Traditional & Online Media: an integrated approach<br />
The digital experience is evolving<br />
YOUR COMPANY<br />WEBSITE<br />
<ul><li>BLOGS/Vlogs
Social News/Bookmarking
Social Search Engines
Ratings & Reviews
Wikis
Twitter
Tagging
Online Video
Pre-Roll
Podcasts
StandardBanners
Streaming Audio
Streaming Video
Rich Media
Integrated Placement
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Exec. Dialog Meeting

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Exec. Dialog Meeting

  1. 1.
  2. 2. Traditional & Online Media: an integrated approach<br />
  3. 3. The digital experience is evolving<br />
  4. 4. YOUR COMPANY<br />WEBSITE<br />
  5. 5. <ul><li>BLOGS/Vlogs
  6. 6. Social News/Bookmarking
  7. 7. Social Search Engines
  8. 8. Ratings & Reviews
  9. 9. Wikis
  10. 10. Twitter
  11. 11. Tagging
  12. 12. Online Video
  13. 13. Pre-Roll
  14. 14. Podcasts
  15. 15. StandardBanners
  16. 16. Streaming Audio
  17. 17. Streaming Video
  18. 18. Rich Media
  19. 19. Integrated Placement
  20. 20. Targeted</li></ul>Microsites<br /><ul><li>Ringtones/Wallpaper</li></ul>Search Engine Optimization<br /><ul><li>WAP Ads
  21. 21. Downloadable Apps
  22. 22. Mobile Content</li></ul>MOBILE<br /><ul><li>SMS Campaign</li></ul>SOCIAL<br />DATABASE DEVLOPMENT<br />YOUR COMPANY<br />WEBSITE<br />AV<br />Online Training Systems<br />WEBSITES<br />RSS<br />ONLINE MEDIA<br />Kiosks<br />Search Engine Marketing<br />Flash-Rich <br />Applications<br />Branded Utilities/Widgets<br />
  23. 23. Integrated Marketing<br />Need to consider all aspects<br />Events/Word of Mouth<br />1<br />Paid Advertising<br />Online/Social Media<br />2<br />4<br />Earned Media – Public Relations<br />3<br />
  24. 24. Your Customers are enabled and using ALL formats!<br />
  25. 25. New Consumption Models<br />MOBILE / AUTO<br />WORK<br />3G Mobile Devices<br />GPS<br />Mobile Video<br />WiFi<br />Text Messaging<br />Virtual Office<br />WiFi<br />Connected Anywhere<br />RFID<br />Blogging<br />Office Wikis<br />RSS<br />OOH / RETAIL<br />HOME<br />Digital Billboards<br />RFID<br />WiFi/connectivityPersonalization<br />Interactive Kiosks<br />HDTV<br />Blu-Ray<br />DVR<br />Gaming<br />IPTV<br />Virtual Worlds<br />Social Software<br />Online Video<br />Podcasting<br />User-Generated Content<br />
  26. 26. These emerging behaviors pose a new challenge to today’s marketer.<br />Marketers don’t understand channels where they have to talk and listen at the same time.<br />Marketers idea of 2-way communication is an 800 number or a web address, then wait to take orders!<br />
  27. 27. Why is it important?<br />Source: McKinsey & Company<br />
  28. 28. Why is it important?<br />Audiences trust personal experience and word of mouth dramatically more than any type of media. <br />Source: Nielsen Buzz Metrics<br />
  29. 29. Why should you care?<br />These are your consumers and this is where they are spending their time.<br />You need to talk to them (and listen) where they are, not where you want them to be.<br />
  30. 30. It’s how we are consuming media.<br />Source: Ball State University Center for Media Design <br />
  31. 31. Interesting case study:<br />PHS<br />Education Minnesota<br />
  32. 32. Pediatric Home Service<br />Traditional media:<br />Print/trade ads for physician audience<br />TV for consumer audience<br />MPR for both audiences<br />Online Tactics<br />SEM/Google AdWords<br />Online ads – same as TV spots<br />Social media (blog, Facebook, Twitter, Flickr, YouTube)<br />Website<br />
  33. 33. http://www.pediatrichomeservice.com/<br />
  34. 34. Education Minnesota<br />http://iraisemyhand.com/<br />
  35. 35. The Flint Group<br /><ul><li> HatlingFlint (St. Cloud)
  36. 36. WestmorelandFlint(Duluth)
  37. 37. Flint Interactive (Duluth)
  38. 38. Flint Communications (Fargo)
  39. 39. SimmonsFlint(Grand Forks)
  40. 40. AdFarm (Agribusiness Marketing: North America, Canada & US)
  41. 41. Media Productions (A/V + Events: Fargo)
  42. 42. Prime Contact (Market Research Group: Fargo)
  43. 43. Praxis Strategy Group (Economic Development: Grand Forks)</li></li></ul><li>

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