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Internal Blogging for Business

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miss604
miss604

The document discusses considerations for starting an internal corporate blog, including goals, benefits, content, time management, and maintenance. It provides examples of goals like enhancing project clarity, improving skills, and demonstrating expertise. Benefits include connecting with staff, bringing new staff up to speed, and clearing up misconceptions. Content ideas involve themes, how-tos, lessons learned, photos, videos, and polls. Time management suggestions comprise scheduling, themed days, and working in batches. Tools mentioned for blog upkeep include Evernote, Google Calendar, and HootSuite.

BusinessTechnology
1 of 26
REBECCA BOLLWITT Miss604.com/contact
Internal Business Blogs
Goals Benefits Content Time Up Keep
Goals Benefits Content Time Up Keep Have a Plan What Will Be Your Focus? What Kind of Engagement is Important? Comments? Likes? Views? Audience Growth Participation
Goals Benefits Content Time Up Keep http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
Goals Benefits Content Time Up Keep Corporate Bloggers: Number of Unique Visitors Number of People Who Share Content Number of Comments Personal Satisfaction http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
Goals Benefits Content Time Up Keep http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
Goals Benefits Content Time Up Keep Corporate Bloggers: To Share My Expertise & Experience With Others To Gain Professional Recognition To Speak My Mind on Areas of Interest http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
Goals Benefits Content Time Up Keep
Goals Benefits Content Time Up Keep Enhance Project Clarity Improved Writing & Communication Skills Demonstrates Your Expertise Archived Resource for Announcements Could be Easier to Search Than Email
Goals Benefits Content Time Up Keep Connects You to Staff on a Human Level Bring New Staff Up to Speed Clear Up Misconceptions Through Comments: Sharing What They Wouldn’t Otherwise Share
Goals Benefits Content Time Up Keep
Goals Benefits Content Time Up Keep Themes (for days and for content) How-To Lessons Learned Read Similar Blogs for Ideas Link Stories You’ve Liked/Read
Goals Benefits Content Time Up Keep http://alltop.com/
Goals Benefits Content Time Up Keep Photos Use Imagery Create-a-caption http://www.flickr.com/commons/
Goals Benefits Content Time Up Keep Media-Rich YouTube/Videos
Goals Benefits Content Time Up Keep Polls http://google.com/docs
Goals Benefits Content Time Up Keep Feedback/Post Ideas Gust Authors Celebrate Your Staff
Goals Benefits Content Time Up Keep
Goals Benefits Content Time Up Keep Use a Calendar/Schedule Themed Days (Tip Tuesdays, Foodie Friday, Community, Monday, Wordless Wednesday, Thankful Thursdays, History) Work in Batches A Guest Post a Week/Month - Focused Contributors
Goals Benefits Content Time Up Keep http://evernote.com/
Goals Benefits Content Time Up Keep http://google.com/calendar
Goals Benefits Content Time Up Keep http://hootsuite.com
Goals Benefits Content Time Up Keep Re-Visit Posts That Had Traction, Good Discussions Track Your Progress, See How You’ve Grown Stay Consistent
REBECCA BOLLWITT Miss604.com/contact

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Internal Blogging for Business

  • 1. REBECCA BOLLWITT Miss604.com/contact
  • 2.
  • 4. Goals Benefits Content Time Up Keep
  • 5. Goals Benefits Content Time Up Keep Have a Plan What Will Be Your Focus? What Kind of Engagement is Important? Comments? Likes? Views? Audience Growth Participation
  • 6. Goals Benefits Content Time Up Keep http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 7. Goals Benefits Content Time Up Keep Corporate Bloggers: Number of Unique Visitors Number of People Who Share Content Number of Comments Personal Satisfaction http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 8. Goals Benefits Content Time Up Keep http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 9. Goals Benefits Content Time Up Keep Corporate Bloggers: To Share My Expertise & Experience With Others To Gain Professional Recognition To Speak My Mind on Areas of Interest http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 10. Goals Benefits Content Time Up Keep
  • 11. Goals Benefits Content Time Up Keep Enhance Project Clarity Improved Writing & Communication Skills Demonstrates Your Expertise Archived Resource for Announcements Could be Easier to Search Than Email
  • 12. Goals Benefits Content Time Up Keep Connects You to Staff on a Human Level Bring New Staff Up to Speed Clear Up Misconceptions Through Comments: Sharing What They Wouldn’t Otherwise Share
  • 13. Goals Benefits Content Time Up Keep
  • 14. Goals Benefits Content Time Up Keep Themes (for days and for content) How-To Lessons Learned Read Similar Blogs for Ideas Link Stories You’ve Liked/Read
  • 15. Goals Benefits Content Time Up Keep http://alltop.com/
  • 16. Goals Benefits Content Time Up Keep Photos Use Imagery Create-a-caption http://www.flickr.com/commons/
  • 17. Goals Benefits Content Time Up Keep Media-Rich YouTube/Videos
  • 18. Goals Benefits Content Time Up Keep Polls http://google.com/docs
  • 19. Goals Benefits Content Time Up Keep Feedback/Post Ideas Gust Authors Celebrate Your Staff
  • 20. Goals Benefits Content Time Up Keep
  • 21. Goals Benefits Content Time Up Keep Use a Calendar/Schedule Themed Days (Tip Tuesdays, Foodie Friday, Community, Monday, Wordless Wednesday, Thankful Thursdays, History) Work in Batches A Guest Post a Week/Month - Focused Contributors
  • 22. Goals Benefits Content Time Up Keep http://evernote.com/
  • 23. Goals Benefits Content Time Up Keep http://google.com/calendar
  • 24. Goals Benefits Content Time Up Keep http://hootsuite.com
  • 25. Goals Benefits Content Time Up Keep Re-Visit Posts That Had Traction, Good Discussions Track Your Progress, See How You’ve Grown Stay Consistent
  • 26. REBECCA BOLLWITT Miss604.com/contact

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