3 strands of market
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Katy Perry is a worldwide known singer signed to Capitol Records, a subsidiary of Universal Music Group. Her record label effectively markets, publicizes, and advertises her through publicity like magazine and talk show appearances, paid advertising like tube ads seen by millions, and promotional partnerships with other companies to reach different audiences.
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star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Richard Dyer’s star theory
Richard Dyer's star theory proposes that celebrities are constructed for financial and institutional reasons. The theory includes three categories: constructed stars who gain popularity through media promotion rather than real personality; commodity stars whose public image is crafted to sell merchandise; and ideologists who act as role models through their behavior and charitable causes. Justin Bieber exemplifies all three categories as his early social media promotion constructed his stardom, his merchandise sales make him a commodity star, and his charity work positions him as an ideologist.
Music video purpose sheet
The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos promote new albums and upcoming tours, extending the artist's income through festival performances and merchandise sales. Record labels and artists also benefit from synergy opportunities between music, live performances, and branded products. Common producer strategies to promote artists using social media, websites, television advertisements, and other outlets are examined. Case studies of the artists HAIM, Lady Gaga, and Enter Shikari provide examples of how music videos, touring, merchandise, and multi-channel promotions can extend an artist's reach and income.
2 Examples of Singers and Bands
Applying Dyer's Star Theory to 2 examples of singers and bands.
Also how I would apply the theory to my own music video.
What makes a great artist.
This is my artist research that I did in order to understand that the artist that I create must hold these characteristics to be a great artist.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Jorja smith
Jorja Smith is a female R&B and pop artist who appeals mainly to 15-25 year old girls. Her music campaign promotes her new album through her website, music video, and album packaging. The campaign stays true to Jorja Smith's natural image and feminist messages, which engages her primarily female audience. All elements of the campaign, including the website, video, and album packaging, feature consistent fonts and styles that match Jorja Smith's rustic R&B sound.
Draft aux poster
The document describes the elements included on a draft poster for musician Hattie Chadwick. It includes website links to find and contact Hattie, positive magazine ratings to attract audiences and incentivize album purchases, clip art images for detail, information about an upcoming release show, ticket prices, the title of a song to familiarize audiences, links to record companies to appeal to audiences, Hattie's name so people know who the poster is about, her slogan to give audiences a sense of her identity, her band's logo for recognition, and an image of Hattie so people know who they will see perform.
Recommended
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Richard Dyer’s star theory
Richard Dyer's star theory proposes that celebrities are constructed for financial and institutional reasons. The theory includes three categories: constructed stars who gain popularity through media promotion rather than real personality; commodity stars whose public image is crafted to sell merchandise; and ideologists who act as role models through their behavior and charitable causes. Justin Bieber exemplifies all three categories as his early social media promotion constructed his stardom, his merchandise sales make him a commodity star, and his charity work positions him as an ideologist.
Music video purpose sheet
The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos promote new albums and upcoming tours, extending the artist's income through festival performances and merchandise sales. Record labels and artists also benefit from synergy opportunities between music, live performances, and branded products. Common producer strategies to promote artists using social media, websites, television advertisements, and other outlets are examined. Case studies of the artists HAIM, Lady Gaga, and Enter Shikari provide examples of how music videos, touring, merchandise, and multi-channel promotions can extend an artist's reach and income.
2 Examples of Singers and Bands
Applying Dyer's Star Theory to 2 examples of singers and bands.
Also how I would apply the theory to my own music video.
What makes a great artist.
This is my artist research that I did in order to understand that the artist that I create must hold these characteristics to be a great artist.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Jorja smith
Jorja Smith is a female R&B and pop artist who appeals mainly to 15-25 year old girls. Her music campaign promotes her new album through her website, music video, and album packaging. The campaign stays true to Jorja Smith's natural image and feminist messages, which engages her primarily female audience. All elements of the campaign, including the website, video, and album packaging, feature consistent fonts and styles that match Jorja Smith's rustic R&B sound.
Draft aux poster
The document describes the elements included on a draft poster for musician Hattie Chadwick. It includes website links to find and contact Hattie, positive magazine ratings to attract audiences and incentivize album purchases, clip art images for detail, information about an upcoming release show, ticket prices, the title of a song to familiarize audiences, links to record companies to appeal to audiences, Hattie's name so people know who the poster is about, her slogan to give audiences a sense of her identity, her band's logo for recognition, and an image of Hattie so people know who they will see perform.
Research into adverts for album releases
This document discusses key elements that are commonly featured in advertisements for album releases. These include:
1) The name of the artist, which is usually prominently displayed to catch attention and promote the album.
2) The album name/single, which informs audiences about what the album is called and its genre.
3) The release date, or a message like "out now" if already released, letting audiences know when they can purchase it.
4) Reviews and ratings, which are used to encourage sales by highlighting positive feedback, though less common in some genres.
5) Where to buy listings of retailers like HMV that sell the album.
6) Sometimes tour dates are
Task 2 intro
Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.
Kanye west media work
Kanye West has used provocative behavior and controversial statements to gain significant media attention and brand himself as outspoken. This attention initially helped promote his music career but now often overshadows his musical work. The media represents Kanye in a negative light as rude and arrogant to give audiences someone to dislike, though this fuels interest in him. Kanye harnesses this attention through his clothing brand and by portraying himself as very self-absorbed and a musical "genius", ensuring he remains the center of focus.
Digipak and advert analysis
The document analyzes several album covers and advertisements. It discusses design elements used to identify the artist, portray their image and brand, highlight collaborations, and promote album release details. Specific techniques called out include use of contrasting colors to make the artist's name stand out, positioning the artist in the center to show their importance, and including release dates and purchase locations to inform customers. Symbols of wealth, success, and genre conventions are also analyzed for how they help promote the artist and album.
A2 media
Richard Dyer's theory distinguishes between pop performers and pop stars, arguing that performers become stars when their persona is delivered to audiences through means other than just music. Dyer believes this allows for stronger audience connection and popularity. He also argues that celebrities are constructed by institutions to appeal to audiences in ways that will maximize financial benefits through greater awareness and idolization.
Task 6
This marketing and PR presentation outlines a plan to promote a new pop/pop rock band called Bluebird. The objectives are to produce merchandise and advertisements to gain recognition and success for the band. The target audience is teenagers aged 15-20. The plan is to sell 20,000 records for the debut album. Key elements of the plan include producing a band profile, defining SMART goals and timelines, targeting media like magazines and radio stations, developing merchandise, communicating positioning and messages, planning promotional events, and maintaining motivation and interest from the band and media. The overall aim is to successfully launch the band and help them build a large fanbase.
Plastic Pop:
Plastic pop is a genre that emerged from talent shows discovering new pop artists. It emphasizes appealing to younger audiences through bright, aspirational imagery and themes of following dreams. Major figures like Simon Cowell and Disney play a role in cultivating large fanbases and using merchandise to profit from the genre's teen idols. Plastic pop songs are often produced for groups to appeal to popularity contests that turn their contestants into stars through exposure and fan voting.
Music campaign media
Tinie Tempah uses a music campaign to promote his career through various methods. His campaign promotes tour dates, new albums, and builds his public image. It uses images of him with fast cars to associate his music with luxury. His Twitter presents him as down-to-earth and friendly to connect with fans. His target audience is 13-25 year olds, as seen in his "Youth" album cover. His website, music videos, and album covers are cohesively branded around his music and ideologies of politics, society, and personal life to effectively promote his work.
Richard dyer’s star theory
Richard Dyer's star theory proposes that celebrities and icons are constructed by media institutions for financial gain. According to the theory, stars are manufactured to represent real people experiencing real emotions in order to appeal to audiences and sell records. A star's image is a recognizable sign that can be used across different media platforms and for advertising. Institutions model stars around target audiences to increase sales and brand identity. Stars provide audiences with ideals of how people should act, either conforming to or subverting social norms. They represent shared cultural values and promote certain ideologies to enhance their star quality among fans.
Dyer
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
Question 3 evaluation
The writer believes that Prometheus Global Media, known for distributing Billboard magazine and other publications focused on music and film, could also distribute their new magazine focusing solely on new artists, as this approach could challenge Billboard and increase Prometheus' revenue. Prometheus Global Media is based in New York and distributes magazines like The Hollywood Reporter and Backstage, in addition to Billboard. Billboard is an American magazine founded in 1894 that initially covered bill posting but shifted to focusing on the music industry in the 1960s, proving to be a good business decision.
Media task 2
The document discusses various strategies for promoting music and artists, including through album artwork, music videos, posters, and magazines. It argues that an artist's image is crucial for selling albums and tickets. Visual media like music videos and posters are used to promote the artist's image and attract audiences. The specific campaign discussed promotes the artist "Dotty & The Decks" to a target audience of 16-30 year old females through a music video, album artwork, and posters that feature elements of art deco and focus on cultivating the artist's glamorous "star image."
Possessed
1) The document discusses a music campaign by the death/thrash metal band Possessed to promote their new album Revelations of Oblivion.
2) As one of the first death metal bands, Possessed helped establish the genre but had not released an album in over 30 years.
3) The campaign uses the band's website, music video, and album cover artwork to promote the band's anti-Christian, satanic ideology while retaining their image over many years without conforming to trends.
Owen organic and synthetic
Synthetic artists focus on marketing and image to attract a wide audience and maximize revenue through sales of singles. They try to appeal to younger demographics and dress accordingly. Organic artists pursue authenticity through their talent and ordinary image to attract mature audiences who appreciate good music. Some artists have aspects of both, like The Beatles - John Lennon had a synthetic "bad boy" image while Paul McCartney was seen as more organic and musically talented. Synthetic artists may also launch branded products to promote their name through entrepreneurship. Some organic artists can transform into synthetic artists as they gain fame and see opportunities to make more money through a crafted public image.
Media evaluation question 2
The document discusses how a media product represents young teenage girls. It uses pink colors and features popular pop artists like One Direction and 5 Seconds of Summer that are popular with this demographic. The cover page, contents page, and double page spread all use pink and imagery that appeals to young girls based on stereotypes. Pictures were chosen that were inspired by Taylor Swift photos to further engage this target audience.
Media evaluation question 2
This document discusses how a media product represents young teenage girls. It uses pink colors and images of popular artists like One Direction and 5 Seconds of Summer that are popular with this group. The cover page, contents page, and double page spread all use stereotypical imagery like pink colors and photos of Taylor Swift to target young girls. Pictures of happy artists like Taylor Swift were chosen to draw in this intended audience.
Research and Planning - Institutions
Billboard Magazine is owned by Prometheus Global Media, which is part of the Guggenheim conglomerate. Billboard was first published in 1894 in New York City as a trade paper for the billposting industry. It now produces magazines on various music genres and related topics. Billboard is supported by other companies owned by Prometheus Global Media through promotional partnerships. It also partners directly with talent agency Backstage and gig booking site SonicBids.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
Major record labels
Universal Music Group is the largest music recording company in the world, owning 37% of shares in the music industry. It is a subsidiary of the Paris-based company Vivendi and owns numerous subsidiary labels, including Capitol Music Group, Def Jam Recordings, and Interscope Geffen A&M. UMG also owns Universal Music Publishing Group, which is the second largest music publishing company globally.
Final pitch
The document outlines the development of a documentary idea about skateboarding. The filmmaker wants to investigate the stereotype that skateboarding is antisocial by presenting it as a social community. Secondary research found the stereotype often applies to young skaters. The history of skateboarding in the 1990s punk movement may have created the antisocial image. Focus groups provided feedback on including participant-led footage, public interviews, and a hip hop soundtrack. The goal is to inform viewers of the positives of skateboarding and its social nature.
Legal + Ethical issues
The document discusses privacy rights under the UK's Human Rights Act 1998. Article 8(1) of the European Convention on Human Rights, which was incorporated into UK law by the Act, provides that everyone has the right to respect for their private and family life, home, and correspondence. The summary protects individuals' privacy rights while filming a documentary by obtaining proper releases, avoiding filming private areas without consent, and not publishing sensitive personal information without permission.
Intitial ideas
The document discusses a proposed documentary idea about the portrayal of Jeremy Corbyn in the media. It would examine how Corbyn is presented subjectively in headlines and analyze whether the media is unfairly criticizing him. Interviews would be conducted with the public, Corbyn supporters, and opposing Conservative supporters. The target audience would be 16-23 year olds interested in politics. It would air on YouTube or BBC3 to reach young voters who feel neglected by the current government.
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Research into adverts for album releases
This document discusses key elements that are commonly featured in advertisements for album releases. These include:
1) The name of the artist, which is usually prominently displayed to catch attention and promote the album.
2) The album name/single, which informs audiences about what the album is called and its genre.
3) The release date, or a message like "out now" if already released, letting audiences know when they can purchase it.
4) Reviews and ratings, which are used to encourage sales by highlighting positive feedback, though less common in some genres.
5) Where to buy listings of retailers like HMV that sell the album.
6) Sometimes tour dates are
Task 2 intro
Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.
Kanye west media work
Kanye West has used provocative behavior and controversial statements to gain significant media attention and brand himself as outspoken. This attention initially helped promote his music career but now often overshadows his musical work. The media represents Kanye in a negative light as rude and arrogant to give audiences someone to dislike, though this fuels interest in him. Kanye harnesses this attention through his clothing brand and by portraying himself as very self-absorbed and a musical "genius", ensuring he remains the center of focus.
Digipak and advert analysis
The document analyzes several album covers and advertisements. It discusses design elements used to identify the artist, portray their image and brand, highlight collaborations, and promote album release details. Specific techniques called out include use of contrasting colors to make the artist's name stand out, positioning the artist in the center to show their importance, and including release dates and purchase locations to inform customers. Symbols of wealth, success, and genre conventions are also analyzed for how they help promote the artist and album.
A2 media
Richard Dyer's theory distinguishes between pop performers and pop stars, arguing that performers become stars when their persona is delivered to audiences through means other than just music. Dyer believes this allows for stronger audience connection and popularity. He also argues that celebrities are constructed by institutions to appeal to audiences in ways that will maximize financial benefits through greater awareness and idolization.
Task 6
This marketing and PR presentation outlines a plan to promote a new pop/pop rock band called Bluebird. The objectives are to produce merchandise and advertisements to gain recognition and success for the band. The target audience is teenagers aged 15-20. The plan is to sell 20,000 records for the debut album. Key elements of the plan include producing a band profile, defining SMART goals and timelines, targeting media like magazines and radio stations, developing merchandise, communicating positioning and messages, planning promotional events, and maintaining motivation and interest from the band and media. The overall aim is to successfully launch the band and help them build a large fanbase.
Plastic Pop:
Plastic pop is a genre that emerged from talent shows discovering new pop artists. It emphasizes appealing to younger audiences through bright, aspirational imagery and themes of following dreams. Major figures like Simon Cowell and Disney play a role in cultivating large fanbases and using merchandise to profit from the genre's teen idols. Plastic pop songs are often produced for groups to appeal to popularity contests that turn their contestants into stars through exposure and fan voting.
Music campaign media
Tinie Tempah uses a music campaign to promote his career through various methods. His campaign promotes tour dates, new albums, and builds his public image. It uses images of him with fast cars to associate his music with luxury. His Twitter presents him as down-to-earth and friendly to connect with fans. His target audience is 13-25 year olds, as seen in his "Youth" album cover. His website, music videos, and album covers are cohesively branded around his music and ideologies of politics, society, and personal life to effectively promote his work.
Richard dyer’s star theory
Richard Dyer's star theory proposes that celebrities and icons are constructed by media institutions for financial gain. According to the theory, stars are manufactured to represent real people experiencing real emotions in order to appeal to audiences and sell records. A star's image is a recognizable sign that can be used across different media platforms and for advertising. Institutions model stars around target audiences to increase sales and brand identity. Stars provide audiences with ideals of how people should act, either conforming to or subverting social norms. They represent shared cultural values and promote certain ideologies to enhance their star quality among fans.
Dyer
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
Question 3 evaluation
The writer believes that Prometheus Global Media, known for distributing Billboard magazine and other publications focused on music and film, could also distribute their new magazine focusing solely on new artists, as this approach could challenge Billboard and increase Prometheus' revenue. Prometheus Global Media is based in New York and distributes magazines like The Hollywood Reporter and Backstage, in addition to Billboard. Billboard is an American magazine founded in 1894 that initially covered bill posting but shifted to focusing on the music industry in the 1960s, proving to be a good business decision.
Media task 2
The document discusses various strategies for promoting music and artists, including through album artwork, music videos, posters, and magazines. It argues that an artist's image is crucial for selling albums and tickets. Visual media like music videos and posters are used to promote the artist's image and attract audiences. The specific campaign discussed promotes the artist "Dotty & The Decks" to a target audience of 16-30 year old females through a music video, album artwork, and posters that feature elements of art deco and focus on cultivating the artist's glamorous "star image."
Possessed
1) The document discusses a music campaign by the death/thrash metal band Possessed to promote their new album Revelations of Oblivion.
2) As one of the first death metal bands, Possessed helped establish the genre but had not released an album in over 30 years.
3) The campaign uses the band's website, music video, and album cover artwork to promote the band's anti-Christian, satanic ideology while retaining their image over many years without conforming to trends.
Owen organic and synthetic
Synthetic artists focus on marketing and image to attract a wide audience and maximize revenue through sales of singles. They try to appeal to younger demographics and dress accordingly. Organic artists pursue authenticity through their talent and ordinary image to attract mature audiences who appreciate good music. Some artists have aspects of both, like The Beatles - John Lennon had a synthetic "bad boy" image while Paul McCartney was seen as more organic and musically talented. Synthetic artists may also launch branded products to promote their name through entrepreneurship. Some organic artists can transform into synthetic artists as they gain fame and see opportunities to make more money through a crafted public image.
Media evaluation question 2
The document discusses how a media product represents young teenage girls. It uses pink colors and features popular pop artists like One Direction and 5 Seconds of Summer that are popular with this demographic. The cover page, contents page, and double page spread all use pink and imagery that appeals to young girls based on stereotypes. Pictures were chosen that were inspired by Taylor Swift photos to further engage this target audience.
Media evaluation question 2
This document discusses how a media product represents young teenage girls. It uses pink colors and images of popular artists like One Direction and 5 Seconds of Summer that are popular with this group. The cover page, contents page, and double page spread all use stereotypical imagery like pink colors and photos of Taylor Swift to target young girls. Pictures of happy artists like Taylor Swift were chosen to draw in this intended audience.
Research and Planning - Institutions
Billboard Magazine is owned by Prometheus Global Media, which is part of the Guggenheim conglomerate. Billboard was first published in 1894 in New York City as a trade paper for the billposting industry. It now produces magazines on various music genres and related topics. Billboard is supported by other companies owned by Prometheus Global Media through promotional partnerships. It also partners directly with talent agency Backstage and gig booking site SonicBids.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
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Major record labels
Universal Music Group is the largest music recording company in the world, owning 37% of shares in the music industry. It is a subsidiary of the Paris-based company Vivendi and owns numerous subsidiary labels, including Capitol Music Group, Def Jam Recordings, and Interscope Geffen A&M. UMG also owns Universal Music Publishing Group, which is the second largest music publishing company globally.
Final pitch
The document outlines the development of a documentary idea about skateboarding. The filmmaker wants to investigate the stereotype that skateboarding is antisocial by presenting it as a social community. Secondary research found the stereotype often applies to young skaters. The history of skateboarding in the 1990s punk movement may have created the antisocial image. Focus groups provided feedback on including participant-led footage, public interviews, and a hip hop soundtrack. The goal is to inform viewers of the positives of skateboarding and its social nature.
Legal + Ethical issues
The document discusses privacy rights under the UK's Human Rights Act 1998. Article 8(1) of the European Convention on Human Rights, which was incorporated into UK law by the Act, provides that everyone has the right to respect for their private and family life, home, and correspondence. The summary protects individuals' privacy rights while filming a documentary by obtaining proper releases, avoiding filming private areas without consent, and not publishing sensitive personal information without permission.
Intitial ideas
The document discusses a proposed documentary idea about the portrayal of Jeremy Corbyn in the media. It would examine how Corbyn is presented subjectively in headlines and analyze whether the media is unfairly criticizing him. Interviews would be conducted with the public, Corbyn supporters, and opposing Conservative supporters. The target audience would be 16-23 year olds interested in politics. It would air on YouTube or BBC3 to reach young voters who feel neglected by the current government.
Pinterest Keynote PDF
The document provides an overview of Pinterest including its principles, demographics, statistics, insights, success stories, and pitching and service recommendations for Pinterest. Key points include that Pinterest is a visual bookmarking site focused on images and boards, its main demographic is females ages 25-34, and brands can use Pinterest to drive traffic, engagement, and purchases both online and offline. Etsy and Uniqlo are provided as examples of successful Pinterest users.
Final pitch
This document outlines a proposal for a documentary investigating the stereotype that skateboarding is antisocial. The filmmaker wants to show skateboarding as a community and disprove outdated views. Research included interviews that identified exploring both the community and stereotype as the main question. The documentary will include public interviews, skaters at a local park discussing public opinions, and an interview at a skate shop. It will be distributed on YouTube or BBC due to their counterculture content. Publicity will include a skate magazine feature and premier at a skate park.
A multimodal brain imaging study of repetition suppression in the
This study combined fMRI, MEG, and behavioral measures to investigate the neural mechanisms underlying repetition suppression in the human visual cortex. Using an orientation discrimination task with Gabor patch stimuli presented at interstimulus intervals of 200 or 600 ms, the study found:
1) Behaviorally, subjects had impaired ability to discriminate orientation at the 200 ms interval for repeated (SAME) vs different (DIFF) stimuli.
2) In fMRI, a suppressed BOLD response was observed for SAME vs DIFF stimuli at the 200 ms interval, indicating repetition suppression.
3) In MEG, peak amplitude was suppressed for SAME vs DIFF stimuli at the 200 ms interval, consistent with neuronal repetition suppression.
Mapping my ideas
The document describes the development of the author's idea for a documentary about skateboarding. Originally, the author wanted to investigate whether skateboarding was unfairly labeled as antisocial. After research showed views of skateboarding as childish and teenagers as antisocial, the author decided to include interviews with older skateboarders and aim the documentary at a secondary audience of 30-35 year olds. Feedback on a pitch suggested clarifying the research question to focus on investigating if skateboarding itself is antisocial by observing the skateboarding community.
Content Research
This document summarizes the history of skateboarding from its origins in the 1950s as a surfing offshoot to its modern popularity as both an extreme sport and mainstream activity. It traces skateboarding's rises and declines in popularity through the 1960s-1990s due to various events and innovations. The document also provides statistics on the current size of the skateboarding community and industry worldwide and discusses the resilience of skateboarding brands and culture.
hairy-bikers-diet-club-olympic-recipe-card-master
This document contains recipes for meals that would be suitable for athletes training for the Olympics. It includes recipes for poached chicken and celeriac salad, chilli and herb meatballs with vegetable pasta, noodle and egg salad, creamy lemon chicken pasta, sumac lamb with quinoa salad, and chargrilled cauliflower, chicken and chickpeas salad. The recipes provide nutritious ingredients and balanced macros to fuel workouts and aid recovery.
Pitch
The document outlines a student's documentary project about male domestic violence. The purpose is to bring awareness to male domestic violence and show that it is a serious issue not adequately covered by media. Research included reviewing articles on domestic violence and a focus group that revealed people do not take male domestic violence as seriously. The documentary will use interviews, statistics, and a real case study to inform viewers and show that male domestic violence should be treated as seriously as female domestic violence. It will air on BBC Two to appeal to both young and older audiences.
Swami Vivekananda
Swami Vivekananda was a Hindu monk born in 1863 in India who played a key role in introducing Indian philosophies of Vedanta and Yoga to the Western world. He founded the Ramakrishna Math and the Ramakrishna Mission. He represented India at the 1893 Parliament of World Religions in Chicago, where his speech earned him a standing ovation. He lectured extensively in the US and UK, establishing the Vedanta Society in New York. On returning to India, he founded the Ramakrishna Mission in 1897 to provide social services. He passed away in 1902 and left a strong legacy of revitalizing Hinduism and Indian nationalism.
Sony and Synergy
Sony is a global conglomerate founded in Japan that has diversified into electronics, gaming, music production, film, and financial services. The document discusses how Sony uses horizontal integration and synergy between its subsidiaries to promote different products. It provides examples of Sony Music artists Katy B and Taylor Swift being used to promote Sony electronics to expand both the electronics and music audiences. Another example shows how One Direction's endorsement of Pepsi through their record label Syco Music increased Pepsi's target market to include One Direction's fans.
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A multimodal brain imaging study of repetition suppression in the
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Similar to 3 strands of market
The music industry diy v.s independent label v.s major
This document discusses different models for artists in the music industry: DIY (do-it-yourself), independent labels, and major labels. It outlines the pros and cons of each model. A key point made is that major labels were once necessary for marketing and promotion, but with new technologies like social media, artists now have more options to self-promote as a DIY artist or sign with an independent label instead of a major label. Major labels take the largest cut of profits but provide large budgets, while independent labels and DIY provide more artistic control and financial benefits to the artist.
If katy perry and tlc are the answer
Katy Perry donated $5,000 to help TLC reach their Kickstarter fundraising goal of $150,000 to produce their final album. TLC is currently $44,000 short of their goal. As a reward for her donation, Katy Perry will have a slumber party with T-Boz and 4 other lucky fans. Kickstarter allows artists to crowdfund projects by raising donations from fans, helping TLC produce one last album with the support of their fans.
Poster Research
The document summarizes and analyzes two album promotion posters by Rihanna and Lana Del Rey. Both posters prominently display the artist and album name in large font to attract attention. The Rihanna poster also includes the album cover art and song listings, while using bright colors appealing to her target audience. The Lana Del Rey poster stands out for its large size, and uses a black and white theme consistent with the album's style. While the document learner key similarities in attracting audience attention, it also notes the posters' minimal designs with few images and text.
The Purpose of A Music Video
The main elements of an album marketing campaign include physical release through music stores for exclusive content, radio play to promote songs and break into the mainstream, and digital release on streaming platforms like Spotify. Social media is also important for advertising through platforms that can generate hype and reach fans directly. The artist Taylor Swift removed her music from Spotify in protest over payment for artists, though streaming can still help smaller artists gain recognition. Advertisements through television, billboards, buses and online promote albums to the general public.
Lo4 pro forma
The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.
ppt 1- investigation.pptx..........................
The document discusses various promotional methods that musical artists can use to engage audiences, such as album covers, music videos, social media posts, podcasts, posters, and showreels. It provides examples of each and explains how they allow artists to convey their brand and message, express themselves creatively, promote their music and tours, and develop connections with fans. Promotional methods like music videos and social media in particular help artists reach new audiences and encourage interaction through features like dance challenges.
Advert analyses
This advert for Rihanna's album portrays her in a rebellious and aggressive pose, wearing dark makeup and leather to portray a sinister persona. The all-black color scheme and gothic font create a dark look that challenges perceptions of Rihanna. It promotes the album's two singles "Russian Roulette" and "Hard" in red font to draw attention. While less overtly sexual than previous ads, Rihanna still appears attractive to help market the album. The ad aims to make her new album and serious image appealing to its target audience of teenagers and young adults.
Music video purposes work sheet (3)
One Direction's promotional music videos provided benefits for both the band and their record label. Appearing weekly on a TV show for months helped the band gain popularity and fame. Their YouTube channel generated substantial income from hundreds of millions of views on individual videos. The band also used social media and streaming platforms like SoundCloud to further promote their music and extend their reach to new audiences. One Direction partnered with companies like Honda for mutually beneficial sponsorships, promoting both the band and the sponsoring brand. Producers helped the band write songs at the start of their career but over time One Direction took on more of a role in co-writing their own music.
Red hot chili peppers
The Red Hot Chili Peppers use a music campaign including a website, album, and CD to promote their music and enhance their success. Their target audience is people aged 15-30 who enjoy American rock music, as the band produces heavy rock music with unusual lyrics. They have a unique selling point in their distinctive musical style and edgy appearance. Their three campaign products - the website, album, and music videos - have different concepts but relate through color schemes. The band's unconventional ideology and creativity attract audiences who appreciate their self-expression. Overall, their creative campaign works well to connect with fans.
Music video purposes work sheet adele
Music videos provide benefits for both artists and audiences. For artists like Adele, music videos on YouTube are an important way to promote new songs and albums, gaining millions of views and expanding her fanbase. This leads to increased income from streams and sales. Music videos also help sustain an artist's career over time by introducing their music to new generations. Adele further benefits from synergy with projects like singing the theme for Skyfall, which promotes both her music and the film. Record labels employ strategies like using popular online platforms like YouTube and VEVO to maximize advertising revenue from music videos.
Music video purposes work sheet (1) NEW
Stormzy is a UK grime artist who has benefited greatly from promotional work and strategies to extend his income and brand. His appearance on BBC 1 Extra's "Fire in the Booth" show promoted his music to a large radio and online audience. His performance at a boxing match also promoted his music to thousands in attendance and millions watching on TV. Stormzy earns income from YouTube views of his popular music videos, which have received over 25 million views for some songs. He extends his brand and outlets through social media, streaming services, and merchandise to further promote his music and name. Partnerships with companies like Adidas provide promotional synergy as he advertises for them in his music and videos in exchange for payment and other benefits
Star theory (2)
Richard Dyer established the theory that there is a difference between a pop performer, who is known only for their music, and a pop star, who is recognized for both their persona and music. Dyer's theory suggests pop stars are constructed by record companies to appeal to audiences. The theory has four sections: stars as construction, industry and audience, ideology and culture, and character and personality. Katy Perry was constructed as a pop star by Capitol Records, changing her name, music genre, clothing styles, and relationships to appeal to wider audiences and become more recognizable outside of just her music.
Star theory (1)
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
Music video purposes work sheet (1)
Stormzy is a UK grime artist who has benefited greatly from promotional strategies and extending his outlets and income. His appearance on BBC 1 Extra's "Fire in the Booth" was great promotional exposure, gaining over 4.6 million YouTube views. He also performed at a boxing match in front of 20,000 people and millions more watching on TV. This helped promote his music and name. Stormzy earns income from YouTube, getting around £25,800 for his "Shut Up" music video reaching over 25.8 million views. He extends his outlets through social media, Spotify, and Apple Music, helping his music reach charts. Stormzy partners with brands like Adidas through product placement, gaining sponsorship money while promoting the
Lo4 pro forma(3)
The Power Plant is a 19-year-old shoegaze/post-rock band promoting their new album "Possibly Adopt Them". The objectives are to sell 10,000 copies through a marketing campaign targeting young adults. Events will include album signings and charity performances. Motivation comes from believing the band's popularity could reach a larger, untapped market. Media interest stems from the band pursuing more success than usual.
Record Labels (1)
Record labels are responsible for marketing and promoting artists to generate profit. They integrate artists into social media and interact with fans. Independent labels focus more on music and artist development, while major labels prioritize profit. Independent labels like Hi or Hey Records or Cleopatra Records would be best suited for the artist, as they nurture new artists in genres like rock that the artist plays. Cleopatra Records in particular helped promote underground punk rock. Record labels are responsible for enforcing copyright law to protect artists' material from unauthorized commercial use by others.
Album Adverts codes & Conventions
The document discusses conventions used in music video and album advertisements. It notes that advertisements typically feature a medium or close-up shot of the artist looking directly at the camera. Stereotypically, women are portrayed in a sexualized manner with makeup and little clothing, while men are shown as dapper or highlighting muscles. Themes, lighting, representation, and typography are also discussed. In terms of themes, Lady Gaga's advertisements use low-key lighting to make her style enigmatic, while mainstream artists use strong natural lighting so their style is obvious. Representation in advertisements commonly uses stereotypes, and typography considers reviews, platforms, and matching the style of text to the music genre.
Star Image - Richard Dyer
Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
Lady Gaga Marketing Campaign
The document outlines a marketing plan for an acoustic album by Lady Gaga aimed at appealing to mass audiences. Key elements of the plan include: releasing stripped back songs from her catalogue; pricing the album affordably at £8.99 to encourage high sales; distributing the album widely in stores and online; and conducting a digital marketing campaign using billboards, playlists, and a YouTube live launch to promote the "new era" and drive streams/sales of the album.
ow effective is the combination of your main product and ancillary texts? TASK 2
The document discusses how an artist's star image is used to promote and market their music through various media texts. It explains that a star image allows an artist to be recognized across different platforms like websites and CD packaging. Examples are given of how artists like 50 Cent and Miley Cyrus have developed recognizable star images through their style of dress and visual persona. The role of branding an artist's image and using it to promote merchandise is also covered. The document emphasizes how an artist's website and CD packaging can be designed to effectively portray their star image and genre of music to audiences.
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The music industry diy v.s independent label v.s major
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ppt 1- investigation.pptx..........................
ppt 1- investigation.pptx..........................
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3 strands of market
- 2. Katy Perry Katy Perry is an artist on Capitol records, a subsidiary of Universal Music group. She is a worldwide known singer. This shows that her marketing, publicizing and advertising is very effective.
- 3. Publicity Raising awareness about the artist’s image or new album/single. The record label does not pay for this. For example Katy Perry could appear on a chat show or magazine to talk about her latest album.
- 4. Advertising • Advertising is the record label directly selling the product or album the artist has made. An example for Katy Perry is an advert on the tube. This is effective as millions of people use the tubes everyday so lots of people will see it.
- 5. Promotion • Promotion is a partnership/sponsors hip with another company. This is where a company synergizes with another with a different target audience. An example of Katy Perry’s is her adverts for “Popchips”