Blogging for Business: Answering the 5 Ws


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Writing and maintaining a blog for your business is a great way to keep in front of customers or clients and position yourself as an expert in your field. A blog can also help drive traffic to your website and rank you higher in search engines.

Blogging sounds like a great idea in theory, but who has the time for it? And how can you use it to promote your business?

If you are thinking about starting a blog or just aren’t sure what to do with a blog that you have, this workshop is for you!

This workshop will answer the 5 Ws for business blogging:

Who should be blogging?
What can a blog do for me and my business? (Also, what is a blog in the first place?!)
Where do I start?
Why should I blog for my business?
When do I find the time to blog?

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Blogging for Business: Answering the 5 Ws

  1. 1. Southern Midcoast Maine Chamber:Wednesday, May 1, 2013presented by Jennifer BarbourBlogging for Business:Answering The 5Ws
  2. 2. About me¤  Writer, New Media Coach, Teacher¤  Chief Engagement Officer (CEO) for Another JenniferWriting Lab¤  Author of another jennifer blog ( and Crossroads blog (¤  Started blogging in 2007¤  More than a decade of experience specifically inpersuasive writing, marketing strategy and research,media relations and graphic design.
  3. 3. W #1Who should beblogging?
  4. 4. Building a web presence78% of Internet usersconduct productresearch onlineSource: HubSpot
  5. 5. W #2What can a blog do for meand my business?(Or, possibly, what is a blog inthe first place?!)
  6. 6. What a blog can do for you.¤  Establish expertise, thought leader status¤  Your platform to educate, advocate, entertain, etc.¤  Build brand awareness¤  Build a community¤  Drive traffic to your website (SEO)
  7. 7. W #3Why should I blogfor my business?
  8. 8. Why blog?
  9. 9. Why blog?¤ 57% of businesses haveacquired a customer throughtheir company blog¤ Companies that blog get 55%more web trafficSource: HubSpot
  10. 10. W #4Where do I start?
  11. 11. Answer this question*What can youraudiencerelate to?
  12. 12. Blogging best practices¤  Have a strategy (tweak as needed)¤  Keep posts simple and short, include an image¤  Aim for at least 1-2 posts per week (more in thebeginning) – be consistent!¤  Use tags, categories, social media sharing options¤  Monitor and reply to comments¤  Share/publish posts on other social networks¤  Be authentic!
  13. 13. Blog Content Ideas¤  Your specific expertise¤  Success stories / testimonials¤  News / current events¤  Upcoming events¤  Helpful tips¤  Answer common questions¤  Guest post or cross-post¤  Write a regular series (ex., Philanthropy Friday)¤  Whatever is on your mind!
  14. 14. W #5When do I findthe time to blog?
  15. 15. Time Management Tips¤  Dedicate a specific amount of time each week to blog,comment and share posts¤  Develop an editorial calendar (or have regular meetings)¤  Set up Google Alerts to keep track of topics (¤  Use automatic publishing tools like NetworkedBlogs¤  Invite your audience to contribute posts¤  Use Evernote to keep track of ideas
  16. 16. Stay ConnectedJennifer Barbouremail: jennifer@anotherjennifer.comphone: 207.653.4542website: anotherjennifer.comfacebook: @anotherjenblinkedin: