Media Task 2

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT & ANCILLIARY
TASKS?
TASK TWO

2. Introduction
• The Promotion of music is rarely all about the music
itself but mostly about the artists image. This would
conventionally be shown & advertised on the artists
Album Cover/Music Videos/Posters e.g.. This is why is
our MV & Digi-Pack focused on our artists image & how we
could market her.
• Artists & Record Labels also use convergence to help
promote & market their artists, for instance some
artists have their own “Eu Due Toilettes”. This process
uses synergy. Beyonce's Perfume Line.

3. • The Music itself is a publicity campaign used to promote
the Single/Album. Once the music is heard on radio or
online through NMT, this will bring in an audience for
the artist. This will boost sales. Our track “Why Don’t
You” will attract a young (16-25) audience.
• The Music Industry always uses visual media to help
promoted & Market their artists. This way they can show
the artists image online and on TV, which will attract
audiences.

4. The Campaign
• Keith Negus argues that Music Videos are used as a
promotional tool. I agree with Negus’s argument as Music
Video are not where record labels make their money but
through the artists music and tours. But the Music Video
shows and promotes the artists performance, which will
attract audiences to buy the artists album and tickets
for their tour.
• Album Artwork is a crucial part of promoting an Artist
as this commonly has their image on it. And the consumer
will see the Artwork before making the purchase.
Depending on whether the artwork is impressive or not
could result on their purchase. We focused a lot of time
to our Artwork trying to make it as attractive &
appealing as possible and at the same time marketing the
artist.

5. • Music Posters are very common in promoting artists for
albums/tours. This poster should display the artists
image. Our poster focused on our artist and inhibited
several Art Deco themes through the use of colors,
patterns & shapes. We did this to inform the
consumer/audience what sort of style to expect in the
music.

6. Artist’s Image
• I agree with Dyer’s argument, which states that the
visual “Star” image of an artist communicates important
messages to the audience. This is true.
This album cover
conveys an electro
This album cover feel as it is very Elle Goulding’s
shows “Katy Perry” structured, uses conveys a non
naked, which bright sexual image as it
conveys a sexual lights, there is focuses just on her
image to the also no star image. face & not her body
audience. like “Katy Perry”.

7. • The artist’s image is crucial to selling albums &
tickets. Today most artists are airbrushed using photo
shop to look perfect so that their image is perfect.
• Some audience idolize artists/bands and see them as sex
symbols/Fashion Icons/Celebrities.
Marilyn Monroe Lady Gaga is known
was seen as a especially for her
Major sex symbol outrageous fashion
in the 1950’s statements and is
also seen as a
Fashion Icon

8. • Music Posters are a huge marketing device and are
advertised in Magazines, Billboards est.. When marketing
a poster you need to target your audience. Examples
Below.
Older Generation Female Based Teenage Female
Tony Bennett would Magazine Targeted Magazine
appeal to an older Rihanna’s Target Justin Bieber’s
audience than the audience would be target audience is
two to the right mainly female so young female
and therefore would be teenagers & would
would be marketed advertised in a be advertised in a
in a magazine magazine similar bright/colorful
similar to the one to the one above. magazine similar
above. to the one above.

9. Where would I market “Dotty &
The Decks”?
• Our target audience is 16-30yrs (the young party going
scene) & mainly a female audience as the music features
dance.
• I think the best place to advertise “Dotty & The
Decks”, I think would be in either cosmopolitan or in
Vogue. These magazines attract a young 16+ female
audience.

10. This is our poster, & its
promotes “Dotty & The Decks”
and their new album. It
focuses on her and also has
elements of art deco. This
inform the audience of the
style of music & what to
expect. We have tried to
convey the “star Image”
as being classy.
This is our poster promoting “Dotty & The
Decks” tour. We have used art deco themes
throughout and used the silhouette to add
a hint of mystery in the poster. The
signature adds class to the poster.
I would place these posters in
nightclubs. I would do this as our target
audience are the audience who would
regularly go to clubs.

11. Our CD Artwork reflects all Our back panel focuses on
the themes shown in our the information &
Music Video (Art Deco, “Star conventions of a normal CD
Image”, Music Style). The digi-pack. It also like the
image focuses mainly on the Front Panel has Art Deco
“star” & will attract a Panels, which links directly
female audience but also to the Music Video making
male due to her glamorous the whole campaign work
appearance. together and complimenting
each other.