Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
- Stars are constructed by institutions like record companies to appeal to target audiences and make money, rather than being real people. They are crafted to fit audience expectations of an "ideal" star.
- Dyer's theory breaks this down into how stars are constructed for audiences and institutions, how they take on defined personas, and how they reinforce the dominant ideology and influence culture and audiences.
- In the end, stars are not truly human but constructed images and products meant to appeal to audiences and make money for their backing institutions.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
"Stop Where You Are" - Corinne Bailey Rae Lexshort
Corinne Bailey Rae is a British singer-songwriter known for her 2006 self-titled debut album and hit singles like "Put Your Records On". The analyzed music video is for her song "Stop Where You Are" and depicts scenes of people from different walks of life. Through its imagery and lyrics, the video conveys a message about appreciating the present moment and finding beauty in everyday things. Analysis of the video's visuals, music, and language reveal relationships that reinforce the song's themes of stopping to experience life fully.
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.
Richard Dyer's star theory states that stars are constructed images meant to represent real people for financial gain. Institutions model stars around target audiences to increase sales and the star's brand identity. Miley Cyrus shifted her image from Disney to appeal to an adult audience, and Lady Gaga is constructed around a fashion-forward image for her fans to emulate. However, the band Patent Pending presents themselves authentically without corporate construction. Stars also represent cultural values their audiences relate to or admire, promoting certain ideologies through their behavior and fashion trends fans copy. Social media now allows stars more control over their brand's values. Dyer also notes stars must seem both ordinary enough to relate to but extraordinary enough to admire from a distance
Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
- Stars are constructed by institutions like record companies to appeal to target audiences and make money, rather than being real people. They are crafted to fit audience expectations of an "ideal" star.
- Dyer's theory breaks this down into how stars are constructed for audiences and institutions, how they take on defined personas, and how they reinforce the dominant ideology and influence culture and audiences.
- In the end, stars are not truly human but constructed images and products meant to appeal to audiences and make money for their backing institutions.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
"Stop Where You Are" - Corinne Bailey Rae Lexshort
Corinne Bailey Rae is a British singer-songwriter known for her 2006 self-titled debut album and hit singles like "Put Your Records On". The analyzed music video is for her song "Stop Where You Are" and depicts scenes of people from different walks of life. Through its imagery and lyrics, the video conveys a message about appreciating the present moment and finding beauty in everyday things. Analysis of the video's visuals, music, and language reveal relationships that reinforce the song's themes of stopping to experience life fully.
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.
Richard Dyer's star theory states that stars are constructed images meant to represent real people for financial gain. Institutions model stars around target audiences to increase sales and the star's brand identity. Miley Cyrus shifted her image from Disney to appeal to an adult audience, and Lady Gaga is constructed around a fashion-forward image for her fans to emulate. However, the band Patent Pending presents themselves authentically without corporate construction. Stars also represent cultural values their audiences relate to or admire, promoting certain ideologies through their behavior and fashion trends fans copy. Social media now allows stars more control over their brand's values. Dyer also notes stars must seem both ordinary enough to relate to but extraordinary enough to admire from a distance
Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
The video has many intertextual references to works like The Wicker Man and the children's TV show Trumpton. It depicts a town where the upper classes hold power over the workers and foreigners. Scenes show the mayor controlling the townspeople and migrants being forced into unfair labor. The video comments on issues like xenophobia, authoritarianism, and differences in social class. It uses surreal puppet imagery and animation to portray these concepts in a way that references both nostalgia for childhood media and darker symbolic art styles.
A digipak is a printed cardboard packaging often used for CDs and DVDs. It contains an inner plastic holder that holds one or more discs using plastic trays. Digipaks have been used since 1974 and are more durable than jewel cases. There are different types including 4 panel, 6 panel, and paperfoam tray packaging which is more environmentally friendly. Elements that should be included in a digipak are the album name, artist name, song list, barcode, record label, copyright, artwork, disk holder, and possibly lyrics. The analyzed Coldplay album Ghost Stories digipak features angel wings on the cover without a title and includes 9 songs, a song list, disk, disk holder and lyrics
In hip hop music videos, there are several conventions used to convey status and power. Low camera angles are used to make the artist appear powerful over the audience. Crowds dancing to the beat gives credibility to the song. Expensive clothing, jewelry, cars, and money flaunt wealth and status. Men generally dominate while women are portrayed as sex objects. Visuals are linked to lyrics by featuring objects mentioned. Close ups emphasize the importance of the artist. Intertextuality connects lesser-known artists to more popular culture figures. Overall, the goal is to present the artist as powerful, wealthy, and with many admirers through these visual conventions.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
The document provides an analysis of album covers, CDs, and websites for albums by Selena Gomez, Drake, and Taylor Swift. For each album, the analysis examines elements like the color scheme, typography, images, and how they relate to the theme and message of the album. The target audiences are identified as teenage girls for Selena Gomez and Taylor Swift based on the styles portrayed, and teenagers and young adults for Drake based on the themes in his music. Overall, the document analyzes how visual design elements of album covers and marketing communicate messages to fans.
The music video for "On the Floor" by Jennifer Lopez featuring Pitbull depicts a dance party scene in Los Angeles featuring elaborate choreography and costumes. It draws from various dance music genres like electro house, electropop, eurodance, and Latin music. Fans were able to vote on their preferred ending for the video, allowing audience participation.
C1SA Beyoncé Formation A2Y2 A level Media StudiesKBucket
This document provides context and analyzes the music video for Beyoncé's 2016 song "Formation". It discusses the genre, codes, and conventions used in the music video. Specific elements like costumes, camerawork, editing, visual effects, and symbolism are examined. The representation and possible meanings or messages conveyed regarding race, gender, politics, and ideology are also considered. The document prompts analyzing the video through various theoretical lenses like Barthes, genre theory, and theories on representation.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
The document discusses Richard Dyer's theory of star image and how pop stars construct their public persona. It explains that pop stars have an identity beyond just their musical talents. Their image becomes a recognizable "brand" used across different media. Record companies help shape stars' images to appeal to audiences and generate revenue. A star's persona represents cultural values and helps promote certain ideologies. Successful pop stars adapt their image over time to remain engaging to fans. Star image motifs like recurring logos or styles help establish an artist as a brand. The document provides examples of image motifs used by the Red Hot Chili Peppers, Eminem, and Lily Allen and how their images have evolved. Learners are tasked to
Corinne Bailey Rae - Stop Where You AreSianField81
The document provides background on British singer Corinne Bailey Rae, including the success of her 2006 debut album, followed by a period of grief after her husband's death in 2008 from which she channeled her emotions into music. It discusses her 2016 single "Stop Where You Are" from the album 'The Heart Speaks in Whispers' and explains the song's themes of being present in the moment according to Bailey Rae herself.
Steve Archer is a media theorist known for his analysis of how music videos appeal to audiences. He identified five key elements that make music videos successful at enhancing the listening experience and marketing music. These include visualizing the imagery listeners associate with the music, telling a narrative, developing the artist's public image, illustrating or expanding on the song's meaning, and technical aspects like camerawork, lighting, and editing that keep time with the music. Archer sees music videos as part of an intertextual marketing strategy to attract audiences through multiple related media forms that together appeal to fans' desires to consume as much content as possible about their favorite artists.
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Here is a potential structure for your response:
1. Describe the key conventions of music videos such as illustrating/amplifying lyrics, relationship between music and visuals, close ups of artists, developing star iconography. Use two examples such as Robert Palmer's "Addicted to Love" and Beyoncé's "Single Ladies" to illustrate.
2. Explain the techniques of intertextuality used in music videos such as parody, pastiche and homage. Provide an example of each such as Weird Al's parody of "White and Nerdy" or Joanna Newsom's homage to Van Gogh in "Sapokanikan." Discuss why artists use intertextuality to
This music video for Emeli Sande's song "Heaven" uses contrasts in media language to represent the conflict between temptation and redemption expressed in the lyrics. Scenes of social realism depicting the negative consequences of temptation are juxtaposed with ethereal scenes signifying transcendence and the possibility of redemption. The video represents a diverse range of people and celebrates street life while also conveying the message that giving in to temptation can have sad consequences. It uses techniques like performance, narrative, gritty imagery, and uplifting music and lighting to communicate these themes.
The document provides information about representation in media. It discusses how media constructs meanings about the world through representations rather than reflecting reality directly. Representations become familiar through constant reuse and come to feel natural. Representation is unavoidably selective, foregrounding some things and backgrounding others. Theories of representation discussed include those of Laura Mulvey on media positioning the audience as male, Antonio Gramsci on hegemony and dominant ways of seeing the world, and Stuart Hall on media constructing rather than reflecting reality. Key terms in representation like signifier, denotation, connotation, and binary oppositions are also defined.
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
This document discusses different types of representations commonly seen in music videos, including locations, gender, age, costume, class, and ethnicity. Locations like London, Miami, and Ibiza are often depicted in stereotypical ways based on their climates and reputations. Gender, age, and ethnicity stereotypes also frequently appear in music videos. Class is commonly represented through displays of wealth or poverty. Costumes usually reflect the genre and location of each video.
The document analyzes the representation of subjects, stereotypes, and camera work in several music videos. It discusses how two sisters are represented in one video to show their feeling of isolation from society. It also examines how NWA presents themselves as bold and brave in opposing societal norms. The document discusses potential stereotypes around teenagers feeling alone and finding belonging through partying. It also analyzes the representation of gender in indie music videos.
Richard Dyer's theory distinguishes between pop performers and pop stars, arguing that performers become stars when their persona is delivered to audiences through means other than just music. Dyer believes this allows for stronger audience connection and popularity. He also argues that celebrities are constructed by institutions to appeal to audiences in ways that will maximize financial benefits through greater awareness and idolization.
Richard Dyer established the theory that there is a difference between a pop performer, who is known only for their music, and a pop star, who is recognized for both their persona and music. Dyer's theory suggests pop stars are constructed by record companies to appeal to audiences. The theory has four sections: stars as construction, industry and audience, ideology and culture, and character and personality. Katy Perry was constructed as a pop star by Capitol Records, changing her name, music genre, clothing styles, and relationships to appeal to wider audiences and become more recognizable outside of just her music.
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
The video has many intertextual references to works like The Wicker Man and the children's TV show Trumpton. It depicts a town where the upper classes hold power over the workers and foreigners. Scenes show the mayor controlling the townspeople and migrants being forced into unfair labor. The video comments on issues like xenophobia, authoritarianism, and differences in social class. It uses surreal puppet imagery and animation to portray these concepts in a way that references both nostalgia for childhood media and darker symbolic art styles.
A digipak is a printed cardboard packaging often used for CDs and DVDs. It contains an inner plastic holder that holds one or more discs using plastic trays. Digipaks have been used since 1974 and are more durable than jewel cases. There are different types including 4 panel, 6 panel, and paperfoam tray packaging which is more environmentally friendly. Elements that should be included in a digipak are the album name, artist name, song list, barcode, record label, copyright, artwork, disk holder, and possibly lyrics. The analyzed Coldplay album Ghost Stories digipak features angel wings on the cover without a title and includes 9 songs, a song list, disk, disk holder and lyrics
In hip hop music videos, there are several conventions used to convey status and power. Low camera angles are used to make the artist appear powerful over the audience. Crowds dancing to the beat gives credibility to the song. Expensive clothing, jewelry, cars, and money flaunt wealth and status. Men generally dominate while women are portrayed as sex objects. Visuals are linked to lyrics by featuring objects mentioned. Close ups emphasize the importance of the artist. Intertextuality connects lesser-known artists to more popular culture figures. Overall, the goal is to present the artist as powerful, wealthy, and with many admirers through these visual conventions.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
The document provides an analysis of album covers, CDs, and websites for albums by Selena Gomez, Drake, and Taylor Swift. For each album, the analysis examines elements like the color scheme, typography, images, and how they relate to the theme and message of the album. The target audiences are identified as teenage girls for Selena Gomez and Taylor Swift based on the styles portrayed, and teenagers and young adults for Drake based on the themes in his music. Overall, the document analyzes how visual design elements of album covers and marketing communicate messages to fans.
The music video for "On the Floor" by Jennifer Lopez featuring Pitbull depicts a dance party scene in Los Angeles featuring elaborate choreography and costumes. It draws from various dance music genres like electro house, electropop, eurodance, and Latin music. Fans were able to vote on their preferred ending for the video, allowing audience participation.
C1SA Beyoncé Formation A2Y2 A level Media StudiesKBucket
This document provides context and analyzes the music video for Beyoncé's 2016 song "Formation". It discusses the genre, codes, and conventions used in the music video. Specific elements like costumes, camerawork, editing, visual effects, and symbolism are examined. The representation and possible meanings or messages conveyed regarding race, gender, politics, and ideology are also considered. The document prompts analyzing the video through various theoretical lenses like Barthes, genre theory, and theories on representation.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
The document discusses Richard Dyer's theory of star image and how pop stars construct their public persona. It explains that pop stars have an identity beyond just their musical talents. Their image becomes a recognizable "brand" used across different media. Record companies help shape stars' images to appeal to audiences and generate revenue. A star's persona represents cultural values and helps promote certain ideologies. Successful pop stars adapt their image over time to remain engaging to fans. Star image motifs like recurring logos or styles help establish an artist as a brand. The document provides examples of image motifs used by the Red Hot Chili Peppers, Eminem, and Lily Allen and how their images have evolved. Learners are tasked to
Corinne Bailey Rae - Stop Where You AreSianField81
The document provides background on British singer Corinne Bailey Rae, including the success of her 2006 debut album, followed by a period of grief after her husband's death in 2008 from which she channeled her emotions into music. It discusses her 2016 single "Stop Where You Are" from the album 'The Heart Speaks in Whispers' and explains the song's themes of being present in the moment according to Bailey Rae herself.
Steve Archer is a media theorist known for his analysis of how music videos appeal to audiences. He identified five key elements that make music videos successful at enhancing the listening experience and marketing music. These include visualizing the imagery listeners associate with the music, telling a narrative, developing the artist's public image, illustrating or expanding on the song's meaning, and technical aspects like camerawork, lighting, and editing that keep time with the music. Archer sees music videos as part of an intertextual marketing strategy to attract audiences through multiple related media forms that together appeal to fans' desires to consume as much content as possible about their favorite artists.
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Here is a potential structure for your response:
1. Describe the key conventions of music videos such as illustrating/amplifying lyrics, relationship between music and visuals, close ups of artists, developing star iconography. Use two examples such as Robert Palmer's "Addicted to Love" and Beyoncé's "Single Ladies" to illustrate.
2. Explain the techniques of intertextuality used in music videos such as parody, pastiche and homage. Provide an example of each such as Weird Al's parody of "White and Nerdy" or Joanna Newsom's homage to Van Gogh in "Sapokanikan." Discuss why artists use intertextuality to
This music video for Emeli Sande's song "Heaven" uses contrasts in media language to represent the conflict between temptation and redemption expressed in the lyrics. Scenes of social realism depicting the negative consequences of temptation are juxtaposed with ethereal scenes signifying transcendence and the possibility of redemption. The video represents a diverse range of people and celebrates street life while also conveying the message that giving in to temptation can have sad consequences. It uses techniques like performance, narrative, gritty imagery, and uplifting music and lighting to communicate these themes.
The document provides information about representation in media. It discusses how media constructs meanings about the world through representations rather than reflecting reality directly. Representations become familiar through constant reuse and come to feel natural. Representation is unavoidably selective, foregrounding some things and backgrounding others. Theories of representation discussed include those of Laura Mulvey on media positioning the audience as male, Antonio Gramsci on hegemony and dominant ways of seeing the world, and Stuart Hall on media constructing rather than reflecting reality. Key terms in representation like signifier, denotation, connotation, and binary oppositions are also defined.
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
This document discusses different types of representations commonly seen in music videos, including locations, gender, age, costume, class, and ethnicity. Locations like London, Miami, and Ibiza are often depicted in stereotypical ways based on their climates and reputations. Gender, age, and ethnicity stereotypes also frequently appear in music videos. Class is commonly represented through displays of wealth or poverty. Costumes usually reflect the genre and location of each video.
The document analyzes the representation of subjects, stereotypes, and camera work in several music videos. It discusses how two sisters are represented in one video to show their feeling of isolation from society. It also examines how NWA presents themselves as bold and brave in opposing societal norms. The document discusses potential stereotypes around teenagers feeling alone and finding belonging through partying. It also analyzes the representation of gender in indie music videos.
Richard Dyer's theory distinguishes between pop performers and pop stars, arguing that performers become stars when their persona is delivered to audiences through means other than just music. Dyer believes this allows for stronger audience connection and popularity. He also argues that celebrities are constructed by institutions to appeal to audiences in ways that will maximize financial benefits through greater awareness and idolization.
Richard Dyer established the theory that there is a difference between a pop performer, who is known only for their music, and a pop star, who is recognized for both their persona and music. Dyer's theory suggests pop stars are constructed by record companies to appeal to audiences. The theory has four sections: stars as construction, industry and audience, ideology and culture, and character and personality. Katy Perry was constructed as a pop star by Capitol Records, changing her name, music genre, clothing styles, and relationships to appeal to wider audiences and become more recognizable outside of just her music.
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
The document summarizes Richard Dyer's star theory, which argues that celebrities are constructed images meant to appeal to audiences. The theory has four parts: stars as constructions, where celebrities are artificially crafted with unique selling points; industry and audience, where record companies shape artists to maximize profits; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas develop over time. The document uses Justin Bieber as an example, describing how his image and music have changed as he matured to continue appealing to fans.
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
Richard Dyer's star theory proposes that celebrities and icons are constructed by media institutions for financial gain. According to the theory, stars are manufactured to represent real people experiencing real emotions in order to appeal to audiences and sell records. A star's image is a recognizable sign that can be used across different media platforms and for advertising. Institutions model stars around target audiences to increase sales and brand identity. Stars provide audiences with ideals of how people should act, either conforming to or subverting social norms. They represent shared cultural values and promote certain ideologies to enhance their star quality among fans.
Richard Dyer is an English academic who specializes in representation of race, gender, and sexuality in entertainment. He developed the star theory, which proposes that celebrities are constructed images rather than real people. Stars are manufactured by industries through various materials for financial gain targeting specific audiences. Dyer argues stars are commodities that are produced and consumed based on their meanings. Rihanna fits Dyer's definition of a star as her persona has been constructed over time through styles, fashion, and branding to keep her career relevant and in the public spotlight.
Richard Dyer's star theory argues that pop stars are constructed images, not just performers. He identifies four aspects of star construction: construction by institutions, the industry's relationship with audiences, ideology and culture, and the star's constructed character and personality. Cheryl Cole is used as an example of how the music industry constructed her image over time from a young singer into a powerful woman to appeal to wider audiences through various media exposures.
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
- Richard Dyer's star theory states that stars are constructed images rather than real people, crafted out of various materials like advertising, magazines, films, and music to appeal to audiences.
- A star's persona is artificial and usually contains a unique selling point that fans can then copy and emulate. Record companies shape stars based on what they think audiences want, which is why many boy bands tend to look and act similarly.
- Stars promote certain ideologies and cultural values through their image to appeal to audiences and enhance their "star quality," such as starting fashion trends that fans then copy.
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Dyer's Star Theory proposes that a pop star is primarily a construction and manipulation of the music industry to maximize profits, rather than a true representation of the performer. The theory outlines how stars are crafted through subtle industry messaging to appeal to target audiences based on stereotypes. Hayley Williams is used as an example of someone who transformed from a relatively unknown pop performer into a widely recognized pop star through the industry shaping her image and public persona over time based on what would appeal to fans.
Richard Dyer's star persona theory argues that music artists are constructed images rather than real people. Their persona is built through various media like performances, interviews, music videos, and social media which fans engage with and discuss. Stars represent shared cultural values and help promote certain ideologies around materialism and sexuality. Their persona needs constant nurturing through discourse with audiences. Stars are commodities that entertainment companies produce to cater to different audiences and music genres.
To what extent does a pop stars image influence their audience?LarelleShay
A pop star's image can influence their audience in various ways. Their image is often constructed by their management through advertising, publicity materials, and the media to appeal to different audiences. According to star theory, pop stars are artificially constructed images rather than real people, with unique selling points like hairstyles or clothing that fans emulate. Some pop stars also take on alter ego personas or characters to appeal to audiences, though their image must change over time to match evolving ideologies and remain in the public eye.
Essay: To what extent does a pop stars image influence their audience?LarelleShay
A pop star's image can influence their audience in various ways. Their image is often constructed by their management to appeal to audiences and generate sales. According to star theory, there is a difference between performers and pop stars whose image and persona may have little to do with their musical abilities. A pop star's image is crafted using various marketing materials and strategies to influence how audiences perceive and experience the star.
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Stars represent shared cultural values and attitudes that promote a certain ideology. They initiate cultural discourse and commentary outside of their music to establish their persona. Stardom itself is a cultural value that ideologies around materialism and sexuality are drawn upon. Record companies manufacture stars to serve the purpose of making money by nurturing what they think audiences want. However, there are audiences not convinced by industry hype that want "real" artists perceived as unpolished. Stars are quite clearly products that record companies must sell based on their meanings.
The document discusses techniques of postmodernism that are evident in Jessie J's music video for "Whose Laughing Now?". It analyzes how the video uses hyper consciousness by depicting Jessie J playing multiple stereotypical characters. Narcissism is also shown through the exaggerated self-images of the characters. The video also employs intertextual references to other works like Mean Girls. It incorporates elements of hyper-reality by abruptly cutting between Jessie as a student and as an adult, blurring the lines between reality and fiction. Additionally, the video parodies and plays with stereotypes of high school settings and staff roles to critique the experience of being bullied.
Indie pop originated in the UK in the 1950s-60s, though it remained underground until the 1980s. It was inspired by bands like The Velvet Underground and emphasized independence from major labels. In the 1990s, indie pop gained popularity in the US with bands like Beat Happening. Over time, indie pop has become more mainstream with successful artists like Ellie Goulding and Lana Del Rey. Contemporary indie pop videos represent ideologies of individuality and facing life's struggles. Taylor Swift's "Fifteen" exemplifies conventions like a natural setting, guitar playing, and focus on the artist. When making an indie pop video, it's important to consider elements like a narrative, close-ups, natural
The document discusses the various technologies and software the student used in creating their film project. They used an Apple iMac computer to edit their film opening using iMovie software. They also used a video camera, tripod, SD card, Photoshop, Microsoft Word and PowerPoint, YouTube, royalty free music websites, and online tools like Blogger, SlideShare, and MindMeister. Throughout the process, the student learned how to effectively use these technologies, as some like iMovie and Photoshop were new to them. They gained skills through tutorials, practice, and troubleshooting issues through Google searches.
The document discusses film classification ratings in the UK. It provides details on the content restrictions and guidelines for each rating level: U, PG, 12, 12A, 15, and 18. The author is planning a horror film and considering which rating would be appropriate. Based on the content planned for the horror film, which will include paranormal elements, blood, and gore throughout, the document determines a 15 rating would be suitable as it meets all the regulations for that category.
Rosie Ram learned about various hardware, software, and online tools through constructing a film opening project. Some of the key technologies used included:
- An Apple iMac for editing, research, and planning using iMovie software. A tripod was used to maintain steady shots. A video camera captured higher quality footage than a phone. An SD card provided storage for filming without risk of data loss.
- iMovie was the primary editing software used to add effects, sounds, and transitions. Movie Maker and Photoshop were also used for editing and creating a production logo. Microsoft Word and PowerPoint helped make written tasks look professional.
- Online tools like Blogger organized all tasks, SlideShare uploaded
Rosie Ram learned about various hardware, software, and online tools through creating a film opening project. Some of the key technologies used included:
- Apple iMac for editing, research, and planning using iMovie software. A tripod was used to maintain steady shots. A video camera captured higher quality footage than a phone. An SD card stored footage to avoid data loss.
- iMovie was the primary editing software used to add effects, sounds, and transitions. Movie Maker and Photoshop were also used for editing and creating a logo. Microsoft Word and PowerPoint helped make tasks look professional.
- Online tools like Blogger, SlideShare, YouTube, and royalty-free music sites were
Rosie Ram learned about various hardware, software, and online tools through creating a film opening project. Some of the key technologies used included:
- Apple iMac for editing, research, and accessing iMovie software
- A tripod to maintain steady shots and create a professional look
- A video camera for higher quality footage over a phone
- An SD card for reliable storage of filmed footage
- iMovie and Movie Maker editing software
- Photoshop to create a logo
- Microsoft Word and PowerPoint for written tasks
- Blogger to organize tasks and YouTube to upload videos
- Free royalty music websites for sound effects and soundtracks
- Mindmeister for online mind mapping
- Google search
Rosie Ram summarizes learning about various technologies from creating a film project. She used hardware like an iMac, tripod, and video camera for editing, filming, and storing footage. Software like iMovie, Movie Maker, Photoshop, Microsoft programs, YouTube, and online tools like Blogger, SlideShare, and royalty-free music sites were utilized for editing, organizing tasks, uploading videos, creating logos and finding sound effects. Overall she gained experience using these technologies and confidence in her abilities from completing this project.
How camera shots are used in opening sequencesRosie_16
1) Various camera shots are used in the opening sequence to create meaning and set the tone. Extreme close-ups on a character's face emphasize their emotions of fear, while establishing shots introduce the isolated, gloomy setting.
2) Close-ups focus on a character's expressions of terror as they experience something paranormal, setting up the supernatural elements. Medium shots show characters discussing strange events and long shots portray ghosts in the background.
3) High and low camera angles are employed to make characters seem vulnerable, tracking shots build tension as something seems to be following victims, and cuts between shots increase suspense. The pace and use of diegetic and non-diegetic sounds also create an ominous atmosphere.
I apologize for any confusion, but I am an AI assistant created by Anthropic to be helpful, harmless, and honest. I do not have the ability to summarize documents in a fully autonomous manner.
An antagonist is a character, group of characters, or institution that opposes or works against the protagonist in a story. The antagonist provides conflict for the protagonist and drives the dramatic action in a narrative. The protagonist must struggle against and attempt to overcome the obstacles presented by the antagonist.
The document discusses the rating classifications for films in the UK. It provides details on the content restrictions and guidelines for each rating:
- U - Very mild language and violence only, no focus on sexual behavior
- PG - Some mild language and violence but not dwelling on details, mild references to sexual behavior
- 12A - Stronger language and violence allowed but not dwelling on details, brief discreet sexual scenes
- 15 - Strong language and violence including horror allowed but not dwelling on gory details, sexual activity can be shown discreetly
- 18 - Strongest category with no restrictions on language, violence, horror, gore, nudity or sexual content.
As media the history behind the horror genreRosie_16
The document summarizes the evolution of horror films from the 1930s to the 2000s. It discusses how the genre originated and became popular in the 1930s with films like Dracula and Frankenstein. It then covers trends in subsequent decades, such as the introduction of sequels and color in the 1950s, a focus on psychological horror and Hammer films in the 1960s, gory "body horror" films in the 1980s, and remakes in the 2000s after 9/11 made depictions of violence less acceptable. The document analyzes how real-world events and technological advances, like the development of special effects, influenced the changing nature of horror movies over time.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
2. Richard Dyers theory
The theorist Richard Dyer suggested that distinguished that there was a difference between a pop
performer and pop star. He argues that a pop performer transforms into a pop star when they
are/their persona is delivered to the public through other means other then just their music.
Dyer believes that the stage of changing from a pop performer to a pop star is a very beneficial
stage for an individual as it gives them the opportunity and potential to allow the audience to
connect with them more, and expose themselves more, as it is much more easier to forget an
artists music without showing parts of their persona, therefore by doing this the artist
themselves and their music will become more well known and popular which will eventually
develop themselves into the stage of becoming a “pop star”. Furthermore Dyer states that
celebrities are manipulated and constructed by institutions in order for them to have a the
greatest potential to appeal to a specific audience, which will financially benefit them, this also
leads to more grand awareness as they are usually seen by “idols” in society.
Richard Dyers theory is very popular and it can be categorized in 4 different categories which
includes star constructions; the industry and audience, ideology and culture and lastly
character and personality.
Dyer argues that stars (celebrities) are socially constructed he argues that despite there aim of
transmitting an ideology of realism as “real people” there are artificial images that are
constructed by institutions. Dyer argues that this is extremely beneficial for them as it helps
there image use a unique selling point e.g. Can be copied. He argues that stars are
manufactured by the industry for a purpose and this purpose is to gain financially from their
audiences. Within there constructions stars are also represented to share cultural values and
attitudes and promote certain ideologies the more the audiences interest the more that there
“star quality increases”. Lastly Dyer argues that a star starts off as a real person with their
individual characteristics, gender and race. He argues that star transformation process turns
these “real people” into constructions however these constructions are not entirely false they
do have a basis of real. Stars transmit ideologies of what people should be like. This suggests
that certain norms of behaviour are given appropriate to given groups of people.
3. Stars as Constructions
Dyer argues that stars (celebrities) are socially constructed he argues that
despite there aim of transmitting an ideology of realism as “real people”
through emotions and beliefs they, are artificial images that are
constructed by institutions. Dyer argues that this is extremely beneficial
for them as it helps there image use a unique selling point to bring in a
wider mass audience appeal and make the celebrity more unforgettable
for the audience as they will be outstanding and eye-catching, due to their
USP which will drag the audience in as they will suddenly become more
interesting in the audiences eyes as that USP will be unique to that one
and only celebrity which will make them stand out from all the other
celebrities the are formally competing with. He argues that stars are
manufactured by the industry for a purpose and this purpose is to gain
financially from their audiences.
In Richard Dyers view stars are constructions that the audiences can easily
become aware of new stories through magazines, press, having famous
partners and much more.
4. Star Construction: Katy Perry
Katy Perry is a Californian actress that is an great example of a star construction. Katy Perry perceived her
career in gospel music in her early teens and released her debut studio album Katie Hudson in (2001) having
had limited exposure to mainstream pop music in her childhood. Katie moved to Los Angeles where she
gradually got developed by institutions to apply to specific audiences and changed from gospel music to rock
music when she changed her name into a more edgy /catchy name of “Katy Perry”. Her image is cleverly
crafted to appeal to a wide audience fan-base. Katy Perry's construction is represented across many different
forms of media, it is clear that herself and her record label are presenting her as a ‘youthful’, ‘fun’, ‘bubbly’ and
‘attractive’ singer. This is a star construction of her artificial image, as this is what she wants to portray to her
audiences so that she is more likeable, this also enables audiences to express their emotions as many can
relate to her music, despite this she is not regarded as a “fake” star but a natural star that freely portrays her
persona through her music. Her history has also made her more likeable by audiences as they are know aware
of her failures before her success and appreciate her music as they feel she has “earned it” going through the
hard journey which many singers do not go through representing herself through her real person through her
emotions and beliefs.
Katy Perry also has a unique selling point that ranges from her over-the-top fashions, quirky stage props and
catchy songs like “I kissed a girl”. During many interviews, on streets and even on stage there is always
excitement and suspense to see what Katy Perry will come out with next, as she is one of the most
unpredictable stars, her most major unique selling point has to be her over-the-top fashion. Due to this she has
starred in many interviews and magazines questioning about her fashion sense and how far it will go. Her
unique selling point delivers her persona through her choice of clothes and extravagant shows.
Katy Perry also dated the well-known British comedian Russell Brand that is very popular in England, this
immediately caught the audiences and presses eyes and shortly became a very popular story and spread vastly
and was often stirred and out of context as many rumours have come out, which increased her appearance.
They were a very popular couple due to both of their quirky representations, which were well liked by the
audiences. The couple jetted of to India to have their private wedding, without no public appearances,
however this was also one of the most popular weddings of all times, and starred through the press over a long
period of time. Furthermore to increase publicity, Russell Brand and Katy Perry shortly got a divorce from one
another, rumours were spread, that suggested that Russell Brand filed for a divorce as he no longer found Katy
“attractive”.
6. Industry and Audience
According to Richard Dyer stars are manufactured by industries so that
they will appeal to a wider mass audience, to serve a purpose.
Richard Dyer argues that this is a financial purpose, pop stars
generate finance from their fans and in order for them to do this
they have to represented in a way that they will appeal to the
audience, in other words they have to be moulded into the
audiences’ preference. Therefore this makes pop stars the product
of institutions such as the record company as these record
companies in Dyers words “Nurture and shape their stars”. Stars are
shaped by record companies in the ideal star for audiences will
respond to this created persona by purchasing the stars records and
albums which will generate masses of money for the stars
considering there success. This is a very vital point as in order to be
a success record companies have a duty to make pop stars stand
out, bolder and interesting as audiences will no be willing to spend
their money on artists they do not have any interest in.
7. Katy Perry is very successful in financial terms she has thrived selling over 1.1 million albums her song ‘California Gurls’
sold 4,4 million online downloads and her album ‘Teenage Dream’ generating 5 number 1 hit singles. These
numbers show her global success and market appeal to a whole variation of audiences this is partly to do with the
record company Katy Perry is signed on by called capitol records which are a very large well-known recording
company.
It is clear the Katy Perry has drastically changed over the years from when she first entered the music industry. Her
whole look has changed ranging from her fashion, style and appearance. When Katy Perry first kicked off her
career in 2004, her fashion sense was completely different to what it is now, Katy Perry was a tomboy, who had a
rocky fashion sense. However Katy’s fashion sense has now been transformed, as she had to do something to
maintain her popularity with the press by doing something new and unexpected. By making a complete
transformation in her fashion sense by changing to some of the unique costumes the world has ever seen e.g. the
cupcake bra goddess she is known to be. This move caused Katy Perry to star in lots of interviews, headlines and
was talked about by all her fans who approved of her “new look”. This indicates that the record company felt that
Katy needed a change to attract a wider audience and enhance her qualities that would appeal to more audiences,
this change now makes Katy appeal to both males and females, her appearance now attracts males and females
seen as a role model by both younger and older females which will potentially cause her to earn more money. This
change has earned her to become an international style icon.
Katy Perry also went through a phrase of wearing brightly coloured wigs. This was also used as a unique selling point,
however it was also so that fans could automatically recognise who she was, as it kind of became her fashion
statement. This enabled her to experiment with different styles which led her to become more confident and
create her own crazy/unique style which is adored by all her fans. These are all examples of what is in the hands of
the record company, as this would be the record companies ideas as it is there obligation to come with ideas that
will generate the most amount of profit for stars through the way they are represented to audiences.
The record company also enables Katy Perry to promote and market a variety of other products including pop chips,
Sims 3 and adidas, to simultaneously promote herself.
9. Ideology and Culture
Richard Dyer holds the belief that stars are portrayed as certain people
who promote specific ideologies by transmitting their beliefs and
opinions outside of their music. Richard Dyer argues that they do
this by sharing/revealing their cultural values and attitudes to their
audiences to create a greater link between the “star” and “fan-
base”, he argues that helps to create their star persona. This can be
done through social networking sites such as twitter, facebook,
instagram and through interviews and this may initiate promoting
fashion trends, with legion of fans copying their hairstyles and
clothing or even a charity. Social networks now give pop stars the
opportunity to establish their own values outside their music giving
stars their own unique persona along with the cultural values that
will engage audiences.
10. Ideology and Culture- Katy Perry
Katy Perry supports a numerous amount of charities and encourages all her fans to support charities
and donate to them. An example of this would be when Katy Perry turned up to the annual
snowflake gala, determined to support the children's charity, Katy performed at the ball and also
became part of the travelling organisation becoming one of the ambassadors for unicef, she also
conducted a speech advising her fans to volunteer for unicef abroad to protect and promote the
rights of all children to build schools, train teachers and provide textbooks so that every child can
get an education. Katy Perry also used the social networking site instagram to encourage fans
volunteer through pictures. As Katy has such a large fan base this was very successful and put her in
positive light.
In addition to her success a portion of her ticket sales was donated via Tickets-for-Charity to The
Children’s Health Fund, Generosity Water and The Humane Society, and a portion of merchandise
sales was donated to The Red Cross to benefit local disaster relief efforts, this also encourages
audiences to buy tickets, this was widely spread over twitter and generated mass appeal. This
shows that Katy can be supportive with other charities that are not organised by herself. Katy Perry
also supported breast cancer, she has supported a large number of 18 charities. Katy also presents
lots of ideologies in her music ranging from gender, money and power. Due to the caring ideology
represented of Katy Perry and the things she is shown to do represents her as a good role model for
all as she supports all charities and helps them with the best of her ability. This ideology and
culture represents Katy Perry as a warm hearted, giving star that makes her well likeable by all.
Katy Perry also releases many of her clothing, and fashion trends on twitter, where she promotes
them which generates a lot of awareness and profit for her, as many fans choose to copy and follow
her “unique” fashion trend e.g. her different coloured wigs and brightly coloured clothing became
very popular over twitter and started a trend gaining many retweets and favourites.
11. Character and Personalities
According to Richard Dyer a star begins as a real person, possessing their own unique gender,
characteristics and race. The transformation from a pop performer to a pop star from the
record company turns them into a construction. This construction has the aim to be as
realistic as possible as is not entirely all fictional but has a basis of realism as they need to
attract a fan base of being themselves. The construction of the star is primarily based on the
generation and will be on the basis of what the audience wish to see. Dyer argues that pop
stars use the unique characters and persona’s to provide audiences with an ideology for
society of what people are supposed to be like e.g. Thin is because for women. They may do
this by conforming to the ideology of by being opposite to the ideology. This is because pop
stars are highly looked at by their fans and are seen as role models in their eyes which makes
them highly influential so their characters, personalities and appearances are important as
they may be copied and idolised by the audience.
Richard Dyer states that a pop stars character and persona is revealed through their
performances, fashion and music they produce. There music is seemed to be based around
society developing gradually. Music is very vital for revealing a artists persona and character,
audiences usually discover a artists personality through their songs, this is especially the case
when an artist writes their own songs as audiences can discover the real meanings and
emotions that lie behind the lyrics of the song and feel more emotions which makes the song
more relatable creating a strong connection between the audience and artist.
12. Character and Personalities- Katy
Perry
Katy Perry's character has greatly changed over the years. Katy Perry entered the music industry in her early
teen years singing and producing gospel songs including songs such as “faith wont fall” and singing songs
such as “Jesus is saviour” which depicted her as stereotypical image of a young teenage girl being sweet,
innocent and angelic. Although at this time Katy Perry was not very well-known, this image still enabled
her to a fan base which from here gradually developed. The following year Katy Perry move to Los
Angeles where she attempted to venture into pop and rock music, where she aimed to pursue her music
career in and reach success. However as the years continued as Katy gained the opportunity to sign on
with the record company capitol records, where she her songs got more modern to suit society, Katy
Perry rose with fame when she released the song “I kissed a girl” which drastically helped her to gain a
wider audience consisting of both males and females as she became very popular, her character and
personality suddenly changed from an “innocent, down-to-earth, angelic girl” to a fun, crazy , youthful,
bubbly and attractive singer, almost seen to rebel against her angelic self as she moved from her gospel
music onto producing music such as “Californian Gurls” which includes quite explicit scenes, which you
would not expect from “Katie Hudson”. Katy Perry also began dating other pop stars/celebrities such as
Travis McCoy, John Mayer and Russell Brand. Her change of personality and character could be see her
in her appearance, fashion and confident attitude. She was also shown becoming more glamorous and
feminine from her previous tom boy/rocky stage. Through a short period of time Katy Perry's character
and personality drastically changed to meet the need her audience fan base’s needs. It appears that she
is a very fun, bubbly woman who is confident and enjoys what she does. She is seen constantly smiling,
laughing or having a fun time. This genuine personality and likability is what really attracts her audience
and is one of the main reasons she has such a large fan-base.
13.
14. Reflection
I will use Richard Dyers star theory to construct my own star image for my
artist, by doing my research task on Richard Dyers theory I have learnt the
importance of developing an artists image so that keep up with the latest
trends, news, styles and gossip. It is highly important to construct the right
star image for my artist in order for them to generate a large fan base and
attract a suitable audience. In order for my artist to be successful and
make a great impact on the music industry I have to consider, to make my
artist unique and different to ensure that they stand out from the crowd,
so that they are easily recognised and more memorable, this will be very
effective as this will capture there persona and give my artist a unique
selling point. From my research into Dyers theory I have learnt that it is
important to shape my star in the audiences requirements; what they
want and what they expect to see, as this will appeal to wider audience as
my artist will meet all their requirements making my artist a success,
which will result in them earning and generating more money. I will also
ensure that my artist has a unique selling point e.g. Katy Perry's wacky
styles.