Music video purposes work sheet adele
•Download as DOCX, PDF•
1 like•210 views
Music videos provide benefits for both artists and audiences. For artists like Adele, music videos on YouTube are an important way to promote new songs and albums, gaining millions of views and expanding her fanbase. This leads to increased income from streams and sales. Music videos also help sustain an artist's career over time by introducing their music to new generations. Adele further benefits from synergy with projects like singing the theme for Skyfall, which promotes both her music and the film. Record labels employ strategies like using popular online platforms like YouTube and VEVO to maximize advertising revenue from music videos.
Report
Share
Report
Share
Recommended
Music video purposes work sheet tinie tempah
Music videos provide benefits for both artists and their target audiences. For artists and record labels, music videos help promote the artist's music and brand, which can lead to increased album sales, concert attendance, and other revenue sources. They allow artists to reach wider audiences through platforms like YouTube and partnerships with other celebrities or companies. For audiences, music videos engage them with the artist's music and personality in an audiovisual way and expose them to new artists through features and collaborations. Producers maximize these benefits through high production quality videos that tell compelling stories and leverage popular online platforms and partnerships to gain extensive viewership and exposure for the artist.
Music video purpose
This document discusses the purpose of music videos. It explains that music videos serve to promote and generate revenue for songs, artists, and albums. They are a marketing strategy used to promote the single, artist, album, or even the music video itself. Additionally, controversy can be used strategically to generate more promotion, which leads to more fame and profit for the artist and record label. While promotion and profit are important reasons for music videos, they can also be used as an artistic medium to share messages and spark important discussions through controversial imagery or concepts.
Media Studies Task 1
The document discusses several ways that music videos promote artists and make money. It explains that the main purposes of music videos are to sell songs and increase the popularity of the artist. Having a successful music video can lead to increased sales and profits. The artist and record company make money from views of the music video online and on television. Synergy with other media like films can also help promote the artist and music video. Producers partner with companies and utilize various advertising strategies to get the widest audience and maximize revenue.
The purpose of music videos
The document discusses the purpose and importance of music videos for artists' careers. It provides examples of how music videos can help with artists' availability, promotion, creating a brand image, and extending their income. Music videos allow artists to reach audiences through various outlets and platforms. Major record labels and independent labels have different strategies for using music videos, such as partnering with platforms like YouTube and VEVO to gain profits from advertising. Self-produced artists may use YouTube to help launch their careers if a video goes viral.
Music video purposes_work_sheet green day
Green Day uses various media to promote themselves and extend their income. They use social media like Twitter and YouTube to connect with fans, promote new music and videos. This allows them to gain more fans and viewers. They also use their official website and magazines to promote themselves. Record labels benefit through increased sales and profits from various merchandise like clothes, accessories and albums that feature synergy across formats. Producers' main strategy is to share new music videos widely on popular platforms like YouTube to get more views and fans through advertisements and promotions.
Purpose of Music Videos
The document discusses the various purposes of music videos, including promotion, image, reinvention of artists, and generating income. It provides examples of how music videos can promote artists through increased awareness, understanding of songs, and memorable content. Music videos also allow artists to change their image to influence success. Producers may encourage certain styles to appeal to fans and sell singles. The document also examines how music videos can be used by major labels, independent labels, and self-produced artists to different ends based on budgets and goals. Production techniques, controversy, remaking videos, and the role of platforms like YouTube are additionally covered.
'I want my mtv' ppt
The document discusses the history and purposes of music videos. It begins by explaining that in early days, music videos did not exist as the technology was not available to create narrative videos. Today, music videos are widely known and help promote songs and albums. Music videos can be accessed in many ways like TV, websites, and YouTube to expand their audience. They are also made for promotional purposes to increase the artist's publicity and income. The styles and conventions of modern music videos are then described, including genres, live footage, animation, narrative videos, and references to commercials. Lyric interpretation through videos is also mentioned.
Music Video Purposes - Fun.
This document analyzes the purposes and benefits of music videos for artists and audiences. It discusses how music videos promote artists by allowing fans to see and hear them online, gaining views, likes and promoting songs. Music videos also extend artists' income through touring, festivals and merchandise. They provide additional outlets for fans to access music through radio, websites and unique items. Music videos create synergy opportunities through collaborations with clothing brands. Producers use strategies like social media to market albums and build hype among fans. Evidence includes viewing statistics and sales on platforms like YouTube, Ticketmaster and artists' online stores.
Recommended
Music video purposes work sheet tinie tempah
Music videos provide benefits for both artists and their target audiences. For artists and record labels, music videos help promote the artist's music and brand, which can lead to increased album sales, concert attendance, and other revenue sources. They allow artists to reach wider audiences through platforms like YouTube and partnerships with other celebrities or companies. For audiences, music videos engage them with the artist's music and personality in an audiovisual way and expose them to new artists through features and collaborations. Producers maximize these benefits through high production quality videos that tell compelling stories and leverage popular online platforms and partnerships to gain extensive viewership and exposure for the artist.
Music video purpose
This document discusses the purpose of music videos. It explains that music videos serve to promote and generate revenue for songs, artists, and albums. They are a marketing strategy used to promote the single, artist, album, or even the music video itself. Additionally, controversy can be used strategically to generate more promotion, which leads to more fame and profit for the artist and record label. While promotion and profit are important reasons for music videos, they can also be used as an artistic medium to share messages and spark important discussions through controversial imagery or concepts.
Media Studies Task 1
The document discusses several ways that music videos promote artists and make money. It explains that the main purposes of music videos are to sell songs and increase the popularity of the artist. Having a successful music video can lead to increased sales and profits. The artist and record company make money from views of the music video online and on television. Synergy with other media like films can also help promote the artist and music video. Producers partner with companies and utilize various advertising strategies to get the widest audience and maximize revenue.
The purpose of music videos
The document discusses the purpose and importance of music videos for artists' careers. It provides examples of how music videos can help with artists' availability, promotion, creating a brand image, and extending their income. Music videos allow artists to reach audiences through various outlets and platforms. Major record labels and independent labels have different strategies for using music videos, such as partnering with platforms like YouTube and VEVO to gain profits from advertising. Self-produced artists may use YouTube to help launch their careers if a video goes viral.
Music video purposes_work_sheet green day
Green Day uses various media to promote themselves and extend their income. They use social media like Twitter and YouTube to connect with fans, promote new music and videos. This allows them to gain more fans and viewers. They also use their official website and magazines to promote themselves. Record labels benefit through increased sales and profits from various merchandise like clothes, accessories and albums that feature synergy across formats. Producers' main strategy is to share new music videos widely on popular platforms like YouTube to get more views and fans through advertisements and promotions.
Purpose of Music Videos
The document discusses the various purposes of music videos, including promotion, image, reinvention of artists, and generating income. It provides examples of how music videos can promote artists through increased awareness, understanding of songs, and memorable content. Music videos also allow artists to change their image to influence success. Producers may encourage certain styles to appeal to fans and sell singles. The document also examines how music videos can be used by major labels, independent labels, and self-produced artists to different ends based on budgets and goals. Production techniques, controversy, remaking videos, and the role of platforms like YouTube are additionally covered.
'I want my mtv' ppt
The document discusses the history and purposes of music videos. It begins by explaining that in early days, music videos did not exist as the technology was not available to create narrative videos. Today, music videos are widely known and help promote songs and albums. Music videos can be accessed in many ways like TV, websites, and YouTube to expand their audience. They are also made for promotional purposes to increase the artist's publicity and income. The styles and conventions of modern music videos are then described, including genres, live footage, animation, narrative videos, and references to commercials. Lyric interpretation through videos is also mentioned.
Music Video Purposes - Fun.
This document analyzes the purposes and benefits of music videos for artists and audiences. It discusses how music videos promote artists by allowing fans to see and hear them online, gaining views, likes and promoting songs. Music videos also extend artists' income through touring, festivals and merchandise. They provide additional outlets for fans to access music through radio, websites and unique items. Music videos create synergy opportunities through collaborations with clothing brands. Producers use strategies like social media to market albums and build hype among fans. Evidence includes viewing statistics and sales on platforms like YouTube, Ticketmaster and artists' online stores.
Magazine and digipak evaluation - evaluation question 1
The document discusses conventions used in media products and how the student's media ancillaries develop or challenge conventions.
Some key conventions utilized include featuring the artist prominently on promotional materials like the magazine advert and digipak to draw attention to them. Outdoor natural settings are used to portray the artist positively, mirroring conventions in the genre. Consistent visual themes like a dominant color span multiple pieces to create cohesion. Including social media platforms and clear labeling of album details follows standard conventions. The ancillaries aim to effectively promote the artist and album within conventional expectations for the genre.
Music video purposes work sheet (2)
Ed Sheeran has found success through strategic self-promotion and taking advantage of opportunities to extend his brand and income. He promoted himself through free local shows which built strong fan bases. Appearances on popular TV shows in the UK and US further raised his profile. Monetizing his music through YouTube videos, streaming services, album sales and tours generates ongoing income. Partnerships with brands provide promotional synergies while also serving as an additional revenue stream. Through diverse promotional strategies and outlets, Sheeran has been able to achieve worldwide fame as a singer and songwriter.
Why music videos?
Music videos promote artists by showing their personality and creative ideas, which entertain viewers and help discover new music. They increase sales through views on YouTube and MTV, which previously launched careers. Videos raise popularity that leads to chart success and signing for fledgling artists like Justin Bieber. Comparing Michael Jackson and Carrie Underwood shows how videos impact exposure and sales more than just songs. Artists also benefit from synergy with films, TV, and ads, like songs featured in John Lewis and Apple commercials that boosted recognition and sales for Gabrielle Aplin and Willy Moon.
Chase and status music video synergy
This document discusses the purposes and benefits of music videos for artists and their target audiences. Music videos promote the artist's new album and upcoming tours on their website and social media. Performing at festivals and on the radio also promotes the artist. Artists generate additional income through merchandise sold online and in stores. Producers help with album art and advertisements to promote ticket and merchandise sales that benefit both the artist and record label.
C:\fakepath\independent music label research project
Hungry Audio is an independent record label based in Norwich, UK that represents 10 artists. The label helps produce records for and promote its artists, though none are hugely famous. Some artists had followings before joining the label. The label signs both local and international artists. It utilizes online marketing through its website and artists' MySpace pages. The label also has a radio show and works with PR agencies to further promote its artists. Hungry Audio produces CDs and some vinyl releases, and makes its music available for digital download and streaming. It focuses on online distribution through sites like iTunes to reduce costs.
Presentation on music video's and their importance
The document discusses the importance of music videos for artists and the music industry. It explains that music videos help artists promote themselves through their visual image and talents beyond just their vocals. The document also discusses how music videos help fans connect with songs and how early pioneers like MTV helped establish music videos as an important promotional tool that could drive sales and popularity.
The Purpose of A Music Video
The main elements of an album marketing campaign include physical release through music stores for exclusive content, radio play to promote songs and break into the mainstream, and digital release on streaming platforms like Spotify. Social media is also important for advertising through platforms that can generate hype and reach fans directly. The artist Taylor Swift removed her music from Spotify in protest over payment for artists, though streaming can still help smaller artists gain recognition. Advertisements through television, billboards, buses and online promote albums to the general public.
Purpose of music videos
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
Music video analysis work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and television airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising campaigns. Overall, music videos are a strategic synergy that promotes music sales while building an artist's brand and fanbase.
Music video purposes work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and TV airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising like music videos, which further spread awareness of new releases.
[Task 2] Purpose of A Music Video
Music videos serve several purposes for artists, record labels, and companies. They can promote new music and albums, helping sales. Exposing songs and artists to larger audiences through television and social media allows them to gain more fans. Collaboration videos between popular artists help lesser-known musicians break through. While exposing the music widely has benefits, some videos may receive criticism if the content or messaging is seen as inappropriate or offensive. Overall, when used strategically, music videos can help introduce and promote new artists as well as sell more music.
Tove lo ~ analysis of website and advertising
Brief insight into my artist's website and advertising campaigns. I have chosen to use Tove Lo's song Habits for my A2 Music Video.
Producers strategies
Producers strategies aim to encourage sales of singles, albums, tours, and merchandise. Music videos are constructed not just as a representation of the song but to further business goals. There are three types of producers: major labels with large budgets, independent labels with smaller budgets, and artists producing themselves due to budget limitations. Producers use various strategies like manipulating image, using provocative narratives, innovative production techniques, and courting controversy to generate discussion and promote the artist/song.
The purpose of music videos
Music videos first emerged in 1975 with Queen's "Bohemian Rhapsody" and helped promote the band as innovative. Since then, music videos have become popular as a way for musicians to promote their music and brand themselves in the industry. This document discusses how music videos are used for promotion of both artists and directors, how different types of artists market themselves through music videos, and the revenue generated from music video views on various media outlets.
Music video purposes_work_sheet-ladygaga
Lady Gaga uses various multimedia platforms to promote herself and extend her income sources. She promotes her perfume through television advertisements, capturing a wider audience. She also sells merchandise on her website. Posting music videos on YouTube and linking them to her social media platforms like Twitter increases her views and exposure. This benefits both Lady Gaga and her fans by allowing interaction. More views on YouTube demonstrate her large and interested audience, translating to greater profits. Lady Gaga utilizes synergy between producers like YouTube to promote her music videos, combining their platforms for a greater outcome. She also attends award shows to gain recognition from a wider audience.
Unit 29: Purpose of music videos LO1
This document provides guidance and tasks for students to learn about the purposes of music videos. It includes links to example music videos and student blogs. Students are asked to work in groups to create a mind map of music video purposes and post it to their blogs. The document outlines four learning objectives covering the purposes, styles/techniques, planning and production of music videos. Students are provided context as assistant producers needing to explain music video purposes to a record company. Suggested purposes include promotion, creating synergies between song and video, extending income sources and maintaining artist visibility. Groups are assigned hypothetical record label briefs to develop marketing strategies for different artists.
Music video - the purpose of music videos
This document provides an overview of a music video production unit. It will teach students about the purposes of music videos, the planning and production process, and have them create a music video for a local band. By the end of the unit, students will produce a written report on music video styles and a planned, filmed, and edited music video. Music video production is discussed as a way for aspiring filmmakers to gain skills and as a creative medium. Students will analyze example music videos to evaluate their purposes and promotion of albums, singles, and artists' brands. The document also explores how artists can make money from publishing videos online through platforms like YouTube.
Call sheet,
This call sheet provides information for filming a music video over several days and locations in March. It lists the production company, director, producer, camera operators, and needed actors. Six shooting locations are described, including a bridge, bedroom, field, path, girl's house, and tree within a field. The equipment list specifies cameras, tripod, memory cards, and possible lighting. The props/costume list includes an empty alcohol bottle, rucksack, something to clean a smashed bottle, and tic tacs as a drug substitute.
Music video purposes work sheet mj
Michael Jackson was one of the most famous and successful artists of all time. His music videos were highly promoted and benefited both Jackson and the record labels. They helped promote his image and music, extending his income beyond album sales. His videos broke down racial barriers and helped transform music videos into an art form and promotional tool, bringing fame to both Jackson and the music channel MTV. Even after his death, his music and legacy continue to be promoted through re-releases, compilations, and merchandise, showing the ongoing benefits of music videos.
Music video analysis work sheet (performance based)
The music video for "Livin' on a Prayer" by Bon Jovi uses several techniques to appeal to its target audience. It begins in black and white to indicate the era and hard rock genre. Fast drums set the tone. The target audience is mainly older males and teenage females in North America and Europe who can relate to the working class themes. Camera techniques like close-ups, spinning shots, and fast cuts match the upbeat tempo. While a love story is depicted, the overall message is one of perseverance through hard times with the support of loved ones.
Risk assessment
This document contains a risk assessment for filming scenes at different locations. It identifies potential hazards such as traffic, weather, mud, bystanders, climbing a tree, and smashed glass. For each hazard, it lists the scene location, persons or property that could be harmed, existing risk controls, and further actions needed to reduce risk, such as avoiding roads when possible, not filming in unsuitable weather, staying away from muddy areas, asking bystanders to leave briefly, not climbing too high in a tree to avoid major injury from a fall, and throwing smashed glass in a direction that avoids harming anyone. It also includes a risk assessment chart that defines risk levels from extreme to low based on the likelihood of an incident occurring
Music video analysis work sheet (narrative based)
The music video for "Teenage Dirtbag" by Wheatus appeals to its target audience of 14-18 year olds through its narrative and themes. The video tells the story of a teenage "dirtbag" who likes a popular girl but feels like an outsider. Scenes take place in a high school in the early 2000s and show the protagonist's angst about feeling different. Lyrically, the song describes being a teenage outsider who listens to rock music. The video uses techniques like close-ups, mid-shots and editing to advance the narrative and keep the audience engaged.
More Related Content
What's hot
Magazine and digipak evaluation - evaluation question 1
The document discusses conventions used in media products and how the student's media ancillaries develop or challenge conventions.
Some key conventions utilized include featuring the artist prominently on promotional materials like the magazine advert and digipak to draw attention to them. Outdoor natural settings are used to portray the artist positively, mirroring conventions in the genre. Consistent visual themes like a dominant color span multiple pieces to create cohesion. Including social media platforms and clear labeling of album details follows standard conventions. The ancillaries aim to effectively promote the artist and album within conventional expectations for the genre.
Music video purposes work sheet (2)
Ed Sheeran has found success through strategic self-promotion and taking advantage of opportunities to extend his brand and income. He promoted himself through free local shows which built strong fan bases. Appearances on popular TV shows in the UK and US further raised his profile. Monetizing his music through YouTube videos, streaming services, album sales and tours generates ongoing income. Partnerships with brands provide promotional synergies while also serving as an additional revenue stream. Through diverse promotional strategies and outlets, Sheeran has been able to achieve worldwide fame as a singer and songwriter.
Why music videos?
Music videos promote artists by showing their personality and creative ideas, which entertain viewers and help discover new music. They increase sales through views on YouTube and MTV, which previously launched careers. Videos raise popularity that leads to chart success and signing for fledgling artists like Justin Bieber. Comparing Michael Jackson and Carrie Underwood shows how videos impact exposure and sales more than just songs. Artists also benefit from synergy with films, TV, and ads, like songs featured in John Lewis and Apple commercials that boosted recognition and sales for Gabrielle Aplin and Willy Moon.
Chase and status music video synergy
This document discusses the purposes and benefits of music videos for artists and their target audiences. Music videos promote the artist's new album and upcoming tours on their website and social media. Performing at festivals and on the radio also promotes the artist. Artists generate additional income through merchandise sold online and in stores. Producers help with album art and advertisements to promote ticket and merchandise sales that benefit both the artist and record label.
C:\fakepath\independent music label research project
Hungry Audio is an independent record label based in Norwich, UK that represents 10 artists. The label helps produce records for and promote its artists, though none are hugely famous. Some artists had followings before joining the label. The label signs both local and international artists. It utilizes online marketing through its website and artists' MySpace pages. The label also has a radio show and works with PR agencies to further promote its artists. Hungry Audio produces CDs and some vinyl releases, and makes its music available for digital download and streaming. It focuses on online distribution through sites like iTunes to reduce costs.
Presentation on music video's and their importance
The document discusses the importance of music videos for artists and the music industry. It explains that music videos help artists promote themselves through their visual image and talents beyond just their vocals. The document also discusses how music videos help fans connect with songs and how early pioneers like MTV helped establish music videos as an important promotional tool that could drive sales and popularity.
The Purpose of A Music Video
The main elements of an album marketing campaign include physical release through music stores for exclusive content, radio play to promote songs and break into the mainstream, and digital release on streaming platforms like Spotify. Social media is also important for advertising through platforms that can generate hype and reach fans directly. The artist Taylor Swift removed her music from Spotify in protest over payment for artists, though streaming can still help smaller artists gain recognition. Advertisements through television, billboards, buses and online promote albums to the general public.
Purpose of music videos
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
Music video analysis work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and television airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising campaigns. Overall, music videos are a strategic synergy that promotes music sales while building an artist's brand and fanbase.
Music video purposes work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and TV airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising like music videos, which further spread awareness of new releases.
[Task 2] Purpose of A Music Video
Music videos serve several purposes for artists, record labels, and companies. They can promote new music and albums, helping sales. Exposing songs and artists to larger audiences through television and social media allows them to gain more fans. Collaboration videos between popular artists help lesser-known musicians break through. While exposing the music widely has benefits, some videos may receive criticism if the content or messaging is seen as inappropriate or offensive. Overall, when used strategically, music videos can help introduce and promote new artists as well as sell more music.
Tove lo ~ analysis of website and advertising
Brief insight into my artist's website and advertising campaigns. I have chosen to use Tove Lo's song Habits for my A2 Music Video.
Producers strategies
Producers strategies aim to encourage sales of singles, albums, tours, and merchandise. Music videos are constructed not just as a representation of the song but to further business goals. There are three types of producers: major labels with large budgets, independent labels with smaller budgets, and artists producing themselves due to budget limitations. Producers use various strategies like manipulating image, using provocative narratives, innovative production techniques, and courting controversy to generate discussion and promote the artist/song.
The purpose of music videos
Music videos first emerged in 1975 with Queen's "Bohemian Rhapsody" and helped promote the band as innovative. Since then, music videos have become popular as a way for musicians to promote their music and brand themselves in the industry. This document discusses how music videos are used for promotion of both artists and directors, how different types of artists market themselves through music videos, and the revenue generated from music video views on various media outlets.
Music video purposes_work_sheet-ladygaga
Lady Gaga uses various multimedia platforms to promote herself and extend her income sources. She promotes her perfume through television advertisements, capturing a wider audience. She also sells merchandise on her website. Posting music videos on YouTube and linking them to her social media platforms like Twitter increases her views and exposure. This benefits both Lady Gaga and her fans by allowing interaction. More views on YouTube demonstrate her large and interested audience, translating to greater profits. Lady Gaga utilizes synergy between producers like YouTube to promote her music videos, combining their platforms for a greater outcome. She also attends award shows to gain recognition from a wider audience.
Unit 29: Purpose of music videos LO1
This document provides guidance and tasks for students to learn about the purposes of music videos. It includes links to example music videos and student blogs. Students are asked to work in groups to create a mind map of music video purposes and post it to their blogs. The document outlines four learning objectives covering the purposes, styles/techniques, planning and production of music videos. Students are provided context as assistant producers needing to explain music video purposes to a record company. Suggested purposes include promotion, creating synergies between song and video, extending income sources and maintaining artist visibility. Groups are assigned hypothetical record label briefs to develop marketing strategies for different artists.
Music video - the purpose of music videos
This document provides an overview of a music video production unit. It will teach students about the purposes of music videos, the planning and production process, and have them create a music video for a local band. By the end of the unit, students will produce a written report on music video styles and a planned, filmed, and edited music video. Music video production is discussed as a way for aspiring filmmakers to gain skills and as a creative medium. Students will analyze example music videos to evaluate their purposes and promotion of albums, singles, and artists' brands. The document also explores how artists can make money from publishing videos online through platforms like YouTube.
What's hot (17)
Magazine and digipak evaluation - evaluation question 1
Magazine and digipak evaluation - evaluation question 1
C:\fakepath\independent music label research project
C:\fakepath\independent music label research project
Presentation on music video's and their importance
Presentation on music video's and their importance
Music video analysis work sheet (1) chase and status alive
Music video analysis work sheet (1) chase and status alive
Music video purposes work sheet (1) chase and status alive
Music video purposes work sheet (1) chase and status alive
Viewers also liked
Call sheet,
This call sheet provides information for filming a music video over several days and locations in March. It lists the production company, director, producer, camera operators, and needed actors. Six shooting locations are described, including a bridge, bedroom, field, path, girl's house, and tree within a field. The equipment list specifies cameras, tripod, memory cards, and possible lighting. The props/costume list includes an empty alcohol bottle, rucksack, something to clean a smashed bottle, and tic tacs as a drug substitute.
Music video purposes work sheet mj
Michael Jackson was one of the most famous and successful artists of all time. His music videos were highly promoted and benefited both Jackson and the record labels. They helped promote his image and music, extending his income beyond album sales. His videos broke down racial barriers and helped transform music videos into an art form and promotional tool, bringing fame to both Jackson and the music channel MTV. Even after his death, his music and legacy continue to be promoted through re-releases, compilations, and merchandise, showing the ongoing benefits of music videos.
Music video analysis work sheet (performance based)
The music video for "Livin' on a Prayer" by Bon Jovi uses several techniques to appeal to its target audience. It begins in black and white to indicate the era and hard rock genre. Fast drums set the tone. The target audience is mainly older males and teenage females in North America and Europe who can relate to the working class themes. Camera techniques like close-ups, spinning shots, and fast cuts match the upbeat tempo. While a love story is depicted, the overall message is one of perseverance through hard times with the support of loved ones.
Risk assessment
This document contains a risk assessment for filming scenes at different locations. It identifies potential hazards such as traffic, weather, mud, bystanders, climbing a tree, and smashed glass. For each hazard, it lists the scene location, persons or property that could be harmed, existing risk controls, and further actions needed to reduce risk, such as avoiding roads when possible, not filming in unsuitable weather, staying away from muddy areas, asking bystanders to leave briefly, not climbing too high in a tree to avoid major injury from a fall, and throwing smashed glass in a direction that avoids harming anyone. It also includes a risk assessment chart that defines risk levels from extreme to low based on the likelihood of an incident occurring
Music video analysis work sheet (narrative based)
The music video for "Teenage Dirtbag" by Wheatus appeals to its target audience of 14-18 year olds through its narrative and themes. The video tells the story of a teenage "dirtbag" who likes a popular girl but feels like an outsider. Scenes take place in a high school in the early 2000s and show the protagonist's angst about feeling different. Lyrically, the song describes being a teenage outsider who listens to rock music. The video uses techniques like close-ups, mid-shots and editing to advance the narrative and keep the audience engaged.
Mood board
The document provides an overview of common elements in rock music videos, including darker color palettes representing the grittier sound of rock music, a focus on performance-based content of the band playing, lighting that spotlights the performer against a dark background, close-up camera shots of the singer's face and emotions, characters typically being the singer expressing themes through singing and actions, settings like houses that move the narrative forward, lyrics dealing with themes of love, hate, fear and other emotions, and narratives telling stories of escape from threats or expectations.
Location recces
The document discusses potential filming locations for a music video about a lonely college boy dealing with rejection. Location 1 at Eccles College would show him leaving college as girls laugh at him. It offers shadows representing depression and is quiet. Location 2, his empty house with altered lighting, lets him return upset and alone. Location 3 along Westminster Road is always quiet with trees and shadows for loneliness. He will walk drunk towards Location 4, a dark and isolated bridge, where he smashes a bottle in anger. Location 5, a field, is where he passes out drunk and wakes confused, then sees his crush with another boy, angering him further. Finally, Location 6, a lone tree, is where he sits and overdo
Music video production proposal form
This document provides details about a music video production project for a BTEC course. The project will involve filming a music video in the style of AWOLNATION's "Sail" using one character who is panicking and trying to escape a threat in an empty house. The target audience for the video will be teenagers and young adults. Production techniques to be used include pre-production activities like storyboarding, location scouting, and risk assessment, filming during production, and editing and adding effects during post-production.
Music video script 2016 fin
The document is a music video script that outlines 15 scenes from 0:00 to 7:30. It describes the shots, camera angles, and actions that correspond to different parts of the song. Scene 1 shows a boy walking and looking at girls who laugh at him. Scene 2 shows the boy throwing things in his room to find alcohol. Scene 3 shows the boy walking away from his house. Scene 4 shows the boy smashing a bottle against a wall. Scene 5 shows the boy waking up confused. The script provides direction for black and white filming and cutting between shots to match the music.
Research Techniques and Poster Analysis
This document provides an overview of different research techniques including quantitative and qualitative research, primary and secondary research, and methods for profiling audiences. It discusses quantitative research using statistics and qualitative research using words. Primary research involves collecting one's own data through surveys or questionnaires, while secondary research uses existing data from sources like books or the internet. The document also describes different types of target audiences for media products including mainstream, alternative, and niche audiences. It explains how audience profiling examines factors like gender, age, demographics, social class, psychographics, and geodemographics. Finally, it analyzes a movie poster using Gutenberg's design theory and discusses elements like colors, fonts, images, and how they convey meaning.
Pr 3 critical responses
This document provides a critical analysis of the 1994 film Leon: The Professional. It examines the film through the lenses of genre theory, narrative theory, and semiotic analysis. The film is described as an action thriller crime drama starring Jean Reno as the titular hitman Leon and Natalie Portman in her debut role as Mathilda. Key elements of the film are analyzed, including its setting in New York City, characters such as Leon and the corrupt police officer Norman, and its linear narrative structure. Signs and symbols in the film are also discussed, such as Mathilda's clothing representing her trapped upbringing. Overall, the document provides an in-depth look at Leon: The Professional through multiple critical theoretical perspectives.
Audience theory task wrecking ball
1. The document discusses Miley Cyrus' music video for her song "Wrecking Ball" and provides an analysis based on audience theory.
2. Key elements of the video like camera shots, sound, editing, and mise-en-scene are described. Sexual and phallic imagery in the video as well as Miley's revealing outfit are noted.
3. The reader sees the video's representation as negotiated, as they don't fully agree with certain representations but see positive messages and enjoy some aspects of the style and content. Their reading is influenced by their age and social/cultural background.
Production Research
Location scouting involves traveling to observe locations and determine if they are suitable for filming based on aesthetics, permission to film, and logistical feasibility. Market research gathers data on consumer preferences through methods like focus groups to inform business decisions. Recces involve film crews visually observing locations prior to shooting to assess suitability, lighting, sound, and potential issues.
Radio Music
The document provides a list of radio station genres and the stations that fall under each genre, including: Adult Contemporary, Recurrent, Easy Listening, Classical, Rock n Roll, Indie Rock, Asian, and Gold. It then discusses a radio show called Monday Motivation hosted by Lauren Laverne on BBC Radio 6 Music. It analyzes aspects of the show such as the ratio of speech to music, branding and identification, the suitability of content and target audience, the presenter's style and delivery, and the radio formats of Classical and Indie Rock. Sample songs are provided for different target audiences including kids, girls, and middle aged adults. Finally, sample songs are listed that would be suitable for a hospital
Script
The document is a radio show playlist and commentary between two DJs, Harry and Shakeel. It includes the names of 14 songs played on the show, ranging from 5-13 minutes in length, interspersed with conversations between the DJs. The DJs discuss their enjoyment of the songs, ask each other questions, and make announcements about upcoming segments and the show ending.
Pr7 starter task
Commercial radio stations generate revenue through advertising sales to pay business expenses and make a profit. They program specific formats to attract large audiences and charge higher advertising rates. In contrast, the BBC is publicly funded through television license fees and provides national and local radio stations across different genres. Not-for-profit community radio stations focus on local content and issues to serve their specific communities. Independent production companies can produce radio programs through competitive tenders or by directly pitching ideas to broadcasters like the BBC.
Radio Industry
The document discusses several aspects of the UK radio industry, including:
1) The BBC has many radio stations to appeal to a wide range of audiences, and it is the largest employer in the radio industry.
2) A portion of the TV license fee funds BBC programming and services as well as supporting other initiatives like broadband rollout.
3) Commercial radio stations attract funding through advertising, setting their rates based on the size of their listener audiences.
4) Regulatory bodies like Ofcom oversee the radio industry to promote competition and protect audiences.
PR9: Regulation continued
This document discusses legal and ethical issues in the UK radio industry. It provides examples of incidents where radio presenters have crossed ethical lines, such as a prank call to a hospital that led to a nurse's suicide. It outlines the codes and policies broadcasters must follow to avoid harming audiences. These policies cover offensive language, privacy, and more. The document also discusses an instance where a BBC radio presenter was suspended for comments deemed unethical regarding breastfeeding in public. Emerging social concerns discussed include health care, wars, and child labor.
Bi, tri and quad ownership
The document discusses different types of media ownership for BBC Radio, Sky, and Absolute Radio. BBC Radio is classified as a bi-ownership as it provides services across television and radio but not broadband or mobile. Sky is a tri-ownership that provides multiple TV channels, a mobile app, and an online store. Absolute Radio is a quad-ownership because it broadcasts radio across TV, the internet, and mobile devices.
PR9: Regulation
Ofcom is the regulatory body for TV, radio, telecommunications, and postal industries in the UK. It has a statutory duty to promote competition and protect consumers. Ofcom investigates thousands of complaints about TV and radio standards each year. A high-profile investigation involved a 2008 radio show with Russell Brand and Jonathan Ross that left offensive messages on an actor's voicemail. Ofcom found the BBC in breach of its rules and fined them £150,000.
Viewers also liked (20)
Music video analysis work sheet (performance based)
Music video analysis work sheet (performance based)
Similar to Music video purposes work sheet adele
Music video purposes work sheet (3)
One Direction's promotional music videos provided benefits for both the band and their record label. Appearing weekly on a TV show for months helped the band gain popularity and fame. Their YouTube channel generated substantial income from hundreds of millions of views on individual videos. The band also used social media and streaming platforms like SoundCloud to further promote their music and extend their reach to new audiences. One Direction partnered with companies like Honda for mutually beneficial sponsorships, promoting both the band and the sponsoring brand. Producers helped the band write songs at the start of their career but over time One Direction took on more of a role in co-writing their own music.
Music video purposes work sheet (3) NEW
One Direction's music videos provided promotional benefits for both the band and their record label. Appearing weekly on a TV show helped raise their profile and popularity. Their YouTube channel generated millions of views, promoting their music and earning ad revenue. Collaborations like designing a Honda model and sponsoring contests created synergy that benefited both One Direction's brand and partners like Honda. Music video strategies employed by producers included having other songwriters initially help write One Direction's songs to help launch their career before they began more co-writing.
Music video purposes work sheet eliza doolittle
The music video for "Big When I Was Little" by Eliza Doolittle benefits both the artist and her record label, Parlophone Records. Parlophone Records promotes Eliza Doolittle through the music video in order to increase her popularity and fame, which leads to more sales and profits. The video advertisement at the end stating the record label's name promotes Parlophone Records. Additionally, the record label uses social media, apps, games, live events, and merchandise to further promote their artists and extend their income sources. This synergy between Eliza Doolittle's music and online presence, along with Parlophone Records' promotional strategies, increases awareness of both the artist and the label.
Purpose of music videos
Music videos serve several purposes: promotion of the artist and song, creating a brand identity for the artist, and extending the artist's income and outlets. They promote through advertising, illustrating the song, appealing visually to audiences like youth, and telling stories. Some artists use music videos to create a recognizable brand, while others focus more on being true artists than brands. As technology advanced, it allowed for more availability of artists through music videos when they couldn't tour as often. Producers now use strategies like hosting music videos on paid channels to combat illegal free streaming.
'I Want My MTV' Powerpoint
The document provides an overview of music videos, including their history, purposes, and various styles. It discusses how music videos started in the 1980s with the rise of MTV and how they are used to promote artists and make money. The document also examines different types of music video styles such as narratives, live footage, animation, and parodies/pastiches. Censorship and the roles of producers, major labels, and independent labels are also covered.
The purpose of music videos
Music videos first emerged in 1975 with Queen's "Bohemian Rhapsody" and helped promote the band as innovative. Since then, music videos have become an important way for musicians to promote their music, brand, and assert themselves in the industry. Music videos can help both artists and directors gain popularity and build their representation. Mainstream artists tend to have high production value videos featuring elements like choreography, narratives, and locations to appeal to broad audiences, while independent artists have more freedom to portray themselves and may find audiences through online platforms. Successful artists earn royalties from their music being played or their videos being watched through various media outlets.
Music video purposes work sheet (1) NEW
Stormzy is a UK grime artist who has benefited greatly from promotional work and strategies to extend his income and brand. His appearance on BBC 1 Extra's "Fire in the Booth" show promoted his music to a large radio and online audience. His performance at a boxing match also promoted his music to thousands in attendance and millions watching on TV. Stormzy earns income from YouTube views of his popular music videos, which have received over 25 million views for some songs. He extends his brand and outlets through social media, streaming services, and merchandise to further promote his music and name. Partnerships with companies like Adidas provide promotional synergy as he advertises for them in his music and videos in exchange for payment and other benefits
'I WANT MY MTV' Music Video Powerpoint
The document provides an overview of the history and development of music videos. It discusses how music videos started in the 1980s with the rise of MTV and have since evolved to include various techniques like animation, documentaries, and abstract film. Music videos serve several purposes like promoting artists and songs to generate more sales and publicity. They can also expand the income from songs through DVD/CD sales and partnerships with other companies. The styles of music videos vary widely depending on the genre of music and the vision of the artist and producer. Techniques discussed include narratives, live footage, animation, and parodies. Censorship also plays a key role in determining what content is appropriate for music channels.
Why videos essay
The document discusses the importance of music videos for artists and the music industry. It provides examples of how music videos can help relatively unknown artists gain widespread popularity and recognition, as in the case of Psy's "Gangnam Style" which went viral after its music video was released. Even famous artists can miss out on recognition if they do not release a music video for a song. The document also discusses how music videos help promote artists and sell more songs, as well as how television music channels and synergistic partnerships with films and advertisements can further boost a song's publicity.
Music Video Purposes Work Sheet (1)
The document analyzes the purposes and benefits of music videos for artists and record labels. It discusses how the Professor Green ft. Emeli Sande song "Read All About It" promoted both artists and was beneficial for its record label, Virgin Records. The music video helped build an audience, extend income opportunities through merchandise, and increased outlets for distribution. Working with multiple companies, like the production company TMS, created synergy opportunities. The producers' main strategy was to create a high quality music video to gain views on YouTube and social media, bringing in revenue from advertising.
Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and creating an official website and social media profiles to promote his new album. This directed fans to music streaming and purchase options. Research was done on similar EDM artists to guide designs of the album cover, website, and music video in establishing Strio's brand and image. Feedback on social media and YouTube showed the campaign was effectively attracting the target audience.
Music video purposes work sheet (1)
Stormzy is a UK grime artist who has benefited greatly from promotional strategies and extending his outlets and income. His appearance on BBC 1 Extra's "Fire in the Booth" was great promotional exposure, gaining over 4.6 million YouTube views. He also performed at a boxing match in front of 20,000 people and millions more watching on TV. This helped promote his music and name. Stormzy earns income from YouTube, getting around £25,800 for his "Shut Up" music video reaching over 25.8 million views. He extends his outlets through social media, Spotify, and Apple Music, helping his music reach charts. Stormzy partners with brands like Adidas through product placement, gaining sponsorship money while promoting the
The cure friday i'm in love music video purposes
The Cure use music videos and other promotional strategies to extend their income and brand recognition. They promote their music through YouTube and digital music services to sell over 200 songs. The band also raises money for charity by selling memorabilia at music festivals. Interviews in magazines and online help attract more fans within their genre. The Cure's water paint logo and imagery builds brand synergy across albums, posters, and merchandise. While not using social media themselves, the band maintains an official website for fan updates and merchandise sales.
Music video purposes work sheet
The music video for "Tears on Tape" by the band HIM served several purposes. It promoted the band's image and logo, which American skateboarder Bam Margera had already popularized through his own merchandise and videos. This helped HIM gain popularity and a record label in the United States. The band also extended their income and outlets through merchandise sales on their website, music streaming on platforms like Spotify, and bonus content included on album re-releases. Producing music videos and engaging with fans on social media and their own sites created synergy that benefited both the band and their expanding fan base.
Music Video: Learning Outcome One
This document discusses the importance and purposes of music videos. It notes that music videos educate consumers about artists and introduce people to new genres. Music videos are also an important promotional tool that can boost sales, exposure, and popularity for artists. Specific examples are given of artists like Beyoncé, Nicki Minaj, and Gotye whose music videos helped promote their music and further their careers. The financial aspects of music videos are also covered, explaining how record labels pay channels and websites to promote music videos.
Ed sheeran music video purposes work sheet
The music video for Ed Sheeran's song "Thinking Out Loud" provided multiple benefits for both the artist and record labels. It was promoted widely through various media to raise awareness and increase sales, driving more income for Ed Sheeran and the record labels Asylum and Atlantic. The video extended Ed Sheeran's income stream through ongoing radio play and sales of related merchandise, films, and books. It also expanded his outlets through frequent social media updates and release of new albums, concerts, and festival appearances. Finally, the success of the video created synergy where the production companies and directors earned reputations that could lead to work with other artists, benefiting all involved parties.
The purpose of a music video
The main purposes of music videos are to promote the artist's song and increase sales of their music and CDs. Music videos help explain the artist's lyrics and get viewers to remember the song. They enhance the artist's public profile and increase streams and views of their music online. Major record labels use a variety of strategies like TV appearances, product placements, social media, and airplay on radio and MTV to promote their artists. Independent artists rely more on increasing interest in their music through low-budget music videos and social media buzz.
LO1
Chris Parr explains that music videos help promote artists and genres of music like country. While some may not enjoy a song, the visuals in a music video can help people recognize and remember the artist. Music videos also aim to create sex appeal and showcase artists' bodies to attract viewers. Artists invest money in high quality music videos hoping to gain popularity and sponsors online through sites like YouTube, where they can earn money from views. Some artists are better known for their unusual or funny music video styles rather than their music. Music videos are an important promotional tool for artists to advertise themselves and their music.
History of Music Videos
MTV was one of the first channels to recognize the importance of music videos to the music industry and began broadcasting them 24/7 starting in 1981. Before MTV, music videos were short clips or films used to promote music but focused more on the music than the artist. Music videos now allow artists to showcase their vocal, dancing, and other talents to attract wider audiences. However, some argue they focus too much on artists' appearances over the music. Independent labels have more freedom than major labels but less marketing power. Major labels work with established or potentially mainstream artists.
Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and tagging it with relevant keywords. This helped the video appear in searches and direct fans to Strio's website and music. The website featured tour dates, social media links and information on purchasing the album. To promote the first single "A Game of Chess", tweets were encouraged using the hashtag #AGameOfChess to generate buzz. The music video on YouTube also helped promote the song. The single was made available on iTunes and other online stores to encourage downloads and listening.
Similar to Music video purposes work sheet adele (20)
More from shakeel99
SF assessment 2 long version
This document provides an analysis of how science fiction films like Blade Runner and Minority Report critique surveillance societies. Both films are set in dystopian versions of real cities (Los Angeles and Washington D.C.) in the near future where new technologies and systems monitor and control citizens. The films draw from film noir conventions to present themes of corruption, moral uncertainty, and a loss of free will. They critique issues like corporate power, erosion of civil liberties, and the dehumanization that can result from extensive surveillance and social control.
Ref submission
The document is a reflection by the author on their 3-minute comedy sketch script. They analyze the types of comedy used, including cringe, gross-out, and little satire. They explain jokes about kidnapping and diarrhea fit gross-out humor. Most of the sketch relies on cringe comedy by creating socially uncomfortable situations. The premise is inspired by Dave Chappelle and James Gunn controversies. Through analyzing comedy theories and examples, the author crafted mini-jokes and an unexpected punchline to subvert expectations.
Reflection
The document provides an analysis of a 3-minute comedy sketch script by the author. It examines the types of comedy employed in the sketch, including cringe and gross-out humor. Key inspirations for the sketch were controversies surrounding comedians Dave Chappelle and James Gunn. The author analyzed their creative process, applying comedy theories to explain jokes and the sketch's punchline. They believe portraying inappropriate statements in a ridiculous way sends a message without being offensive.
Assigment 1 comedy submission
The document provides an in-depth analysis of the narrative, visual themes, and final speech scene of Charlie Chaplin's 1940 film The Great Dictator. It discusses how the film used satire and comedy to critique the fascist ideology and social hierarchy of Nazi Germany. Through slapstick and irony, the film highlighted the disparity between social classes and totalitarian ideals. The concluding speech scene reflected these themes and directly commented on notions of social class and the cruelty of fascism, with messages that remain relevant today.
Assigment 1 comedy
This document provides an in-depth analysis of the 1940 film "The Great Dictator" directed by Charlie Chaplin. It examines the film's narrative structure and visual themes, particularly through the lens of the final speech scene. The analysis explores how the film uses satire and comedy to criticize the fascist ideologies of Hitler and Mussolini during the time period it was made, while also delivering an important message about social hierarchy and totalitarianism that remains relevant today. Key aspects discussed include the film's parody of real fascist leaders through Chaplin's dual roles, its use of slapstick humor and irony to comment on the rise of fascism in Europe, and how scenes reflected the class system and power dynamics of Nazi Germany.
Reflection fms industry submission
The document reflects on projects and experiences that have helped build the author's understanding and employability in the media industry. The author produced a short film with peers, learning film equipment skills. They also wrote a screenplay, entering it into a film festival to gain experience and feedback. Additionally, the author created a blog about media topics and worked for a CEO, gaining industry connections. Attending industry talks and building a portfolio further increased their knowledge and chances of employment. Overall, the projects demonstrated the author's skills and initiative in preparing for a career in media.
Reflection fms industry
The document reflects on projects and experiences the author undertook to improve employability in the media industry. They created a short film taking on roles like sound engineer and co-scriptwriter to boost technical skills. An independently written screenplay provided experience in scriptwriting. A blog shared film analysis and reviews. Attending industry talks and researching careers provided insights. While these improved the author's skills, applying for more internships could gain practical experience. The author concludes they have a wide range but not deep skills and should focus a sector to hone abilities and improve chances of employment.
Reflection
This reflection analyzes the writer's scriptwriting process and script. It discusses using Syd Field's three-act structure model for narrative structure. The writer aimed to have a beginning, middle, and end but some acts were longer than needed. Feedback from lectures and texts helped the writer improve character development and dialogue by showing rather than telling. In conclusion, the writer learned from mistakes and can improve future scripts by focusing the story and picking the most relevant scenes.
Treatment
1. A group of scientists travel to Antarctica for an expedition, hoping to make new discoveries. However, they start experiencing strange and disturbing events that threaten their lives.
2. They find the remains of a previous scientist, Phillip Wallace, who left behind notes describing strange sub-species of humans in Antarctica that had adapted differently.
3. As strange events escalate, including the deaths of Russians found near their camp, the group realizes they are being hunted by an unknown force. They attempt to escape, but most of the group is killed before they can make it back to their boat.
Treatment 2
1) Four scientists - George, Richard, Edwin, and Ernest - travel to Antarctica in 1908 to conduct research.
2) They discover the decomposed remains of another scientist, Phillip Wallace, who had become obsessed with tales of mysterious creatures in the region.
3) Strange events begin occurring and Ernest starts acting strangely. He eventually reveals that he has been possessed by the creatures to lure the others into a trap. One by one, each member of the group is killed by the creatures.
Assigment 2 submission
- The document discusses and analyzes a chapter from Judith Williamson's 1978 book "Decoding Advertisements" which explores how advertisements use signs and meanings to influence consumers ideologically.
- Williamson argues that advertisements don't have inherent meaning, but rather use signs and symbols to subconsciously influence viewers' ideologies and beliefs. She analyzes over 100 ads to show how they promote certain values and ways of thinking.
- The extract being discussed introduces semiotic signs and how viewers interpret meanings from ads based on their own experiences and cultural codes. It provides examples to illustrate Williamson's theory about how ads shape society's views.
Assigment 2
Judith Williamson was an author and professor who analyzed advertisements from a semiotic perspective in her 1978 book "Decoding Advertisements." She argued that advertisements create meanings and social differentiation to promote ideologies about gender, beauty, and social groups. While her analysis of advertisements from the 1970s is still relevant today, updating her research to include perspectives from real audiences could strengthen her arguments. Overall, her work fundamentally changed how media texts are analyzed and has continued influencing scholars through its insights into how advertisements construct meaning and shape society.
Individual reflection submission
The student reflects on their experience in pre-production for their group film project. They felt that time management, team chemistry, and role distribution were going well. Their technical skills have developed through lectures on topics like three-act structure and equipment inductions. The student was assigned the role of sound producer. They have done research on using sound and music to create atmosphere, like in films A Quiet Place and The Conjuring. They will be responsible for capturing dialogue and operating microphones during filming. No plans have been made for post-production yet, but the student will obtain sound effects and music to mix for the final cut.
Individual reflection
- The individual reflected on their experience in pre-production for a group film project. They felt the group worked well together and everyone contributed to different roles.
- As the sound technician, they conducted research on using sound to build atmosphere by studying films like A Quiet Place. They tested equipment to determine what would best capture the film's narrative of isolation.
- Moving forward, they will operate sound equipment during filming and mix the final soundtrack. They aim to improve their skills by practicing with more equipment before filming resumes.
Risk assessment
This document summarizes the risk assessment for a student film shoot taking place on the third floor of the Benzie building. It identifies potential hazards such as electrical equipment, hot lighting, tripping hazards on the stairs, obstacles in the studio space, cables on the floor, confined spaces, and the risk of fire. Control methods are outlined like inspecting equipment, taping cables, clearing exits, and practicing fire evacuation. The assessment recommends further preparation like tracking equipment use, having spare bulbs, marking cables, and securing valuables between takes.
Literature review submission
This literature review discusses Karl Marx's theory of ideology and how the ruling class shapes ideology to reinforce its power. It also examines the works of Judith Williamson and Louis Althusser, who built upon Marx's ideas. Specifically, it analyzes how Williamson viewed advertisements as shaping ideology and how Althusser argued ideology is reproduced through economic and social structures. The review concludes that Marx's theory of ideology remains relevant for understanding how society and media operate today through social divisions of class.
Literature review (foucault's notions of power and governmentality)
The document discusses Michel Foucault's theories of power and governmentality. It examines Foucault's concept of the "carceral archipelago" and disciplinary power as discussed in works like Discipline and Punish. The document reviews other academic sources that also analyze Foucault's ideas about power and discourse. It argues that Foucault's theories remain relevant for understanding modern institutions like prisons that still utilize surveillance and discipline.
Literature review (marxism ideology)
The document discusses Karl Marx's theory of ideology and how it relates to modern media. It examines Marx's view that the ruling class controls both material production and ideas in society. It also analyzes works by Judith Williamson and Louis Althusser that expanded on Marx's theory of ideology and how advertising and state institutions influence people's beliefs. While their views differed somewhat from Marx, they largely reinforced his core argument about the power of elites to shape mass ideology. The document concludes Marx's theory of ideology remains relevant for understanding how social classes and capitalism influence ideas today through media like blockbuster films.
Assignment 1 textual analysis essay long
This document provides an overview of a textual analysis essay assignment focusing on analyzing two media texts using semiotic tools. It discusses semiotics and key theorists like Saussure and Peirce. It then analyzes a black and white photograph from the Vietnam War showing a soldier with his head down next to a gun, discussing various signs and their denotations and connotations. It also briefly introduces the TV show Stranger Things and its 1980s inspirations as the second text that will be analyzed in the essay.
Fht essay long version
Narrative theories help understand narrative structure by identifying common narrative elements and character roles across different stories. Vladimir Propp analyzed Russian folktales and identified that narratives follow a structure determined by 8 character roles like hero, villain, donor. Propp's theory is applied to Star Wars to show how Luke, Darth Vader and others fit character roles and drive the narrative. While Propp's theory explains many stories, it does not apply to all narratives like Pulp Fiction that uses nonlinear storytelling. Overall, narrative theories provide frameworks to analyze how specific texts employ narrative devices and progress their unique stories.
More from shakeel99 (20)
Literature review (foucault's notions of power and governmentality)
Literature review (foucault's notions of power and governmentality)
Recently uploaded
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaRPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcThe simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Recently uploaded (20)
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Music video purposes work sheet adele
- 1. Music VideoPurposesAnalysis Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanationin relationto benefits(promotion, extensionofincome & outlets, synergy opportunitiesand strategiesusedby producers to benefitlabel and artist) Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist, record label and audience Promotional Adele isone of the mostfamous singersinthe worldpromoting herself indifferentways. Adele postsher musicvideoon YouTube like everyotherartist. Her mostpopularsongshave gottenover90 millionviewsand gettingpopularfrompeople sharingitand likingitmakingit more popular.AlsoAdele has appearedindifferentpartsof the mediatopromote herself,for example she sangthe song Skyfall forthe newJamesbond movie calledSkyfall.Hersong was the maintheme itpromoted herself inabigway alongwith the movie itself.Adele doesn’t reallydocollaborationswith otherartistsbut she has appearedina lotof award and live shows suchasthe NRJ awardsor at the royal alberthall. Alsoappearingintalksshowsin Americasingingthispromotes
- 2. Music VideoPurposesAnalysis herin a bigway. Adele isalsoin the social mediahavingtwitter account usingitto announce songsand tell bignews promotinghermusic.She has alsopromotedherself bybeingin mediaTV such as the late late showinAmericaand dida video withJamescordenandthe video theymade became verypopular on YouTube. Extensionof income Music videoscanhelppromote a bandor artistlongafterthe single oralbumhad been released.There are some people whorememberedyearslater solelybecause of their memorable musicvideo,for example Michael Jackson’s Thriller. AndIthinkAdele has one of those musicvideosthat are veryiconicmaybe notas iconicas thrillerorGangnam style butpopularenoughlike Adele- Hello. Adeleinhermost popularmusicvideousesflip phone in2015 whichisunusual for thistime obviouslyitwas meantfor some sortof narrative for the musicvideobutwasalso a product placement.They settledona phone thatisso outdatedandso non-smartthat
- 3. Music VideoPurposesAnalysis nobodycouldmistake itfora sponsoredprop. Soshe didn’t make moneyof product placementbutstill itgota lotof attentionandthe proof ison the numberof viewsitmade which she got a lot more income from YouTube videos.Adele’smusic has beenusedeverywhere onTV or in small partiesasbackground musicpeople sharingitand viewsjustgettingbigger.And watchingmusicvideoswill encourage people tobuyhis albumswhichhe will getmore income fromthanthe YouTube video.Herprofile will increase creatingmore audiencesforhis concertsand festivalsmaking more money. Extensionof outlets Adele hasalsohasher musicon Spotifysofansor people browsingcanlistentohermusic freelyandmaybe share itto otherpeople. Extensionof income isuseda lotwithwithin musicvideosinorderto extend an artist/recordcompanies income otherthanthe amount of recordssold. Adele alsohasher ownwebsite withnothingbut linkstoher social mediaand storesto buyher musicfullyto http://adele.com/
- 4. Music VideoPurposesAnalysis promote herand to showyou where tobut herstuff.Onlyher social mediaiswhere yousee herpersonalityand announcements.YouTube isone of the biggestoutletsinthe worldwhere millionsof people watch musicvideosforfree.And it’spopularenoughthatthese daysbig artistslike Adelehave theirownYouTube account with videoaboutcareer.Adele doesn’thave herown merchandise store buthasstores onlyforher musicsuch the CD’s, Vinyl’s,Ticketsandsuch.These productsare alwaysbeing changedand announced onher social networkingaccountsso the accessiblyisveryeasyasyou can use about anyother device like phone,computer,table to access this. Synergy Synergyiswhentwoforcesjoin togetherwithinsomethingin orderto create a bettereffect comparedto if the forceswere workingontheirown. Adele did thisby teamingupwiththe film Skyfall bycreatingandsinging the maintheme songto the film. Theywere bothpublicisedonthe bigscreenand inYouTube by the
- 5. Music VideoPurposesAnalysis musicvideo.Theybothworked togethertocreate the final productand nowfans of the movie couldbe interestedin Adele andfansof Adele couldbe interestedinthe film, promoting each other. Producers strategies There are differentpotential producersthe majorlabel,the independentmusiclabel andthe artist.There are varietyof strategiesthatproducersuse in orderto encourage singles, albums,tours,promotion, merchandise andetc. Adele is signedtoa major independent record label ColumbiaRecords an Americanrecordlabel,owned by SonyMusic Entertainment. But Adele’smainrecordlabel is XL Recordingsininthe United Kingdom.Theirstrategyismainly online togeta strong presence so theycan make more profit throughadvertising.Theyuse the online platformVEVOon YouTube whichisverypopular on listeninganartistsor band’s music.Theymake moneyon advertseachvideobefore it starts and VEVOoffersmusic videotomajorrecord labelslike Sonymusicentertainment.