• Monetize through AdSense,Affiliate, Sponsors, Subscribers• IZEA Pay Per PostFlickr Photo Credit Ed YourdanBlog = Home Base
  26. 26. Dr. Hilaine SmithMake Lots of ‘friends’!
  27. 27. Facebook ‘Profile’
  28. 28. Facebook Fan Page
  29. 29. 433,928 Likes333,250 Talking About This77.0%
  30. 30. 121,734 Likes3,128 Shares33,570 Comments
  31. 31. help people
  32. 32.
  33. 33. Follow people with Common Interests
  34. 34. follow people with common interests
  35. 35. make lots of friends!• Friends = a network of opportunity• Follow those with common interests• Help People• Recognize and Interact – Blogs, Social• How will you build friends?• Monetize through trust built with yourlist
  36. 36. iJustine
  37. 37. video• YouTube is the #3 website and #2 search engine• Quality is not important• Product Reviews• How –to’s• Answer questions• Create you own YouTube Channel• Regular Schedule• Monetize through advertising and traffic
  38. 38. Loooonnnng sales letter
  39. 39. Sideways Sales Letter
  40. 40.
  41. 41. Info Product Launches• Jeff Walker invented ‘Product LaunchFormula’• Free Content, List Build, Relationship,Limited Time Offer…then Create Product
  42. 42. Britney Spears Model
  43. 43. Ten Golden Rules eNewsletter
  44. 44. Cascade Content!
  45. 45. Facebook ‘pink lemonade shoes’
  46. 46. Monetize Yourself10 Ethical Strategies to Make Money Online from Your Expertise• Find passion• Set up a Blog as Home base• Build Subscribers/followers/ Likes /YouTubeSubscribers• eBook / permission to re-market• Video• Info Products• Cascade Content
  47. 47. Monetize Yourself10 Ethical Strategies to Make Money Online from Your Expertise• Top 10 Priorities - do 1 thing today!• Please ‘pay-it-forward’• Be my friend! Linked In, Twitter@jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• Website build outs• Q&A