2 Examples of Singers and Bands
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Applying Dyer's Star Theory to 2 examples of singers and bands. Also how I would apply the theory to my own music video.
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![What is the Star Theory?
The Star Theory is written by the theorist Richard Dyer, who talks about the role of stars in films, television
and music.
A key quote that Richard Dyer stated: “A star is an image, not a real person, that is constructed (as any
other aspect of fiction is) out of a range of materials (e.g. advertising, magazines etc. as well as films
[music])”.
Furthermore the term ‘star’ refers to the semi-mythological set of meanings constructed around music
performers in order to sell the performer to a large, loyal audience. Also stars depends upon a range of
subsidiary media such as magazines, TV, radio, the internet in order to construct an image for themselves,
in which can be marketed to their targeted audience.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from different career paths.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
Star theory
Pop stars are able to heavily influence their audiences through their constructed public images. Richard Dyer's star theory argues that a pop performer becomes a pop star when their management crafts an artificial image for them using promotional tactics. For example, Jessie J's managers exaggerated details about her sexuality to generate publicity and help her gain fans. While management wants audiences to see stars as "real", their images are still manipulated constructions meant to influence audiences. Whatever image a star portrays, their audiences want to emulate that, so pop stars can influence not just appearance but behaviors as well.
Task 2 intro
Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.
Jay z- star image
1. Richard Dyer's theory states that pop stars are constructed by the industry to gain fans and profits through staying in the public eye, even without producing new music.
2. Jay-Z fits this model through clever management keeping him relevant through tabloid stories about his relationship with Beyoncé and past incidents, rather than just his music career.
3. As Dyer claimed, Jay-Z is an image constructed through marketing rather than a real person, with his unique voice and publicized personal details maintaining his popularity.
Star theory
Richard Dyer's star theory argues that pop stars are constructed images, not just performers. He identifies four aspects of star construction: construction by institutions, the industry's relationship with audiences, ideology and culture, and the star's constructed character and personality. Cheryl Cole is used as an example of how the music industry constructed her image over time from a young singer into a powerful woman to appeal to wider audiences through various media exposures.
To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management through advertising, publicity materials, and the media to appeal to different audiences. According to star theory, pop stars are artificially constructed images rather than real people, with unique selling points like hairstyles or clothing that fans emulate. Some pop stars also take on alter ego personas or characters to appeal to audiences, though their image must change over time to match evolving ideologies and remain in the public eye.
Tove Lo
This document discusses Richard Dyer's analysis of star quality and how it relates to Tove Lo's music video. The video portrays Tove Lo seeking pleasure through drinking and nightlife, conveying values of youth, rebellion, and sexuality that create star quality. It also shows her eating chips, making her seem ordinary and relatable to audiences. The video only reveals one side of her character, enticing fans to learn more. It presents Tove Lo's persona as having a "live for today" hedonistic outlook, enhancing her star quality through the values and views she portrays outside her music. Her original fashion in the video sets trends for fans to copy.
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Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from different career paths.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
Star theory
Pop stars are able to heavily influence their audiences through their constructed public images. Richard Dyer's star theory argues that a pop performer becomes a pop star when their management crafts an artificial image for them using promotional tactics. For example, Jessie J's managers exaggerated details about her sexuality to generate publicity and help her gain fans. While management wants audiences to see stars as "real", their images are still manipulated constructions meant to influence audiences. Whatever image a star portrays, their audiences want to emulate that, so pop stars can influence not just appearance but behaviors as well.
Task 2 intro
Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.
Jay z- star image
1. Richard Dyer's theory states that pop stars are constructed by the industry to gain fans and profits through staying in the public eye, even without producing new music.
2. Jay-Z fits this model through clever management keeping him relevant through tabloid stories about his relationship with Beyoncé and past incidents, rather than just his music career.
3. As Dyer claimed, Jay-Z is an image constructed through marketing rather than a real person, with his unique voice and publicized personal details maintaining his popularity.
Star theory
Richard Dyer's star theory argues that pop stars are constructed images, not just performers. He identifies four aspects of star construction: construction by institutions, the industry's relationship with audiences, ideology and culture, and the star's constructed character and personality. Cheryl Cole is used as an example of how the music industry constructed her image over time from a young singer into a powerful woman to appeal to wider audiences through various media exposures.
To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management through advertising, publicity materials, and the media to appeal to different audiences. According to star theory, pop stars are artificially constructed images rather than real people, with unique selling points like hairstyles or clothing that fans emulate. Some pop stars also take on alter ego personas or characters to appeal to audiences, though their image must change over time to match evolving ideologies and remain in the public eye.
Tove Lo
This document discusses Richard Dyer's analysis of star quality and how it relates to Tove Lo's music video. The video portrays Tove Lo seeking pleasure through drinking and nightlife, conveying values of youth, rebellion, and sexuality that create star quality. It also shows her eating chips, making her seem ordinary and relatable to audiences. The video only reveals one side of her character, enticing fans to learn more. It presents Tove Lo's persona as having a "live for today" hedonistic outlook, enhancing her star quality through the values and views she portrays outside her music. Her original fashion in the video sets trends for fans to copy.
Star Theory
- Richard Dyer's star theory argues that stars represent and shape societal conceptions of different groups through the images and meanings constructed around them.
- Stars are commodities whose images are produced through various media to appeal to target audiences based on common values like youth, rebellion, talent, etc.
- Central to star images are the paradoxes that stars must seem both ordinary and extraordinary, and be both present and absent, to satisfy audiences and drive continued consumption.
- The incoherence of star images means audiences strive to complete them through ongoing consumption, ensuring commercial success. While Ella Henderson's image emphasizes her "girl next door" ordinariness, Lady Gaga's constructed persona exemplifies how stars shape
Kanye west media work
Kanye West has used provocative behavior and controversial statements to gain significant media attention and brand himself as outspoken. This attention initially helped promote his music career but now often overshadows his musical work. The media represents Kanye in a negative light as rude and arrogant to give audiences someone to dislike, though this fuels interest in him. Kanye harnesses this attention through his clothing brand and by portraying himself as very self-absorbed and a musical "genius", ensuring he remains the center of focus.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Star theory
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Owen organic and synthetic
Synthetic artists focus on marketing and image to attract a wide audience and maximize revenue through sales of singles. They try to appeal to younger demographics and dress accordingly. Organic artists pursue authenticity through their talent and ordinary image to attract mature audiences who appreciate good music. Some artists have aspects of both, like The Beatles - John Lennon had a synthetic "bad boy" image while Paul McCartney was seen as more organic and musically talented. Synthetic artists may also launch branded products to promote their name through entrepreneurship. Some organic artists can transform into synthetic artists as they gain fame and see opportunities to make more money through a crafted public image.
Star theory
1) Richard Dyer's star theory presents the idea that celebrities are constructed by institutions like record labels to appeal to mainstream audiences.
2) The theory has three areas: audiences/institutions focus on marketing stars; constitutions match stars to audience expectations; and hegemony examines cultural representation and audience identification with stars.
3) Bruno Mars meets the criteria of a carefully constructed pop star through planned publicity like magazine features, popular events, and charitable acts that keep him in the news.
Representation and Star Image
The document discusses several concepts related to representation and star image in music videos. It covers voyeurism and exhibitionism in music videos and how they relate to the sexualization of women. It also discusses the different forms of "star power" artists can possess, including economic, artistic, and ideological power. Additionally, it examines how star images are constructed through elements like songs, album covers, media coverage, live performances, and music videos.
Andrew Goodwins theory
1. Music videos often demonstrate genre characteristics through elements like dance routines, lighting, and scene design. For example, pop videos typically feature flashy lighting and materialism while indie videos have a more natural, relatable style.
2. There is usually a relationship between the music, lyrics, and visuals in a video. This can be illustrative, amplifying meanings, or contradictory.
3. Major label artists often include close-ups focusing on the artist as their image is important to their career. Artists may also develop motifs that become recognizable symbols.
Richard dyer theory
Richard Dyer is a British academic professor who specializes in film studies at King's College London. He is known for his star theory, which argues that celebrities are constructed by media institutions for financial profit. The theory has three parts: stars are constructed identities rather than real people; stars are commodities produced to make money; and stars represent certain ideologies to create fan bases. Dyer used examples like Lady Gaga to show how stars are modeled to appeal to target audiences. He believes stars allow audiences to relate their own feelings.
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Star theory – richard dyer
Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.
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This document analyzes posters for the bands Paramore, Tonight Alive, and Fall Out Boy.
For Paramore, the full band poster reflects their album while a collage poster would be unconventional but good merchandise.
The Tonight Alive poster promotes their new album and merchandise, creating buzz among fans. A magazine poster features the band's frontwoman in a natural, friendly pose.
Fall Out Boy's skeleton poster symbolizes their mission to save rock and roll with clashing colors. Unconventional flags promote fan excitement and discussion ahead of the band's long-awaited tour.
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1) The document discusses a music campaign by the death/thrash metal band Possessed to promote their new album Revelations of Oblivion.
2) As one of the first death metal bands, Possessed helped establish the genre but had not released an album in over 30 years.
3) The campaign uses the band's website, music video, and album cover artwork to promote the band's anti-Christian, satanic ideology while retaining their image over many years without conforming to trends.
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The document provides guidance on key elements to include in an advertisement for a music album. It recommends including the release date for fans to download or purchase the album. It also suggests displaying any content warnings about language, drug, or sexual references. The advertisement should feature the name of the artist to help fans identify them. It further recommends including a large image of the album cover to provide visual interest and details about the music or artist. Additional text can be used to describe the artist or band and promote the album. The color choice for the advertisement should aim to represent the artist's style and target audience. Contact information, like a website, is also important to include for fans to learn more.
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Star Theory
- Richard Dyer's star theory argues that stars represent and shape societal conceptions of different groups through the images and meanings constructed around them.
- Stars are commodities whose images are produced through various media to appeal to target audiences based on common values like youth, rebellion, talent, etc.
- Central to star images are the paradoxes that stars must seem both ordinary and extraordinary, and be both present and absent, to satisfy audiences and drive continued consumption.
- The incoherence of star images means audiences strive to complete them through ongoing consumption, ensuring commercial success. While Ella Henderson's image emphasizes her "girl next door" ordinariness, Lady Gaga's constructed persona exemplifies how stars shape
Kanye west media work
Kanye West has used provocative behavior and controversial statements to gain significant media attention and brand himself as outspoken. This attention initially helped promote his music career but now often overshadows his musical work. The media represents Kanye in a negative light as rude and arrogant to give audiences someone to dislike, though this fuels interest in him. Kanye harnesses this attention through his clothing brand and by portraying himself as very self-absorbed and a musical "genius", ensuring he remains the center of focus.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Star theory
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Owen organic and synthetic
Synthetic artists focus on marketing and image to attract a wide audience and maximize revenue through sales of singles. They try to appeal to younger demographics and dress accordingly. Organic artists pursue authenticity through their talent and ordinary image to attract mature audiences who appreciate good music. Some artists have aspects of both, like The Beatles - John Lennon had a synthetic "bad boy" image while Paul McCartney was seen as more organic and musically talented. Synthetic artists may also launch branded products to promote their name through entrepreneurship. Some organic artists can transform into synthetic artists as they gain fame and see opportunities to make more money through a crafted public image.
Star theory
1) Richard Dyer's star theory presents the idea that celebrities are constructed by institutions like record labels to appeal to mainstream audiences.
2) The theory has three areas: audiences/institutions focus on marketing stars; constitutions match stars to audience expectations; and hegemony examines cultural representation and audience identification with stars.
3) Bruno Mars meets the criteria of a carefully constructed pop star through planned publicity like magazine features, popular events, and charitable acts that keep him in the news.
Representation and Star Image
The document discusses several concepts related to representation and star image in music videos. It covers voyeurism and exhibitionism in music videos and how they relate to the sexualization of women. It also discusses the different forms of "star power" artists can possess, including economic, artistic, and ideological power. Additionally, it examines how star images are constructed through elements like songs, album covers, media coverage, live performances, and music videos.
Andrew Goodwins theory
1. Music videos often demonstrate genre characteristics through elements like dance routines, lighting, and scene design. For example, pop videos typically feature flashy lighting and materialism while indie videos have a more natural, relatable style.
2. There is usually a relationship between the music, lyrics, and visuals in a video. This can be illustrative, amplifying meanings, or contradictory.
3. Major label artists often include close-ups focusing on the artist as their image is important to their career. Artists may also develop motifs that become recognizable symbols.
Richard dyer theory
Richard Dyer is a British academic professor who specializes in film studies at King's College London. He is known for his star theory, which argues that celebrities are constructed by media institutions for financial profit. The theory has three parts: stars are constructed identities rather than real people; stars are commodities produced to make money; and stars represent certain ideologies to create fan bases. Dyer used examples like Lady Gaga to show how stars are modeled to appeal to target audiences. He believes stars allow audiences to relate their own feelings.
Mag ad2
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Mag+ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the key elements of each ad, including the use of color, lighting, reviews, positioning of the artist, and availability of music. It then observes general trends across R&B ads, such as the prominent display of the artist to represent confidence and meet fan expectations, the use of reviews to promote accomplishments, and customized colors representing each artist's style.
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Will.I.Am has a large, global target audience that he reaches through social media platforms like Twitter, Facebook, and YouTube. His audience is interested in his music both as a solo artist and from his time in The Black Eyed Peas, as evidenced by his numerous awards and chart successes. He also grows his target market by collaborating with other popular artists across many genres. This document analyzes Will.I.Am's audience to inform marketing strategies like advertising on social media and YouTube to reach a similar teenage and young adult demographic.
Star theory – richard dyer
Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.
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This document analyzes posters for the bands Paramore, Tonight Alive, and Fall Out Boy.
For Paramore, the full band poster reflects their album while a collage poster would be unconventional but good merchandise.
The Tonight Alive poster promotes their new album and merchandise, creating buzz among fans. A magazine poster features the band's frontwoman in a natural, friendly pose.
Fall Out Boy's skeleton poster symbolizes their mission to save rock and roll with clashing colors. Unconventional flags promote fan excitement and discussion ahead of the band's long-awaited tour.
Possessed
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2) As one of the first death metal bands, Possessed helped establish the genre but had not released an album in over 30 years.
3) The campaign uses the band's website, music video, and album cover artwork to promote the band's anti-Christian, satanic ideology while retaining their image over many years without conforming to trends.
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Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent for consumers. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from her "old" self through career changes.
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Voyeurism in music videos refers to gaining erotic pleasure from watching unaware subjects. Some music videos feature women being sexualized under the male gaze. However, some female artists like Lady Gaga are in control of their own sexualized image. The representation of women, especially in terms of race, is a topic of debate - some see it as exploitation while others see it as empowerment. A star's image is constructed through various materials like songs, album covers, media coverage, and especially music videos which showcase their talents and maintain their brand.
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Alternative music originated in the late 1970s with bands like Pink Floyd influencing the genre of alternative rock. Subgenres like prog rock and glam rock emerged from alternative rock. Artists like David Bowie made alternative music more fashionable.
While alternative music was originally considered non-mainstream, bands like Fleetwood Mac helped popularize the genre by making their music more accessible to mainstream audiences. Advances in technology like the internet have also allowed alternative music to reach wider audiences. Artists are now able to self-produce and distribute their music online.
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Essay: To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management to appeal to audiences and generate sales. According to star theory, there is a difference between performers and pop stars whose image and persona may have little to do with their musical abilities. A pop star's image is crafted using various marketing materials and strategies to influence how audiences perceive and experience the star.
Star theory
The document discusses Richard Dyer's Star theory, which proposes that celebrities are commodities created by corporations to make money from specific target audiences. The theory also argues that celebrities can influence societal beliefs and values if they have a significant cultural impact. The document then provides examples of the cultural impact of artists like the Beatles, Madonna, and the Spice Girls through their music and fashion styles that challenged norms and empowered women. It also discusses how modern music videos are consumed via media convergence and how they reflect contemporary society.
Star theory
Richard Dyer developed the star theory to explain how celebrities are constructed through the media. The theory has two key points: 1) celebrities must seem both ordinary and extraordinary at the same time, and 2) they must be both present and absent simultaneously. The Smiths exemplified this through retaining their ordinary Manchester image in songs while also cultivating extraordinary fame. Britney Spears also fits the theory by seeming both innocent and controversial through her changing public persona and reliance on scandals to stay relevant. The document discusses how understanding star theory can help shape the image and audience of a music video.
Star theory (1)
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
Richard Dyer's Star Theory Revised
According to Richard Dyer's "star image" theory, a pop star is distinguished from a pop performer by having established an identity and persona based on factors beyond just their musicianship. A true pop star has lasting brand awareness and cultural impact over many years. Miley Cyrus initially portrayed the constructed star image of her character Hannah Montana, with motifs like her blonde wig easily recognized by fans. As she developed a more mature image in her late teens, Cyrus experienced a period of "second album syndrome" where she struggled to maintain her persona. She has since reinvented herself with a controversial, boundary-pushing star image that strongly promotes individualism and alternative lifestyles. Cyrus' star persona has grown to encomp
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Britney Spears is an American singer, songwriter, dancer, and actress who has been active in the music industry since 1992. She rose to fame with her first two albums in the late 1990s which broke sales records and established her as a pop icon. Throughout her career, Spears has endorsed many brands like Pepsi, Tommy Hilfiger, Candies, and launched successful perfume lines. Due to her continued success and ability to market herself as a brand beyond music, the author argues that Spears will remain marketable for a long time and is more than just a pop performer, but a true "pop star."
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Richard Dyer's star persona theory argues that music artists are constructed images rather than real people. Their persona is built through various media like performances, interviews, music videos, and social media which fans engage with and discuss. Stars represent shared cultural values and help promote certain ideologies around materialism and sexuality. Their persona needs constant nurturing through discourse with audiences. Stars are commodities that entertainment companies produce to cater to different audiences and music genres.
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- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
1. star image
Richard Dyer's star theory proposes that pop stars are constructed images rather than real people. They are manufactured by the music industry to appeal to audiences and make money. Pop stars represent cultural values and ideologies that enhance their appeal. Their persona is based on characteristics like gender, race, and generation as well as the meanings expressed through their music, image, and cultural discourse. To maintain their status, pop stars must continually develop and nurture their constructed character and personality over time through new music and engagement with fans.
Dyer’s Star Theory
Richard Dyer's Star Theory proposes that celebrity personas are socially constructed images, not real people. Record companies manufacture artists to appeal to target audiences in ways that can be emulated. This expands the artist's brand and increases sales. A star's unique selling point helps differentiate them. Fans relate to stars who embody current trends, helping the stars expand their status through social media interactions. Rihanna is an example of a pop star whose persona was constructed through well-publicized relationships and ability to set trends in hairstyles and fashion that fans emulate.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Star Image
Miley Cyrus rose to fame playing Hannah Montana on the Disney Channel. She developed a teen idol image through the TV show and movie franchise. As her popularity grew, she began releasing her own music separate from Hannah Montana. Cyrus constructs her star image through various means like magazines and movies related to Hannah Montana. The music industry manufactures stars like Cyrus to make money by promoting their image and merchandise to audiences and fans. Cyrus has also used her celebrity platform to support charities focused on cancer, the environment, and disaster relief. Her persona has evolved over time through her music and controversial behavior on social media.
Lo4 pro forma(3)
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
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The document discusses how different groups are represented in media based on age, gender, and social groups. It finds that those aged 18-late 20s are often portrayed as wanting to have fun now and deal with consequences later. Females are generally shown as independent and strong while males appear confident and business savvy. In terms of social groups, chavs are usually depicted negatively while geeks and indies are now presented in a more positive light. The author considers how they have chosen to represent these groups in their own magazine, aiming to present youth as outgoing but not extreme, females as self-made but also silly, and focusing on indies as music lovers.
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Richard dyer star theory
Richard Dyer developed the idea of "star theory" which proposes that celebrities and icons are constructed images manufactured by institutions for financial gain and to appeal to specific audiences. Pop stars in particular have their image carefully shaped by music companies to fit an ideal type. Stars serve as role models who influence fashion trends and cultural discourse as their fans seek to emulate them. According to Dyer, a star is a fictional, constructed image crafted through various media like advertising and magazines rather than a real person.
Star theory
Stars represent shared cultural values and attitudes that promote a certain ideology. They initiate cultural discourse and commentary outside of their music to establish their persona. Stardom itself is a cultural value that ideologies around materialism and sexuality are drawn upon. Record companies manufacture stars to serve the purpose of making money by nurturing what they think audiences want. However, there are audiences not convinced by industry hype that want "real" artists perceived as unpolished. Stars are quite clearly products that record companies must sell based on their meanings.
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2 Examples of Singers and Bands
- 2. What is the Star Theory? The Star Theory is written by the theorist Richard Dyer, who talks about the role of stars in films, television and music. A key quote that Richard Dyer stated: “A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (e.g. advertising, magazines etc. as well as films [music])”. Furthermore the term ‘star’ refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large, loyal audience. Also stars depends upon a range of subsidiary media such as magazines, TV, radio, the internet in order to construct an image for themselves, in which can be marketed to their targeted audience.
- 3. More information In additional a star image is incoherent, that the image is in complete and open. As this is based upon 2 key paradoxes: - First Paradox The star must be simultaneously ordinary and extraordinary for the consumer. (Seem to be normal but they aren’t). - Second Paradox The star must be simultaneously present and absent for the consumer. Although, the fans of the music performer are determined to continue consuming the star in order to attempt to complete their star image.
- 4. Example 1 Brief Information Rise Against is an American melodic, hardcore band from Chicago, Illinois, formed in 1999. The band's current line- up comprises vocalist/rhythm guitarist Tim McIlwraith, lead guitarist Zach Blair, bassist Joe Principe and drummer Brandon Barnes. Source https://en.wikipedia.org/wiki/ Rise_Against From applying Dyer’s Star Theory to Rise Against would be seen in my opinion to be music performers. As they already have a large, loyal, global audience and use subsidiary media to rise their image onto their targeted audience. Furthermore, they release their albums online and in shops, this shows that they are probably letting their fans to complete their star image by tours, YouTube, social media sites and their band website. Also, from reading an online source about Rise Against, is that they supported by organizations such as Amnesty International and the ‘It Gets Better Project’. This shows that they help to reach their star image even more, by raising issues about the world that are raised by these organizations. This allows them to fit into the first key paradox, that they act to be normal and acknowledge the world’s issues around them but help out by creating music to raise these issues by their music to audiences.
- 5. Example 2 In my opinion, I would say that Madonna is more likely to be both a music performer and music star. As from applying Dyer’s Star Theory to her, you can see from her being referred to as ‘Queen of Pop’, she already has a large, loyal audience. This implies that she also used subsidiary media usage to promote herself even further as to keep her global audience interested with her image. Also, when Madonna appears in the media, there is always an medium to a large size article about her at the time like her image. This shows that the media helps her with her image and shows that she is a very famous music star. Furthermore, a common value of music stardom that appears in Madonna is rebellion, that she shows her image by her clothing; for example the photograph of Madonna top right, she is wearing a black coat which implies that in this song, she is acting to be rebel to society. Another example of a common value of music stardom in Madonna is that she is creative and talent in her music, as acts mostly in her music videos as a film actress, playing a role that fits the song. Brief Information Madonna Louise Ciccone (Born August 16th 1958) is an American singer, songwriter, actress and businesswoman. She is known for reinventing her music and image, as well as maintaining her autonomy within the recording industry. Madonna is referred as Queen of Pop. Sourcehttps://en.wikipedia.org/w iki/Madonna_(entertainer)
- 6. In my own music video In my own music video, that is ‘Time and Tragedy’ by Rise Against, the role of the main singer/performer would be dressed in normal clothing. The creation of my music video star will attract a large and loud audience by the use of mainstream media like YouTube, own band website and CD covers. As these would promote the audience but fits into one of the two paradoxes, this would be the first one as the music performer would be normal, but at the same time raising an issue about the environment in that they are in. Furthermore, the music performer would be incoherent as they are allowing their fans and audience to complete their image for them.