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Social Media Case Study: SunButter

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Flint Group
Flint Group

Social media in action: See how SunButter sunflower seed spread uses a solid strategy and tools like a blog, Facebook page, and Twitter account to turn its fans into advocates.

Business
1 of 16
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Listening
GOAL = LOYALTY
Measures of success •  Positive social mentions •  Interactions with posted content •  Referral visits to website
Home base
Outposts
Listening & responding
Participating & Storytelling
No-Stir launch
No-Stir launch
Measures of success •  Positive social mentions •  Interactions with posted content •  Referral visits to website
Social Mentions Jan
 Feb
 Mar
 Apr
 May
 Jun
 Jul
 Aug
 Sep
 Oct
 Nov
 Dec

Interactions Twitter Facebook Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Followers Fans Mentions Interactions
Top Referring Sites – 2011 YTD facebook.com peanutallergy.com simplygluten-free.com kidswithfoodallergies.org apps.facebook.com elanaspantry.com redriv.com whole9life.com swagbucks.com google.com
What’s next? •  More social elements on SunButter.com •  Blogger relationship program •  More opportunities for fans to participate

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Social Media Case Study: SunButter