Follow Search Like  Tweet Comment Login Blog  Post Link Help! Follow Search Like  Tweet Comment Login Blog  Post Link Help...
AKA Social Media
 
<ul><li>Traditional Media </li></ul>Social Media
Why is SoMe SoBig? Better. SoMe beginner style. OK, old school. Graphics from Jay Baer  The Geometry of Social Media – Why...
Overwhelmed
Follow Buddha on Facebook
<ul><li>Don’t start. </li></ul><ul><li>Start small. </li></ul>
Don’t Start <ul><li>Your audience isn’t on the web or social media. </li></ul><ul><li>You don’t have the resources to comm...
Start   Small Commitment <ul><li>“ Social media is not a campaign,  it’s a commitment.”  – Paul Dunay </li></ul><ul><li>Bu...
<ul><li>Who is your audience? </li></ul><ul><li>Where is your audience?  </li></ul><ul><li>How can we make the  audience s...
Start Small Content <ul><li>What content resources do you have? </li></ul><ul><li>What tangible items can we share? </li><...
Start Small Experience YOU. SOCIAL  MEDIA .
Ask for  help! <ul><li>MarketingProfs.com </li></ul><ul><li>SocialMediaExaminer.com </li></ul><ul><li>Trade Association </...
Follow Search Like  Tweet Comment Login Blog  Post Link Help! Follow Search Like  Tweet Comment Login Blog  Post Link Help...
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Building Your Business Through Social Media

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Ann Swanson, Founder and CEO of Swanson Social Media provides an introduction to Social Media for small business owners. The upshot is start small, find your audience, and develop content. OR You have the stick and the blindfold and social media is the pinata.
Thanks to all the smart women at the Working Women's Business Symposium and the SBDC.

Published in: Business, Technology
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Building Your Business Through Social Media

  1. 1. Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Building Your Business Through Social Media Help!
  2. 2. AKA Social Media
  3. 4. <ul><li>Traditional Media </li></ul>Social Media
  4. 5. Why is SoMe SoBig? Better. SoMe beginner style. OK, old school. Graphics from Jay Baer The Geometry of Social Media – Why Triangles Rule http://www.convinceandconvert.com/social-media-marketing/the-geometry-of-social-media/
  5. 6. Overwhelmed
  6. 7. Follow Buddha on Facebook
  7. 8. <ul><li>Don’t start. </li></ul><ul><li>Start small. </li></ul>
  8. 9. Don’t Start <ul><li>Your audience isn’t on the web or social media. </li></ul><ul><li>You don’t have the resources to commit. </li></ul><ul><li>You would rather write a 500 page essay on shipping law. </li></ul>
  9. 10. Start Small Commitment <ul><li>“ Social media is not a campaign, it’s a commitment.” – Paul Dunay </li></ul><ul><li>Budget time </li></ul><ul><li>Budget people </li></ul><ul><li>Budget cooperation </li></ul><ul><li>Budget research </li></ul>
  10. 11. <ul><li>Who is your audience? </li></ul><ul><li>Where is your audience? </li></ul><ul><li>How can we make the audience smarter? </li></ul><ul><li>How can we make it easier to get to us? (or do what we want) </li></ul>Start Small Audience Jason Falls, Social Media Explorer “What No One is Telling You About Your Content Strategy” Webinar, Awareness Inc. March 25, 2011
  11. 12. Start Small Content <ul><li>What content resources do you have? </li></ul><ul><li>What tangible items can we share? </li></ul><ul><li>Which team members are interesting? </li></ul><ul><li>What topics can we have fun with? </li></ul><ul><li>What can we give away? </li></ul><ul><li>Research similar businesses. </li></ul><ul><li>Set guidelines. </li></ul>Jason Falls, Social Media Explorer “What No One is Telling You About Your Content Strategy” Webinar, Awareness Inc. March 25, 2011
  12. 13. Start Small Experience YOU. SOCIAL MEDIA .
  13. 14. Ask for help! <ul><li>MarketingProfs.com </li></ul><ul><li>SocialMediaExaminer.com </li></ul><ul><li>Trade Association </li></ul><ul><li>SlideShare </li></ul><ul><li>YouTube </li></ul><ul><li>Others who are good at it. </li></ul><ul><li>Twitter </li></ul>
  14. 15. Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Ann Swanson [email_address] Help!

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