SlideShare a Scribd company logo
Building Your Brand
   With Blogging




   Expand Your Presence Online
Make Sure Your Message Gets Heard
Building Your Brand wth Blogging Nov 2012
Building Your Brand With Blogging




• Why start a blog
• Blogs are websites but not all websites are
blogs
• How to set up a blog
• Reach out and engage with your customers
• Find and build your content
• How to grow your fan base
Why start a blog?
Discover your real reason for starting a blog

   • Passion to make a difference
   • Extend the reach of your brand
   • Become a thought leader
   • Add value to your company’s marketing mix

      You have a voice. And you've been given something to say.
                  People need to hear it. - Jeff Goins
How much time can you invest?

The investment of time is just that … an investment

   • Spend more time in the beginning
   • What does your schedule look like now?
   • Blogging can be like a part-time job
Blogs can be Websites … but not all Websites
can be Blogs
                      “A blog is what all ‘websites
                      wanted to be’ - updated on a
                      regular basis, contains
                      content that is of interest to
                      a select or target audience
                      and is easy to update and
                      change.”
                      – Author Unknown
Blogs can be Websites … but not all
     Websites can be Blogs
Ease of Use:
    • Blogs publish info frequently, without learning tech skills
    • Most sites have static info and require tech skills to update

Written Content:
    • Blog copy like a conversation with your customers
    • Website copy is written in ‘marketing-eze’ with key words
    and links to pull you into the site
Blogs can be Websites … but not all
               Websites can be Blogs
Customer Engagement:
   •Blogs: posting comments and linking from their blog to your
   posts
   •Website: only option for comments is your Contact Us form

SEO: "Blog" stands for "Better Listings on Google”
   •Blog’s features: frequent posts, linking from other sites to get
   your site better listings
   •Website: have to wait for Google to ‘crawl’ your site for new
   content and could take up to 2 weeks
How to setup a Blog
•Host or not to Host?
•FREE blogging programs – Blogger vs Wordpress
•Host your own Blog
How to setup a Blog
Free blogging programs: Blogger vs Wordpress

Free Blog Sites: your domain will be
mycompanysblog.wordpress.com and you won't
actually own the blog

Host your own blog: more flexibility and freedom to
do what you want
   • Have your own domain name and own the blog
   • You can get this for as little as $30 per year
Blogger vs Wordpress
Blogger vs Wordpress
Which to use?

Host your domain with WordPress (WordPress.org) - full
functionality and the ability to change any of the code

Most businesses and companies use WordPress for their
blog/website.

Many personal bloggers who are only interested in the blog for
entertainment value choose Blogger.
How to set up a Wordpress Blog
• Choose domain name
• Register your domain
• Get web hosting
• Connect your domain to your web hosting
• Install Wordpress (or it may be pre-installed)
• Choose your theme or style
• Set up the basics
• Start writing your content!
Wordpress Plugins
What’s a Plugin?
Plugins extend and expand the functionality of your WordPress
blog

Popular plugins fall into these categories:
   • enhance your readers’ experience
   • behind the scenes that help you with blog
      management and optimization

To install any of these plugins:
     • WordPress admin dashboard
     • click on plugins and then search by name
Wordpress Plugins

•   Audio, video and photo - add more interaction to your blog
•   Twitter tools – add tweets to your blog
•   SEO tools
•   Google Analytics
•   Facebook like button
•   Social media bookmarks - visual graphics that encourage
    your reader to share your posts
Wordpress Commenting Programs
CommentLuv- visits the site of the person commenting and allow you
  to add a link to your blog site; proven to increase click-throughs
  and is a great tool for increasing community engagement
Other options: Disqus and Livefyre
You’ve got a blog … NOW what?
Finding your focus
• What am I passionate about?
• What topic do I have experience with?
• What could I write about for a year without running out
of ideas or energy?
• What’s the message that I want to get out?
What’s good content?



Characteristics of Good Content

 Provokes thought – add value to their lives
 Entertains - engages the reader to share or come back
 Educates – become an ‘expert’ in your field
 Inform – breaking news, updates on your projects, product
information
 Empowers – prospects, customers and clients to take action
Where to find content ideas?


Questions to ask:
• What are your customers or other bloggers talking about?
• How is your industry talking about your businesses top
concerns?
• Where are they getting their information and resources?
• Learn what other people in your focused area are writing
about, quote them and link to their posts
Just the facts ma’am

Stumble upon some facts that are amazing … research to write
about how they relate to your customers



• Industry trends
• Your company’s product facts
• Let me tell you about a pool company
Content, content and yep, more content
Use other blogs for inspiration - write your own post in your own “voice”
keeping your reader’s interests in mind

         You’ll be contributing to a larger conversation

• Treat your readers like you care - whether you have 20 readers or 20,000,
acknowledge their presence
• Write your blog posts like a piece of real writing - have a beginning,
middle and end
• Keep it short - long narratives are fine if you’re telling a story,
         otherwise, keep it short
We live in a world of smaller screens, smaller attention spans,
and smaller conversations where media platforms
continuously shrink discussions.

Think about it … radio and TV interviews these days are
typically no longer 3 – 6 minutes. And, social media tools, like
Twitter, limit your remarks to just 140 characters.
How do I begin?

Content Calendar

Definition: An editorial
  calendar is the listing of
  planned themes, features
  and promotions to highlight
  your company’s projects
  and upcoming events
Create a Content Calendar
        •Use an old school calendar

        •Use a blog plug-in: self-hosting a
        WordPress blog, get the plug-in
        called Editorial Calendar

        •Try a pre-fabbed spreadsheet –
        excel spreadsheet

        •Use Google calendar
Content Calendar: Topics

           Plan 4 – 6 months out
• Leave room if something new comes up

• Create a guideline for ‘themes’ for your posts:
        Mondays – updates about your company
        or story
      Wednesdays – success stories
      Fridays – 5 Friday Fun

• Think about your tags that relate to your
categories
Writing Schedule
Don’t feel obligated to post every day -- wait until you have
enough material for a complete post


• Schedule time for research and write drafts
    • Add in time to engage/comment
     on other blogs


• Set a due date for each post – include research, writing and
review

• Consistency as a blogger may be one of the hardest things we
will ever learn - find a schedule/routine that works for you
Time to start writing!
Blog Writing Tips
Your writing will not improve if you don’t write - get the words out of
your head and onto paper or computer; don’t let well intentioned
criticism of others get you down


                 Keep on writing!


Bonus blogging lesson: write for just one member of your audience as
is you’re talking directly them

              You can’t be everything to everyone
Blog Writing Tips
Keep an Idea Notebook Handy

Carry a pen and a small notebook where ever you go

Write down your topic ideas, resource articles and even thoughts
on what to say in one place

When you’re ready to write – its all in one place!




              http://www.facebook.com/eatinganelephant
Blog Writing Tips
Make a List

• Pick one of your topics and make a list – use just a
couple of words for each entry.

• Have a blogging brainstorm session – write as fast as you
can for a specific period of time.

• Don’t stop writing – just think!




              http://www.facebook.com/eatinganelephant
Blog Writing Tips
Make a List: Part Two
• Break down your elephant into bite size pieces

• Pick one of the items on your list and repeat

• Do this until the bites are small, you can eat them quickly
and they’re easy to digest

• Add as much detail as you can and your blog post will
emerge




       http://www.facebook.com/eatinganelephant
Authenticity means
it’s true to you, your company
         and your brand.

‘Be who you are, not who you’d like to be, or who you think
others would like you to be.’

Who are you? Your mission/values, your vision, what makes
your business distinct, and what you can honestly and
authentically live up to?

Be passionate about what you know - share yourself without
being concerned about whether what you’re doing is right

Just be and do what comes naturally and easily to you - learn
to trust and follow your instincts
Commenting Campaigns
Engaging in Commenting Campaigns is one of the
best ways to increase your visibility to readers
• Consistently posting thoughtful, valuable blog
comments will cause other readers to take notice

• Quality over quantity – choose a few
selected blogs

• Drive traffic directly to your site
Commenting Campaigns
Things to Avoid:

• Blatant self promotion - directly promote your blog or
site in comments; it hurts your credibility

•Extremely brief and meaningless comments - such
comments as “good post,” “bad post” and “I agree!”

•Links to your own articles in every comment you post -
only acceptable when the link is relevant and directly
relates to the subject matter discussed

•Don’t be afraid to actively involve yourself in a
discussion, even if your opinion differs from that of
anyone else
Let’s talk about ME
Don’t create a boring About Page
• Second highest viewed page on your blog after your
home page

• Show your personality

• Let them see why you know what you do, write about
what you do and why they want to come back for more
Online Promotions
• Post your blog link on your company’s website

• Create a post on your Facebook fan page and re-
purpose that content to your Twitter profile

• Add Wordpress plugin to Linkedin profile or post blog
link in your Linkedin status

• Join industry groups on Linkedin and post new blog
posts
Offline Promotions
• Add your blog URL to business cards and email
signature

• Promote your blog at industry events

• Get print publications to pick up your blog posts



• Use word of mouth to let customers and friends know
about your blog

• Include the blog URL in your company’s press releases
What did we learn?
• Decide which program to use – Blogger
or Wordpress

• Host or not to Host

• Find to show off your unique voice

• Use the writing tips to create
compelling content

• Create a writing schedule to use with
your content calendar

• Promote your blog!
Questions??
Connect with Penney:
Become a fan at www.facebook.com/FoxInteractiveFB
Follow my Blog: www.innersocialmedianess.com
My Personal Blog: www.authenticlifejourneys.com

More Related Content

What's hot

Blogging Basics and Tips
Blogging Basics and TipsBlogging Basics and Tips
Blogging Basics and Tips
Victorino Q. Abrugar
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
Lindsey Patten
 
Blogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start BlogBlogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start Blog
Mansoor Bhanpurawala
 
Web based writing..
Web based writing..Web based writing..
Web based writing..
vindiesel111111
 
1ketoan.com Hướng dẫn tạo Blog post
1ketoan.com   Hướng dẫn tạo Blog post1ketoan.com   Hướng dẫn tạo Blog post
1ketoan.com Hướng dẫn tạo Blog post
DchvKTonThu1ketoan
 
Blogging for business beginners
Blogging for business beginnersBlogging for business beginners
Blogging for business beginners
Write On Track
 
Blogging for Business Spring 2014
Blogging for Business Spring 2014Blogging for Business Spring 2014
Blogging for Business Spring 2014
Tara Coomans
 
Copy press.webinar.august.slides
Copy press.webinar.august.slidesCopy press.webinar.august.slides
Copy press.webinar.august.slides
freshpressed
 
Build a legion of followers by having a kick ass blog that's the envy of your...
Build a legion of followers by having a kick ass blog that's the envy of your...Build a legion of followers by having a kick ass blog that's the envy of your...
Build a legion of followers by having a kick ass blog that's the envy of your...
barlow1984
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
Ujjwal Acharya
 
Selection of a blog
Selection of a blogSelection of a blog
Selection of a blog
PAQUIAAIZEL
 
Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?
Sonnhalter
 
How to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXHow to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHX
Joe Manna
 
Blogging For Business - Pacific New Media Spring 2013
Blogging For Business - Pacific New Media Spring 2013Blogging For Business - Pacific New Media Spring 2013
Blogging For Business - Pacific New Media Spring 2013
Tara Coomans
 
Business Blogging Fall 2016
Business Blogging Fall 2016Business Blogging Fall 2016
Business Blogging Fall 2016
Bridget Gibbons
 
Ignite Your Business with Content Marketing
Ignite Your Business with Content MarketingIgnite Your Business with Content Marketing
Ignite Your Business with Content Marketing
Sterling Perry
 
Web based writing - English Asignment
Web based writing - English AsignmentWeb based writing - English Asignment
Web based writing - English Asignment
Sukriti Singh
 
So, you created a blog. Now what?
So, you created a blog. Now what?So, you created a blog. Now what?
So, you created a blog. Now what?
Cleve Callison
 
Writing for-web-update
Writing for-web-updateWriting for-web-update
Writing for-web-update
Lisa DuBois Low
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David Caldwell
Emily Ho
 

What's hot (20)

Blogging Basics and Tips
Blogging Basics and TipsBlogging Basics and Tips
Blogging Basics and Tips
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Blogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start BlogBlogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start Blog
 
Web based writing..
Web based writing..Web based writing..
Web based writing..
 
1ketoan.com Hướng dẫn tạo Blog post
1ketoan.com   Hướng dẫn tạo Blog post1ketoan.com   Hướng dẫn tạo Blog post
1ketoan.com Hướng dẫn tạo Blog post
 
Blogging for business beginners
Blogging for business beginnersBlogging for business beginners
Blogging for business beginners
 
Blogging for Business Spring 2014
Blogging for Business Spring 2014Blogging for Business Spring 2014
Blogging for Business Spring 2014
 
Copy press.webinar.august.slides
Copy press.webinar.august.slidesCopy press.webinar.august.slides
Copy press.webinar.august.slides
 
Build a legion of followers by having a kick ass blog that's the envy of your...
Build a legion of followers by having a kick ass blog that's the envy of your...Build a legion of followers by having a kick ass blog that's the envy of your...
Build a legion of followers by having a kick ass blog that's the envy of your...
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
 
Selection of a blog
Selection of a blogSelection of a blog
Selection of a blog
 
Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?
 
How to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXHow to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHX
 
Blogging For Business - Pacific New Media Spring 2013
Blogging For Business - Pacific New Media Spring 2013Blogging For Business - Pacific New Media Spring 2013
Blogging For Business - Pacific New Media Spring 2013
 
Business Blogging Fall 2016
Business Blogging Fall 2016Business Blogging Fall 2016
Business Blogging Fall 2016
 
Ignite Your Business with Content Marketing
Ignite Your Business with Content MarketingIgnite Your Business with Content Marketing
Ignite Your Business with Content Marketing
 
Web based writing - English Asignment
Web based writing - English AsignmentWeb based writing - English Asignment
Web based writing - English Asignment
 
So, you created a blog. Now what?
So, you created a blog. Now what?So, you created a blog. Now what?
So, you created a blog. Now what?
 
Writing for-web-update
Writing for-web-updateWriting for-web-update
Writing for-web-update
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David Caldwell
 

Viewers also liked

Using content & conversation to build community
Using content & conversation to build communityUsing content & conversation to build community
Using content & conversation to build community
Firebelly Marketing
 
Pinterest Marketing For Your Business
Pinterest Marketing For Your BusinessPinterest Marketing For Your Business
Pinterest Marketing For Your Business
Aaron Emerson
 
Building Your Brand Through Blogging
Building Your Brand Through BloggingBuilding Your Brand Through Blogging
Building Your Brand Through Blogging
Lynne d Johnson
 
Teaching Hurricane Katrina
Teaching Hurricane KatrinaTeaching Hurricane Katrina
Teaching Hurricane Katrina
Lois Scheidt
 
Authority Blogging
Authority BloggingAuthority Blogging
Authority Blogging
Mari-Lyn Harris
 
Pinterest Marketing Strategies: How To Pinterest
Pinterest Marketing Strategies: How To PinterestPinterest Marketing Strategies: How To Pinterest
Pinterest Marketing Strategies: How To Pinterest
Uzzal Hossain
 
Blogging Basics
Blogging BasicsBlogging Basics
Creating Content That Sparks Conversation
Creating Content That Sparks ConversationCreating Content That Sparks Conversation
Creating Content That Sparks Conversation
Kevin O'Connell
 
Attracting
AttractingAttracting
Attracting
Mari-Lyn Harris
 
Blogging Webinar
Blogging WebinarBlogging Webinar
Blogging Webinar
Dave Saunders
 
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...Creating Conversation (A Social Media presentation by The Image Group: CHESPR...
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...
The Image Group
 
Audio and Video for Blogging (See: Podcasting)
Audio and Video for Blogging (See: Podcasting)Audio and Video for Blogging (See: Podcasting)
Audio and Video for Blogging (See: Podcasting)
kris_smith
 
Pinterest Marketing Strategies: Pinterest How To
Pinterest Marketing Strategies: Pinterest How ToPinterest Marketing Strategies: Pinterest How To
Pinterest Marketing Strategies: Pinterest How To
SocialMediaOnlineClasses.com
 
How to make real money with ClickBank Affiliate Marketing
How to make real money with ClickBank Affiliate MarketingHow to make real money with ClickBank Affiliate Marketing
How to make real money with ClickBank Affiliate Marketing
Kokoshungsan Ltd.
 
Creating conversation by pressing a link: Which invitations do third-parties ...
Creating conversation by pressing a link: Which invitations do third-parties ...Creating conversation by pressing a link: Which invitations do third-parties ...
Creating conversation by pressing a link: Which invitations do third-parties ...
Lois Scheidt
 
Micro Niche Experiment #4 – The 60 Day Blogging Authority Rule
Micro Niche Experiment #4 – The 60 Day Blogging Authority RuleMicro Niche Experiment #4 – The 60 Day Blogging Authority Rule
Micro Niche Experiment #4 – The 60 Day Blogging Authority Rule
My Weight Loss Dream
 
Building a Brand w/ Blogging
Building a Brand w/ BloggingBuilding a Brand w/ Blogging
Building a Brand w/ Blogging
Chris Lema
 
Building An Authority Brand: BlogWorld NY 2012: Zac Johnson
Building An Authority Brand: BlogWorld NY 2012: Zac JohnsonBuilding An Authority Brand: BlogWorld NY 2012: Zac Johnson
Building An Authority Brand: BlogWorld NY 2012: Zac Johnson
Zac Johnson
 
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Content Marketing Institute
 

Viewers also liked (19)

Using content & conversation to build community
Using content & conversation to build communityUsing content & conversation to build community
Using content & conversation to build community
 
Pinterest Marketing For Your Business
Pinterest Marketing For Your BusinessPinterest Marketing For Your Business
Pinterest Marketing For Your Business
 
Building Your Brand Through Blogging
Building Your Brand Through BloggingBuilding Your Brand Through Blogging
Building Your Brand Through Blogging
 
Teaching Hurricane Katrina
Teaching Hurricane KatrinaTeaching Hurricane Katrina
Teaching Hurricane Katrina
 
Authority Blogging
Authority BloggingAuthority Blogging
Authority Blogging
 
Pinterest Marketing Strategies: How To Pinterest
Pinterest Marketing Strategies: How To PinterestPinterest Marketing Strategies: How To Pinterest
Pinterest Marketing Strategies: How To Pinterest
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging Basics
 
Creating Content That Sparks Conversation
Creating Content That Sparks ConversationCreating Content That Sparks Conversation
Creating Content That Sparks Conversation
 
Attracting
AttractingAttracting
Attracting
 
Blogging Webinar
Blogging WebinarBlogging Webinar
Blogging Webinar
 
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...Creating Conversation (A Social Media presentation by The Image Group: CHESPR...
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...
 
Audio and Video for Blogging (See: Podcasting)
Audio and Video for Blogging (See: Podcasting)Audio and Video for Blogging (See: Podcasting)
Audio and Video for Blogging (See: Podcasting)
 
Pinterest Marketing Strategies: Pinterest How To
Pinterest Marketing Strategies: Pinterest How ToPinterest Marketing Strategies: Pinterest How To
Pinterest Marketing Strategies: Pinterest How To
 
How to make real money with ClickBank Affiliate Marketing
How to make real money with ClickBank Affiliate MarketingHow to make real money with ClickBank Affiliate Marketing
How to make real money with ClickBank Affiliate Marketing
 
Creating conversation by pressing a link: Which invitations do third-parties ...
Creating conversation by pressing a link: Which invitations do third-parties ...Creating conversation by pressing a link: Which invitations do third-parties ...
Creating conversation by pressing a link: Which invitations do third-parties ...
 
Micro Niche Experiment #4 – The 60 Day Blogging Authority Rule
Micro Niche Experiment #4 – The 60 Day Blogging Authority RuleMicro Niche Experiment #4 – The 60 Day Blogging Authority Rule
Micro Niche Experiment #4 – The 60 Day Blogging Authority Rule
 
Building a Brand w/ Blogging
Building a Brand w/ BloggingBuilding a Brand w/ Blogging
Building a Brand w/ Blogging
 
Building An Authority Brand: BlogWorld NY 2012: Zac Johnson
Building An Authority Brand: BlogWorld NY 2012: Zac JohnsonBuilding An Authority Brand: BlogWorld NY 2012: Zac Johnson
Building An Authority Brand: BlogWorld NY 2012: Zac Johnson
 
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
 

Similar to Building Your Brand wth Blogging Nov 2012

6 Tips for Blogging for Business
6 Tips for Blogging for Business6 Tips for Blogging for Business
6 Tips for Blogging for Business
Marsha Lynn Hudson
 
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
Marsha Lynn Hudson
 
Blogging 101 - Presentation on how to build and manage a successful content w...
Blogging 101 - Presentation on how to build and manage a successful content w...Blogging 101 - Presentation on how to build and manage a successful content w...
Blogging 101 - Presentation on how to build and manage a successful content w...
Robert Scales
 
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
Buy The Book Marketing LLC
 
Hubs for communication october 12 2013
Hubs for communication october 12 2013Hubs for communication october 12 2013
Hubs for communication october 12 2013
Danni M
 
Blogging
BloggingBlogging
Blogging
Cosmic
 
Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog:
Nikki Little
 
Why & how to blog
Why & how to blogWhy & how to blog
Why & how to blog
Hamlet B2B
 
Introduction to blogging
Introduction to bloggingIntroduction to blogging
Introduction to blogging
Write On Track
 
Section 9: A Comprehensive Guide to Blogging for your Business (1).pptx
Section 9: A Comprehensive Guide to Blogging for your Business (1).pptxSection 9: A Comprehensive Guide to Blogging for your Business (1).pptx
Section 9: A Comprehensive Guide to Blogging for your Business (1).pptx
Love My Businesses
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging Basics
Evy Hanson
 
Professional blogger
Professional bloggerProfessional blogger
Professional blogger
u2911030
 
Blogging part 2
Blogging part 2Blogging part 2
Blogging part 2
Joe Nasr
 
Why Blog for Biz
Why Blog for BizWhy Blog for Biz
Why Blog for Biz
Stacey Alcorn
 
BLOGGING-FDMM UNIT-5.pptx
BLOGGING-FDMM UNIT-5.pptxBLOGGING-FDMM UNIT-5.pptx
BLOGGING-FDMM UNIT-5.pptx
RAMAKRISHNA DASIGA
 
Blogging Best Practices
Blogging Best PracticesBlogging Best Practices
Blogging Best Practices
Alison Yu
 
Business Blogging 101
Business Blogging 101Business Blogging 101
Business Blogging 101
tkographix
 
Blogging basics for pet retailers Superzoo 2012
Blogging basics for pet retailers   Superzoo 2012Blogging basics for pet retailers   Superzoo 2012
Blogging basics for pet retailers Superzoo 2012
Creative Business Consulting Group
 
Business Blogging
Business BloggingBusiness Blogging
Business Blogging
ZASocial Media
 
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Social Jack
 

Similar to Building Your Brand wth Blogging Nov 2012 (20)

6 Tips for Blogging for Business
6 Tips for Blogging for Business6 Tips for Blogging for Business
6 Tips for Blogging for Business
 
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
 
Blogging 101 - Presentation on how to build and manage a successful content w...
Blogging 101 - Presentation on how to build and manage a successful content w...Blogging 101 - Presentation on how to build and manage a successful content w...
Blogging 101 - Presentation on how to build and manage a successful content w...
 
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
 
Hubs for communication october 12 2013
Hubs for communication october 12 2013Hubs for communication october 12 2013
Hubs for communication october 12 2013
 
Blogging
BloggingBlogging
Blogging
 
Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog: Supercharge Your Small Business Blog:
Supercharge Your Small Business Blog:
 
Why & how to blog
Why & how to blogWhy & how to blog
Why & how to blog
 
Introduction to blogging
Introduction to bloggingIntroduction to blogging
Introduction to blogging
 
Section 9: A Comprehensive Guide to Blogging for your Business (1).pptx
Section 9: A Comprehensive Guide to Blogging for your Business (1).pptxSection 9: A Comprehensive Guide to Blogging for your Business (1).pptx
Section 9: A Comprehensive Guide to Blogging for your Business (1).pptx
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging Basics
 
Professional blogger
Professional bloggerProfessional blogger
Professional blogger
 
Blogging part 2
Blogging part 2Blogging part 2
Blogging part 2
 
Why Blog for Biz
Why Blog for BizWhy Blog for Biz
Why Blog for Biz
 
BLOGGING-FDMM UNIT-5.pptx
BLOGGING-FDMM UNIT-5.pptxBLOGGING-FDMM UNIT-5.pptx
BLOGGING-FDMM UNIT-5.pptx
 
Blogging Best Practices
Blogging Best PracticesBlogging Best Practices
Blogging Best Practices
 
Business Blogging 101
Business Blogging 101Business Blogging 101
Business Blogging 101
 
Blogging basics for pet retailers Superzoo 2012
Blogging basics for pet retailers   Superzoo 2012Blogging basics for pet retailers   Superzoo 2012
Blogging basics for pet retailers Superzoo 2012
 
Business Blogging
Business BloggingBusiness Blogging
Business Blogging
 
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
 

More from Penney Fox

New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013
Penney Fox
 
Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012
Penney Fox
 
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...
Penney Fox
 
Ucf workshop 71911
Ucf workshop 71911Ucf workshop 71911
Ucf workshop 71911
Penney Fox
 
Therapist presentation final
Therapist presentation finalTherapist presentation final
Therapist presentation final
Penney Fox
 
Marketing Playbook
Marketing Playbook Marketing Playbook
Marketing Playbook
Penney Fox
 

More from Penney Fox (6)

New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013
 
Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012
 
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...
 
Ucf workshop 71911
Ucf workshop 71911Ucf workshop 71911
Ucf workshop 71911
 
Therapist presentation final
Therapist presentation finalTherapist presentation final
Therapist presentation final
 
Marketing Playbook
Marketing Playbook Marketing Playbook
Marketing Playbook
 

Recently uploaded

Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf
(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf
(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf
Priyanka Aash
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
Ivanti
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
DianaGray10
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
bhumivarma35300
 
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptxMAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
janagijoythi
 
Step-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From ScratchStep-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From Scratch
softsuave
 
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
Priyanka Aash
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
Steven Carlson
 
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesThe Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
Arpan Buwa
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
SynapseIndia
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
bellared2
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Muhammad Ali
 
Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17
Bhajan Mehta
 
Opencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of MünsterOpencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of Münster
Matthias Neugebauer
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
maigasapphire
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
ldtexsolbl
 
Patch Tuesday de julio
Patch Tuesday de julioPatch Tuesday de julio
Patch Tuesday de julio
Ivanti
 
(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf
(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf
(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf
Priyanka Aash
 

Recently uploaded (20)

Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf
(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf
(CISOPlatform Summit & SACON 2024) Regulation & Response In Banks.pdf
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
 
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptxMAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
 
Step-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From ScratchStep-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From Scratch
 
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
 
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesThe Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
 
Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17
 
Opencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of MünsterOpencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of Münster
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
 
Patch Tuesday de julio
Patch Tuesday de julioPatch Tuesday de julio
Patch Tuesday de julio
 
(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf
(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf
(CISOPlatform Summit & SACON 2024) Gen AI & Deepfake In Overall Security.pdf
 

Building Your Brand wth Blogging Nov 2012

  • 1. Building Your Brand With Blogging Expand Your Presence Online
  • 2. Make Sure Your Message Gets Heard
  • 4. Building Your Brand With Blogging • Why start a blog • Blogs are websites but not all websites are blogs • How to set up a blog • Reach out and engage with your customers • Find and build your content • How to grow your fan base
  • 5. Why start a blog? Discover your real reason for starting a blog • Passion to make a difference • Extend the reach of your brand • Become a thought leader • Add value to your company’s marketing mix You have a voice. And you've been given something to say. People need to hear it. - Jeff Goins
  • 6. How much time can you invest? The investment of time is just that … an investment • Spend more time in the beginning • What does your schedule look like now? • Blogging can be like a part-time job
  • 7. Blogs can be Websites … but not all Websites can be Blogs “A blog is what all ‘websites wanted to be’ - updated on a regular basis, contains content that is of interest to a select or target audience and is easy to update and change.” – Author Unknown
  • 8. Blogs can be Websites … but not all Websites can be Blogs Ease of Use: • Blogs publish info frequently, without learning tech skills • Most sites have static info and require tech skills to update Written Content: • Blog copy like a conversation with your customers • Website copy is written in ‘marketing-eze’ with key words and links to pull you into the site
  • 9. Blogs can be Websites … but not all Websites can be Blogs Customer Engagement: •Blogs: posting comments and linking from their blog to your posts •Website: only option for comments is your Contact Us form SEO: "Blog" stands for "Better Listings on Google” •Blog’s features: frequent posts, linking from other sites to get your site better listings •Website: have to wait for Google to ‘crawl’ your site for new content and could take up to 2 weeks
  • 10. How to setup a Blog •Host or not to Host? •FREE blogging programs – Blogger vs Wordpress •Host your own Blog
  • 11. How to setup a Blog Free blogging programs: Blogger vs Wordpress Free Blog Sites: your domain will be mycompanysblog.wordpress.com and you won't actually own the blog Host your own blog: more flexibility and freedom to do what you want • Have your own domain name and own the blog • You can get this for as little as $30 per year
  • 13. Blogger vs Wordpress Which to use? Host your domain with WordPress (WordPress.org) - full functionality and the ability to change any of the code Most businesses and companies use WordPress for their blog/website. Many personal bloggers who are only interested in the blog for entertainment value choose Blogger.
  • 14. How to set up a Wordpress Blog • Choose domain name • Register your domain • Get web hosting • Connect your domain to your web hosting • Install Wordpress (or it may be pre-installed) • Choose your theme or style • Set up the basics • Start writing your content!
  • 15. Wordpress Plugins What’s a Plugin? Plugins extend and expand the functionality of your WordPress blog Popular plugins fall into these categories: • enhance your readers’ experience • behind the scenes that help you with blog management and optimization To install any of these plugins: • WordPress admin dashboard • click on plugins and then search by name
  • 16. Wordpress Plugins • Audio, video and photo - add more interaction to your blog • Twitter tools – add tweets to your blog • SEO tools • Google Analytics • Facebook like button • Social media bookmarks - visual graphics that encourage your reader to share your posts
  • 17. Wordpress Commenting Programs CommentLuv- visits the site of the person commenting and allow you to add a link to your blog site; proven to increase click-throughs and is a great tool for increasing community engagement Other options: Disqus and Livefyre
  • 18. You’ve got a blog … NOW what?
  • 19. Finding your focus • What am I passionate about? • What topic do I have experience with? • What could I write about for a year without running out of ideas or energy? • What’s the message that I want to get out?
  • 20. What’s good content? Characteristics of Good Content Provokes thought – add value to their lives Entertains - engages the reader to share or come back Educates – become an ‘expert’ in your field Inform – breaking news, updates on your projects, product information Empowers – prospects, customers and clients to take action
  • 21. Where to find content ideas? Questions to ask: • What are your customers or other bloggers talking about? • How is your industry talking about your businesses top concerns? • Where are they getting their information and resources? • Learn what other people in your focused area are writing about, quote them and link to their posts
  • 22. Just the facts ma’am Stumble upon some facts that are amazing … research to write about how they relate to your customers • Industry trends • Your company’s product facts • Let me tell you about a pool company
  • 23. Content, content and yep, more content Use other blogs for inspiration - write your own post in your own “voice” keeping your reader’s interests in mind You’ll be contributing to a larger conversation • Treat your readers like you care - whether you have 20 readers or 20,000, acknowledge their presence • Write your blog posts like a piece of real writing - have a beginning, middle and end • Keep it short - long narratives are fine if you’re telling a story, otherwise, keep it short
  • 24. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. Think about it … radio and TV interviews these days are typically no longer 3 – 6 minutes. And, social media tools, like Twitter, limit your remarks to just 140 characters.
  • 25. How do I begin? Content Calendar Definition: An editorial calendar is the listing of planned themes, features and promotions to highlight your company’s projects and upcoming events
  • 26. Create a Content Calendar •Use an old school calendar •Use a blog plug-in: self-hosting a WordPress blog, get the plug-in called Editorial Calendar •Try a pre-fabbed spreadsheet – excel spreadsheet •Use Google calendar
  • 27. Content Calendar: Topics Plan 4 – 6 months out • Leave room if something new comes up • Create a guideline for ‘themes’ for your posts: Mondays – updates about your company or story Wednesdays – success stories Fridays – 5 Friday Fun • Think about your tags that relate to your categories
  • 28. Writing Schedule Don’t feel obligated to post every day -- wait until you have enough material for a complete post • Schedule time for research and write drafts • Add in time to engage/comment on other blogs • Set a due date for each post – include research, writing and review • Consistency as a blogger may be one of the hardest things we will ever learn - find a schedule/routine that works for you
  • 29. Time to start writing!
  • 30. Blog Writing Tips Your writing will not improve if you don’t write - get the words out of your head and onto paper or computer; don’t let well intentioned criticism of others get you down Keep on writing! Bonus blogging lesson: write for just one member of your audience as is you’re talking directly them You can’t be everything to everyone
  • 31. Blog Writing Tips Keep an Idea Notebook Handy Carry a pen and a small notebook where ever you go Write down your topic ideas, resource articles and even thoughts on what to say in one place When you’re ready to write – its all in one place! http://www.facebook.com/eatinganelephant
  • 32. Blog Writing Tips Make a List • Pick one of your topics and make a list – use just a couple of words for each entry. • Have a blogging brainstorm session – write as fast as you can for a specific period of time. • Don’t stop writing – just think! http://www.facebook.com/eatinganelephant
  • 33. Blog Writing Tips Make a List: Part Two • Break down your elephant into bite size pieces • Pick one of the items on your list and repeat • Do this until the bites are small, you can eat them quickly and they’re easy to digest • Add as much detail as you can and your blog post will emerge http://www.facebook.com/eatinganelephant
  • 34. Authenticity means it’s true to you, your company and your brand. ‘Be who you are, not who you’d like to be, or who you think others would like you to be.’ Who are you? Your mission/values, your vision, what makes your business distinct, and what you can honestly and authentically live up to? Be passionate about what you know - share yourself without being concerned about whether what you’re doing is right Just be and do what comes naturally and easily to you - learn to trust and follow your instincts
  • 35. Commenting Campaigns Engaging in Commenting Campaigns is one of the best ways to increase your visibility to readers • Consistently posting thoughtful, valuable blog comments will cause other readers to take notice • Quality over quantity – choose a few selected blogs • Drive traffic directly to your site
  • 36. Commenting Campaigns Things to Avoid: • Blatant self promotion - directly promote your blog or site in comments; it hurts your credibility •Extremely brief and meaningless comments - such comments as “good post,” “bad post” and “I agree!” •Links to your own articles in every comment you post - only acceptable when the link is relevant and directly relates to the subject matter discussed •Don’t be afraid to actively involve yourself in a discussion, even if your opinion differs from that of anyone else
  • 37. Let’s talk about ME Don’t create a boring About Page • Second highest viewed page on your blog after your home page • Show your personality • Let them see why you know what you do, write about what you do and why they want to come back for more
  • 38. Online Promotions • Post your blog link on your company’s website • Create a post on your Facebook fan page and re- purpose that content to your Twitter profile • Add Wordpress plugin to Linkedin profile or post blog link in your Linkedin status • Join industry groups on Linkedin and post new blog posts
  • 39. Offline Promotions • Add your blog URL to business cards and email signature • Promote your blog at industry events • Get print publications to pick up your blog posts • Use word of mouth to let customers and friends know about your blog • Include the blog URL in your company’s press releases
  • 40. What did we learn? • Decide which program to use – Blogger or Wordpress • Host or not to Host • Find to show off your unique voice • Use the writing tips to create compelling content • Create a writing schedule to use with your content calendar • Promote your blog!
  • 41. Questions?? Connect with Penney: Become a fan at www.facebook.com/FoxInteractiveFB Follow my Blog: www.innersocialmedianess.com My Personal Blog: www.authenticlifejourneys.com