The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.

1. Diego Nuccio

2.  A pop performer is someone who is known for only
their music, whereas a pop star is someone who is
known for more than their music.
 They could be famous for films or tv shows they
have been starred in, events/campaigns they took
part in, etc. If a performer did these things, they
too would become a pop star.
 Some examples of pop stars are JustinTimberlake,
Lady Gaga, Jay-Z and Jennifer Lopez.

3.  Richard Dyer’sTheory describes how Pop Stars are
not real people; they are images of real people and
are constructed through the effective use of
magazines, films, music videos, advertising, etc.
 A good example would be Selena Gomez, who has
made an image for herself without the use of her
music

4. To become a pop star, besides
making music, there are many
method's, such as:
 Being starred in a famous film or
TV show (e.g. JustinTimberlake
in Runner Runner)
 Being mentioned or shown in a
famous magazine (e.g. Justin
Bieber on the Billboard
Magazine cover)
 Having to promote a product or
brand on adverts (e.g. Katy Perry
with Pop chips)

5.  According to Richard Dyer’sTheory, to become
a pop star, there would need to be clever
management, which played a big role for
Selena Gomez as she frequently appeared in
the news, particularly because of how she
became the girlfriend of the famous singer
Justin Bieber, which made audiences much
more aware of her as the story appeared on
magazine covers and television.
 Another factor would be how she appeared on
the Disney Channel program Wizards Of
Waverly Place, before her professional singing
career, which led to her music to be more
popular as she already created a good image
for herself acting.This also applies to how she
has appeared in several films such as
Neighbours 2, HotelTransylvania(1 and 2) and
Getaway.

6.  Richard Dyer states that pop stars are
artificial images and constructions,
regardless if they are being shown as “real
people” with real emotions. Selena Gomez
for example has appeared in various
children-targeted and comedy shows and
films, thus she created a childish and
comical construction for the audience,
which ultimately is a unique selling point.
 However, just because her image is like this,
doesn’t mean she acts childish in real life.
Now, she doesn’t participate in as much
children-targeted events, wears fashionable
clothes and make-up, etc. In doing so will
enable her image to be more mature and
grown-up, which could let her music target
an older audience.
Before:Teen/Childish
Image
Now: Mature Image

7.  Richard Dyer has stated that “Stars are
commodities produced and consumed on
the strength of their meanings”, which
means that pop stars are manufactured to
serve a purpose, mainly to make money.
Industries would create their stars, while
thinking about the audience, and make
what they think the audience would want,
in order to carry out their purpose.
 Selena Gomez’ unique image would make
audiences buy her albums and singles,
which would then construct a fan base.
Selena uses social networking such as
Twitter and Instagram, which would allow
her to communicate with her fans, thus
sustaining this fan base and also attract
new fans.This would ultimately allow the
Industry have more money.

8.  When a pop star has their own ideology and
culture, it means that they have their own beliefs,
cultural values and attitudes, which could cause
audiences to find the star more interesting, thus
helping to create the star’s image.
 Selena has worn several fashionable clothes and
has even modelled for Adidas clothes for women,
which could start up a trends due to her fashion
sense and could result in her fans copying her
fashion style.
 Selena has mentioned on her twitter some
statements regarding her religion and her
catholic beliefs as well as talking about helping
and donating to the UNICEF charity. By doing
this, Selena encourages her fans to support her
beliefs and culture, which could ultimately
increase her fan base as some people could relate
to her Ideologies and cultural values.

9.  All pop stars start out as REAL humans, however stars are
then manufactured, creating an image or a construction.
 Dyer states that stars are representations of what people are
supposed to look like. Based on Dyer’s theory, women are
supposed to be thin and beautiful and Selena Gomez
reinforces as she is portrayed as a thin and beautiful person
in films, advertisements, magazines and her own music
videos, which then encourages her fan base to have the
same image as they see Selena as a role model.
 On the other hand, although Selena has this star image, she
is not just a construct and has her own personal views and
attitudes, as mentioned in the previous slide.

11.  As Dyer has mentioned in his theory, one of the main factors that
impact the development of a pop star is clever management,
which is what I have to keep in mind when making my own pop
star for my music video. I could do this by making my artist have a
unique selling point, such as having a unique fashion sense, hair
style or dance, which would make my artist stand out and
ultimately become a pop star. Using the unique selling point will
construct an image for my audience, which could then enable my
audience to see my artist as a role model and copy my artist/start a
trend.
 To make audiences much more aware of my artist, I would need
them to attend popular events such as premiers, concerts and big
parties as well as their image being shown in magazines or on
television(News, advertisements, films and/orTV shows).

12.  It is very important for me to get my star image
right because if I don’t, my artist will stay as a
performer, which could limit their fan base,
popularity and the amount of albums and singles
they could sell, thus losing out on big money income
and not fulfilling their purpose. Having the right
star image could attract specific audiences that
would buy any product that my artist produces,
such as albums, singles and merchandise, which
would allow the artist to fulfil their purpose; to
make money.