Kanye west media work
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Kanye West has used provocative behavior and controversial statements to gain significant media attention and brand himself as outspoken. This attention initially helped promote his music career but now often overshadows his musical work. The media represents Kanye in a negative light as rude and arrogant to give audiences someone to dislike, though this fuels interest in him. Kanye harnesses this attention through his clothing brand and by portraying himself as very self-absorbed and a musical "genius", ensuring he remains the center of focus.
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Star task 3
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
Star task 3
The document summarizes Richard Dyer's star theory, which argues that celebrities are constructed images meant to appeal to audiences. The theory has four parts: stars as constructions, where celebrities are artificially crafted with unique selling points; industry and audience, where record companies shape artists to maximize profits; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas develop over time. The document uses Justin Bieber as an example, describing how his image and music have changed as he matured to continue appealing to fans.
Star theory
Pop stars are able to heavily influence their audiences through their constructed public images. Richard Dyer's star theory argues that a pop performer becomes a pop star when their management crafts an artificial image for them using promotional tactics. For example, Jessie J's managers exaggerated details about her sexuality to generate publicity and help her gain fans. While management wants audiences to see stars as "real", their images are still manipulated constructions meant to influence audiences. Whatever image a star portrays, their audiences want to emulate that, so pop stars can influence not just appearance but behaviors as well.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Star theory
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Music magazine research and planning
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Star theory – richard dyer
Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.
Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from different career paths.
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Star task 3
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
Star task 3
The document summarizes Richard Dyer's star theory, which argues that celebrities are constructed images meant to appeal to audiences. The theory has four parts: stars as constructions, where celebrities are artificially crafted with unique selling points; industry and audience, where record companies shape artists to maximize profits; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas develop over time. The document uses Justin Bieber as an example, describing how his image and music have changed as he matured to continue appealing to fans.
Star theory
Pop stars are able to heavily influence their audiences through their constructed public images. Richard Dyer's star theory argues that a pop performer becomes a pop star when their management crafts an artificial image for them using promotional tactics. For example, Jessie J's managers exaggerated details about her sexuality to generate publicity and help her gain fans. While management wants audiences to see stars as "real", their images are still manipulated constructions meant to influence audiences. Whatever image a star portrays, their audiences want to emulate that, so pop stars can influence not just appearance but behaviors as well.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Star theory
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Music magazine research and planning
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Star theory – richard dyer
Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.
Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from different career paths.
Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent for consumers. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from her "old" self through career changes.
Dyer’s Star Theory
- Richard Dyer's star theory states that stars are constructed images rather than real people, crafted out of various materials like advertising, magazines, films, and music to appeal to audiences.
- A star's persona is artificial and usually contains a unique selling point that fans can then copy and emulate. Record companies shape stars based on what they think audiences want, which is why many boy bands tend to look and act similarly.
- Stars promote certain ideologies and cultural values through their image to appeal to audiences and enhance their "star quality," such as starting fashion trends that fans then copy.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
Star theory (1)
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Star image
Justin Bieber is a pop star who gained fame from posting songs on YouTube. He is known for his young age, unique hairstyles, and fashionable dress sense which help him stand out. Bieber has a massive global fan base, especially among young females. To stay relevant, he keeps up with trends in music and culture. His image has evolved over time from a teenage star to more of a "bad boy" through scandals and confrontations with the media. Bieber is a role model and fashion icon who connects with fans through social media.
To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management through advertising, publicity materials, and the media to appeal to different audiences. According to star theory, pop stars are artificially constructed images rather than real people, with unique selling points like hairstyles or clothing that fans emulate. Some pop stars also take on alter ego personas or characters to appeal to audiences, though their image must change over time to match evolving ideologies and remain in the public eye.
Richard dyer star theory
Richard Dyer developed the idea of "star theory" which proposes that celebrities and icons are constructed images manufactured by institutions for financial gain and to appeal to specific audiences. Pop stars in particular have their image carefully shaped by music companies to fit an ideal type. Stars serve as role models who influence fashion trends and cultural discourse as their fans seek to emulate them. According to Dyer, a star is a fictional, constructed image crafted through various media like advertising and magazines rather than a real person.
Star theory (2)
Richard Dyer established the theory that there is a difference between a pop performer, who is known only for their music, and a pop star, who is recognized for both their persona and music. Dyer's theory suggests pop stars are constructed by record companies to appeal to audiences. The theory has four sections: stars as construction, industry and audience, ideology and culture, and character and personality. Katy Perry was constructed as a pop star by Capitol Records, changing her name, music genre, clothing styles, and relationships to appeal to wider audiences and become more recognizable outside of just her music.
Copy of untitled presentation
Dyer's star theory argues that celebrities are constructed images, not real people. They are crafted using marketing materials to seem authentic but do not represent average humans. Stars are controlled by management to increase profits by appealing to audiences and selling records, endorsements, and other products. Institutions mold artists to fit targeted demographics to build popularity and sales across media platforms. Celebrities develop distinct "signatures" but represent shared cultural values that fascinate audiences and can become trends as fans emulate their styles and behaviors. For example, Lady Gaga is known for her unusual outfits. Selena Gomez fits the profile of a pop star through her management, relationships, media appearances, acting roles, and by changing labels to transition from her
What makes a great artist.
This is my artist research that I did in order to understand that the artist that I create must hold these characteristics to be a great artist.
Jay z- star image
1. Richard Dyer's theory states that pop stars are constructed by the industry to gain fans and profits through staying in the public eye, even without producing new music.
2. Jay-Z fits this model through clever management keeping him relevant through tabloid stories about his relationship with Beyoncé and past incidents, rather than just his music career.
3. As Dyer claimed, Jay-Z is an image constructed through marketing rather than a real person, with his unique voice and publicized personal details maintaining his popularity.
Star Image - Richard Dyer
Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Dyer
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
Richard dyers ‘star theory’
1. The document discusses Richard Dyer's "Star Theory" and how it applies to Kanye West.
2. It explains how West's star image has been constructed through various media to appeal to a wide audience and generate financial gain.
3. Key aspects of West's constructed star persona include his outspoken and arrogant personality, his fashion lines, record label, and marriage to Kim Kardashian, which have expanded his popularity and brand beyond just his music.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Richard dyer’s star theory
Richard Dyer's star theory is focused entirely around how 'stars' are made for the public. It is split into three main sections. Audiences and institutions, Constitutions and Cultures.
Media power point task 2 first draft.[2
The document discusses Richard Dyer's theory of star image construction and applies it to the fictional band "THE FACTORY". According to Dyer's theory, a star must balance being ordinary yet extraordinary to consumers. The document also discusses how THE FACTORY aims to appeal to their target audience of 15-25 year olds by embodying traits like youthfulness, creativity/talent, success against the odds, and a slight anti-authoritarian attitude as portrayed through their messy home/studio and rebellious style. Examples of similar bands are provided.
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This document discusses theories of modernism and postmodernism and how they relate to media production. It provides context on modernism as a rejection of realism from the 1890s-1960s, noting modern art was self-reflexive. Postmodernism emerged in the 1970s, characterized by blurred genres, fiction/reality, and hyperreality where mediated reality is preferred over real reality. Jean Baudrillard's theory of simulacra and hyperreality is explained, where the real is replaced by simulations until the distinction collapses. Characteristics of postmodern music videos are identified, including bricolage, pastiche, intertextuality, breaking the fourth wall, parody, and homage.
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Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent for consumers. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from her "old" self through career changes.
Dyer’s Star Theory
- Richard Dyer's star theory states that stars are constructed images rather than real people, crafted out of various materials like advertising, magazines, films, and music to appeal to audiences.
- A star's persona is artificial and usually contains a unique selling point that fans can then copy and emulate. Record companies shape stars based on what they think audiences want, which is why many boy bands tend to look and act similarly.
- Stars promote certain ideologies and cultural values through their image to appeal to audiences and enhance their "star quality," such as starting fashion trends that fans then copy.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
Star theory (1)
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Star image
Justin Bieber is a pop star who gained fame from posting songs on YouTube. He is known for his young age, unique hairstyles, and fashionable dress sense which help him stand out. Bieber has a massive global fan base, especially among young females. To stay relevant, he keeps up with trends in music and culture. His image has evolved over time from a teenage star to more of a "bad boy" through scandals and confrontations with the media. Bieber is a role model and fashion icon who connects with fans through social media.
To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management through advertising, publicity materials, and the media to appeal to different audiences. According to star theory, pop stars are artificially constructed images rather than real people, with unique selling points like hairstyles or clothing that fans emulate. Some pop stars also take on alter ego personas or characters to appeal to audiences, though their image must change over time to match evolving ideologies and remain in the public eye.
Richard dyer star theory
Richard Dyer developed the idea of "star theory" which proposes that celebrities and icons are constructed images manufactured by institutions for financial gain and to appeal to specific audiences. Pop stars in particular have their image carefully shaped by music companies to fit an ideal type. Stars serve as role models who influence fashion trends and cultural discourse as their fans seek to emulate them. According to Dyer, a star is a fictional, constructed image crafted through various media like advertising and magazines rather than a real person.
Star theory (2)
Richard Dyer established the theory that there is a difference between a pop performer, who is known only for their music, and a pop star, who is recognized for both their persona and music. Dyer's theory suggests pop stars are constructed by record companies to appeal to audiences. The theory has four sections: stars as construction, industry and audience, ideology and culture, and character and personality. Katy Perry was constructed as a pop star by Capitol Records, changing her name, music genre, clothing styles, and relationships to appeal to wider audiences and become more recognizable outside of just her music.
Copy of untitled presentation
Dyer's star theory argues that celebrities are constructed images, not real people. They are crafted using marketing materials to seem authentic but do not represent average humans. Stars are controlled by management to increase profits by appealing to audiences and selling records, endorsements, and other products. Institutions mold artists to fit targeted demographics to build popularity and sales across media platforms. Celebrities develop distinct "signatures" but represent shared cultural values that fascinate audiences and can become trends as fans emulate their styles and behaviors. For example, Lady Gaga is known for her unusual outfits. Selena Gomez fits the profile of a pop star through her management, relationships, media appearances, acting roles, and by changing labels to transition from her
What makes a great artist.
This is my artist research that I did in order to understand that the artist that I create must hold these characteristics to be a great artist.
Jay z- star image
1. Richard Dyer's theory states that pop stars are constructed by the industry to gain fans and profits through staying in the public eye, even without producing new music.
2. Jay-Z fits this model through clever management keeping him relevant through tabloid stories about his relationship with Beyoncé and past incidents, rather than just his music career.
3. As Dyer claimed, Jay-Z is an image constructed through marketing rather than a real person, with his unique voice and publicized personal details maintaining his popularity.
Star Image - Richard Dyer
Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Dyer
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
Richard dyers ‘star theory’
1. The document discusses Richard Dyer's "Star Theory" and how it applies to Kanye West.
2. It explains how West's star image has been constructed through various media to appeal to a wide audience and generate financial gain.
3. Key aspects of West's constructed star persona include his outspoken and arrogant personality, his fashion lines, record label, and marriage to Kim Kardashian, which have expanded his popularity and brand beyond just his music.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Richard dyer’s star theory
Richard Dyer's star theory is focused entirely around how 'stars' are made for the public. It is split into three main sections. Audiences and institutions, Constitutions and Cultures.
Media power point task 2 first draft.[2
The document discusses Richard Dyer's theory of star image construction and applies it to the fictional band "THE FACTORY". According to Dyer's theory, a star must balance being ordinary yet extraordinary to consumers. The document also discusses how THE FACTORY aims to appeal to their target audience of 15-25 year olds by embodying traits like youthfulness, creativity/talent, success against the odds, and a slight anti-authoritarian attitude as portrayed through their messy home/studio and rebellious style. Examples of similar bands are provided.
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3. Reception Theory recognizes that meanings encoded by producers may be decoded differently by audiences, who can have dominant, negotiated, or oppositional readings of texts. It acknowledges multiple possible interpretations.
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Kanye West fans tend to be younger, mostly aged 13-19, but some fans are older than 50. They appreciate Kanye's unique musical style but are also open to different genres like pop and rock. Many fans admire Kanye's talent and unique approach to music, though some do not like him as a person. Most Kanye fans have traits of being Explorers, who enjoy discovering new music, and Aspirers, who care about others' perceptions of their achievements. However, the fans showed a mix of traits and were not all categorized in the same way.
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Essay: To what extent does a pop stars image influence their audience?
A pop star's image can influence their audience in various ways. Their image is often constructed by their management to appeal to audiences and generate sales. According to star theory, there is a difference between performers and pop stars whose image and persona may have little to do with their musical abilities. A pop star's image is crafted using various marketing materials and strategies to influence how audiences perceive and experience the star.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which some argue makes her a 'true pop star'. However, there is debate around whether she is a positive or negative role model for young people.
Kanye west
Kanye West moved to New York in 2001 believing he couldn't pursue his music career in Chicago. He was hired by Jay-Z to produce his album The Blueprint, which sold over 420,000 copies in its first week. West then signed with Roc-A-Fella Records in 2002, Jay-Z's label, and began recording in the studio. For his Yeezus tour, fashion designer Maison Martin Margiela created outfits for Kanye that aligned with his vision for the music and tour. Kanye keeps the funding for his tours secret but record labels have funded portions in the past. He wants funding to align with his views and goals.
Star image
Nicki Minaj's record label crafted her image as a Barbie doll-like pop star to make her unique and original. While this persona draws in audiences, featuring her in Elle magazine without makeup and wigs made her seem more relatable. She has also faced challenges like her boyfriend cheating that show her human side. Her fashion line allows fans to enjoy her style in a comfortable way. By appearing on shows like American Idol, audiences saw her behind-the-scenes personality and how she acts normally.
A2 media
Richard Dyer's theory distinguishes between pop performers and pop stars, arguing that performers become stars when their persona is delivered to audiences through means other than just music. Dyer believes this allows for stronger audience connection and popularity. He also argues that celebrities are constructed by institutions to appeal to audiences in ways that will maximize financial benefits through greater awareness and idolization.
Star images
Pop stars are constructed images created by record labels to appeal to audiences and make money. Chris Brown is recognized more for his scandals than his music, such as punching Rihanna. Record labels change artists' images to portray them as "real people" to fans. Chris Brown began performing in his church and local shows. His label crafted his image around his dance moves and style to attract different audiences. He developed a "bad boy" persona that increased his popularity but caused personal problems and lost some fans over time.
Bridging work
The magazine features a diverse range of music artists from Ed Sheeran to Kanye West to Rita Ora to appeal to a broad target market. The front cover features an image of Kanye West standing with a stern expression, reflecting his stereotypical image. The magazine encourages readers to purchase it by offering an exclusive summer CD and interviews with artists that rarely give interviews. The contents section lists the number of pages devoted to stories, reviews, gigs, and advertisements. The double page spread on Kanye West features family images to portray him differently, while the article discusses his opinions over the past year and future plans, with some seeing him as a joke due to his unique views.
Media- evaluation question 2
The document discusses how different groups are represented in media based on age, gender, and social groups. It finds that those aged 18-late 20s are often portrayed as wanting to have fun now and deal with consequences later. Females are generally shown as independent and strong while males appear confident and business savvy. In terms of social groups, chavs are usually depicted negatively while geeks and indies are now presented in a more positive light. The author considers how they have chosen to represent these groups in their own magazine, aiming to present youth as outgoing but not extreme, females as self-made but also silly, and focusing on indies as music lovers.
Star image miley cyrus 2
This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Star image
1) Richard Dyer's star theory argues that pop stars are constructed images rather than real people, built through elements like music videos and magazines to appeal to target audiences.
2) Pop stars are manufactured by companies to make money through merchandise, concerts, and fan interactions. Their public images are crafted to seem likable to audiences.
3) Justin Bieber's star image has been constructed through his music, videos, magazines, and social media to appeal to audiences, especially teenage girls. His hairstyles and fashion became trends that fans copied. However, his behavior has recently been portrayed more negatively through controversies.
Star image
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Richard Dyer’s star theory
Richard Dyer's star theory proposes that celebrities are constructed for financial and institutional reasons. The theory includes three categories: constructed stars who gain popularity through media promotion rather than real personality; commodity stars whose public image is crafted to sell merchandise; and ideologists who act as role models through their behavior and charitable causes. Justin Bieber exemplifies all three categories as his early social media promotion constructed his stardom, his merchandise sales make him a commodity star, and his charity work positions him as an ideologist.
Richard dyer
Richard Dyer is an English academic who specializes in representation of race, gender, and sexuality in entertainment. He developed the star theory, which proposes that celebrities are constructed images rather than real people. Stars are manufactured by industries through various materials for financial gain targeting specific audiences. Dyer argues stars are commodities that are produced and consumed based on their meanings. Rihanna fits Dyer's definition of a star as her persona has been constructed over time through styles, fashion, and branding to keep her career relevant and in the public spotlight.
Star image task 1
Richard Dyer's star theory states that pop stars are constructed images manufactured by the music industry for financial gain. A case study of Justin Bieber supports this theory. Bieber's unique hairstyle helped him appeal to young female audiences. His manager effectively promoted his brand through high-profile relationships and press appearances. While pop stars begin as real people, the industry transforms them into constructs that represent cultural values and ideologies to fans.
Richard dyer Representation theory
Richard Dyer's star theory argues that there is a difference between pop performers and pop stars. Pop stars are commodities constructed by management teams to have particular personas, though they may not be real people. Dyer believes the terms "pop performer" and "pop star" have become interchangeable. Pop stars influence their audiences through fashion, music, and lifestyle. Miley Cyrus and Kanye West are examples of pop stars who have significantly impacted their fans and popularized new styles. Overall, pop stars are presented as real people to elicit an emotional response from audiences and create devoted fandoms.
Similar to Kanye west media work (17)
Essay: To what extent does a pop stars image influence their audience?
Essay: To what extent does a pop stars image influence their audience?
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Audience feedback
Ryan Henson collected data from a sample group of 20 people aged 16-20 to evaluate the effectiveness of several media products he created to promote a hip-hop album. He asked questions about genre, representation of the artist, links between products, appeal, and overall effectiveness. Most respondents identified the products as hip-hop and felt the artist and links were well-represented. However, some noted the music video and advert could have included more website or social media details to better promote the album release. In conclusion, while the products generally achieved their goals, the digipak was deemed most effective based on audience feedback.
Costume
Franko's costume for his scene consisted of a black hoodie, black jeans, a dark olive jacket and black Nike shoes. The outfit was dark and simple to match the background. Nike shoes are commonly worn in hip hop. Chris Brown's costume was also simple - a plain white t-shirt, blue jeans, sunglasses and Adidas shoes. The plain white t-shirt is significant in hip hop culture and worn by many artists, including the group Migos who made a song about white t-shirts. Therefore, the outfits for both artists followed hip hop industry conventions for up-and-coming artists.
How did you use new media technologies
The document discusses the various new media technologies used at different stages of a media project. Google, Blogger, SlideShare, Esurveycreator, Prezi, Dailymotion, YouTube, Microsoft PowerPoint, Premiere Pro, Photoshop, a digital camera, Mac computers, a smart phone, Bluetooth speaker, and Spotify were used for construction and research, planning and evaluation. Functions of each technology are described, such as using Blogger to present coursework, Google to research information, and Premiere Pro to edit video footage. Difficulties with some technologies are also noted, such as videos being removed from YouTube due to copyright.
Record labels
The document discusses record labels and their roles. It explains that major record labels take on responsibilities like recording, marketing, and distributing music in exchange for control over the artist's image and music ownership. Independent labels have smaller budgets but give artists more creative freedom and personal attention. The document also notes copyright laws around using other artists' music and proposes creating an independent record label called "THE TIME RECORDS" focused on hip hop artists.
Digipak analysis
The digipak being analyzed is for 50 Cent's album "Get Rich or Die Tryin'" which is a hip hop album. The front cover features 50 Cent standing confidently with a bullet hole in front of him, representing the violence in hip hop and 50 Cent's history of being shot 9 times. The bold lettering of his name captures his star image. The back cover again features 50 Cent in a rough neighborhood, suggesting the album will discuss his past, with the song list contrasting against the dark background. The producers, Dr. Dre and Eminem, are most prominently featured, which can help expand 50 Cent's audience. The album disk further emphasizes 50 Cent's name and album title in a font
Record labels
The document discusses record labels and their roles. It explains that major record labels take on responsibilities like recording, marketing, and distributing music in exchange for control over the artist's image and music ownership. Independent labels have smaller budgets but give artists more creative freedom and personal attention. The document also notes copyright laws around using other artists' music and proposes creating an independent record label called "THE TIME RECORDS" focused on hip hop artists.
Genre research and audience expectations
1) DJ Kool Herc is credited with helping start hip hop music in 1973 at a party in the Bronx where he developed techniques like using two turntables and playing the same record to create extended sections of music.
2) Hip hop evolved over the years from the 1970s-1980s to address social issues facing African Americans and spread political messages, then gangsta rap emerged in the 1980s focusing on criminal activities and violence, made popular by groups like N.W.A.
3) Hip hop continued developing in the 1990s with gangsta rap stars like Tupac, Biggie, and Nas rapping about life in deprived neighborhoods and fueled by drugs and violence, which led to
Music video analysis
The document analyzes the music video for "That Part" by Schoolboy Q featuring Kanye West. It summarizes the genre as hip hop, noting visual conventions like women dancers and depictions of drug use. It describes the settings as ranging from run-down to luxurious suburban homes, representing the artists' backgrounds and careers. Costumes and props help establish the artists' star images and brand associations. Body language and performances suit the confident, proud style of the genre. There is no narrative; imagery simply accompanies and illustrates the song's lyrics.
Music video analysis
The document analyzes the music video "That Part" by Schoolboy Q featuring Kanye West. It notes that the video begins in a run-down setting and progresses to depict luxurious homes, suggesting the artists' progression from humble beginnings to success. Key elements like women dancers and depictions of drug use align with hip hop conventions. The settings, decor, and costumes provide references to Schoolboy Q's background with the Hoover Crips gang and adherence to typical hip hop imagery.
Audience attraction
The document discusses elements used in a film opening to attract the target audience of social teenagers interested in independent horror films. A relatable main character who feels vulnerable is introduced. Clever camerawork and placement is used to create mystery. Much of the storyline focuses on social media communication relevant to teenagers. The victim's smartphone and the killer's choice of weapon, a common slasher film knife, are meant to attract the audience familiar with the genre.
Representationofsocialgroups new
The document discusses the representation of teenagers in film openings. It notes that unlike many horror films, the film discussed does not sexualize the teenage characters. One character is depicted in modest, casual clothing rather than stereotypical costumes, with zero sexualization. While the clothing could imply laziness, it aims to better connect with the target teenage audience. The character is represented differently than typical horror film victims, who are often depicted as physically fit and changing clothes to appeal to audiences sexually.
Preliminary task
The document discusses techniques used in filmmaking, including the 180 degree rule and shot reverse shot. It also discusses feedback received on a preliminary task involving these techniques. Specifically, the feedback noted poor lighting, uncomfortable camera angles, and poor camera quality. The document then explains how these issues were addressed in the final product, with improved lighting, wider camera angles, and a higher quality camera.
Preliminary task
In their preliminary filmmaking task, the author demonstrated the 180 degree rule camera technique and shot reverse shot. The preliminary task provided experience with filmmaking that helped with decisions in the final product, such as camera angles. While the match on action shot was used, the 180 degree rule line and shot reverse shot were not used in the final horror film to avoid revealing the killer's identity early and destroying the plot.
Technologies used in the process of constructing our
During the pre-production, production, and post-production stages of creating a film opening, the document discusses how various technologies were vital. YouTube was used for research, Microsoft Word for scripting, and Blogger for collaboration between team members. A Samsung camcorder and tripod were the primary production equipment. Photoshop was used to create logos and Sony Vegas Pro for editing clips and applying effects like black and white, color correction, and motion blur. Overall, the technologies discussed helped facilitate each stage of the film opening's creation.
Audience attraction
The document discusses elements used in a film opening to attract the target audience's attention. A relatable main character was created to appeal to the target audience described in an earlier question. The film will be more effective at provoking emotions from this targeted group since they were considered during the film's creation. Camerawork and visual elements were used cleverly in two scenes to draw in the target audience and create a sense of mystery.
Distribution
The document discusses several film distribution companies. Warner Bros. is a large multinational distributor with a large budget that is unlikely to distribute low-budget, independent films. Film 4 Productions is a UK company that distributes independent films, especially gritty "kitchen sink" films, though it has a smaller budget and audience overseas. Left Film Distributor is a new independent UK distributor focused on horror, sci-fi, action and comedy genres from independent filmmakers, making it most likely to distribute the discussed low-budget, independent, horror film.
Distribution
The document discusses several film distribution companies and assesses their suitability for distributing an independent horror film of low budget. It is concluded that Left Film Distributor would be most likely to distribute the film, as they specialize in independent horror films for a UK audience, and support independent filmmakers despite having a limited budget. Warner Bros and Film4 Productions are also discussed but considered less suitable due to the former focusing on larger budget films and the latter having cut costs significantly in recent years.
Representation of social groups in media productions
The document discusses the representation of teenagers in films. It notes that unlike many horror films, the film opening did not sexualize the teenage characters. In contrast to Paris Hilton's role in House of Wax, the teenager in this film is depicted in a modest, non-stereotypical way without any sexualization or scenes implying sexual tension. While the teenager is shown in casual clothing, potentially feeding the lazy stereotype, this was intended to better connect with the target teenage audience.
Gender stereotypes in tv drama
Danny Dyer has often played violent, aggressive "London Hardman" roles portraying negative male stereotypes, while Steven Yeun's character in The Walking Dead is frequently pushed around. Sofia Vergara is commonly depicted as a sexual object and housewife in need of financial support from older men. In contrast, Jenna Coleman's character in Doctor Who is highly intelligent, disciplined, and not presented as a sexual object or relying on men for support.
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Kanye west media work
- 1. Kanye West Ryan. A. Henson
- 2. Becoming a Pop Star Kanye West has used very clever management when it comes to his spotlight in the media. His news stories vary in how they portray him but for the majority the media chooses to represent him in a negative way. Kanye never fails to make his appearance at a premier or awards evening unknown, especially during interviews with the press. He’ll do anything to get his thoughts on national television, including grabbing the microphone off of someone who just won an award and tell the audience that someone else should have won it. Almost everything Kanye does gains a large amount of attention, such has his relationship and now marriage to Kim Kardashian (Kim West). His partner was already famous for a number of controversial reasons alike Kanye and he has had other controversial relationships. Such as his relationship with Amber Rose who is the face of an event called the “SlutWalk”, she is mainly known for her promiscuous behaviour. Furthermore Kanye’s magazine features have gained him a lot of media attention in the past, branding him arrogant. Kanye has gained such a large amount of media attention in the last few years that it has started overshadow his music, the reason he was famous in the first place.
- 4. Stars as Constructions Kanye West has been constructed by the media through representations that they want the public to see, they often show him to be rude and arrogant. Even if this is how he is in real life this is still the constructed image they are representing. This gives Kanye a unique selling point as everyone loves to hate and Kanye is used by the media as a target for such hate. Kanye West is recognised globally due to his unique selling points, including his own brand of clothing labelled “Yeezy”. Another unique selling point to Kanye west is his perception of himself, he is shown as very self-absorbed, especially when it come to his music. He has been quoted calling himself a “God” and a so called “Genius”, in fairness to him he can be seen as a genius when it comes to self promotion. He never fails to steal the spotlight and bring attention to his latest products.
- 5. Industry and Audience Kanye was constructed to serve a purpose in the music industry, this purpose being to make as much money out of their audience as possible. Through buying records, attending live performances and purchasing merchandise. Record companies mould their stars into sellable product, this is why some popstars can be seen to be “copying” each other. For example record label A may look at a popstar belonging to record label B and if they are doing well then record label A may try to take some characteristics from the record label B pop star and apply it to their own pop star. Different stars within the music industry tap into different audiences based on their genre, constructed personality and unique selling points.
- 6. Ideology and Culture Kanye West heavily and often focuses on his African American background and ties it in with fact that he is successful, with songs such as BlackSkinhead. After a natural disaster hit southern regions of the united states Kanye West and Mike Myers reported on the matter. This was televised live on a national television broadcast so anything Kanye said was not going to go unheard, knowing this Kanye chose to state that “George Bush doesn’t care about black people”. Later on however in an interview Kanye commented on this statement saying that George Bush doesn’t care about anyone. Stars that do this and make political statements often do this on their social media too, most popularly twitter. Then the star’s fans will show their support to the star’s ideology by retweeting and commenting on the star’s original tweet. Fans can also gain attention for their star’s tweet by starting a trend using a #.
- 7. Character and Personality All stars, like Kanye, start their careers as the person they already are. On their first album they will try to mould their star identity through their songs and performances on their first tours. It is key for the star to appear in control over the development of their own persona as the audience will deem them fake, something very discouraged by todays generations. A pop star’s persona is fragile, there are many ways it can be damaged, this is why stars need constant nurturing and management. These stars often have whole teams of people that monitor their social media and their overall movements to make sure that they keep up to their persona and they do not do anything that will tarnish the stars or the record company’s name through activities that their persona is not tied to. This allows the media and press to expose the star as fake due to their break of character, resulting in the star being branded fake and just doing certain things and acting certain ways for publicity.