The document provides guidance on using Twitter for tourism and LGBT travel marketing. It discusses setting goals and determining your voice and target audience on Twitter. Key recommendations include hosting events, creating dedicated profiles, and engaging with influencers to promote destinations to LGBT travelers. Metrics like followers, engagement, and website traffic are suggested for measuring Twitter marketing success.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Creating Killer Social Media CampaignsWahine Media
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Advertising has been a key component of every media evolution in modern history; from the early print media of the 1800's, to the syndication of network television in the 1950's. Social 'media' is just that, a new medium just like every major communication platform before it.
In our next workshop we'll be exploring paid advertising methods and best practices for the big two social media platforms, Facebook and Twitter. You'll learn what options are available to you and how to implement them. We'll be reviewing how national, and local, brands are integrating social ads into their marketing strategies.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
5. Twitter Goals Voice Audience Outreach Measure
Intro to Twitter for Tourism
Set Your Voice/Content
Set Your Goals
Determine How Your Audience Uses Twitter
Outreach + Stand Out
Measure Success
6. Twitter Goals Voice Audience Outreach Measure
What and Why of Twitter
10. Twitter Goals Voice Audience Outreach Measure
Saying as much as you can...
140 characters at a time...
11. Twitter Goals Voice Audience Outreach Measure
• Sign up with a good name
12. Twitter Goals Voice Audience Outreach Measure
• Sign up with a good name
• Setup your profile
Link your website!
13. Twitter Goals Voice Audience Outreach Measure
• Sign up with a good name
• Setup your profile
• Start marking updates
14. Twitter Goals Voice Audience Outreach Measure
• Sign up with a good name
• Setup your profile
• Start marking updates
• Find people to follow
http://wefollow.com/twitter/lgbt
15. Twitter Goals Voice Audience Outreach Measure
• Sign up with a good name
• Setup your profile
• Start marking updates
• Find people to follow
Twitter Lists & Followers
16. Twitter Goals Voice Audience Outreach Measure
• Sign up with a good name
• Setup your profile
• Start marking updates
• Find people to follow
• Promote your account
17. Twitter Goals Voice Audience Outreach Measure
Anatomy of a Tweet
Click to Reply
How it was
Bookmark Click to Share
posted
18. Twitter Goals Voice Audience Outreach Measure
Don’t Get Lost in the Shuffle
The Hashtag #
19. Twitter Goals Voice Audience Outreach Measure
Don’t Get Lost in the Shuffle
The Hashtag #
23. Twitter Goals Voice Audience Outreach Measure
How Tourism Promoters Use Twitter
Announcements About Upcoming Local Events & News
Social Tweets 10%
Replies to Followers
Deals (Both Travel & Non-Travel)
Re-Tweets from Community Partners 13%
41%
15%
21%
Development Counsellors International (DCI)
http://www.ideahatching.com/2009/10/twitter-for-tourism/
24. Twitter Goals Voice Audience Outreach Measure
Networking + Customer Relationships
Answer Questions & Provide Customer Service
Make New Connections
Followers Might Already Have a Connection with You
25. Twitter Goals Voice Audience Outreach Measure
Determine Your Goals
26. Twitter Goals Voice Audience Outreach Measure
ROI
28. Twitter Goals Voice Audience Outreach Measure
“We’ve found that Twitter has been a great way for us to
connect on a more personal level with our employees and
customers. We use it to help build our brand, not drive direct
sales.
It’d be like asking how does providing a telephone number for
customer service translate into new business when they are
mostly non-sales-related calls.
In the long term, Twitter helps drive repeat customers and
word of mouth, but we’re not looking to it as a way of driving
immediate sales.”
Tony Hsieh, CEO of Zappos.com
29. Twitter Goals Voice Audience Outreach Measure
“A trusted referral is the
Holy Grail of advertising”
Mark Zuckerberg, Facebook
New word of mouth
An accessible company is a trustworthy company
Build Relationships
31. Twitter Goals Voice Audience Outreach Measure
Queries #1
• Connect with customers and potential customers
• Position yourself as the “go to” resource
• Have knowledgeable staff at the helm
• Create a blog post with FAQ, expand the conversation
32. Twitter Goals Voice Audience Outreach Measure
Make a Plan
• Create a schedule (Google Calendar, HootSuite scheduling)
• Have a content theme (#WineWednesday #TravelTuesday)
• Determine your voice, your audience
• Be prepared for engagement
33. Twitter Goals Voice Audience Outreach Measure
Start Free Then Invest
• Start with Twitter and other free tools
• Pay for “pro” upgrades once you’re familiar with the platform
34. Twitter Goals Voice Audience Outreach Measure
Determine Your Voice
35. Twitter Goals Voice Audience Outreach Measure
Determine Your Voice
• Who is updating? Identify team members
• Personality, character, authority?
• Be the expert on your region, community, brand
36. Twitter Goals Voice Audience Outreach Measure
Determine Your Voice
37. Twitter Goals Voice Audience Outreach Measure
Determine Your Voice
38. Twitter Goals Voice Audience Outreach Measure
Post to be Shared
39. Twitter Goals Voice Audience Outreach Measure
Post to be Shared
40. Twitter Goals Voice Audience Outreach Measure
Post to be Shared
3 big advantages of Twitter from Duct Tape Marketing
founder John Jantsch:
(1) I get great insight when I ask questions,
(2) let’s face it, I get traffic and
(3) people on Twitter spread my thoughts to new places
47. Twitter Goals Voice Audience Outreach Measure
Target Specifically
• What is your demographic looking for online?
• Reach out to influencers & their audiences
48. Twitter Goals Voice Audience Outreach Measure
Target Specifically
• What is your demographic looking for online?
• Reach out to influencers & their audiences
49. Twitter Goals Voice Audience Outreach Measure
Target Specifically
• What is your demographic looking for online?
• Reach out to influencers & their audiences
• Launch a social media campaign
51. Twitter Goals Voice Audience Outreach Measure
Target Specifically
• What is your demographic looking for online?
• Reach out to influencers & their audiences
• Launch a social media campaign
• Ask questions
52. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
http://www.radian6.com/blog/2012/06/pride-month-lgbt-travel-love/
53. Twitter Goals Voice Audience Outreach Measure
Twitter = Traffic
• @Miss604 Twitter use vs Miss604.com traffic 2008
54. Twitter Goals Voice Audience Outreach Measure
Twitter = Traffic
Companies that blog have 55% more traffic to their websites
Avg. Monthly Visits for Companies that Blog
Avg. Monthly Visits for Companies that Don’t Blog
1,480
2,250
http://imbuemarketing.com/2012/small-business-blogs-infographic/
55. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
• Offer a dedicated site and profile
http://www.tourismvancouver.com/vancouver/gay-friendly-vancouver/
http://www.visitseattle.org/Visitors/Discover/LGBT-Travel.aspx
56. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
• Offer a dedicated site and profile
57. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
• Offer a dedicated site and profile
58. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
• Sponsor, attend, or host a pride event
• Share photos and updates to Twitter (& social media accounts)
59. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
• Sponsor, attend, or host a pride event
• Share photos and updates to Twitter (& social media accounts)
60. Twitter Goals Voice Audience Outreach Measure
Stand Out to LGBT Travellers
• Learn about where LGBT hotspots are - you might have a property, flight,
vacation package, in or around it. Promote it with #LGBT & #GayTravel
http://www.radian6.com/blog/2012/06/pride-month-lgbt-travel-love/
61. Twitter Goals Voice Audience Outreach Measure
Be Relevant & Consistent
• Post year-round, post often
• Use HootSuite, Buffer, or other services to schedule posts
62. Twitter Goals Voice Audience Outreach Measure
Create a Guide for
Your City
63. Twitter Goals Voice Audience Outreach Measure
Create Your
Own
Twitter Lists
64. Twitter Goals Voice Audience Outreach Measure
Host a Contest
with Partner Blogs
65. Twitter Goals Voice Audience Outreach Measure
Go Back to Your Goals
66. Twitter Goals Voice Audience Outreach Measure
Go Back to Your Goals
• Engagement, conversations, followers, likes, re-tweets
• Track clicks with Short Links
• Track campaigns, keywords
• Google Analytics
67. Twitter Goals Voice Audience Outreach Measure
Go Back to Your Goals
• Engagement, conversations, followers, likes, re-tweets
• Track clicks with Short Links
• Track campaigns, keywords
• Google Analytics
68. Twitter Goals Voice Audience Outreach Measure
Go Back to Your Goals
• Engagement, conversations, followers, likes, re-tweets
• Track clicks with Short Links
• Track campaigns, keywords
• Google Analytics
69. Twitter Goals Voice Audience Outreach Measure
Go Back to Your Goals
• Engagement, conversations, followers, likes, re-tweets
• Track clicks with Short Links
• Track campaigns, keywords
• Google Analytics
70. Twitter Goals Voice Audience Outreach Measure
Go Back to Your Goals
• Engagement, conversations, followers, likes, re-tweets
• Track clicks with Short Links
• Track campaigns, keywords
• Google Analytics
Over the span of 12 days
More than 8,600 people visited the Facebook page
More than 18,000 times
Generating 1,600 new Facebook fans & increased fanbase 60%
71. Twitter Goals Voice Audience Outreach Measure
Have a Plan
Target Your Audience
Be Consistent
Engage