Purpose of Stormzy

1. Music VideoPurposesAnalysisBy ConnorDavidson
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Stormzy Provide an explanationin relation
to benefits(promotion,extension
of income & outlets,synergy
opportunitiesand strategiesused
by producers to benefitlabel and
artist)
Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist,
record label and audience
Promotional UK grime artistStormzy is a good
example of howpromotionalwork
can benefitanartistand their
music.StormzyreleasedhisfirstEP
insummer2014. He hadbeenon
the grime scene since early2011
however,butwasjustcreating
musicwithotherpeople.InOctober
2014, he wona MOBO award for
bestgrime artist2014. In the space
of 2 yearshe had gone from
unknowntoreachingnumber8 in
the big top40. He appearedonBBC
1 Extra’sshow‘Fire InThe Booth’
hostedbycelebrityCharlieSloth.
Thiswas greatpromotional workby
Stormzy,as thisshowislistenedto
across the UK on the radio,and is
alsopostedontoYouTube.The BBC
1 Extra YouTube channel hasover2
millionsubscribersandthe video
featuringStormzyhasreachedover
4.6 millionviews.
Stormzyalsoperformedatthe O2
Arenafor the AnthonyJoshuav
https://www.youtube.com/w
atch?v=Ayo9u7cI_mw

2. Music VideoPurposesAnalysisBy ConnorDavidson
DilianWhyte fight,ashe sang his
sang hisbesthit‘ShutUp’ for
Joshua’sentrance.Thisisa great
promotional method,especiallyfor
that track and hismusicvideo,as
thiseventwasattendedbyclose to
20,000 people, aswell asthe
millionswhowatcheditonSky.This
helpedgetStormzy’sname out
there forpeople totalkaboutand
helpedpromote himandthe grime
genre.
Extensionof
income
A goodextensionof income is
throughYouTube.YouTube pay
channelswithacertainamountof
subscribers,whenevertheycreate a
video.Thisdependsonthe views
the videogets,as each viewwill be
a certainincome. The paymentIs
roughly£1 per1000 views.Sofor
example, Stormzy’s‘ShutUp’music
videoreachedover25.8 million
views.Asstormzyhasenough
subscriberstostart earningmoney,
he will have made around£25,800
for that videoalone.Thisisdue to
the size of hischannel and his
videosbeingmonetized
(advertisementsbefore the video).
Thisis Stormzy’smostsuccessful
video,howeveralotof hisother
musicvideoshave alsoreachedover
1 millionviews,forexample;his
https://www.youtube.com/watch?v=RqQGUJK7Na4

3. Music VideoPurposesAnalysisBy ConnorDavidson
musicvideoforhistrack ‘KnowMe
From’reachedover5 millionviews
too.This isa good extensionof
income foran artist.
Extensionof
outlets
Thiscan relate tothe extensionof
income andalsoexhibition. Aswell
as YouTube,artistscan use other
social mediawebsitesfortheir
extensionof outlet.Forexample,as
well asYouTube,Stormzyalsohasa
soundcloudaccount and a Spotify
account. Thisallowsotherpeopleto
access hissongsand tracks forfree.
You can alsobuy hismusicfromthe
Apple store onApple products.This
helpsgenerate some extramoney
for himand alsogethismusicinto
the charts, whichhelpshis
promotion.He can alsouse social
mediasuchas Twitterand
Facebook.Thishasprovedto be
beneficial forartists,especially
Stormzy,as hisitwas a twitter
campaignthat helpedhimreach
number8 in the official UKcharts.
Notonlycan this helphimpromote
histracks, butalso anymerchandise
he is sellingandalsoconcertsor
festivalshe ishostingorgoingto.
Thishelpsextendhisbrand.
https://twitter.com/Stormzy1?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

4. Music VideoPurposesAnalysisBy ConnorDavidson
Synergy SynergyIswhentwoorganisations
come togethertocreate one
product.For example,Stormzyis
sponsoredbyAdidas.Thisallows
himto representAdidasandwork
alongside themforsellingclothing
items.He oftenrapsabout themin
hissongs,whichisgood
advertisementforthem,asmillions
listentohistracks. He alsoalways
wearAdidastracksuits/tops/shoes
inhis musicvideos,whichisalso
helpingadvertise forAdidas.
Stormzy will probablybe paidtodo
this,butin the longrun itwill help
Adidas.Adidasalsogave Stormzya
whole loadof shoestohand outfor
free,topeople whohad
downloadedhislatesttrack.This
worksfor bothStormzyand Adidas
because thiswill make Stormzy’s
fansdownloadhismusicmore often
if theyknowthere’sachance for
themto winthings,butalsofor
Adidasastheyare advertisingtheir
brand andby handingoutshoesto
people,itwill make theirmateslook
at themand may wantto buy some
there selves.Stormzyalsoworked
withNando’s,andtooka fewof his
fansfor a meal innandos,before a
mini performane andmeetand
greetinLondon. Thisis goodfor
https://www.youtube.com/watch?v=XQEt1MHK9xE

5. Music VideoPurposesAnalysisBy ConnorDavidson
Stormzyas it helpshimshowhis
personal side andmake himlook
good,but alsogoodfor Nandosas
theyare alsogettingpublicity
throughit.
Producers
strategies
Stormzydoesn’tusuallyhave
producersto helphimwithhis
tracks. He usuallywritesandraps
hisownall his ownsongswhich
meanshe doesn’tneedaproducer.
SometimesStormzyusesother
artist’stracks and makesthemhis
own.For example forhis‘Wicked
Skengman4’ he usedanothergrime
artists(JME) backingtrack. He also
didthisfor hisbiggesthit‘ShutUp’,
where he usedthe backingtrack by
XTC. The mainstrategyStormzy
usesto create income fromhis
musicisthrough YouTube though,
as hisvideosconstantlygetover1
millionviews.He alsogetshis
sponsorshipmoneythroughAdidas
and moneywheneverhistracksare
playedonthe radio.

6. Music VideoPurposesAnalysisBy ConnorDavidson