Expert Blogging Secrets

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SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.

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Expert Blogging Secrets

  1. 1. Expert BloggingSecrets
  2. 2. OVERVIEW•Why blog?•Getting started•Content ideas•Best practices
  3. 3. WHY BLOG?• 329 million people view blogs onWordpress• By 2014, 60% U.S. internet users (150million people) will read blogs**Source: eMarketer.comWORDPRESS
  4. 4. WHY BLOG?Better Listings on
  5. 5. WHY BLOG?Promote ProductsBrandingReach New CustomersCommunicateBecome Recognized Expert
  6. 6. WHY BLOG?57% of companies that bloghave acquired a customerfrom their blog*Source: Hubspot
  7. 7. WHY BLOG?B2B marketers who bloggenerate 67% moreleads/mo. than thosewho don’t blog**Source: **FactBrowser
  8. 8. NEED MORE PROOF ?•Companies that blog get 97%more inbound links to theirwebsites
  9. 9. NEED MORE PROOF ?•Companies that blog get 97%more inbound links to theirwebsites•Companies that blog get 55%more website visitorsCourtesy: Hubspot
  10. 10. BEFORE YOU BLOG, ASK YOURSELF…What are your business goals?
  11. 11. BEFORE YOU BLOG, ASK YOURSELF…Who is your target audience?
  12. 12. BEFORE YOU BLOG, ASK YOURSELF…What problems or concerns doesyour audience have that you canhelp solve?
  13. 13. FIND YOUR WHY
  14. 14. FIND YOUR WHYEnabling Women to HaveMore Quality Time withTheir Families
  15. 15. FIND YOUR WHY
  16. 16. FIND YOUR WHYHelp Engineers Answer theMost ChallengingIndustrial Solder Questions
  17. 17. FIND YOUR WHYHelp Engineers Answer theMost ChallengingIndustrial Solder Questions600% Jump in Leads“Get Engineers Talking to Engineers”
  18. 18. MISSION STATEMENT
  19. 19. MISSION STATEMENTWelcome to Inc.com, the place where entrepreneursand business owners can find useful information,advice, insights, resources & inspiration for running &growing their businesses.
  20. 20. MISSION STATEMENTWelcome to Inc.com, the place where entrepreneursand business owners can find useful information,advice, insights, resources & inspiration for running &growing their businesses.1. Who is target audience?2. What will be delivered?3. What is outcome foraudience?
  21. 21. BEFORE YOU BLOG, ASK YOURSELF…What platform will you use?• Self-hosted on website• Via Wordpress
  22. 22. .ORG VS. .COM• More versatility vs. - Easy to use• Better plugins - Ads not allowed• Pay for hosting - Follow TOS• You’re in control - $ to customize
  23. 23. CONTENT IDEAS
  24. 24. SHARE YOUR EXPERTISE• Write about things you know
  25. 25. SHARE YOUR EXPERTISE• Write about things you know• Add commentary to industry news
  26. 26. SHARE BREAKING NEWSGet in front of your audienceBe Timely!
  27. 27. ASK OPEN-ENDED QUESTIONS• What do you think of …. ?• How would you do it better?
  28. 28. PROMOTE EVENTS
  29. 29. INVITE “EXPERT” GUESTS
  30. 30. HOW DO YOU GET READERS?Need attention-grabbing titles8 out of 10 read blog titles…
  31. 31. HOW DO YOU GET READERS?Need attention-grabbing titles8 out of 10 read blog titles…only 2 of 10 read rest of article
  32. 32. HOW DO YOU GET READERS?Use Numbers in Title- Get 3-8x more traffic
  33. 33. BLOG TITLE CATEGORIES• Direct – “7 Step Outline to…”• News – “New, Announcing…”
  34. 34. BLOG TITLE CATEGORIES• How to – “How to write a blog article”• Question – “Are these ….?”
  35. 35. BLOG TITLE CATEGORIES• Command – “Do this…”• Info – “2 things you won’t find here…”• Testimonial
  36. 36. BEST PRACTICES
  37. 37. KEEP SEO IN MIND• Customize post URL with keywords• Use SEO plugins: All in One SEO Pack• Use Alt Text for images• Use Tags
  38. 38. USE KEYWORDS IN TITLE & BODY
  39. 39. LINK INTERNALLYTitle andSubhead
  40. 40. PROVIDE LINKS TO OTHER BLOGS
  41. 41. USE OTHER SOCIAL MEDIA SITES
  42. 42. RESPOND TO COMMENTS• Reply in your blog or…• Send an email
  43. 43. COMMENT ON OTHER BLOGS
  44. 44. KEEP COPY SHORT• 250-500 words
  45. 45. KEEP COPY SHORT• 250-500 words• One idea per post
  46. 46. KEEP COPY SHORT• 250-500 words• One idea per post• Article series
  47. 47. SPICE UP YOUR CONTENT• Use Pictures or Videos
  48. 48. MAKE IT EASY TO SUBSCRIBE
  49. 49. OTHER TIPS…• Know your call to action• Visit website• Email for a quote• Sign up for newsletter• Social Share
  50. 50. HOW DO YOU FIND IDEAS?• Read other blogs• Google Alerts• Quora• Twitter Search
  51. 51. HOT TIP!
  52. 52. HOT TIP!Golden Rule:They Ask, You Answer!
  53. 53. WHAT’S THE PAYOFF?154 Leads from 3/09 – 6/12 for a dozendifferent keywordsThat one article has generated$1,700,000.00
  54. 54. CONTENT FORMULAAnswer questions based onthese three criteria:•Costs•Problems•Comparisons
  55. 55. MEASURE RESULTSEx. Google Analytics
  56. 56. MEASURE RESULTS
  57. 57. I’VE GOT A BLOG, NOW WHAT?Repurpose your content Podcasts Videos Slideshow
  58. 58. SUMMARY• Use keywords for search• “#’s” and “How to” titles get bestresults• Embrace honesty, answer customerquestions• Leverage social networking sites• Repurpose content for maximum value
  59. 59. FOR MORE SOCIAL MEDIA TRAINING,VISIT GLORIARAND.MEFacebook.com/GloriaRandCopywriterTwitter: @GloriaRandYouTube.com/GloriaRandVideos

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