Katy Perry is a worldwide known singer signed to Capitol Records, a subsidiary of Universal Music Group. Her record label effectively markets, publicizes, and advertises her through publicity like magazine and talk show appearances, paid advertising like tube ads seen by millions, and promotional partnerships with other companies to reach different audiences.

2. Katy Perry
Katy Perry is an artist on
Capitol records, a
subsidiary of Universal
Music group. She is a
worldwide known singer.
This shows that her
marketing, publicizing and
advertising is very
effective.

3. Publicity
Raising awareness about the artist’s image or new
album/single. The record label does not pay for this.
For example Katy Perry could appear on a chat show or
magazine to talk about her latest album.

4. Advertising
• Advertising is the record
label directly selling the
product or album the
artist has made. An
example for Katy Perry is
an advert on the tube.
This is effective as millions
of people use the tubes
everyday so lots of people
will see it.

5. Promotion
• Promotion is a
partnership/sponsors
hip with another
company. This is
where a company
synergizes with
another with a
different target
audience. An example
of Katy Perry’s is her
adverts for
“Popchips”