The document outlines key metrics for measuring success in social media engagement, focusing on positive mentions, interactions, and referral visits. It highlights various platforms and websites that are crucial for driving traffic, along with plans for enhancing social media elements and fostering blogger relationships. Future initiatives include creating more opportunities for fan participation on SunButter's website.

3. Listening

4. GOAL = LOYALTY

5. Measures of success
• Positive social mentions
• Interactions with posted content
• Referral visits to website

6. Home base

7. Outposts

8. Listening & responding

9. Participating & Storytelling

10. No-Stir launch

11. No-Stir launch

12. Measures of success
• Positive social mentions
• Interactions with posted content
• Referral visits to website

13. Social Mentions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

14. Interactions
Twitter Facebook
Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1
Followers Fans
Mentions Interactions

15. Top Referring Sites – 2011 YTD
facebook.com
peanutallergy.com
simplygluten-free.com
kidswithfoodallergies.org
apps.facebook.com
elanaspantry.com
redriv.com
whole9life.com
swagbucks.com
google.com

16. What’s next?
• More social elements on SunButter.com
• Blogger relationship program
• More opportunities for fans to participate