Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
A simple PowerPoint presentation guide for those who are struggling to write a marketable resume. The materials presented here are universal knowledge and are not intended to infringe on the copyright of materials of the same topic.
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
A simple PowerPoint presentation guide for those who are struggling to write a marketable resume. The materials presented here are universal knowledge and are not intended to infringe on the copyright of materials of the same topic.
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
As a public speaker ,what you say leaves no permanent record, except possibly in the memories of some of your listeners. Nevertheless the speech you deliver will have a unique value, reflecting your originality, exercising your critical thinking, and building your credibility.
My presentation on Email Writing Skills.
Software to use email send/receive.
What does it mean to To, CC and BCC options.
What's an actual email address and what's a spammer's address.
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
As a public speaker ,what you say leaves no permanent record, except possibly in the memories of some of your listeners. Nevertheless the speech you deliver will have a unique value, reflecting your originality, exercising your critical thinking, and building your credibility.
My presentation on Email Writing Skills.
Software to use email send/receive.
What does it mean to To, CC and BCC options.
What's an actual email address and what's a spammer's address.
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
Working at a digital agency, it’s easy to get bewitched by beautiful web design, and let quality writing go out the window. Here are a few tips to help anyone from designers to copywriters to better write for the web
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
In this article, a digital marketing institute in GTB Nagar defines what constitutes quality content for modern SEO and demonstrates. Watch this ppt to know more.
Slides from an event at the CamCreative group in Cambridge with Sue Keogh from Sookio, called Everything you ever wanted to know about writing for the web (but were afraid to ask).
Find out more about how our copywriting, content and social media services can boost your presence on the web: www.sookio.com
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Article writing is important for seo. Read this slide. You will get great tips to write a great article which will be helpful for site ranking or branding.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. WEB BASED WRITING
It is a technique that should be followed for
effectively delivering the webpage content to the
end user.
Though there is no fixed technique, there might
be few variations but the basic style remains the
same across most of the websites.
3. HOW BETTER WRITING IMPROVES
YOUR SITE.
What can writers and editors do?
• Testing has shown that you can improve the usability of
your webpages by 159% simply through better writing!
• Clear, concise text makes it easier for people to use your
site and get to the information that matters most to them.
• No flashy redesigns required.
……. Think before you write.
4. WEB BASED MEDIUMS OF
COMMUNICATION
Social networks and user-generated content sites :-
Such as Facebook and user generated content sites
like flicker and YouTube provide a variety of
communication tools, including user comments and
personal profiles for brief messages. Many companies
now host their own social networking sites, where
product users and interact with eachother.
5. Blogs
Able to update contents quickly and easily.
Saves lot of time
Bloggers can publish information to vast audiences
with relatively little efforts
6. FACTS TO CONSIDER FOR WEB
WRITING -THE WEB IS NOT THE SAME
SAoSm PeA fPacEtRs about reading and the Web…
• 79% of people scan webpages, instead of
read them.
• Reading on a computer screen is 25%
slower than reading on paper.
• Computer screens have about 10% the
resolution of paper.
7. KNOW YOUR
AUDIENCE
• It is the same as your print audience.
• Look at your current data – where does your traffic
come from?
• Who visits your site, for how long, what do they look
at most?
Know your audience!
8. WHAT IS THE VOICE OR CONTENT OF YOUR
WRITING ?
• Voice is the expression of your company or site through images,
graphics, typeface, colors, content selection, and words.
• The website’s voice communicates what your brand is all about.
• A strong, consistent voice sets your site apart from the
competition.
11. TIPS FOR WRITING WEB HEADLINES
1. Give people a reason to click
• Why is your work worth anyone’s attention and time.
• It must explain in some way why they should click on you
• If you can’t work out a value proposition and express it clearly in a
headline, it might be worth editing your piece.
• Promise a BIG, powerful benefit to your customers.
2. Think creative
• For example at the book store: first of all, you are attracted by the
bright cover and then you pick it up and look at the table of
contents.
• They don't read ALL your pages. They jump from headline
to headline. And only if a headline catch's their interest,
they start to read the information under it.
12. 3 - It should probably mention what the piece is
about
Its always worth stating.
It’s surprising many fascinating pieces have incredibly
vague headlines.
Anyone who finds you through search because they’re
looking for the thing you’re talking about is almost
certainly going to be lost if you don’t mention it in the
headline
13. 4. People like lists
That doesn’t mean you should write a list if your piece
isn’t already a list.
But if you’re writing a list and you don’t take the
opportunity to use a number in the headline, you’re
probably missing a trick.
Eg : 7 benefits of yoga
14. 5 People like useful
This ought to be self-evident. Are you giving people
instructions, a helpful way to do things, or information
they might find useful? Then make sure your headline
says so.
6 Don’t make promises you can’t keep
Make sure people know they can trust what they’re
clicking on. No one likes feeling disappointed, and
people aren’t going to share things that create those
feelings.
15. • SEVEN. Keep it snappy
• Too long, and it’s going to end up truncated in most of
the places that count – Twitter has a character limit,
Google has a display limit – and look ugly on your site
on mobile, unless you’re specifically designing for it.
You’re going to lose attention. Simple tends to be
better; shorter tends to be better; if you can make it
elegant, alliterative or amusing at the same time,
that’s icing on the cake.
• EIGHT. Work out what your audience responds
to
• Headlines are designed around two clauses, one with
an emotional pull, because that’s what its core
audience shares most. If you’re making things aimed
at a certain audience and you know they respond to a
certain type of sell, then you can cheerfully ignore the
rest of this list, safe in the knowledge that your
readers won’t care.
16. OTHER IMP TIPS
• Use verbs that are strong, active, fresh, and accurate
• Front-load the most relevant info
• Make sure the headline can stand alone, without a tease,
subhead, photo, or even the article
• Choose clarity over cleverness
• Keep global audience in mind
• Include relevant search keywords
17. • Introductory Text
• Site visitors rarely read introductory paragraphs on
their first visit. Why? Most people arrive at a site via a
search engine, so they often bypass the home page.
Others, of course, follow a link to a home page, or click
on a Home link inside the site to see what else it has
to offer, so an introduction isn’t useless, but make it
short and sweet, answering the what and the why in
as few words as possible. The same goes for
introductory text on interior pages.
18. Points of Entry
Most people scan, rather than read, Web pages, at
least initially. Many, of course, read entire articles and
essays, but home pages and other top-level pages
should catch visitors’ attention with scanable text like
linked or unlinked keywords, practical (not clever)
display copy (otherwise known as headings, subheads,
and the like), and bullet lists.
19. WRITE TEXT TO ATTRACT SEARCH
ENGINES
Your web pages should be written to attract
search engines, not people.
Why? Because if search engines do not rank your
page well, the only visitors you will receive are
those you give your link to directly, or from
websites that link back to yours. To accomplish
this objective, identify keyword phrases of 2-3
words the keywords that relate to your business
and use them in the text you write.
20. AVOID OVERUSE OF PUNCTUATION
Do not add gratuitous punctuation as in:
We're the Best!!!
We're Exciting!!!
Buy from Us!!!“
The same goes for commas and semicolons. They
make sentences harder to read and may turn
people away.
21. USE SHORT SENTENCES
• Long sentences are harder to read. Break them
up into shorter ones.
• Write only one idea per paragraph
• Web pages need to be concise and to-the-point.
• People don't read web pages, they scan them, so
having short, meaty paragraphs is better than
long rambling ones.
•
• Use lists instead of paragraphs
• Lists are easier to scan than paragraphs,
especially if you keep them short.
22. • Include sub-headings in web page content
• Use action words whenever possible
• Avoid the passive voice.
• Write what you would say to them if you were talking
on the phone.
• For example, instead of:
An acknowledgement of the order will be issued via an
e-mail message when payment is completed.
Use:
You will receive an email from us confirming your
order.
23. Write links that work
• Please remember not to use "click here" for your
links.
"Click here" says nothing – it doesn't reach out and
grab your readers and make them want to click on the
link.
• According to the W3C Quality Assurance Team, links
should:
• be brief and meaningful
• provide information even when read out of context
• explain what the link offers
• not deal with the mechanics of the site
• not be a verb phrase
24. Make your links part of the text
Links are another way web readers scan pages.
They stand out from normal text, and provide more
cues as to what the page is about.
Make sure that the text for your links indicates where
the links will lead your website visitors.
25. • Proofread your work
• Typos and spelling errors may send people away from
your pages.
• Go back and edit your work
• Edit before you publish. Edit after you see it online.
Edit again next week.
• Keep asking yourself:
• Is this clear?
• Is there a simpler way to say this?
• Is there a shorter way to say this?
• Is this even necessary?
26. Link to original sources
Don’t post another site’s content on your site – link to
the original source instead.
Why?
If the content on the other site changes your content
will be out of date
if a site visitor has questions about the content they
will contact you not realizing that it isn’t your content.
27. • Key Facts First
• Employ the inverted-pyramid model of writing, based
on journalistic style, in which the most important
information is featured first, followed by decreasingly
significant information.
• Put conclusions at the beginning
Think of an inverted pyramid when you write. Get to
the point in the first paragraph, then expand upon it.
• Advantage???
• One advantage of this strategy is if content is too long,
it’s easier just to cut from the bottom rather than try
to delete passages throughout.
28. • Say It Straight
• Chant your new mantra: SWYM, MWYS. (Say what
you mean, mean what you say.) Objectivity equals
authority; avoid marketese, promotional excess,
hyperbole — whatever you want to call it. If people
trust you to be evenhanded in your writing style, they
will trust you.
• Also, be literal, not figurative: If, in a heading for a
sports story, you use metaphorical language like curse
instead of something more concrete like “losing
streak,” you lose the opportunity for search
optimization.
29. • Define your goal
Before you write anything, ask yourself:
WHY am I writing this
WHAT is my main message
WHO am I talking to?
HOW do I want them to respond.
Hey, no kidding. How DO you want them to respond?
This is how you increase conversion rates! When
people have made it to the bottom of the wonderful
page you created, give them someplace relevant to go!
Don’t make them scroll back to the top.
30. Post content regularly
• In order to both keep your existing audience happy
and at the same time grow your readership, you
should post new content regularly.
• Make sure you take enough time to brainstorm about
topics and to do your research. Depending on your
resources, schedule two, three, or more regular
publications per week.
• An easy way to get up your number of articles is by
allowing guest posts. As long as you keep the overall
quality high, your audience probably doesn’t care
about who has written the articles.
31. FRONT LOAD CONTENT
• Use subheadings. Because users will skim read, it’s a
good idea to use subheadings so that they can find
relevant content quickly.
• Be concise. Use bullet points, clear and simple language
which is not long winded. .
• Front-load content. This means that you put the
conclusion for what you are trying to say first. This helps
users get a jist of what is on the page and hopefully it will
capture their imagination.
• There is nothing worse then reading a few paragraphs
and realizing the page you are on is completely irrelevant
32. DON’TS OF WEB WRITING
• Welcome people to your website and explain what a
website is
•
• Put your mission statement on your home page
33. WHAT IS SEO?
Search engine optimization (SEO) refers to the
many techniques you can use to raise your
webpage’s rank in search engine results.
Search engines analyze the words on a page and
consider some words as more important.
Essentially, the search engine will think the
webpage is “about” whatever those words say.
As writers and editors, we can make a big
difference in SEO by creating well-organized and
information-rich copy.
34. SEO FOR ARTICLES
• Try to repeat each keyword 2 to 4 times in a 300-word story.
• But you don’t want your text to sound artificial or so repetitive
that it's ridiculous.
• Include keywords and variations in subheads, bold, bulleted lists.
• Draft your story first and then see where you can tweak wording
and use keywords and variations.
35. WHAT IS A GOOD KEYWORD?
• A keyword is a word or short phrase people will use to
search for your article.
• Keywords are usually “everyday language” not insider jargon or
marketing hype.
• Spell out keywords because people don’t search for abbreviations.