This document discusses the "trifecta of entrepreneurial success" which consists of using a book, blog, and broadcast platform. It outlines how to use each component to connect with an audience, establish credibility, drive traffic, monetize expertise, and provide value. Specific tips are provided for writing a book, starting a blog, creating a podcast, and using other social media platforms like YouTube to grow a business and brand. The document emphasizes using storytelling across all channels to engage with readers and listeners.

1. Book. Blog. Broadcast:
The Trifecta Of Entrepreneurial Success
With Connie Ragen Green

3. New Thinking for the New
Millenium

4.  Book – connect with people via Amazon
 Blog – connect with people via Google
 Broadcast - connect with people via
iTunes, YouTube, and More

15.  What Do You Want To Be Known For?
 What Is Your End Goal(s)?
 What Is Your Vision/Mission/Message?
 Who Will You Serve?

16.  Build Credibility, Visibility, & Profitability Quickly
 Drive Traffic From Google, Amazon, iTunes
 Get Your Message Out Into The Mainstream
 Monetize Your Expertise And Experience
Let’s Take A Closer Look At
Each Piece Of This Trifecta

17. What’s For Sale?
 Information Products
 Affiliate Products/Courses
 Books (Your Own And Those You Recommend)
 Online Courses – Live/Home Study
 Local Small Business Marketing
 Membership Sites
 Coaching/Mentoring
 Consulting

18.  What can you expect?
 How can you expand upon that?
 What’s next?
 Examples Of People Who Have Created A
Career Based On Their Books And Other Media:
(Robert Kiyosaki, Tim Ferriss, Seth Godin, Guy
Kawasaki, Michael Hyatt, Bill Phillips)

19.  Do You Have Personal Experiences/Passions To Share?
 Which Topic Do You Wish To Monetize?
 Why Will People Want To Learn This Topic From You?
 What’s New On This Topic?
 What Are The Challenges And Struggles Of The People
In This Market?
 Are People Spending Money Here?

20.  How Do You Begin?
 Organize Your Thoughts
 Prepare An Outline
 Schedule Time To Write

21.  What Has Already Been Written On Your Topic?
(Amazon)
 Who Are The ‘Players/Movers/Shakers’ In This
Niche?
 What Is For Sale?
 What Is The Accepted Philosophy?
 How Is Your Perspective Unique?

22.  Search for the ‘Players & Movers and Shakers’ in your
field to see what they’ve written
 Search for Books on your General Topic
 If you’ve read any of these, leave a detailed review
 Do a ‘Look Inside’ to see what they’re about
 Make some notes
 Search for the authors on Google
 Join their lists; read their blogs
 Find out what’s for sale

23.  Blog
 Podcast/YouTube Channel
 List – (Prospects/Clients)
 Social Media
 Publicity

24.  Hosted WordPress Site
 Use YourName.com as your Main Site
OR
 Use Your Keywords

25.  Create A Podcast For iTunes
 Base It On Your Book/Blog Topic
 Format: Interview, Q & A, Or Edutainment
 Start A YouTube Channel
 Connect With Your Local Radio Station(s)
And Cable Television

26.  Free Giveaway On Your Blog
 Keep It SIMPLE!
 Write First 10 Autoresponder Messages To ‘Set
The Stage’ For What Is To Come
 Always Keep In Mind Why Someone Joined
Your List And What Action You Ultimately Want
Them To Take With You

27. Let People Know What You’re
Eating For Lunch!
 Facebook
 Twitter
 LinkedIn
 YouTube
 iTunes
 Google+
 Instagram

28.  Press Releases - WebWire.com
 Become A ‘Local Celebrity’ By
Connecting With Your Library, Local
Newspaper, Other Publications, Radio
Station, Cable Television, Etc.

29. • WHY is (YOUR TOPIC) so important for our audience to
learn more about?
• WHAT is (YOUR TOPIC) by definition?
• WHAT IF our community utilized the strategies you are
teaching us about (YOUR TOPIC), what would their life
be like in 30 days, 90 days, 1 year?
• HOW does (YOURTOPIC) work in a step-by-
step process?

30.  Storytelling Is The Basis For Everything
You Create In Your Book, On Your Blog,
And For Your Podcast. Share As Much As
You Are Comfortable With To Connect
With Prospects Globally.
Book.Blog.Broadcast.

31.  Big Idea - What is your premise for this topic?
 Title - Your Working Title
 Foreword - Who should write this for you?
 Preface - Your Story Journey of Pain into Pleasure -
Before, After, After
 Introduction - Your Thesis Statement
 Sections (Based on the 4 Questions)
 The titles of each chapter
 The premise, or Big Idea, of each chapter

32. The Order Of Things…
 Dedication
 Table of Contents
 Foreword
 Preface
 Acknowledgements
 Introduction
 Sections/Chapters
 End Matter ( as opposed to Front Matter)

33.  The Most Important People In The Publishing
Process Are The Writer And The Reader. All
Others Are Superfluous In 2015 And Beyond.

34.  Who Will Publish You?
 In Which Format?
 Cover Design?
 Back Cover Copy?

35.  Create Space is Amazon’s POD (Print on
Demand) Publishing Division
 http://CreateSpace.com
 Set Up A Free Account

37.  KDP (Kindle Direct Publishing) is Amazon’s
Kindle Publishing Division
 http://KDP.Amazon.com
 Set Up A Free Account

41. https://authorcentral.amazon.com

43. http://ConnieRagenGreenBooks.com
http://ConnieLoves.me/LifestyleK

45.  Your Book Is The First Piece Of Your Platform, So Take
The Time /Make The Effort To Write/Publish It Quickly
 Your Hosted Wordpress Site Is Next – Post At Least
Once A Week On A Topic Closely Related To/Relevant
To Your Book
 Broadcast: Podcast On iTunes – Use Free Podpress
Plugin On Your Blog To Add Your Audio There – Talk
About Your Topic, Your Book, And Your Blog; Local
Radio Stations; YouTube Channel For Your Topic; Local
Cable Television

49. Blogging Success Tips
 Post Consistently
 Use Keywords in Your Permalinks
 350 – 500 Words
 Original, Guest, Curated Posts
 Promote Every Post (social media, list, etc.)
 Reply To All Comments
 Link To Your Other Posts

54. Podcasting Success Tips
 Podcast Consistently
 Have A Clear Message
 Share Valuable Information
 Turn Every Podcast Into A Blog Post
 Have Something For Sale

55. Other Platforms
 YouTube Channel
 Facebook Pages and Groups
 LinkedIn Groups
 Twitter Lists
 Instagram
Marketing Your Book/Blog/Podcast/Yourself Is
Crucial To Your Success!

58. What’s Next?
 You Don’t Have To Do Anything Overnight
 Start From Where You Are Right Now
 You Have A Plan, An Outline, And A Blueprint
 Move Forward One Step And One Day At A Time
‘Do for a year what others won’t,
Live forever the way others can’t.’

59. I’d Like To Work With You
 Set up And Build Your WordPress Blog/Site
 Start Your Podcast On iTunes
 Create Your YouTube Channel
 Outline Your First/Next Full Length Book
 Grow Your List, Create A Product, And More…

60. I’d Like To Work With You…
 We Will Work Together Through September
 One Semester (Fall) Access To My Online Incubator
 You Will Have Ongoing, Easy Access To Me
 And We Will Get ‘Er Done!