Get found on LinkedIn
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This document provides tips for optimizing a LinkedIn profile to be found and get visible. It recommends including a headshot, name, headline in your industry, and experience. The headline should describe what you are good at based on friend/family feedback or hobbies. Keywords from job postings should be used throughout the profile, including the headline, summary, specialties, current and past positions, and skills. The profile should be updated periodically and include relevant posts, articles, jobs, and activities to engage connections. Connecting with contacts and participating in groups can also help with visibility.
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- 1. How to Become visible and get found LinkedIn Part 2
- 2. What Color are you?
- 3. Are you in Marketing?
- 4. what’s important • Headshot Name • Headline • Industry Experience • Activity
- 5. For a better headline • Ask your friends and relatives what you are really good at. Do you have a hobby that occupies a lot of your personal time? • Did anyone ever compliment your accomplishing a particular task? • What particular activity or work gives you a feeling of fun and excitement? Did you ever work on a particular project and the hours just seemed to fly by? • Or simply say that you are looking for a specific job starting on a certain time
- 6. Optimize for Search • What job are you looking for? Look for the adds for those jobs and see what are the keywords • Use those keywords to optimize your profile
- 7. Optimize for search • Keywords should be entered in: Headline • Summary • Specialties Present Position • Past Position Skills, Recommendations
- 8. Optimize for search Optimization Example
- 9. Activity • Romanian proverb says that you forget the eyes that you cannot see In order to be unforgettable you have to: 1. Post interesting things 2. Best Answers (Expert advice) 3. Connect 4. Change your profile from time to time 5. Add Presentations 6. Post Questions and Comments in Groups
- 10. What to post • Interesting links Relevant articles • Jobs your audience may be interested in • Relevant activities (i.e. this event) • Share your connections’ posts
- 11. When to Post • Depends on your audience Spread you posts at at 15+ minutes • Post when your audience is on LinkedIn
- 12. Connect • Invite your email connections Personalize your message • Use LinkedIn suggestions • Social proof • Have you met somebody today? Ask him to connect.
- 13. Groups • Select relevant groups Don’t be a stranger, contribute to the group • Connect with your group peers
- 14. HoMework • Finalize & optimize your Headline, Summary and Specialties Get connected (send at least 10 connection requests) • Join and participate in relevant groups http://ruxandrafratescu.wordpress.com