Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Mapping my ideas
1.
2. How did my idea start?
• My idea came from my passion for
skateboarding, I thought it was unfair to label
skateboarding as antisocial. I wanted
investigate whether skateboarding was
actually antisocial.
3. What factors changed my idea?
• When I did my research I saw many articles
during my secondary research that suggested
it was ‘uncool’ to skate past a certain age,
saying that adults should have mortgages and
jobs and not be skating as it is childish and
supposedly a teenage sport which also
suggested that teenagers are associated with
being antisocial which could emotionally
engage with the audience.
4. What factors changed my idea
• My primary research also helped shape my
idea as I did a focus group where 1/3 people
thought skateboarding was antisocial, these
people were all teenagers so I decided to also
aim my documentary at a secondary target
audience of 30-35 year olds.
5. How was my idea developed?
• This changed my idea making me want to
include interviews with older skateboarders as
well to appeal to a possibly older audience.
• I decided to also aim my documentary at a
secondary target audience of 30-35 year olds.
This is because if my target audience already
agreed with me and knew about the topic it
would not be that interesting
6. How did pitch feedback change my
idea?
• Some of the audience said that there was not
a clear research question as I switched
between talking about the community of
skaters and whether it was antisocial. This
helped me clarify that I was in fact
investigating if the sport is antisocial through
the observation of the community as I think a
combination of interviewing the public and
showing skaters opinions will make a balanced
documentary.