10 Ways To Manage Facebook Algorithm Changes. An expert panel of 17 experts share their top tips with BuzzSumo on how to ensure your social media marketing remains effective.

1. 10 Ways To Manage Facebook
Algorithm Changes
BuzzSumo Expert Panel
January 2015

2. The new Facebook algorithm aims to
suppress promotional posts, rightly as
that is not what users want. Feeds are
noisy. How do you get heard? What is
your strategy?

3. We asked an expert panel for their
top tips on how to deal with the
Facebook algorithm changes.

4. Our expert panel
Olsy Sorokina
Blog Writer &
Coordinator at
Hootsuite
Andy Au
Paid Social Media
Lead at Hootsuite
Kim Garst
Keynote Speaker
and CEO of
BoomSocial
Antonio Calero
Consultant,
multilingual keynote
speaker and blogger
Tinu Abayomi-Paul
founder of Chief
Visibility Officer of
Leveraged Promotion

5. Brian Carter
Author, Speaker
and Consultant
Ted Rubin
Social Marketing
Strategist and
Keynote Speaker
Amanda
DiSilvestro
Higher Visiblility
Donna
Moritz Socially
Sorted
Jim
Belosic
CEO of
ShortStack
Our expert panel
Jeff Korhan
Keynote
Speaker

6. Our expert panel
Michael Stelzner
Social Media
Examiner
Mary Green
Content & Community
Manager at
Inbound.org
Jason How
Blogger and
Marketer
Heidi Cohen
Marketer, Professor,
journalist & speaker.
Andrea Vahl
Co-author of
Facebook
Marketing All-in-
One for
Dummies
John Haydon
Digital
marketing and
fundraising
expert for
nonprofits

7. 1. Provide content not ads
The new algorithm aims to suppress
overly promotional posts. You need
to provide content that is fun,
emotional, educational or helpful.

8. 2. Don’t chase the algorithm
You can’t win. Provide content people
want in their feed. Understand your
audience and what resonates with
them.

9. 3. Storytelling
Tell stories around trending topics but
be relevant.
Provide context for your stories, be
clear how they relate to your brand.

10. 4. Engage with your audience
Respond to comments and create a
conversation. Build real relationships.

11. 5. Focus on pain points
How do you help them with their pain
points? Be relevant and add value.

12. 6. Empower your employees
Scale your content and social conversations
through your employees.

13. 7. Be present when you are social
Build mutual relationships and engage on your
followers pages not just your own page.

14. 8. Use Facebook Ads
You can build highly targeted ads.
You do have to pay to play, there is no free
promotional opportunity.

15. 9. Video and images
Use high quality images and video to
raise visibility.

16. 10. Don’t build on rented land
Use Facebook tools for lead generation but aim
to convert on your site. Get your Facebook fans
to sign up to your own email list. Share on
Facebook but move any conversion
conversations to your owned web properties.

17. BuzzSumo
Content Intelligence In a Social World
@steverayson
@buzzsumo