This document provides an overview of a training session on building a successful blog. The key points covered include:
- Understanding the main reasons to start a blog like SEO, engagement and being seen as an expert
- Determining if blogging is right for your business based on goals like engaging customers and expressing your style
- How to plan blog content by identifying topics, developing an editorial calendar and outlining ingredients of top posts
- Tips for making content creation easier and promoting posts through social media and other channels
- Next steps like keeping up with online marketing training, priority booking and done-for-you services
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Creating Content with Brand Consistency
Content Organization
Content Calendars
Social Media Scheduling
Blog Orgainzation
Categories
Permalinks
Content for Passive Income
E-books
E-courses
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Creating Content with Brand Consistency
Content Organization
Content Calendars
Social Media Scheduling
Blog Orgainzation
Categories
Permalinks
Content for Passive Income
E-books
E-courses
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
How to drive customers to your website - Richmond Creatives TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus, an open Q&A at the end to have all of your questions answered.
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
What is portfolio website design | Why Need PortfolioWeb Design Tips
What is Portfolio Why Need For Website : A PORTFOLIO page is a collection of companies web-site design work samples and need is for client satisfaction and trust . PORTFOLIO is where one’s major work and accomplishments are highlighted ....
earning money from slideshare. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites.Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012.The website was originally meant to be used for businesses to share slides among employees more easily, but it also has expanded to become a host of a large number of slides that are uploaded merely to entertain.Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. SlideShare also provides users the ability to rate, comment on, and share the uploaded content.
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
How to drive customers to your website - Richmond Creatives TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus, an open Q&A at the end to have all of your questions answered.
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
What is portfolio website design | Why Need PortfolioWeb Design Tips
What is Portfolio Why Need For Website : A PORTFOLIO page is a collection of companies web-site design work samples and need is for client satisfaction and trust . PORTFOLIO is where one’s major work and accomplishments are highlighted ....
earning money from slideshare. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites.Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012.The website was originally meant to be used for businesses to share slides among employees more easily, but it also has expanded to become a host of a large number of slides that are uploaded merely to entertain.Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. SlideShare also provides users the ability to rate, comment on, and share the uploaded content.
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Build Your Brand: A Crash Course in Social Media with Julio ViskovichUBC Imprint
The BCC and Imprint are pleased to present the first workshop in Imprint’s Build Your Brand Series.
It will be led by Julio Viskovich, a social consultant and implementation specialist who has worked with multiple Fortune 500 brands such as, Rogers Wireless, Microsoft, IBM, and HootSuite to build social training programs. He was recently named in the Top 25 Most Influential Inside Sales Professionals of 2013 and Top 15 Professionals Using Social Selling. Find out more about Julio here: http://about.me/julioviskovich
This workshop will focus on helping students build a creative and distinctive brand by teaching how to:
• Leverage your brand online
• Use various social media tools
• Incorporate social media in to your daily life
For more information about using social media to build your brand, visit Julio's website at www.julioviskovich.com.
This slideshare is a presentation by Marsha Hudson, the social media coach. It gives the benefits of blogging for your company. The slideshare even gives you tips on getting started with blogging. Visit me at: www.marshalynnhudson.com
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
This presentation covers the high level why and how of Blogging for Subject Matter Experts (SMEs). Build your own career by creating digital eminence and thought leadership around your ideas and expertise by blogging.
Social Media Crash Course in Personal BrandingSet2Close
Julio Viskovich discusses how social media applies to your personal brand and also which tools and networks are best to leverage in order to build your personal brand.
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Presentation given at social media conference in Western New York. An introduction to B2B blogging. The deck talks about things to think about before setting up your B2B blog, like search keywords, audience, blog categories, and then walks through types of content, publishing frequency and high level measurement.
The presentation was given by Wendy K. Emerson, Social Media & Marketing Manager. Follow Wendy on Twitter (@SocialPMChick).
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. IT’S BEEN A MONTH….
What have you implemented in your
business since the last session?
3. BUILD A KICK ASS BLOG THAT’S THE ENVY
OF YOUR COMPETITION
4. AIMS OF THE SESSION
By the end of the session we’ll all have an understanding of the
following:
• Understand the key reasons to blog and if it’s for you and your business
• How to plan a successful blog
• Decide what to and how to write great blog posts
• Find the best ways to get people reading and sharing your content
5. WHY BOTHER?
Key reasons to consider blogging:
1. SEO – search engines LOVE new content
2. User engagement, bring people back to your website more often (also
increases website traffic)
3. Social media content, more content for you to share
4. Be seen as an expert in your niche by peers, customers and prospects
5. Express your personality and style
6. IS IT FOR YOU?
Do you want to engage with your customers and
prospects?
Do you want to be seen as an expert in your field?
Do you want to increase the likelihood of a website visitor
contacting you for a quote or buying a product?
Do you want your prospects to have another reason to
believe in your products or services?
7. WHAT BLOGGING IS NOT….
It’s not a quick fix
It’s not going to generate sales and customers
overnight
You wont be seen as an expert straight away
8. BEFORE YOU START
Ask yourself these important questions
• Who do I want to read my blog (my ideal customer)?
• What do I want to get out of having a blog (purpose)?
• How often should I blog (and can I)
9. PLANNING YOUR CONTENT
Some content ideas
• What’s topical in your industry?
• Talk about your business (experience, events etc)
• Build your own themes (#fatfriday)
• How to’s
• Case studies
10. INGREDIENTS OF A TOP POST
• Enticing headline
• Pose questions to the reader
• Links to older posts and content pages
• Clear call to action
• Use at least 1 image
• Author bio
11. Take your paper planner and plan the next few
months blog posts, including an interesting
headline.
TASK
13. HOW TO CHEAT, MAKING CONTENT EASY
• Look back at your social media posts, can they
be expanded to give you a topic to talk about?
• Make use of Google Alerts
• Don’t just write one post at a time
14. PROMOTE YOUR POSTS
• Use your social media
• Use/build your email list
• Stumbleupon
• Guest blogging
• Use/promote your RSS feed
• Reach out to other bloggers
• Encourage reader sharing
• Linkedin groups
• Facebook groups
• Digg
• Reddit
18. THANK YOU – WHAT NEXT?
Keep up to date with online marketing training throughout the next
12 months of your business
• Priority booking on training for the next year
• 5 seats on ANY training course
19. • Choose any 5 of the above services• Choose any 3 of the above services
DONE FOR YOU
Standard VIP
• Set up you Google Analytics reporting, goals and automated reports
• Review your social media presence, create a content plan
• Critique your website and 3 hours development time to implement changes
• Set up your PPC account with 1 campaign
• Audit your website for SEO and provide a top 20 keyword list with current rankings
• Plan your blog for 3 months and write 1 post
